Spring 2014
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NATURAL
BEAUTY catalog
Being Natural is somthing your born with, rather than introduced to. Your natural hair state is the best and healthiest state. Embrace it, be you! -Olivia Georgette-
BE HAPPY
BE NATURAL
TO BE OR NOT TO BE
Being Natural Being natural most black women who chose not to permanently alter their hair with chemicals. Natural hair refers to texture not color. While dyes change the natural color, they do not affect the texture significantly. As Head Naturalista in Charge at my university (literally, I started an org “Naturalistas” and am the president) I get boatloads of questions about what does it mean to be natural. I have for the longest wanted to give a clear definition so here’s my chance. The following are responses to some of the most common questions I get about natural hair. Please feel free to let me know what I’ve left out! Changing the color of your hair does not mean you are no longer natural. If your coils still kink, then
you’re all good. If you wear weaves, extensions, wigs and your hair is natural underneath, meaning the hair growing out of your head has no chemicals at all, you are natural. Don’t let no one tell you otherwise. The debate here is whether or not your hair is ALWAYS hidden beneath fake hair or if you are using the extensions as a protective or transitioning style. As a non weave wearer, I feel I don’t have a say. Just because you do not wear weaves, extensions, weaves and so forth does NOT mean you are natural. Natural refers to texture not length. So if your hair does not coil when wet because you apply chemicals to it, every 2 weeks, six months or whatever, it is not considered natural.
If you flat iron your hair from time to time or otherwise straighten it with heat, but also wear your natural texture, you are still natural. Now, if your intent is to “train” your hair with the heat so as to alter the texture (heat damage) so it never coils back up, your hair is damaged. Natural? I’ll leave that for you to decide. If you are growing out a relaxer you are considered a transitioner. Going natural is a process and the ONLY instantaneous way to it is by shaving your head. Women who attempt to wear afros and blowouts with half relaxed/ half natural hair and insist they are fully natural give the rest of us bad names. No wonder so many people think the natural look is whack! Being “a natural” does not mean you only use nuts and berries on your hair. It also does not mean you cannot use store bought hair products with ingredients such as alcohol, mineral oil, sulfates and so forth.
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FROM RELAXED TO
NATURAL
Transitioning Stay Moisturized no matter what, remember to keep your hair well moisturized with the Hydratherma Naturals Daily Moisturizing Growth Lotion as you transition. During the time of transition, your hair will tend to break where your natural hair ends and your relaxed hair begins. This is because your natural hair is more resilient. As I transitioned from relaxed to natural, I sprayed my scalp and new growth with Hydratherma Naturals Follicle Invigorator. I then followed with the growth lotion and growth oil to seal in the moisture. I applied these products to new growth and hair ends. I experienced very little breakage as I transitioned because I made sure that my hair was moisturized. Weaves and braids can be great protective styles if done properly. While wearing a weave you can let your hair “rest” for a while as it grows. I do not recommend keeping a weave in for longer than 8 weeks. 4-6 weeks would be most advantageous to prevent breakage. Make sure that the hair is not braided too tightly. While wearing the weave / braids, continue with your weekly wash and deep conditioning schedule. Don’t forget to take care of your own hair under the weave or braided style. If you would like to wear the straight look, be very careful to avoid heat damage. Try rollersets as you transition while blowing out the roots only. If you have to use direct heat, I would suggest using ceramic or
tourmaline styling tools because they are far less damaging. Try not to use heat more than once a week. Bear in mind , less is best when it comes to heat. If you are transitioning and wear straight styles all of the time, the humidity will cause a flawless hairstyle to look like a nightmare. Have fun with styles that will last through the humidity. Try bantu knot sets, braid outs, rod sets, straw sets and twist sets. These styles require less manipulation. Just finger comb in the morning and you are out of the door. With styles like these, you can go the gym and still keep your cute curly style! Comb your hair on wash days only and not combing your hair while it is in its dry state. This will cut down on the breakage that you may experience to a great extent. Keep a great hair regime. Washing and deep conditioning weekly is still very crucial especially while transitioning. Be sure to maintain a healthy protein / moisture balance with your hair. Your hair is in a very delicate state during your transitioning months. Have patience! Transitioning will not happen overnight. It does take lots of fortitude and perseverance so just hang in there! As your hair grows, slowly trim off the relaxed ends and soon all of the relaxed ends will be gone ! Written by: Saleemah Cartwright
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Protective Styles Wash your hair with sulfate free shampoo. Hair loaded down with heavy residue and debris can be hard to braid smoothly and even harder to un-braid when the time comes. Build-up of these substances can make your hair feel brittle, like straw, and may make it difficult for you to condition your hair. Apply a detangler or conditioner. You need to lock as much moisture into your hair as possible, so a conditioner is a good idea. A de tangling conditioner or a moisturizing dentangling spray is even better, though, since it also makes your hair smoother and easier to braid without knotting. If you want to reduce the pH of your detangler and stretch it out further, you can dilute it with distilled water, aloe vera juice, apple cider vinegar, almond oil, or castor oil. A water-based substance, including juice and vinegar, should be mixed in a one to one ratio with your dentangler. And oil should be mixed one part oil to three parts detangler. Before you can put box braids into your hair, you should make sure your hair is relatively dry. You can use a hair dryer or you can air dry your hair, depending on your preferred method. Gently detangle your hair. Use a wide-toothed comb to brush all knots out of your hair, making it as smooth as possible. Hair that is smooth with thoroughly separated strands will be easier to braid. Your hair absolutely must be detangled from root to tip. Otherwise, when you try to remove your braids, your hair will only become more tangled and matted. When tangles and mats occur, you increase the risk of breakage and splitting.
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You will begin by first dividing your hair into squares. The square sizes are completly up to you. Usually people rather to go smaller because they last a little longer. Once divided you will combine your hair with the braiding hair and begin interlocking the hair.
Once you have reached your hair way mark, dont forget to mosturize your scalp.
Remember to keep the sizes of your braids consistant !
When complete cover your braids with a silk or satin scarf at night. Doing so can prevent your braids from getting frizzy or from attracting lint.
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RETAINING LENGTH
Yes We Can!
Growth and Length I listen to so many people complain about their hair not growing. I hear them say, “My hair just won’t grow.” Another one I hear a lot is, “My hair has been the same length forever.” Some of us just accept this as “just the way it is”. Some of us think that only certain people are going to be blessed with long tresses and the rest of us have to suffer through life with hair that just won’t grow. Well, I’m here to tell you that you can grow your own hair to long lengths with the right hair care products and a great hair regime. The first step is coming to the understanding that your hair DOES grow and acknowledging that there is a problem with your current hair regime. I know that some of us are in deep denial about our hair but realizing this fact is very important. Hair grows at the same rate for almost everyone. The rate is 1/4th to ½ inch per month. That goes for all hair types and all nationalities. If this is true, we should all be growing our hair about 6 inches per year right? Why is it that some of us have the same hair length for years and years?
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If your hair is the same length and it has been 6 months or more, you have to tweak your hair care regime. Yes, your hair is growing but it is breaking at the same rate. You have evidence of hair growth because you need relaxer and or braid touchups. Not to be redundant but let us do the math. If your hair grows ½ inch per month and your hair is breaking off at the rate of ½ inch per month………it will amount to –ZERO- growth for that month. No length retention equals one month of growth down the drain. The key is to hang on to that ½ inch per month! Why might your hair be breaking at the same rate in which it is growing? It could be due to numerous reasons such as parched - damaged- brittle ends (which break easily), improper use of relaxers, split ends, overuse of heat, overuse of permanent color / henna or a moisture / protein imbalance.
Ten tips to longer hair ?
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Admit to yourself that there is a problem with your existing hair care regime and modify it. I know that we have been told for many years that ‘black hair will not grow’ however, we must change our way of thinking.
Speak positive words over your hair. For example don’t say, “My hair never grows.” Speak out loud, “My hair will grow long and healthy soon!” There is power in words so speak it into existence!!!!
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Try a rinse. A rinse is not harmful to your hair because it coats the hair strand and does not penetrate….in turn, it will partially protect the hair from heat damage and extreme weather. I like the Jazzing hair color line.
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Trim when needed. Remember that split ends will break off as well. Ruitine trims are the key to health growth.
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Maintain a good mois ture / protein balance in the hair because too much of either will result in breakage.
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Lastly, it is very important to keep your ends properly moisturized. Protective styles are also great to help prevent breakage. I recommend the Hydratherma Naturals Daily Moisturizing Growth Lotion along with our Hair Growth Oil to help you retain moisture in your hair.
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Limit the use of heat. Your hair, skin, and nails are all made of mostly the same types of proteins. Imagine if you place something very hot directly on your skin or nails. Both will burn right? Heat can do the same thing to your hair so be careful. If you do use heat be sure to use a great heat protector. I recommend Hydratherma Naturals Herbal Gloss Heat Protector.
Find the right stylist. A stylist who will listen to you! One who will focus on healthy hair care and not just style. Stay away from scissor happy stylist! You will never be able to retain length with stylist who like to cut- cut!
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Avoid the improper use of relaxers. I.e. relaxing too soon, overlapping, improper neutralizing and overprocessing. I would suggest seeking a healthy hair professional to relax however if you do self relax be sure not to overlap. Relaxer stretching is great but could result in breakage if not done properly.
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Manipulate you hair very little. I only comb my hair on wash days. The less you manipulate your hair, the less hair that you will lose. If you are relaxed, try curly styles that only require finger combing.
Taking care of our hair is fairly simple. Before doing anything to your hair ask yourself these 2 questions: 1) Am I treating may hair the best that I can be? 2) Will this really help my hair? If the answer is no to either question …….don’t do it! Happy Hair Growing!!!! Let us be longer and stronger 6 months from now! Written by: Saleemah Cartwright
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Natural Hair Products Creme of Nature Argan Oil Intensive Conditioning Treatment By Crème of Nature Sally Item # SBS-105566 Online Price: $6.49 In Stock Online Available In Sally Stores Creme of Nature Argan Oil Intensive Conditioning Treatment strengthens, revitalizes and gives luminous shine. It prevents hair breakage and deeply infuses moisture from the inside out. Ideal for all hair types, including relaxed, natural, or color-treated hair, this treatment can be used after every shampoo as a quick conditioner, or every week as a reconstructor. www.sallybeauty.com/argan-intensive-treatment/SBS-105566,default,pd.html
Creme of Nature Argan Oil Moisture & Shine Shampoo 12oz Sally Item # SBS-105566 Online Price: $5.09 In Stock Online Sulfate-Free Moisture & Shine Shampoo is a sulfate-free formula that hydrates hair and adds exotic shine, while gently cleansing without harsh moisture stripping agents. It strengthens hair while optimizing the moisture balance of the hair and scalp. www.store.ebonyline.com/c25199.html
Creme of Nature with Strength & Shine Leave-In Conditioner By Crème of Nature Size: 8.45 oz. Sally Item # SBS-105200 Online Price: $6.19 Available Online Available in Sally Stores Creme of Nature with Argan Oil, Strength & Shine Leave-In Conditioner is a unique two-phase formula that combines Argan Oil liquid shine and a strengthening protein complex that improves hair strength, protects against damage and adds luminous shine and moisture. Shake to activate this two phase formula. www.sallybeauty.com/leave-in-conditioner/SBS-105200.html
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Cantu Strengthening Shea Butter Treatment, 6.1 oz Walmart Item # 0085601700004 Online Price: $3.97 In Stock Online Available In Walmart Stores Give your hair Shea butter treatment, 6.1 oz, with Cantu Strengthening Treatment. Made from pure Shea butter, it prevents breakage before it starts by penetrating and moisturizing hair from the roots to the tips. The special insulating formula protects hair follicles from heat damage and promotes growth. Give your lustrous locks the strength they need to shine. www.walmart.com/ip/Cantu-Strengthening-Shea-Butter-Treatment/10417811
Cantu Conditioning Shea Butter Cream Treatment Walmart Item # 0085601700012 Online Price: $5.97 In Stock Online Available In Walmart Stores Give your hair the Cantu Conditioning Shea Butter Cream Treatment with Cantu Cream, 16 fl oz. Made from pure Shea butter, it prevents breakage before it starts by penetrating and moisturizing hair from the roots to the tips. The special insulating formula of the dry hair cream protects hair follicles from heat damage and promotes growth. Give your lustrous locks the strength they need to shine by mending breakage, repairing split ends and adding manageability and shine with every application. www.walmart.com/ip/Cantu-Conditioning-Shea-Butter-Cream/10417822
Cantu for Natural Hair Shea Butter Conditioning Co-Wash Walmart Item # 0049801488039 Online Price: $4.97 In Stock Online Available In Walmart Stores Cantu for Natural Hair Shea Butter Conditioning Co-Wash gently cleanses curls and the scalp to avoid product build up while a unique blend of natural butters and oils provide deep moisture. Made with 100% pure shea butter and formulated without chemicals or harsh ingredients, Cantu Shea Butter for Natural Hair restores your real, authentic beauty. Embrace your curly, kinky, or wavy hair with Cantu Shea Butter for Natural Hair. www.walmart.com/ip/Cantu-for-Natural-Hair-Shea-Butter-Conditioning-CoWash/24093727
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Organix Nourishing Coconut Milk Conditioner Online Price: $7.95 In Stock Online Organix Nourishing Coconut Milk Conditioner Indulge your senses with this exclusive blend of organic coconut milk to nourish your hair, while ultra whipped egg white proteins add strength and elasticity, along with weightless coconut oils to add hydration and balance. www.houseofbeautyworld.com/ornocomico13.html
As I Am Cleansing Pudding 16oz Online Price: $22.49 In Stock Online A rich sulfate free creamy moisturizing beauty bath for your hair. Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT buildup from the scalp and promote healthy hair growth from the follicular level http://www.amazon.com/As-Am-Cleansing-Pudding-16oz/dp/B00641QWV0/ ref=cm_cr_pr_product_top
Organic Root Stimulator Carrot Oil Sally Item # SBS-311014 Online Price: $7.99 In Stock Online Available In Sally Store Organic Root Stimulator has blended the most strengthening agents found in nature and infused them into a vitamin-rich fortifying cream.The herbal and protein blend of strength building and moisturizing ingredients including: Beta Carotene, Vitamin F, a known moisturizer, Nettle, a known strengthener and amino acids. These nutrients penetrate the hair to help mend and rebuild weak, damaged hair. www.sallybeauty.com/carrot-oil/SBS-311014,default,pd.html?cgid=Hair03
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Remington Digital Anti Static Ceramic Hair Straightener Online Price: $15.92 In Stock Online You’re bound to get looks when you use the Remington® 1¾” Wide Digital Straightener on your locks. It’s packed with innovative styling technology so you get great results every time. This state-of-the-art ceramic flat hair iron eliminates static charge by actively promoting a neutral electrical balance in the hair. Long ceramic plates are infused with anti-static technology so you get a smooth and silky finish with unparalleled shine. www.amazon.com/gp/product/B003S56J4K/ref=oh_details_o06_s00_01?ie=UTF8&psc=1
Conair 259XD Hair Dryer, Infinity Pro Online Price: $35.00 In Stock Online Available In Macy’s Store Delivering effortless styling and great results, the Infinity Pro hair dryer from Conair features ceramic and ionic technology to reduce frizz, enhance shine and promote healthy hair. A powerful AC motor ensures a fast drying time, which incorporates less heat exposure for hair. The dryer is also lightweight and ergonomically designed for comfort. www1.macys.com/shop/search?keyword=Conair+259XD+Hair+Dryer% 2C+Infinity+Pro
Fantasia IC Hair Polisher Heat Protector Straightening Serum Online Price: $7.79 In Stock Online Available In Walgreen’s Store Enriched with silicone, aloe, vitamin E & sunscreen. Straightens, smoothes and protects hair from heat damage, caused by hot tools. Vitamin E and silicone seal in moisture, leaving hair silky smooth, frizz free with great shine, even in damp, humid conditions. Straightens, shines, protects. Ideal for use with ceramic flat irons and all heat styling tools www.walgreens.com/store/c/fantasia-ic-hair-polisher-heat-protector-straighteningserum/ID=prod1160522-product
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Herbal Mayonnaise Hair Mask
1 large (or 2 small) egg yolk(s) at room temperature – softens your hair 1 tbsp. apple cider vinegar – adds shine, restores pH balance, removes residue and product build-up 1 tbsp. powdered** rosemary – encourages hair growth 1 tbsp. powdered** sage – encourages hair growth 1 tbsp. powdered** nettle – adds shine, encourages hair growth and moisturizes the scalp (good for dandruff) 1 egg white – adds shine Oils 1 tbsp. coconut oil – reduces oiliness 2 tbsp. olive oil – softens the hair 2 tbsp. grapeseed oil – moisturizes 8 drops (or 1 large capsule) of vitamin E
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Follow mixing instructions below. Mixing Instructions for the Basic and Herbal Mayonnaise Hair Masks Add all of the non-oil ingredients to a blender or food processor. Pulse a few times to combine. Turn your blender to a medium speed and slowly start to pour the oils into the non-oil ingredients. Your mix should start to emulsify and form the mayonnaise. Use Instructions for All Mayonnaise Hair Mask Recipes Apply the your chosen mayonnaise to damp hair by starting with a small amount and working it into your scalp. Continue to massage bits of the mayonnaise into your scalp until you’ve covered your entire head. Then start to massage down the rest of your hair shaft.
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BE YOU &EMBRACE IT 9.99 US Display untill 07/25/14