The 2005
ProudLady Beauty Show “The Nations Leading Educational Event in the Beauty Industry”
March 19–21, 2005 Hyatt Regency Chicago Chicago, Illinois
“Operation Shake-up: Recapturing Our Business” • See the hottest trends in hair coloring, hair styling, nail art, spa services, salon & barber tools, furniture, and more… • Learn how to retain your clients and attract new clients to build your customer base and $$$$ • Participate in exciting and motivational “Operation ShakeUp Rally focused on recapturing our business
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Cover Model Photo: Ms. Proud Lady 2004—Latoya Patten; 1st Place Stylist Juan Brooks, Pure Essence Salon, Dolton, IL
Att y at the ck to All Cash Ba ervation and Sta e) s id e s R in Make a ! (See details Hyatt
See Who will be Crowned
Ms. Proud Lady 2005 (See Competition Details inside)
#
• Participate in hands-on and interactive classes for barbers, stylists, estheticians and nail technicians taught by some of the top educators in the field including John Atchison, Tom Hayden, Amazon Smiley and Clem Lue Yat • See new products which will revolutionize your business while increasing profits
• See major exhibitors like: - Designer Touch - Bronner Bros (BB) - Dudley Products - Clear Essence Cosmetics - Soft Sheen/Carson - Isoplus Pro Systems - Sheenique - Organic Root Stimulator - Wahl - Vitale - Farouk - Sally’s - Sharp Shears - Andis - BBD - TAMSCO - Belvedere - Extasi - Indigo - Takara Belmont - Motions - Essations and many, many more
• Design your dream salon with Custom Made Salon Furnishings
For More Information, Call 312-321-6824 or visit our website at www.proudlady.org
Exciting
Competitions
“It’s All About Men”—The Conventional Look Male Styling Competition Saturday, March 19 • 8:00–10:30 p.m. Hyatt Regency Hotel
2004 1st Place Winner Barber: Andrew Boyd, Mike’s Barber Shop, Chicago Heights, IL Model: Juan Jones
It’s The Conventional Look! The Best Male Models will flaunt the hottest Afro and texturized looks in this competition. First place winner receives $1,500 cash and a trophy. During the event, register to win free product gift packages and Cash!!! Sponsored by:
Evening Style Student Competition Sunday, March 20 • 12:00 p.m. - 2:00 p.m. Hyatt Regency Hotel
2004 1st Place Winner Stylist: Tiffany Washington, Dudley Beauty College, Chicago, IL Model: Tehelatiyah Fawbush
Students from across the country create and showcase their elegant evening styles designed for this glamorous competition. This is an outstanding opportunity to be recognized in the beauty industry. First place winner receives $500 cash and a trophy. Sponsored by:
“It’s Like Magic” Free Form Student Barber Competition Sunday, March 20 • 12:00 p.m. - 2:00 p.m. Hyatt Regency Hotel
2004 1st Place Winner Barber: Tameka Moton, J & J Hair Design College, Senatobia, MS Model: Camelia Jones
Free Form is In! Do it anyway you want to do it in this free form barber competition. Braids, twists, locks and clipper art will be among the styles featured in this competition. First place winner receives $500 cash and a trophy. Sponsored by: Texturizing Systems
“It’s All About Men”—The Urban/ Progressive Look Male Styling Competition Saturday, March 19 • 8:00–10:30 p.m. Hyatt Regency Hotel
2004 1st Place Winner Barber: Rodney Allen, Jr., Robyn’s Hood, Gary, IN Model: Charles Gault
The most current styles including twists, locks, braids and creative clipper art will be featured in this competition! So let your creative juices flow!
“It’s Like Magic” Traditional Student Barber Competition Sunday, March 20 • 12:00 p.m. - 2:00 p.m. Hyatt Regency Hotel
Sunday, March 20 • 8:00 - 10:30 p.m. Hyatt Regency Hotel
2004 1st Place Winner Barber: Reginald Wilson, J & J Hair Design College, Senatobia, MS Model: Jason Jones
2004 1st Place Winner Stylist: Juan Brooks, Pure Essence Salon, Dolton, IL Model: Latoya Patten
Student barbers will compete showcasing the latest in afro and texturized looks. First place winner receives $500 cash and a trophy. Sponsored by:
Top professionals in the industry showcase their creativity and skill in two thrilling competitions. • First place Proud Lady Model Search winner receives $1000 cash and a trophy. • First place World Class Fantasy winner receives $1,000 cash, a trophy. Register to win product giveaways and Cash. Proud Lady Model Search and Fantasy competition. Sponsored by:
First place winner receives $1,500 cash and a trophy. During the event, register to win free product gift packages and Cash!!! Sponsored by:
Texturizing Systems
Take Part in One of These Exciting Competitions For more information on specific competitions, return the form below to AHBAI Headquarters, 401 N. Michigan Avenue, Suite 2200, Chicago, IL 60611; 312-321-6824.
Name Business Address State
City
Zip
Telephone
Please send me more information on the competitions indicated: First through fifth place winners will receive prizes. However, there must be a minimum of 10 contestants in each competition for prizes to be awarded.
Proud Lady Model Search
It’s All About Men Male Styling Competition
Proud Lady Model Search & World Class Fantasy Competition
Evening Style Student Competition
It’s Like Magic Student Barber Competitions
World Class Fantasy Competition
2004 1st Place Winner Stylist: Gail Nelson, Tone It Up Salon, Chicago, Il Model: Tryphena Nelson
Earn Cash, Prizes and Industry Recognition Get discovered! Show off your talent and skills to top beauty industry manufacturers. Thousands of dollars in cash and prizes will be awarded to the best hair stylists, barbers and students. You will not want to miss this opportunity to gain industry recognition.
“Operation Shake Up: RECAPTURING OUR BUSINESS” If you are interested in recapturing your business, The “Operation Shake-Up: Recapturing Our Business” Educational Rally is a must attend event for You. You will be engrossed in a two hour class session that will shake-up your way of thinking about business and provide you with some hands on approaches to recapturing your business. We’ll take you “Back to the Basics” and you will learn the importance of time consciousness, using proven, quality products, dressing for success, speaking the professional language, advanced training, pricing your services, knowing your customers and meeting their needs. You’ll participate in Interactive Drills lead by Drill Sargeant, Dr. Reginald Mitchell, a renowned educator, image consultant and Cosmetologist who has worked in the cosmetology industry for more than 32 years.
Operation Shake-Up is only for the Strong at Heart so dress comfortably and get ready for Basic Training that will strengthen your business. If you get weak along the way, know you’re not alone as the presidents of the manufacturing companies of AHBAI, the Proud Lady, will be right there in the trenches with you! Operation Shake-up will take you to where your business should be! See you there!
Materials Needed: Comfortable Clothing, Notebook & Pen Sunday: 8 – 10 a.m.; Monday 8 – 10 a.m. Fee: Free CEU Hours: 2
3#
PROUD LADY BEAUTY SHOW
2005 Model Search An Evening Style Competition First Place Model to be Crowned Ms. Proud Lady—2005
March 19–21–Chicago
Stylist and Model Wins: 1st Place: $1,000 cash 2nd Place: $500 cash 3rd Place: $250 cash
Stylist Also Receives:
1st place stylist Juan Brooks, Pure Essence Salon, Dolton, IL and Ms. Proud Lady 2004, Latoya Patten.
1st–5th: Award Winning Trophy
• First place model will be named Ms. Proud Lady 2005 • Receive national recognition as a trendsetter • Be viewed by manufacturers for potential platform artist/model positions • First place winner receives complimentary membership to the Proud Lady Salon Advantage Club for one year
Be A Winner! Register Today! Deadline: February 4, 2005
• First place winner receives exposure in future Proud Lady Beauty Show promotional literature
For more information or a complete set of rules, call 312-321-6824 or email us at ahbai@sba.com
• Semi-finalists will receive a deluxe product gift package, compliments of AHBAI manufacturers featuring the Proud Lady Symbol
Sponsored by:
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Class Descriptions for
2005
Artistic Trends - 2005”
“Cutting and Coloring Hair To the Glory of God”
Thomas Hayden Artistic Styling Team will demonstrate how to bring art back into hairdressing with the use of mannequins & live models. We will cut, color and style the new trends for Spring and Summer-2005.
God gives us the talent to cut and color hair. Master educator John Atchison believes that the talent to cut and color hair is available to those who desire to use their talent to glorify God “and God shall give you the desires of your heart.” (Psalms 37:4). He will teach you the principles and techniques that have helped him become one of the best hair-cutters in the world, and recognized by Modern Salon magazine to be among the “75 top educators of the century” along with expert colorist Arlene McCormick. If cutting and coloring hair is a desire of yours, this is the class for you. Instead of learning how to cut and color one style, come learn how to create any haircut and color you can imagine.
Materials Needed: Notebook & Pen Sunday only – 2–5 pm Fee: $50-D
CEU: 3 hours
"The Attitude of Salon Owners - Taking the Lead and Keeping It”
Materials needed: Scissors, water bottle, comb and hair clips. Mannequins will be provided.
Dr. Benia W. Davis, CEO/Founder of Benia de la Coiffures, International and a 41 year veteran in the cosmetology field will review the value of knowing the different kinds of attitudes and the importance of the success of the business.
Sunday – 11 am–2 pm Monday – 10:30am–1:30pm Fee: $85 – H
Materials needed: Notebook & Pen. Monday only – 11-2 pm Fee: Free-D
CEU: 3 hours
CEU: 3 hours
Exotic Nail Art Let Ms. Sha Sha of Trenz’ Salon, Chicago demonstrate with paints, stones, glitter and gems. Learn how to use your brushes properly to create beautiful designs. Techniques that will be taught will be color blocking, shading, and contemporary art. She will also disclose the secrets to being successful. As an added bonus, learn how to apply creative art denim wear. Make More Money!
“Crayons” This class is for the stylist who wants to master the art of hair coloring, whether a beginner or someone experienced. As most art, hair coloring is built on principles. Once that fact is conceived, you will be an open subject for this class. Hair coloring is not and never has been simply choosing a color and applying. The cosmetologist on an average is not coloring hair successfully and is uneducated on the art. Chuck Caple will make this artform, coloring made simple. Therefore, this class is for all colorists, beginner and advanced. You will learn fundamentals and principles such as: the 12 colors of the color wheel, levels, coloring gray hair, lightening, color corrections concentrates and much more. Come witness how you can build your client base and add dollars to your business by adding this service. In the 21st century, if you’re not coloring hair, you’re not doing hair. Monday only – 12:30–2:30pm Fee: $50-D
Materials needed: Kit included w/price. Sunday only – 3-5 pm Fee: $75-H
“Haircuts Sharp Enough for the Finished Look” Truth be told, a hair cut is a service that should project images of its finished look no matter what the technique or concept. In other words, when the cut is finished, it should not need to be styled in order to show its true shape. If a client can’t walk out of the salon with “only” a hair cut and look presentable or finished, then chances are it wasn’t cut right in the first place. The structure of a true haircut should sustain any element and shouldn’t need to be doctored to look like the intended design. Whether short, medium or long length, the finished appearance should be visible when the cut is finished. The aid of gels, sprays, patting, backcombing, teasing or shaping shouldn’t have to be required in order to confirm the true form and structure of the cut. This should be true no matter what hair cutting curriculum is used or what institute or instructor. Experience the mastery of haircutting is this course that Chuck Caple has tailored exclusively himself.
CEU: 2 hours
Create the Spa Experience This dynamic class empowers the 21st Century cosmetologist, nail technician and esthetician to elevate their consciousness and level of service to meet the needs of the 21st century client. Learn the latest relaxation massage and skin care techniques, coupled with implementation strategies for various salons set-ups. This class is being taught by two of the leading educators responsible for preparing estheticians to be industry leaders, Lafania R. Rolling, 2002 Eunice M. Dudley award winner in Aesthetics and ESTHETICS instructor for Dudley Beauty College Dana F. Johnson.
Materials needed: Combs, shears, clips, water bottle, pencil and paper. Sunday only – 12:30-2:30 pm Fee: $100-H
Materials needed: notebook & pen Sunday -3–6 pm Fee: Free – H
CEU: 2 hours
CEU: 3 hours
5#
CEU: 2 hours
Class Descriptions for
2005
Lock Extension & Kinky Twist Class
New Mesmerizing Marble Nails
Mother and daughter team, Amazon & Tenee Smiley, are back to teach you the different styles you can get using natural hair. You will learn to produce a full head of instate locks; to extend locks; and to repair locks using Afro Kinky human hair extensions. Also, learn the kinky twist, the fastest growing, most exciting style in the industry today; the two-strand twist technique is used along with Afro Kinky human hair extensions.
Licensed nail tech and salon owner Valerie Steele will teach the new dip finger nails in water w/oil base paint and come out with hypnotic swirls. Also learn three (3) other marbleizing techniques in this class. Materials needed: Kit provided Monday only – 3-5 pm Fee: $60-D
Materials needed: Mannequin stand (provided), duckbill clips, jaw clips, scissors, fine toothcombs, and spray bottle. Afro Kinky Human hair will be provided. Sunday – 10am-1 pm Monday – 10 am-1 pm Fee: $200-H
CEU: 2 hours
Team Up With World-Class Business Educators for World-Class Beauty Business Education… Connie Judge and The World Class Business Educational Team invites all beauty Professionals to attend the “Best of the Best” in “Business Education”. This Business symposium brings to the forefront Business Expert Instructors that will provide quality educational seminars. These classes will offer direct answers concerning your salon business and economic structure. You will learn how to incorporate your Business; Lawsuits, Legal Rights, and Protection; Credit Repair and How to Get Credit; Booth Rental & Independent Contractor; Clinical Salon and Hair Doctor. The World Class Business Educational Team includes: Connie Judge, (Warner Robins, GA) Business Consultant Attorney Geraldine Mims & Ivory Mims, (Kansas City, MO), Senior Accountant Specialist, and David Smile, Legal/Service provider.
CEU: 3 hours
Look and Learn Workshop: Hairsprung If you want to learn the newest styles and the latest trends…Hairsprung is what’s happening! If you want to attain new clientele and keep the ones you already have, HAIRSPRUNG is what’s happening! Gerald LaMar “Illusionist”, world renown platform artist/celebrity stylist will deliver you the hottest hairsprung hairstyles known to woman-kind. This new level of hair innovation & hair education is great for students and professionals. He will also educate you on his new line of hair care products he created call, “glamarExclusive”. Sign Up – Get’em HAIRSPRUNG!
You cannot afford to miss these great business seminars! Certificate of Achievement CEU hours will be given to attendees. Materials needed: Pen & notepad
Materials Needed: Pen & Pad Sunday - 10am-1pm Monday – 2:30-5:30pm Fee: $50-D
continued
Sunday – 10am-1:00pm Monday – 10am-1:00pm FEE: Free – D
CEU: 3 hours
#6
CEU: 3 hours
Work Harder or Work Smarter: How to Increase Your Bottom Line By Retailing in Your Salon
The Secrets Tools to Success(sales & marketing). Don’t miss your opportunity to be inspired, elevated and empowered! Learn the secrets to becoming a success in the beauty and grooming industry. You will receive the key elements to financial success, sales, marketing, tips on how to grow your business, as well as discover how your personal growth can affect your future. If you are ready for a life changing experience, don’t miss this class presented by SalonSense Magazine!
It is your duty as a beauty and grooming professional to retail, better yet-“prescribe and provide”- maintenance products to your clients. A long proliferated myth is that black people who frequent salons and barbershops don’t buy products. If you believe this, then you are destined to continue working extremely hard for your income. But if you’re ready to challenge this myth, learn how to turn your services into products, and increase your revenue—then join salon owner, consultant, and author Judiffier Pearson for two-hours of power-packed retail strategies that will change the course of your business.
Materials Needed: Notebook & Pen Sunday – 2 pm – 5 pm Monday – 2 pm – 5 pm FEE: Free – D
Materials needed: Notebook; pen; and a list itemizing 1. Your three most requested services; 2. All of the product lines you use; 3. The top three reasons why you do not consistently sell products in your salon
CEU: 3 hours
Sunday – 2-4pm Monday – 2-4pm Fee: Free-D
Things You Need To Know To Become A Platform Artist: Toni Love has done Platform Artistry for several major companies such as: Sally Beauty Company, Hawaiian Silky, and was the Director of Continuing Education for Dudley Products. She is the owner of Toni Love's Advanced Training Center, in Moundville, AL where she teaches classes and brings in professionals from across the U.S. to teach classes. Toni has a Bachelor's Degree in Business Management, a Master's Degree in Continuing Education, and pursuing an Educational Specialist Degree. In this class, you will have an:
Work Smarter and Less Harder: Earn More MONEY! In this workshop, come see Master Stylist Clem Lue Yat demonstrate how to do the hair of someone with extreme hair loss problem (balding) using the black mesh to secure the double sided tape, looking more professional without the use of messy bonding glue. Also he will be showing how to do extensions using the Micro-cylinders without the use of chemical, heat and messy glue, easy to apply and easy to remove. The do’s and don’t of these two techniques will increase your profits and your work will be easier.
• Understanding of the Different Types of Platform Artistry • Understanding of the Right Image • Understanding of the Art of Communicating With the Audience • Understanding of Voice Quality • Understanding of the Usage of English • Understanding of How to Select A Model • Understanding of How to Set Up Seminars • Understanding of Retailing Products and Working With Companies
Materials needed: Pen and notepad Sunday – 2-5pm Monday – 2-5pm Fee: $100-D
Please join Toni Love and get an understanding on how to become a platform artist. Materials Needed: Notebook & Pen Sunday – 10-12 pm Monday - 10-11:45am FEE: $50-D
CEU: 2 hours
CEU: 2 hours
7#
CEU: 3 hours
Exclusive Manufacturer Classes by the
Leaders in the Industry AVLON INDUSTRIES, INC. PRESENTS
THE DOCTOR IS IN: REAL TALK WITH DR. EARLES ABOUT HAIR SOLUTIONS
MoisturColor Conditioning Permanent Crème HairColor System and Oil Moisturizing Powder Lightener System
Join internationally recognized dermatologist, Dr. R. Martin Earles, M.D. for a fast-paced interactive training session. He will explore the roots of multi-cultural hair and scalp care issues, focusing on hair loss, breakage, dandruff and protection against damaging styling techniques. Dr. Earles will be available to answer any of your hair, skin and scalp care questions. Remember, the same way that healthy soil grows strong crops; a healthy scalp grows beautiful, lustrous hair.
You’ve heard about it from fellow stylists! You’ve read about it in the magazines! Now it’s time to come and see it for yourself! Come experience the highly anticipated and celebrated MoisturColor Permanent Crème HairColor System and the Oil Moisturizing Powder Lightener from Avlon Industries. These state of the art systems contain the patented Fiber Strengthening Complex (FSC) which provides both fabulous hair and color performance with unprecedented moisture, superior gloss, and shine all while giving your client’s hair more elasticity and tensile strength.
Materials needed: Notebook and Pen
Sunday & Monday: 10 a.m. – 12 Noon Fee: Free CEU Hours: 2
Lighten up in s nap with the MoisturColor Oil Moisturizing Powder Lightener System. The system can lighten hair in less time with more strength and condition. Finally a haircolor system that leaves chemically treated hair stronger and healthier. A must see!!!
DESIGNER TOUCH PRESENTS THE STYLEZ & SKILLZ COLLECTION…
Also learn about: • Fiber Strengthening Complex • Color Theory • Trend Application techniques Materials Needed: Notebook and Pen
Come spend two high impact hours revitalizing your cutting,finishing and business techniques. Offering a combined total of over 50 years of expertise the Designer Touch International Team will share knowledge from our 2005 collection.... The Tri- Combo Cut,Colortraction and sizzling looks from the Stylez Collection.
Sunday & Monday: 11:00 a.m. – 1:00 p.m. Fee: Free CEU Hours: 2
Skill Team Members
NEW TECHNOLOGIES YOU NEED TO KNOW ABOUT!!! BY ORGANIC ROOT STIMULATOR
• Steve Jones, Global Trainer • Salika Bates, Artistic Trainer • Nate' Jones, Artistic Team Leader • Shawn Elliott, Artistic Team Member • Arlisha Sims, Artistic Team Member • Penny Smith, Artistic Team Member
The Organic Root Salon’s 2005 International Styling Team will present education for the cosmetologists and barbers on hair and scalp education such as: new technologies in science and nature; hair color cutting; roller setting without parts; and flat iron styling with dimension. Please come out and see how Dr Reginald Mitchell and the Organic Root Salon’s 2005 International Styling Team share these high focus points in having healthy hair and scalp.
Materials needed: Notebook and Pen
Sunday & Monday: 11 A.M. – 1:00 P.M. FEE: Free CEU Hours: 2
Materials needed: Notebook and Pen
Sunday & Monday: 1:00 p.m. – 4:00 pm. Fee: Free CEU hours: 3
Additional Classes will be taught by Top Manufacturers including Soft Sheen-Carson, Inc..
Proud Lady Beauty Show
Where the Stars Come Out! Come and See What Celebrities will Participate in 2005!!!
(Scenes from 2004)
8
Travel
Information
Hotel Reservations
Mention the March Proud Lady Beauty Show and we’ll take care of the rest!
To take advantage of the complete show experience, you want to stay where ALL the Proud Lady Beauty Show events are happening – at the Hyatt Regency Chicago
Or go online to www.themeetingevent.com If you are a new user, click on REGISTER to begin. (If you are returning to the site, please fill in your username and password and click LOGIN)
Hyatt Regency Hotel 151 East Wacker Drive Chicago, IL 1-800-233-1234 1-312-565-1234
Once logged in, click the meeting Center link located in the upper left hand corner of the webpage. (If not attending a specific meeting click on book travel to begin your lowest fare search) From this page, choose the meeting you are attending and carefully follow the remaining prompts.
NEW LOW RATE!
Apollo charges a $20 fee for call in and email reservations and a $10 fee for online reservations. These fees are typically offset by the discounts and lower fares our specialists are able to offer. Agents are available 24/7 should you need emergency travel assistance any time during your trip.
$145 – Single/Double Reservation Deadline: February 15, 2005
(Make reservations early to guarantee space availability) If deadline passes, call hotel numbers above (Rooms may still be available)
Apollo is the preferred travel agency for this meeting and we would like to assist you in confirming the least expensive air and car rates for your trip.
Be sure to mention the Proud Lady Beauty Show when making reservations to receive special show rates. The Hotel will require a deposit to hold your reservations. No reservations will be processed without a non-refundable deposit for the first night’s stay in each room. Credit cards accepted include Visa, Mastercard, American Express, Diner’s Club, Carte Blanche and Discover. Your credit card will be billed when your reservation is made. The Hyatt Regency Chicago is the place to be! Make your reservation today!
Airport Shuttle Service Airport Express is the official transportation company providing shuttle service for the City of Chicago to and from O’Hare International and Midway airports. Upon arrival at the airport, you can purchase tickets from the Airport Shuttle information across from the baggage claim area at O’Hare or opposite the Southwest Airlines counter at Midway. These desks are staffed from 6:00 a.m. until 10:30 p.m. by informed, responsive tourism personnel who sell shuttle tickets, answer travel-related questions and offer helpful tourist information about events throughout the city. Passenger vans arrive at and depart from O’Hare Airport every 10 minutes and from Midway airport every 15 minutes. Single Tickets are $23 one way/$42 round trip from O’Hare; $18 one way/$32 round trip from Midway. There is a Pair fare for two people going to the same hotel. Pair Fare Tickets are $16 per person one way/$30 Roundtrip from O’Hare; $12 per person one way/$22 Roundtrip from Midway. Group Fares are also available for groups of 3-10 people. The Group Fare Tickets are $12 per person one way/$23 Roundtrip from O’Hare; $10 per person one way/$18 Round trip from Midway. For Group Fares, only one ticket is issued for the group and all parties must travel together. Call Airport Express at 800/654-7871 to make reservations. While advanced arrival reservations from O’Hare and Midway are not required, advanced reservations for return transportation to both airports are encouraged.
Parking The Hyatt Regency is offering parking at a discounted rate of $19 per day.
Book Your Air and Car Travel with Apollo! As an attendee of the 2005 Proud Lady Beauty Show held March 19-21st in Chicago, you will receive discounts on airlines and car rentals that have been specifically negotiated for the AHBAI! Apollo is their preferred travel agency for this meeting and we would like to assist you in confirming the least expensive air and car rates for your trip. To book your travel today: • Call 1-866-880-6483 6 a.m. – 8 p.m. CST M-F • Email travel @travelapollo.com
Two Great
Parties Saturday
Sunday
Proud Lady After Set
Proud Lady Jam!
Join your friends after Saturday’s It’s All About Men Competition for a “Off the Meter” After Set! It’s Time to Par-tee!!!
We’re taking partying to the next level and their “ain’t” no party like a Proud Lady Jam. Join show attendees from across the country as they relax and relate and get their party on at the Proud Lady Jam.
Admission: $10 (Free with Super VIP Admission)
Sponsored by
9#
Admission: $10 (Free with Super VIP Admission)
7
Directors
Board of
CLYDE HAMMOND President Summit Laboratories, Inc. Harvey, IL
MICHAEL JOSHUA President J.M. Products, Inc. Little Rock, AR
NATHANIEL BRONNER, JR. Executive Vice President of Manufacturing Division Bronner Bros. Atlanta, Georgia
CHARLES YOUNG President EF Young Mfg. Co. Meridian, MS
BERNARD BRONNER President Bronner Bros. Atlanta, Georgia
Trade Show Committee Janet Wallace Bronner Brothers
Blondie Henderson Luster Products, Inc.
Betty Clawson Dudley Beauty College
Marcia Sewell Luster Products, Inc.
Robert Earles Dr. Earles, LLC
Clyde Hammond Summit Laboratories
Marty Joshua J.M. Products, Inc.
Jory Luster Luster Products, Inc.
Earl Edwards J.M. Products, Inc.
Charles Young, Sr. E.F. Young, Jr. Mfg. Co.
Advisory Committee Maurice Burnett BIA International Ann Baker Cook County Beauty Shop Owners Association ROBERT EARLES President Dr. Earles, L.L.C. Chicago, IL
JOE DUDLEY, SR. President Dudley Products, Inc. Kernersville, North Carolina
DAVID GAYNAIR Managing Director JGJ Products Ltd. Kingston, Jamaica
ERNEST JOSHUA Chairman J.M. Products, Inc. Little Rock, Arkansas
Ike Jordan Jordan’s Beauty & Barber Supply
Dr. Rosalind Coffey NBCL
Connie Judge Global Vision Technology Services
H.R. PHILLIPS President High Time Products, Inc. Long Beach, California
Solomon Cromwell Solomon Cosmetology
Kevin Knight Knight Beauty & Barber Supply
Barbara J. Slay B.J. ‘s Beauty Supply
Barbara J. Edmonds
Kesha Levy Hair Play
Howard & Chris Elliott Elliott ‘s Professional Beauty Supply Services
Bobby Harris Carolina Beauty Supply Lisa Givhan Carver Military Academy
Karen Mackie Chicago Vocational Career Academy Larry Massenburg Studio 809 James McKeever Pookie ‘s Beauty Supply Clim Miilton Supply Guy Marilyn Montgomery Chicago Vocational Career Academy Flinn H. Moses F.H. Moses Beauty Supply
Johnnie Smith Distinctive Nails Julia Smith Julia’s Studio East Stephen Y. Stein Sabbotts Beauty Supply & Equipment Renee Reynolds Sally Beauty Supply Marcus Stephens Nu World Beauty Supply Dawn Tatum Leverette’s Int’l Veronica Walton Dunbar Career Academy Lawrence Whitaker Dave’s Beauty Supplies John Williams Universal College of Beauty Ken Williams Action Beauty Supply Pat Grant Williams Colomer(Revlon)
Doris Mosley Another Beauty Salon
James & Sherman Willis Willis Beauty Supply Co.
Denise Nedd-Armstrong
Wilson Dave’s Beauty Supply
Laura Hillman-Obrien Heritage of AfroAmerican B&B Industry
Dr. Wanda Nelson National Beauty Culturists League
Kenny Hilton Ray ‘s Beauty Supply
Al Perry Al Perry’s Ray-Zors Edge
Lionel Hong Long Cheveaux Clinique, Inc.
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Janice Leary J&R Beauty Supplies Cynthia Levy Leverette’s Barber Shop
James Hicks Details Hair Designs
CANDACE MATTHEWS Soft Sheen-Carson
Bonnie Krueger Sophisticate’s Black Hair Styles & Care Guide
Gerlene A. Donnell Pacific Coast - NBCL
Thomas Hayden Mr. T & Company Hair Design Studio
CARY GARDNER Namasté Laboratories
Leroy Sharp Octavia Sharp Sharp Beauty Supply
Willie Singleton Colorado State-NBCL
Zoanne Gunn Chicago Vocational Career Academy
ERIC BROWN Pro-Line International
Seymour Seymour’s Beauty Supply
Abdul Kabir Mr. Kabir’s
Hugh Foster Salon Detailing
Partners
Ann M. Scott M.V. Roberts & Co.
James E. Craig Craig’s B&B Supply
Barry L. Fletcher Avant Garde Hair Gallery
Industry
Kaffy Rhyne Hair Gallery II
Dr. Annette Shelton Progressive Cosm. Assn. of California
Stella Davis Christian Cosm. Int’l Assn. DR. IHEATU OBIOHA President Bluefield Associates, Inc. Ontario, California
Calvin Powell Powell’s Beauty Supply
Adrienne Haqque Simeon Vocational H.S.
Benia Davis Benia De La Coiffures, Inc.
DR. MILTON MOORE President Moore Unique Skin Care, L.C. Houston, Texas
Gertha Jones Progressive Hair Arts Beauty College
Dr. Katie Catalon National Beauty Culturists League
Nat Cooper Nat Cooper Beauty Supply
JORY LUSTER President Luster Products, Inc. Chicago, Illinois
Bobby J. Hunt Bobby J’s Academy of Advanced Hair Design
Sharon Payton Exotic Trenz Salon
Terri Winston Salon Sense Magazine Miki Wright Fabulous Finishes Clem Lue Yat Clem Lue Yat Int’l Hair Salon
Who is
AHBAI?
AHBAI represents, the American Health & Beauty Aids Institute, AfricanAmerican Manufacturers United to Support our Community. AHBAI was founded in 1981 by 10 Black manufacturers who recognized that united they could accomplish more for the beauty industry than they could achieve individually. Since that time, AHBAI has grown into a respected industry resource and advocate for the Black community at large. Recognized best by the Proud Lady symbol, the symbol of AHBAI companies which appears on the back of all of their products, AHBAI is committed to serving the community and cosmetologists who have helped them to grow. The Proud Lady symbol on a package assures cosmetologists that the product was manufactured by a company that re-invests its profits in the community. The symbol is designed to encourage African-Americans to recycle their dollars within the Black community. AHBAI in turn recycles these dollars by providing jobs, scholarships, and contributions to major charitable organizations who support the African-American community. In addition to the support of the UNCF, AHBAI, through its Fred Luster Education Foundation, provides thousands of dollars in scholarships to high school and Basic cosmetology students to encourage more students to continue their pursuit of a career in Cosmetology.
The Proud Lady Beauty Show is dedicated to the needs of Black cosmetologists, barbers, cosmetology and barber students and nail technicians. The show attracts thousands of industry professionals nationwide. It features hands-on workshops, product demonstrations, styling competitions and an exciting exhibit floor. AHBAI’s Salon Advantage Club continues to focus on cosmetologists, barbers and nail technicians and strengthens the link between Black beauty professionals and product manufacturers. Club members receive information on the latest beauty trends, and salon management tips through our newsletter. AHBAI’s newest program “Industry Partners” unites all manufacturers in the ethnic HBC industry to collectively strengthen the ethnic hair care and beauty industry. These programs and others clearly demonstrate AHBAI’s contribution to the industry. AHBAI has strengthened the ethnic beauty industry and continues to create new options and greater opportunities for Black cosmetologists and barbers working within the trade. Looking ahead, AHBAI will continue to promote and enhance the ethnic beauty care category to ensure future growth for the entire industry.
Be Sure to Get the
Super VIP Deal! • Enjoy the Proud Lady Beauty Show Exhibits All 3 Days (March 19–21, 2005) • View the “It’s All About Men” Competitions (Saturday, March 19) • Take Advantage of Your Selection of Free Classes • Get VIP Seating at the Proud Lady Model Search & World Class Fantasy Competitions (Sunday, March 20) *Enjoy Free Admission to the Proud Lady After Set (Saturday, March 19) • ‘Party Hardy’ at the Proud Lady Jam (Sunday, March 20) • Become a Member of the Elite Proud Lady Salon Advantage Club*
ALL FOR THE LOW, LOW PRICE OF $60 Must Purchase by February 1, 2005* After February 1st Price Increases (Must complete forms on following pages 9 and 10 and mail with payment)
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TICKETS For your convenience, you can purchase your Proud Lady Beauty Show ticket direct from one of the distributors below or complete your registration on-line at www.proudlady.org or mail the registration form in this brochure to the Proud Lady Beauty Show with your payment:
Joe Childs
Sharon Payton
Jeff Dudley
Powder Puff Beauty Supply Dolton, IL 708-849-1618
Trenz Chicago, IL 773-297-7305
Dudley Products, Inc. Chicago, IL 312-740-7473
Kalvin Cole
Calvin Powell
Cole Enterprises Chicago, IL 773-531-9469
Powell’s Beauty Supply Toledo, Ohio 419- 243-7731
Rock Frazier Landis Frazier
Hugh Foster
Dawn Tatum
Tom Holman
HF Salon Services Chicago, IL (State of Illinois, Ohio) 708-385-5010
Leverette’s Mississippi/Chicago 601-735-6567 773-723-9163
Dawn’s Cosmetique Milwaukee, WI 414-243-7731
Keith Garland
Mike Watkins
Kenneth Hilton
Beauty Imports Gifts Phase II Utica, NY 585-370-5092
Mikanty Stylist Brokers Park Forest, IL 1-800-283-9750
George Jackson
James Whitaker
Extasi, Cw/Hiz Chicago, IL 773-329-1067 773-846-3434
Yadah Beauty Solutions Normal, IL 309-454-1599
Ike Jordan
Sherman Willis
Jordan’s Beauty Supply Chicago, IL 773-734-6268
Willis Beauty Supply Groveport, OH (State of Ohio) 614-836-0115
Carlton Haney
Sally Beauty Co.
Mr. Haney’s Beauty Shop Network Zion, IL (Milwaukee) 414-788-2782
Nationwide 1-800-Ask Sally www.sallybeauty.com
BBD & CE Distributors Chicago, IL 800-807-8511
Ray’s Beauty Supply Norfolk, VA 757-461-2889
Kevin Knight Knight’s Beauty Supply Philadelphia, PA 215-224-5833
Wendell Lockhart Baltimore, MD 410-549-0097
Clim Milton Supply Guy Chicago, IL 773-719-2887
Ivory Mims IMG Kansas City, MO 816-761-1846
B.J. Slay BJ’s Beauty Supply Chicago, IL 773-779-7100
Michael Wilson & Dorothy Averyhart Dorson Sales Gary, IN 219-880-0860
Elberee Gray Gray & Associates Columbia, SC 803-782-2540
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Proud e h t n i o J lon Lady Sae Club g Advanta or
Gain the
Professional Edge!
day f Join ToY $20 ONL
The Proud Lady Salon Advantage Club is designed exclusively for professional cosmetologists, cosmetology and barber students, barbers and nail technicians. Look what happens when you join today and become part of a group of respected salon professionals!
Testimonial I am a Salon Advantage Member who has attended the Proud Lady Beauty Show every year since I attended Beauty School. I enjoy reading Salon Advantage News online and taking advantage of the Salon Advantage benefits. Each year I leave the Proud Lady Hair Show an informed salon owner and a better stylist.
Beauty Show Discounts
Other Member Benefits
• VIP seating at the Proud Lady Beauty Show Fantasy Competition and Proud Lady Model Search – No need to wait in line for a good seat!
• Car rental discounts from Hertz and Alamo. • Information on seminars to further your professional career. • Opportunity for national exposure through Salon Advantage Club contests and promotions. • The Salon Advantage Newsletter • Discounts on Sophisticate’s Black Hair Magazine and Urban Style Magazine.
Free Product Gift Packs Salon Advantage Club members receive a free product from AHBAI manufacturing companies while attending the Proud Lady Beauty Show.
Sean Hair 4 U Salon 7203 S. Exchange Chicago, IL 60619
AHBAI Salon Advantage Club Membership Application Mail this application with a copy of your cosmetology license, barber license or school contract and your money order for $20 to: AHBAI, 401 N. Michigan Avenue, Suite 2200, Chicago, IL 60611-4267. Ms.
Mrs.
Please indicate your profession:
Mr.
_____Barber
Name (Please Print) Business Name Business Address City
State
ZIP
_____Salon Owner
_____Barber Stylist
_____Barber Student
_____Cosmetologist
_____Cosmetology Student
_____Esthetician
_____School Owner
_____Make-up Artist
_____School Teacher
_____Nail Technician
_____Stylist
_____Salon Manager Business Telephone (
)
Date of Birth
_____Other (Please specify)
Home Address City Home Telephone (
State
License #
ZIP
Are you actively engaged in your practice?
)
E-mail Address Please indicate where mail should be sent: Business
State
Yes
Full-Time
No
Part-Time
Home Applicant’s signature
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Date
2005 PROUD LADY BEAUTY SHOW MARCH 19–21, 2005 • HYATT REGENCY CHICAGO • CHICAGO, ILLINOIS
REGISTRATION FORM
Mail Form Before February 25, 2005 to AHBAI Headquarters
Please use separate form for each attendee. Name
Receive $5 CASH Back onsite when you make a rerservation in the Proud Lady Room block and stay at the Hyatt Regency Chicago. (For hairstylist, barbers, nail technicians, beauty & barber school students.) (Exhibitors excluded from offer). Please note one-night’s non refundable deposit is required. To Qualify: • Must be on Hyatt Regency’s Proud Lady Confirmed Reservation List • Must show Photo ID (Driver’s License, State ID, Passport or School ID) • Must show attendee armband and business card, professional license or School ID
Title
Business Address City
State
Telephone (
ZIP
)
Admission Prices Special Bonus: Join the Proud Lady Salon Advantage Club at the low price of $20 and receive discounted admission on a one-day ticket to All attendees must pay exhibit floor admission to register for classes. *S the Exhibit Floor. Download an application at www.proudlady.org
IMPORTANT • ALL ADVANCE PAYMENTS MUST BE IN MONEY ORDERS, CASHIER’S CHECKS, VISA, OR MASTERCARD OR AMERICAN EXPRESS. DO NOT SEND CASH PAYMENTS IN THE MAIL. NO REFUNDS OR EXCHANGES ACCEPTED. • AFTER FEBRUARY 25, 2005, PARTICIPANTS MUST REGISTER ON-SITE. NOTE SPECIAL DISCOUNTS OFFERED FOR ADVANCE PURCHASES. • STUDENT RATES FOR ONE-DAY TICKET PURCHASES AVAILABLE ON-SITE ONLY WITH STUDENT SCHOOL ID AND PICTURE ID. MUST HAVE BOTH IDS TO QUALIFY.
Exhibit Floor Admission Tickets Before Feb 1 Advance
No. of Tickets
After Feb 2 Advance
Register me in the Salon Advantage Club at the low rate of $20. I have enclosed a copy of my cosmetology license and completed the required application. For current Salon Advantage Members paying at the show, One Day Admission is $20, Super VIP Deal Admission is $75 (Salon Advantage Membership is included in Super VIP Deal)
$20
$20
One Day Admission (Exhibit Floor Only) — Saturday
$25
One Day Admission (Exhibit Floor Only) — Sunday
After Feb 25 On-Sie
Salon Advantage Club Members Advance
Amount
$20
Before Feb 1 $20
After Feb 2 $20
$
$25
$30
$15
$15
$
$25
$25
$30
$15
$15
$
One Day Admission (Exhibit Floor Only) — Monday
$25
$25
$30
$15
$15
$
BEST BUY Super VIP Deal Admission (Exhibit Floor Sat, Sun & Mon) – Plus All Night Events & Designated Free Classes Plus Free One Year Membership – Salon Advantage Club (Admit one person only)
$60
$80
$95
$50
$60
$
“It’s All About Men” Male Styling Competitions — Saturday night
$20
$20
$20
$20
$20
$
Proud Lady After Set—Saturday night
$10
$10
$10
$10
$10
$
“Evening Style” Student Competition and Student Barber Competition — Sunday afternoon
$15* $15* $15* $15* $15* (*Free Admission with Sunday Exhibit Floor Ticket or Super VIP Admission)
$
Special Events
“World Class Fantasy” and “Ms. Proud Lady” Competition — Sunday night
$20
$20
$20
$20
$20
$
Proud Lady Jam — Sunday night
$10
$10
$10
$10
$10
$
Classes
Please indicate day and time you wish to attend (Sunday or Monday)
Class Name 1.
$
2.
$
3.
$
4.
$
Payment Information Mail payment to (First Class Mail):
American Health & Beauty Aids Institute – PLBS Show, 5329 Paysphere Circle, Chicago, IL 60674
For Exoress Mail:
Proud Lady Beauty Show, 401 N. Michigan, Suite 2200, Chicago, IL 60611
No refunds or exchanges. No personal checks. Mail order oayments must be made by money order, cashier’s check, Visa, Mastercard, or American Express. Visa
Master Card
American Exoress
Card Number____________________________________________ Authorized Signature
_
Expiration Date_______________________
Class Total
$
Total Ticket Amount Enclosed
$
Total Special Events
$
Salon Advantage Total
$
Grand Total Enclosed
$
Inspirational
Church Services Proud Lady Beauty Show Church Service
Sunday, March 20 8:00 – 9:45 a.m. Hyatt Regency Hotel 151 East Wacker Drive Chicago, IL Rev. Grandee Duncan, Pastor New Zion Grove M.B. Church
Begin the day with an uplifting spiritual church service. Hundreds of hairstylists, barbers & nail technicians share in this awe inspiring service. Rev. Grandee Duncan, pastor of the New Zion Grove M.B. Church of Chicago, will deliver the unadulterated Gospel and provide encouragement to stylist to help “Recapture Our Business.” The combined choirs of the New Zion Grove M.B. Church and St. Titus One M.B. Church, under the pastorate of Rev. Michael A. Jones, I. will provide a powerful song ministry to bless your soul! Come expecting a blessing!
Schedule
of Events
Saturday, March 19, 2005
Sunday, March 20, 2005
Monday, March 21, 2005
Sneak Preview Day
It’s Show Time
Salon Owner Day
1:00 - 5:00 p.m. Registration Open
8:00 a.m. - 5:00 p.m. Registration Open
8:00 a.m. - 4:00 p.m. Registration Open
2:00 - 6:00 p.m. Exhibit Floor Open
8:00 a.m. - 9:45 a.m. Church Services
8:00 - 10:30 p.m. “Its All About Men” Male Styling Competitions
8:00 a.m. – 10:00 a.m. ”Operation Shake-Up Rally: Recapturing Our Business”
8:00 a.m. – 10:00 a.m. ”Operation Shake-Up Rally: Recapturing Our Business”
10:30 p.m. - 1:00 a.m. Proud Lady “After Set” Avoid the crowds by purchasing your products during Sneak Preview Day. This day is designed for the serious shopper, thus, no performances are scheduled on the exhibit floor.
9:00 a.m. - 6:00 p.m. Classes
9:00 a.m. - 6:00 p.m. Classes
10:00 a.m. - 6:00 p.m. Exhibit Floor Open
10:00 a.m. - 6:00 p.m. Exhibit Floor Open
3:00 p.m. Salon Owner Prize Giveaway Proud Lady Booth
12:00 Noon - 2:00 p.m. Evening Style Student Competition “It’s Like Magic” Student Barber Competitions
Must have business card or legal document indicating salon ownership to participate in salon owner prize giveaway.
8:00 p.m. - 10:30 p.m. World Class Fantasy & Proud Lady Model Search Competitions
The Proud Lady Beauty Show is primarily a show for the hair care industry. However, a limited number of nail care, cosmetic, skin care and other beauty product companies also exhibit.
11:00 p.m. - 2:00 a.m. Proud Lady Jam
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ProudLady BeautyShow • Register to Win A Master Barber & Master Stylist Prize Package! • Register to Win Great Product Gift Packages & Cash! • Get a Free Manicure, Pedicure, Mini-Facial or Chair Massage, Compliments of the Proud Lady and Dudley Beauty College • Register to Win a 5-Day Scholarship to Dudley Cosmetology University, Compliments of Dudley Products, Inc. • Enjoy huge savings when you buy all your favorite hair care, nail care and other beauty products at the show! • Learn new techniques in haircutting, barbering, braiding, haircoloring and more from National and International artists! • Win cash and special recognition as a trendsetter by entering one of seven award winning competitions! • Save 50% on your General One-Day Show Admission when you join the Salon Advantage Club!
And much, much more!
For more information, call 312-321-6824 or visit our website at www.proudlady.org
American Health and Beauty Aids Institute 401 North Michigan Avenue, Suite 2200 Chicago, IL 60611-4267
Get the Super
VIP Deal! All Show Events for One Low Price plus Bonus Salon Advantage Membership!!! (Does not include classes)
Sponsored by:
Media Sponsors: