House PR 4th Floor Portland House 4 Great Portland Street London W1W 8QJ Dear House PR, I just called up the office and got greeted to a lovely woman on the phone, which makes this email a lot easier to send. I'm Olivia and I'm just emailing regarding any work placement opportunities you have for this summer. I have to take part in a two-‐week work placement as part of my Public Relations and Communication BA Hons Degree, I am in my second year at Southampton Solent and I would love to be given an opportunity to work with you. I have researched thoroughly into House PR, who you are, what you do and your clients and I am extremely keen to work with you; a company that has over 30 years of PR experience and has won many awards in the industry, as well as being so diverse and having such a highly respected client list. By looking into some of your case studies, I spotted my favourite one from a far, your St. Tropez campaign with Kelly Osborne. The print ad with 'Self Esteem' written in fake tan was simple yet extremely effective. The message that the bottle not only contains great fake tan, it contains something that will boost your confidence and self-‐esteem, is perfect for the audience. Young girls are constantly bombarded with countless media images of beautiful, thin, almost ‘perfect’ women. They feel that this is the only look and are taking drastic measures to try and change their body because they end up with very low self-‐ esteem; your campaign is what every young girl is looking for. I feel this campaign was so strong and evidently so did the rest of the public, 65 pieces of positive coverage received -‐ No surprise there. I’m an ambitious, confident, creative and driven individual who is determined to succeed within the Entertainment PR Industry and hopefully work around the world. If I was to have the opportunity to spend some time in your company, I believe it would be an excellent opportunity for me to broaden my personal and technical skills that I will need to succeed in PR. In return I believe you would make good use of my current skills and I would add value to your team. I will always give my all in every task given, I’m extremely eager to learn and I’m definitely not one to shy away from a challenge. I have attached my CV and will be in contact to follow up this email within a week, Kind regards, Olivia
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