Exploring Virginia Wines

Let’s Do Business Let’s Do Business

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Farming has been one of the earliest forms of business in our civilization and continues to be critical to our society and culture. In some ways, I feel like business has gotten a bad rep over the years. Yes, big business has been able to manipulate people, governments, markets, and regulators to favor their own interests, but good, simple business is a critical way of producing the products we need and want. If the bottom line of a business is measured in sustainability as well as dollars, we can keep this capitalism thing working well.

When young folks tell me that they don’t know what to study in college for their future I always suggest they study business. Every job has a relatively simple purpose: doing work for a financial payment. I studied business and then I learned how to make wine. And after that, I learned how to farm. The business education helped me to understand the value of each process, each person, and each input. It also taught me how to make decisions in cost effectiveness, quality, and labor distribution so the work got done better and helped to meet the business’s goals.

Some businesses have lost sight of the responsibility of sustainability along the way. They may go for the easy dollar rather than going for the long term, more conscientious way. But a business is a part of its community, through employment, products, and output. We have the ability to work within our community to do good as well as doing business. It is important for people to recognize the businesses that engage with the community. There is no rule that businesses must do the right thing, but sometimes knowing that the community is watching can help them make the right choices.

As a small, local business I can’t help but hear my customers. We try to stay ahead of problems so the customers never know of the various things that could have affected them and their experience. Knowing that ultimately the customers are the boss is not always easy. It’s easy to tell yourself “Don’t let a bad wine leave the cellar.” But better yet, don’t bottle anything but great wine.

I consider being a good, conscientious business leader to be patriotic as well. America is built on capitalism and a business’s commitment to its community is just as much a commitment to country. Once again that old adage is proven true: doing the right thing is the right thing to do.

There are any number of Virginia wineries and farms—small businesses—that are doing good things in and for their communities. Support them; let them know that you see them and that you appreciate the work they are doing. I guarantee they will appreciate hearing it.

Neighbors Help Neighbors by Getting Vaccinated

Remember the Golden Rule? “Do unto others as you would have them do unto you”?

As healthcare workers, we think about this rule quite a bit. If I was sick and in the hospital, how would I want to be treated? We work to make patients’ experiences the best they can be by not only providing excellent medical care, but also by treating others as we would want to be treated ourselves.

So how does this relate to the COVID-19 vaccine? One of the reasons I hear most often from people not wanting to get the vaccine is that they think they don’t need it; that if they did get COVID, they would survive it; or that they already had it and are fine now.

And yes, they could be right – in fact, I hope they are! A healthy person can get COVID and survive, and if you have already had it, you may still have the antibodies to keep you safe for a period of time. But what about your community? It may not be readily apparent that a family member, friend or neighbor has an underlying health condition that puts them at higher risk for hospitalization or even death from COVID-19. Your choice to not be vaccinated isn’t just putting you at risk, it can impact so many others around you.

In this wonderful community where neighbors help neighbors every day, there’s no better way to help than to get the COVID-19 vaccine. As a member of this community trusted with the care of the most vulnerable, I got the vaccine not just for my health, but for that of my neighbors. I am treating others as I want to be treated myself.

For those who are hesitant about receiving the COVID-19 vaccine, and for those who think they don’t need one, I say this: don’t think of getting a vaccine as only protection for yourself, but also as protecting your vulnerable family, friends and neighbors who might not be able to fight off COVID-19 if you happened to give it to them.

We are very fortunate right now. COVID cases are on the downward trend, but there is no guarantee that this will continue. Variants are emerging from all over the world and can bring us back to where we started. Remember strained hospital resources and overworked healthcare workers? This community stepped up in ways I will never forget to show their gratitude to my colleagues in healthcare at a time when we needed it. We cannot forget that time, but more importantly we should learn from that period. The COVID-19 vaccine gives me the peace of mind to know that we will have the beds, staff, PPE, and other invaluable resources to care for our community members when they come to us with stroke, heart attack, physical trauma, and other emergencies. The only way we make that possible is through your commitment to get the safe and highly effective COVID-19 vaccine from your healthcare provider.

The time is now to make a commitment for your health and the health of your family, friends, and community. We all want to return to safely spending time with our older relatives, enjoying live music, going to sporting events, and eating inside in restaurants. Herd-immunity through majority vaccination is the very best way to defeat this pandemic that has dominated our lives, our economy, our jobs, and our fun for far too long.

COVID-19 vaccines are highly effective and safe. Hundreds of millions of people in the U.S. and around the world have received the vaccine already. The vaccines have undergone the most intensive safety monitoring in U.S. history and they are held to the highest of standards.

For more information on how to sign up for a vaccine and on the safety of the COVID-19 vaccine, please visit Inova.org/vaccine, cdc.gov or vaccinate.virginia.gov.

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