H 3 Hall Three
Overview Company Statement Inspiration Target Market - Customer Profiles
Marketing Strategy Message Location Analysis
The Space Store Analysis- H1 H2 H3 Floor Plan Process Renderings Final Renders
Media Methods Instagram Snapchat The App
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Company statement At Hall Three our goal is to bring together like-minded people through Health, Fitness, and Style.
To achieve this we look to offer our consumer : The highest quality produce Variety of fitness workouts The latest trending styles
With these three goals under one roof, Hall three is created.
Inspiration
Amsterdam food halls
Hall
Multi Concept space Urban, clean, modern aesthetic Community
Three
Strength in threes Three concepts becoming one Triangle symbol represents strength; three sides coming together as one. The three sisters: Olivia, Chloe, and Gracyn; One team.
Target Market
Are first in and first out of trend adoption Are up on the latest fashions Love physical activity (are sensation seeking) See themselves as very sociable Believe that friends are extremely important Are spontaneous Have a heightened sense of visual stimulation
Innovators
Are always taking in information Are confident enough to experiment Make the highest number of financial transactions Are future oriented Are self-directed consumers Are most receptive to new ideas and technologies Have the widest variety of interests and activities
Experiencers
Want everything
Name: Karol Kane Age: 22 Relationship Status: Engaged Income: 25,000 + finance’s income Education: Culinary Arts Student Occupation: Serving and Baking while in school
Hobbies:
-Baking as a job and for fun, always looking for gluten free options because of her allergies -Working out at the gym or going to boxing class, keeping in shape is important for her summer wedding - While searching for bridesmaid shoes and accessories her love for athletic clothes always leads her into Lulu Lemon
Name: Alex Merritt Age: 24 Relationship Status: Serious Relationship Income: 55,000 Education: Bachelors Degree in Marketing from Central Michigan University
Occupation: Media Marketing Coordinator at Title One Boxing Club
Hobbies:
-Finding new healthy treats to feature on her health and lifestyle instagram page -Making new routines and playlists for the boxing classes she teaches -Searching for new trend forward athletic clothes due to the dress code at her job
Name: Lynne Sika Age: 29 Relationship Status: Married Income: 68,000 Education: Bachelors Degree in Architecture from SCAD
Occupation: Design/ Architect for a development group
Hobbies:
-Finding new places within Grand Rapids on the weekends with her husband - Doing pilates or workouts that are diverse, for her the gym is boring - She loves to grab veggies and fruits from the farmers market and create juices when she has spare time
Marketing Strategy
Hall Three Marketing The marketing platforms we use will be based around four key principle that we believe are most relevant to our target consumer: Partner with Allies- By coming together to support other businesses in the community, no business should work alone. Embrace User Generated Content- With social media our consumers are the best spokespeople, by highlighting their interaction with our products and services we create a deeper interaction. Collaborate with Influencers- Grand Rapids is a city that is family oriented. By working with the DeVos group on projects for the city and having involvement with the Art Prize festival we can gain a new audience and extend brand awareness. Experiment with New Channels and Platforms- There is always something different occurring in technology and our target market is quick to adapt. By staying on trend with multiple media methods we can be perceived as a relevant and technology forward company.
Marketing Message Through all the different channels and strategies we will use to market the brand, we want our message to be simple, clear and quick to grasp.
Hall Three is a company that brings together three concepts to promote a happy, healthy lifestyle brand in a positive, urban environment.
Location Analysis
East Grand Rapids The Gaslight district The ideal space in the up and coming district would be on Lakeside Drive. Our industry competition is already established in this area, by entering the saturated market with the differential advantage of being a multi-concept space, we will be able to compete and thrive.
Location Visuals
Store Analysis
H 1
The Shop
HThe1 Shop APPAREL CATEGORIES: ATHLETIC ATHLEISURE
CASUAL LIFESTYLE
BRANDS ACCESSORIES WATER BOTTLES GYM BAGS HATS HEADBANDS/WRAPS HAND WRAPS YOGA/PILATES MATS BOXING GLOVES SOCKS
WOMENS-WEAR PRODUCT ASSORTMENT: SPORTS BRAS TANKS KNITS LEGGINGS SKIRTS
TOPS JACKETS PANTS SHORTS TIGHTS
MENSWEAR PRODUCT ASSORTMENT: SHIRTS SHORTS JACKETS
TANKS PANTS
PRICE RANGE APPAREL $20-200
ACCESSORIES $10-115
SIZE RANGE XS
S
M
L
XL
Blue Life Fit The Upside Lulu Lemon Good Hyouman Free People Movement Heroine Sport Onzie ALO Yoga Teeki Nike Athleta DEAR LOYAL SHOPPER: WHEN YOU PURCHASE 5 ITEMS FROM THE SHOP YOU GET 25% OFF YOUR NEXT PURCHASE OR YOU CAN USE THE DISCOUNT TOWRADS YOUR NEXT H2 CLASS.
H 2
The Studio
HThe2 Studio CLASSES M
PILATES
MAT PILATES PILATES APPARATUS
BARRE
F X
VINYASA FLOW ALL LEVELS FLOW POWER HOUR STRETCH
PILATES - .75 HOUR - $30
X
YOGA - 1 HOUR - $25 X
X
BARRE - 1 HOUR - $25 BOXING - .75 - $35
X X
BOXING
KICKBOXING 30 - 60 BOXING 30 - 60 POWER HOUR
PRIVATE LESSONS
BARRE
YOGA
YOGA
BOXING
T W H X X X
X X
BALLET 1 BALLET 2 CORE BARRE
MEMBER PACKAGES
X
X
X
Curiosity 1
GROUPS
OF
TWO
AVAILABLE
UPON REQUEST
-4
CLASSES
-1
PRIVATE
LESSON
Get Started! 2
WEEKS
-8
CLASSES
-2
TRAINING
LESSONS
I Got this! 3
X
WEEK
WEEKS
- 14
CLASSES
-3
PRIVATE
LESSONS
Can’t Stop, Won’t Stop 4
WEEKS
- 20
CLASSES
-4
PRIVATE
LESSONS
X
X
PRICE RANGE MEMBER NON MEMBER $6 - 30 MIN CLASS $2 - 30 MIN CLASS $12 - 60 MIN CLASS $5 - 60 MIN CLASS
INTENSITY CHART
NEW SCHEDULE POSTINGS A NEW SCHEDULE IS POSTED TO THE
H3
APP TWO WEEKS
IN ADVANCE SO YOU CAN PLAN AHEAD
DONT FORGET YOUR FREE H3 TEE! **WITH PURCHASE MEMBER PACKAGE
OF ANY
H 3
The Sip
The Menu
HThe3 Sip JUST JUICE
SHOTS
16OZ. - $8.00
2.5OZ - $3.50
CLEANSES REGULAR CLEANSES
FRUIT BASED IMMUNITY WHEATGRASS
FRUTTI TUTTI GET CHA FRUIT ON TROPIC THUNDER
PALM TREE EARNED IT 9-1-1 KNOCK OUT
JUST VEGGIES THE HULK BEET IT
FIRE ENERGY
SMOOTHIES
FRUITS AND VEGGIES EASTER BUNNIE STAY ROOTED SPRAY TAN HAPPY BELLY
DIGESTION SERENITY
LOST IN THE GARDEN SALAD SIPPIN
LOYALTY LOVE FOR EVERY 10 JUICES PURCHASED GET ONE FREE WITH OUR LOYALTY CARD! FOR EVERY 10 BOTTLES RETURNED GET AN ADDITIONAL JUICE OR NUT MILK FREE!
16OZ. - $8.00 NO
ICE FILLERS,
JUST
THE GOOD
STUFF
GREEN MONKEY PUMP IT UP GYM JUNKIE VIT-A-MIN BASIC BERRY SUNSHINE RE-FRESH TROPICS FRUIT CAKE
NUT MILKS 16OZ. - $8.00 KILLA CASHEW CHOCO-MOND
SWEET SPICE G MILK
1 DAY $55
2 DAY $105
3 DAY $155
4 DAY $205
LEVEL 1: COLOR ME CLEANSED LEVEL 2: GET HEALTHY WITH IT LEVEL 3: STRAIGHT UP VEGGIE
SPECIALTY CLEANSES 1 DAY $45
2 DAY $95
3 DAY $145
BRIDE TO BE YOUR SKIN WILL LOVE YOU GYM BUM HANGOVERS SUCK
5 DAY $255
EACH CLEANSE INCLUDES: 8 JUICES PER DAY THE SIP’S GUIDE TO JUCING MINI COOLER 2 VITALITY SHOTS
ASK ABOUT OUR H2 H3 PACKAGE! SPECIAL PRICING FOR THE SIP AND THE STUDIO COMBINED.
“LET’S CLEANSE TOGETHER, YEA YEA YEA” GROUP CLEANSE
GRAB YOUR FRIENDS OR FAMILY AND GET REWARDED FOR BEING HEALTHY TOGETHER WITH OUR GROUP DISCOUNT! GROUPS OF 3+ GET 10% OFF GROUPS OF 5+ GET 18% OFF
Cleanse Deliverables
Loyalty Program The Loyalty Program at Hall Three allows the customer to seamlessly gain credit through all buying channels of the store. With a QR code on each customers card it allows them to view their personal profile on our H3 app. With every purchase they will gain points towards discounts and free items. With the QR technology and application data, this is a way for Hall Three to study our consumers buying patterns so we can better cater to the customers needs.
Floor Plan Hall Three Restrooms
Sitting Area
H 1 the shop
Waiting room
H 2 the sip
the studio
Space Design - The Process
Final Renders
Media Marketing Campaign
Social Media - Instagram
Social Media - Snapchat
The App
H 3 Hall Three
Olivia Brandt
FASM 311 New media methods
Oscar Betancur