Your Guide to Selling with Olea Real Estate Group

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With Olea Real Estate Group Your Guide to Selling Your Home
Table Of Contents 04 A Message From Our Team 07 Our Approach to Selling 08 Get to Know Our Team 18 Our Steps to Selling 21 The Right Level of Service for You 24 Staging Makes the Difference 22 Pricing Your Home for the Market 26 Strategic Home Marketing 22 Your Opinion of Value 24 The Ideal Look for Your Home 28 Showing Off Your Home 31 Reviewing Your Offers Together 32 Negotiating for Your Best Interests 33 Closing Requires Care 34 Let’s Talk More About Your Sale

Thank You

We appreciate your consideration. One of the most important steps towards a successful sale is finding a real estate team you’re comfortable with.

The truth is, selling your home can impact your finances, your family, and your future. That’s why we believe in doing it right—by giving you the care and expertise you deserve.

Of course, it’s not just the outcome that matters. So while we’re helping you secure the highest possible return, we’ll also be working hard to give you a memorable, low-stress selling experience.

We’re so glad you’ve taken the time to learn a little bit about us—and whether we’ll be a good fit for your sale. Let’s start now...

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Our Approach to Selling

When you put your trust in us, we treat you with the care of a close friend or family member.

Here’s what you can expect from us when we help you sell:

Connection

From the very beginning, communication matters. We’re always happy to talk, listen, and learn more about you, your home, and your selling goals.

Empathy Market Expertise

Whether you’re downsizing, helping a senior loved one do so, or simply selling to buy more space, it can be emotional. That’s why we work to find solutions that offer peace of mind.

Hands-On Attention

We offer the highest level of service— from taking steps to reduce your stress to surpassing the industry’s marketing standards.

Strategic Planning Availability

While our selling strategy is proven, we make sure it’s also personalized to you.

Our advanced knowledge of the local market is useful at every step— from setting the perfect price to negotiating on your behalf.

Throughout the selling process and in the years ahead, we’re here to talk about your sale, answer your questions, or just chat!

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Get to Know Our Team

We’re a full-time Toronto real estate team with over two decades of experience helping sellers—and building lasting relationships.

We proudly rank within the top 2% of teams in the city , and we’ve also earned designations such as Senior Real Estate Specialist (SRES), Certified Negotiation Expert (CNE), Certified

Luxury Home Marketing Specialist (CLHMS), and a BrainStation Digital Marketing Certificate. Our achievements matter to us because they help us to serve you better in your selling journey.

In addition to being real estate specialists, we’re big believers in family and tradition. We invite you to become a part of ours!

As a GTA Realtor®, Lorena Sabatino uses a tailored approach to help her clients buy or sell real estate. After working with other top-producing Realtors®, she has an intimate understanding of the needs of buyers and sellers. Her dedication, passion and honesty shine through in all facets of her career.

Elias is an award-winning broker with an impressive track record. When it comes to helping buyers, he’s known for his ability to find hidden gems that often get overlooked! From 2009 to 2011, he was one of the top 25 producers in GMAC (a former real estate franchise). Today, alongside his wife Munira, he’s also a managing partner of Olea Real Estate Group. They live on the waterfront and are actively involved in their community.

Munira Ravji

Munira spent over 20 years in community development and public relations before becoming a REALTOR®. Having acted as a representative for a former Ontario Premier and on behalf of health ministers at Queen’s Park, she brings a unique perspective to real estate. She’s involved in numerous community initiatives, including serving as the Secretary of the Board for the Bentway Conservatory.

Tori manages our day-to-day operations. She also assists our buyers and any service providers we work with when need be. Her office administration and customer service background serve her well in these roles. If all of that weren’t enough, Tori also does our in-house marketing and social media management. When she isn’t busy keeping us organized, she enjoys life in High Park with her partner.

Cheyanne Clifford began her real estate career in her hometown of Winnipeg, Manitoba. However, after visiting Toronto, she fell in love with the big city. She packed up and moved her life and career and has never looked back. Her approachability and entrepreneurial spirit mean she always goes above and beyond to help her clients succeed.

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Elias Ben Khelifa Broker & Owner Realtor® & Owner Lorena Sabatino Realtor® Tori Weaver Operations Manager Cheyanne Clifford Realtor®

Jesil Okuefuna

Jesil Okuefuna is an experienced filmmaker who has worked as a professional commercial, music video, and short film cinematographer for four years. He has two theatrically released short films and countless successful music videos to his credit. Jesil was born and raised in London, England, but now calls Canada home after falling in love with the culture, scenery, and people.

Chief Companionship Officers

No doubt about it: Munira and Elias’ beloved pooches are an integral part of our team! While Bam Bam is always chasing the next ball or stick, Chicharito (aka Cheech) is well known for his cuddles. They’re the best mascots we could ask for. (Psst..need dogfriendly park and patio recommendations? We’ve got you covered).

“3 words, one meaning: Best. Realtors. Ever.

If you’re on the hunt for an excellent realtor, look no further! The entire team at OLEA is top-notch. have never interacted with such an understanding, hardworking, organized, proactive, knowledgeable, and personable group of people. Their tremendous work ethic, community engagement, and values truly set them apart. My experience was like a breath of fresh air and I’m so grateful for having met them!”

- A.S.

Video Producer Bam Bam & Chicharito
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Building strong communities matters. From charitable work to community organization and political advocacy, we’re committed to giving back!

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Our Local Network

The connections we make aren’t limited to the sellers we work with. They extend to our network of trusted professionals.

To make your sale as seamless and successful as possible, here are some of the experts we can connect you to:

Professional Cleaners

Home Organizers

Experienced Painters

Skilled Stagers

Landscaping Experts

Five-Star Photographers

Helpful Movers

And Others...

“The quality of their service and competence in every step of the process was exceptional. I highly recommend them to anyone looking to rent or sell their property!! Thank you so much for such great service!”
- A.S.
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Our Team Awards

We work hard to be the best we can be for our clients. Here are some of our awards and achievements, as recognized by Royal LePage:

We Are a Royal LePage Team

Since 1913, Royal LePage has been a household name in Canadian real estate. Benefits of working with the company include access to innovative technology, unparalleled industry training, and a vast referral network of agents.

Here are a few numbers that speak to Royal LePage’s success:

18,000+ Royal LePage agents 100+ years serving Canadians 600+ locations across the country

The Signature Exceptional Experience

The brokerage we belong to, Royal LePage Signature, is a Toronto market leader. We were drawn to their commitment to integrity and dedication to clients—values we embody everyday.

There are three Royal LePage Signature offices in the GTA to serve you.

154 Bathurst Street
ON M5V 2R3 8 Sampson Mews #201 North York, ON M3C 0H5 30 Eglinton Ave W #201 Mississauga, ON L5R 3E7 16 weareolea.com 17 weareolea.com
Toronto,

Our Steps to Selling

Our selling process is designed to make sure you get the most out of your sale. When you work with us, here are the steps you can expect:

Your Consultation Building a Strategy

We’ll discuss your needs, answer your questions, and show you an opinion of value—a document laying out your home’s worth in the current market.

Once we know you and your property, we’ll provide more accurate pricing, home-improvement suggestions, and a service package to meet your needs.

Selling a condo? When you’re ready to list, we’ll order your status certificate so it’s ready for potential buyers.

Showing Off Negotations

We coordinate with qualified buyers and their agents to set up showings— and advise you on how to keep your home in show-ready shape.

Home Preparations Property Marketing

From cleaning to staging and beyond, we’ll carry out improvements to suit your home. Our talented service providers can help as needed.

We’ll create a marketing plan tailored to your property, using building blocks like stunning photography and strategic social media promotion.

Careful Closing

From helping you fulfill your conditions to coordinating with the other parties involved, we wrap up your sale with care. We hope to stay in touch!

We put our negotiation expertise to good use, ensuring you get the best possible price and conditions.

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The Right Level of Service for You

Every seller has different needs, and we take yours very seriously. They’re our primary focus when we’re creating a plan to prepare and market your home.

During our initial consultation, we’ll discuss the steps we can take to most benefit your property. From there, we’ll recommend a personalized strategy.

Leasing a property? We make rentals a priority, offering everything from a thorough cleaning to professional photography and more.

Dedicated to You, No Matter What

We’re a full-service team, which means we can go far beyond the home preparation and staging basics if it makes sense for your sale. Either way, we work incredibly hard to give you an experience and result you’ll be thrilled with.

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Pricing Your Home for the Market Your Opinion of Value

To attract buyers and get the highest return, setting the right price is key. Choose a number that’s too high, and you may not receive any offers. Too low, and you’ll leave money on the table.

Luckily, we have the expertise to help you set the perfect price. Here’s what we’ll consider.

While this is 100% your decision, we’ll offer you our expert advice— and we’re happy to weigh the pros and cons of various strategies.

The Current Market

Comparable Home Prices

An effective strategy will factor in whether it’s a buyer’s or seller’s market, along with other local trends. Knowing recent sold prices for properties similar to yours can help us figure out how much buyers are willing to pay for your home.

Your Selling Goals

Are you hoping for multiple offers, or is a quick, convenient sale more important? No matter your goals, they should be central to the price you set.

When it comes to pricing, we focus on the bottom line. That means ensuring you know the costs of selling—and how much you’ll take home from any listing price you’re considering.

During our initial consultation, we’ll provide you with an opinion of value. This carefully-researched document provides our educated opinion about the market value of your property.

The data it contains includes prices for recently-sold homes that are highly comparable to yours (in terms of age, condition, layout, features, upgrades, and more).

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The Ideal Look for Your Home Staging Makes the Difference

From thorough cleaning to a fresh coat of paint, we suggest improvements to make your home look its best. Thanks to our local network, we know a talented, trustworthy professional for every job!

If it will boost your return, we can even help you perform minor repairs and renovations—it’s all a matter of choosing the right service package.

Downsizing can be overwhelming, and decluttering is often one of the biggest concerns. We can make things easier with expert organizing services and a focus on preserving memories.

From colour schemes to furniture and decor, a skilled stager can transform your property. We offer professional staging services because we see the difference it makes every day.

You don’t have to take our word for it. According to the National Association of REALTORS®, for every $100 spent on staging, the average return is $400.

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BEFORE BEFORE AFTER AFTER 24 weareolea.com

Strategic Home Marketing

We see the beauty in your home, and we want to show it off. The marketing strategy we recommend will depend on your needs and the service level you opt for. No matter your circumstances, we promise to put together a plan that works for you.

From targeted digital promotion to stunning print materials, here are some of things we may include:

Professional Photography & HD Videos

Drone Footage

Social Media Promotion

Community and Points of Interest Videos & Guides

URL Dedicated to Your Home Detailed Floor Plans

Print and Digital Brochures

Pay-Per-Click Advertising

3D & Virtual Tours

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Showing Off Your Home

Generating buyer interest is one thing, setting you up for successful home showings is another. We make sure you know what to expect—and provide helpful tips for keeping your home show-ready.

To help you avoid future headaches, we also thoroughly vet potential purchasers and verify that their agents are qualified to handle the transaction.

Getting the Timing Right

We know how busy day-to-day life can get, which is why we’re committed to planning showings around your schedule. Just let us know what works for you, and we’ll do all the legwork by coordinating with buyers’ agents.

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Being present when buyers view your home can make them feel uncomfortable, so we suggest having a plan for going out. You can rely on us for any other applicable showing etiquette!

“Munira and Elias are truly the best! They are beyond professional, paying attention to the little details and going above and beyond for their clients!”

Reviewing Your Offers Together

It’s our job to make sure you understand every offer that comes in, from price to terms and conditions. Whether you get one bid or many, we’ll talk things through with you—in as much detail as you need.

Depending on the listing strategy we’ve decided on, we’ll either review bids on a particular date, or at any time. Either way, we’re there to give you the information and guidance you need to make an informed decision.

From bidding wars to bully offers (which occur when you set a presentation date and a buyer submits their offer early), we’ve seen it all. You can rest assured that no matter your circumstances, we’ll find the optimal solution!

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- S.V.
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Closing Requires Care

On the road to closing, there are bound to be a few bumps. That’s why we act as project managers, coordinating with buyers, ensuring conditions are met, and doing everything we can to make the process smooth.

Once your sale is wrapped up, we’re there to share in your joy—and help out even after your sale. Whether you have questions, need a referral, or simply want to catch up, let’s stay in touch!

Negotiating for Your Best Interests

If you decide to counter a buyer’s offer, you’ll need an advocate with the right market knowledge by your side. It’s all about working to get you the right price and conditions.

We do it by providing certified negotiation expertise, cooperating with buyers and other REALTORS®, and listening to you at every step!

As you embark on your next chapter, we promise we’ll never hurry you through the process—and we’ll always take time to celebrate what matters to you most.

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Thanks for everything you did to help as well! Going through the options, the legal options, the key fiasco, finding me a contractor, managing new tenants, and more! Thank you!

Let’s Talk More About Your Sale

Are you ready to sell? Let’s start by discussing your goals and preferences— and find out if we’re the right fit. Simply get in touch to take the first step!

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- V.F.
Tori Weaver OPERATIONS MANAGER tori@weareolea.com 416-575-8752 Jesil Okuefuna VIDEO PRODUCER jesil@weareolea.com 587-710-6302 Elias Ben Khelifa BROKER & OWNER, CNE elias@weareolea.com 416-994-1146 Cheyanne Clifford REALTOR®, CNE cheyanne@weareolea.com 437-329-5311 Munira Ravji REALTOR® & OWNER, CNE, SRES, CLHMS munira@weareolea.com 647-403-7042 Lorena Sabatino REALTOR®, BA (HONS), CNE lorena@weareolea.com 416-729-5362 Not intended to solicit those currently under contract with another brokerage. As Featured in The Globe and Mail www.weareolea.com

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