Design & Managment
As part of my design managment minor at AUS, I was given a business delima and asked to clearly represent the business option in a cartoonish style. My casestudy was on Multimedia Venthures, a business based in Dubai
ATMULTIMEDIAVENTURES
ARJUN ARRIVEDLATETO HISCOMPANYANDENJOYEDHISFISTSHOTOFCAFFINEWHILEHE THOUGHTABOUTTWO VERYINTERESTING DEALS.HE,AFTERALLWORKEDHARDTO BECOMEWHATHEISNOW
SPROSARITA‛ POSALORMESSE S? FRANKFURT‛
THEYARE WELL, TWO VERYGOODPROPOSALSFOR MULTIMEDIAVENTURES
ARJUN KHATRI COFOUNDER& MANAGINGDIRECTOR
LETSTAKEACLOSERLOOK. . .
MESSEFRANKFURT COFOUNDEROF MESSEFRANKFURT
THREEDAYSAGO. . . . SARITASEEKEDHIM OUT. . .
ARJUN !THEREYOU ARE! IHAVEAPROPOSAL THATWOULDINTRESTYOU. LETSEXPANDTO ! . . . . . . THEUS.
?
SARITA
MASTERSIN GLOBAL ENTERPRENEURSHIP
DR.PATEL COFOUNDER& PRESIDENT
EXPANDTO THEUS? WHATABOUTTHEFINANCIAL STRAIN? YOUWILLNEEDTO USEALOTOFRESOURCESFROM THECOMPANYTILLTHE BRANCH DEVELOPSAREPUTATION. YOUHAVECONDUCTEDAFEASABILITY STUDYANDSURVEYEDTHEMARKETIN THEUS?
!ICAN RELOCATEAND . YES. MANAGE . . THENEW BRANCH. . . IHAVEITALLPLANED.
IFOUNDAMARKETGAPIN THEUS THATMULTIMEDIAVENTURESCOULD BRIDGEUSINGETERPRISEDEVELOPED IN THEMIDDLEEAST. THEBRANCH COULDFOCUSON CONNECTINGEND USERSWITH &MANUFACTURESTO BRIDGETHEGAP
THEMARKETVALUEFOR THEBRANCH WOULDRAISE TO $200M IN THE FIRST3YEARS.
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TWO DAYSAGO. . . . ARJUN RECIEVESACALLFROM MESSEFRANKFURT
WEHAVEINCORPO RATEDAN OFFEROF PARTNERSHIPTO VIS EXHIBITIONS& CONFERENCES.SHARES WILLBEDIVIDED BETWEEN MULTIMEDIAEXPENDITURESANDVIS INDIA)FOR ( THENEXT 5YEARS.
WEWILLHAVEACCESSTO 3 OFTHEMOSTSIGNIFICANT . . SHOWS?. ! . . THATSAGREATOFFER.
NOW. . . . . . ARJUN HAD THOUGHT ABOUTTHETWO PORPOSALSALL MORNIGN ANDDECIDEDITWAS TIMETO SHARE THEDECISION WITH DR. PATEL
um
YES WE . . . . WEHAVETO TALK.
DO
! . . . . !
DR. PATEL‛ ‛ SOFFICE
WHICH PROPOSAL SHOULD ARJUN CHOOSE?
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S SARITA‛
S MESSE‛
S SARITA‛ OR S MESSE‛