Christian Dior C O U T U R E
DIOR 160 NEW BOND STREET
Christian Dior is pleased to announce the opening of its new bond street boutique in Mayfair, London. The new Dior store situated at 160, new bond street will be open to the public on December 2015. it will have its own custom made new look corresponding to the evolution in society, fashion and contemporary design. Following twelve months of these great works, here it is, transformed by the American architect Peter Marino into a luxurious contemporary apartment. The décor, purposely warm, bears the stamp of the contemporary artists that have marked the century: the sculptor Claude lalanne, the poet in ironwork, André Dubreuil, the decorator Hervé van der Straeten who created the Dior perfume bottle for ‘J’adore’, the designer of table-sculptures ado Chale, the wood sculptor Alisdair Cooke, the man who makes light talk, rob wynne and the one who makes images talk, Oyoram. The store stands out with its floor-to-ceiling, double layer glass façade that emulates fine feminine fabric in the houses iconic Dior ‘cannage’ print. The interior design takes its inspiration from the original concept of the Paris flagship, avenue Montaigne by keeping the 18th century elements and mixing them with modern elements to achieve a feminine and glamorous design, harmonizing the traditional and modern elegance of Dior. The classical limestone stone completed with grey silk carpets, the oval chairs and Louis xvi sofas give the feeling of a traditional French apartment. The store features several pieces of art: upon entering a contemporary lalanne bench cascading with flowers greets the eye and a glass wall mounted art piece by rob wynne offers a backdrop to the accessories collection while yorame plasma screens mounted onto chic French windows serve as a focal point in the ready-to-wear space. Timepieces will be displayed in a dedicated space lined with luxurious fabric and lit with an elegant lamp by Veronique Rivemale featuring geometrical shapes. The new Dior boutique offers a sophisticated environment, reflecting Dior’s house codes of heritage, timeless elegance, luxury and innovation.
OUTLINE OF THE DIOR 160 NEW BOND STREET BOUTIQUE: NAME: LOCATION: OPENING: OPENING HOURS: STORE AREA: FLOOR: PRODUCTS:
DIOR 160, NEW BOND STREET, LONDON DECEMBER 2010 10:00 AM TO 7:00 PM MONDAY TO SATURDAY 250 SQM GROUND FLOOR READY TO WEAR, LEATHER GOODS, SUNGLASSES, SCARVES, SHOES, WATCHES.