REAL ESTATE THE ART OF SELLING The One to Turn to for All of Your Real Estate Needs WWW.LOWCOUNTRYSPECIALISTS.COM IN THE LOWCOUNTRY
THANK YOU FOR THE OPPORTUNITY
It is our pleasure to present you with our personalized guide to selling the lowcountry. Our team has developed a reputation for excellence in real estate marketing and client servicing through many years of successfully connecting Buyers and Sellers. We have a genuine passion for what we do and appreciate the opportunity to have the conversation about utilizing that passion and expertise on your behalf.
Sincerely,
The
Lowcountry Specialists Team
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TABLE OF CONTENTS
LISTING AND SELLING PROCESS
WHAT’S NEXT?
The Preparation
Getting Started FROM COMMUNICATION TO NEGOTIATION & CLOSING
How We Communicate With You
When An Offer Comes In From Under Contract to Closing Your Dedicated Closing Coordinator
MARKETING YOUR PROPERTY
PERSONALIZED MARKETING PLAN
Our Commitment to Your Marketing Plan Preparation and Presentation Property Promotion
LOWCOUNTRY SPECIALISTS RECENT TRANSACTIONS
Successfully Listed and Marketed Successfully Sold Map
YOU HAVE CHOSEN THE RIGHT TEAM
WHO ARE YOUR LOWCOUNTRY SPECIALISTS?
Rich Reed Ann Walton
Courtney Adams
Sandie Major
Terri Brackenbury
Olivia Anderson
The Team Behind the Team
YOU HAVE CHOSEN THE RIGHT COMPANY ABOUT CHARTER ONE REALTY Our Mission Our Strength Our History Our Results Our Locations
Our Philanthropy
LISTING AND SELLING PROCESS
PLANNING TO SUCCEED
Only proven systems and expert marketing strategies can consistently deliver results. The Lowcountry Specialists Team offers our sellers a business plan that strives to increase the perceived value of a property by using proper pricing, effective property presentation, and laser targeted marketing efforts. We have procedures in place for first impression
planning, showing management, and feedback. When an offer is received, we implement negotiation strategies to put you in a position of strength. Once under contract, we have proven closing and transaction management processes to manage the hundreds of variables involved.
THE PREPARATION
GETTING STARTED
GOALS
We encourage open dialogue in an effort to provide you with a great real estate experience with The Lowcountry Specialists Team.
» What inspires you to sell your home?
» What motivates you to take action now?
» How important is the timing of the sale?
» Do you plan to improve the condition of the property prior to selling?
» What expectations do you have of your Realtor?
» What would you change about your past homeselling experience?
During our interview we ask many questions to understand your specific objectives. We need to know something about you before we can help you create a pricing, marketing and negotiation strategy.
Whether you are trying to maximize profit, avoid loss, or simply move on to another chapter in your life, our goal is to sell your property for top dollar. Once your priorities are understood, a marketing plan and targeted advertising campaign will be implemented to meet your goals.
PRICING
In advising you as to your pricing strategy, we will consider factors such as:
» Inventory Levels
» Neighborhood Analysis
» Price Trends
» Negotiating Spreads
» Economic Factors Impacting Pricing
» Days on Market
In addition to decades of experience in your community, we utilize tools such as data from the MLS and proprietary market reports to help illustrate regional, local, and neighborhood trends. We go
way beyond the traditional comparable market assessment (CMA) to understand the dynamics of the Hilton Head - Bluffton real estate market so that we can give you the best advice possible.
FIRST IMPRESSIONS
When you list your property for sale, your property changes. It moves from being your “home” to being a marketable “house”. In other words, it becomes a commodity. How it is presented to potential buyers, both online and in person, matters.
Our goal is to help you make your property look its best so that it stands out and shines above the competition. As such, before we send our professional photographers or list the property, we will walk through the property with you to make suggestions on repairs, updates, etc. so that you can get top dollar for your property. You only get one chance to make a first impression. So, we want to make sure that you put your best foot forward from the first day of the listing.
PREVIEW YOUR PROPERTY
We will prepare a detailed property description which will enable us to prepare the most effective brochures possible. We will take notes, room by room, regarding finishes, details and all of your comments regarding things you want us to know about your home.
OFFER SUGGESTIONS
Sometimes just a few small changes make a big impact. We will give you advice on how to prepare your home to present it in the best condition to obtain maximum sales results.
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COMMUNICATION
Communication is an area where many REALTORS® fall short. In surveys conducted by NAR (National Association of REALTORS®), lack of communication from their agent was the number one complaint from sellers. We are committed to being proactive in the marketing of your property and to keeping you informed throughout the listing process.
HOW WE COMMUNICATE WITH YOU DURING THE LISTING
» We obtain feedback from agents who show your property. This provides opinions and suggestions from agents and buyers who have seen your property and includes comments that are helpful in our marketing and pricing.
» Realtor Tour. This tour is very important and helpful in showcasing your property. It allows real estate agents to view your property and inform any prospects of the attributes of your property. We also gain excellent feedback from the agents regarding pricing along with other thoughts and suggestions.
» We keep you informed through regular updates. These updates are one of the most important services we provide. Updates include a summary of the showing feedback and market updates (including price adjustments and sales of relevant properties in your community).
CLIENTS SAY
In late 2020, we had the good fortune to work with Rich and his associates during the process of selling and buying a home in the midst of the Coronavirus Pandemic. While the market was heating up, the process of moving was inhibited by the COVID protocols.
With the help of Rich and his team, we navigated these unchartered waters successfully. It began with listing our home, and Rich guided us through the process. It had been decades since we had sold a home, so the new strategies Rich recommended were extremely helpful, and certainly contributed to the eventual sale of the property.
As with many transactions, the devil is in the details. Rich was extremely helpful with the never-ending negotiations that occurred. He kept the process on an even keel throughout and guided us toward the best possible outcome.
We have known Rich and his wonderful family for years now. There are many excellent real estate professionals in this market, but I don’t know any more honest and forthright. He conducts his business (as does his staff) with an enormous knowledge of the local market, and in a manner that has never compromised his integrity. Regardless of market conditions, and they always change over time, Rich will get the job done because of who he is 100% of the time.
Make no mistake…buying and selling a home is a difficult and emotionally draining experience under the best of circumstances. Working with Rich, however, mitigates any concern that things will not be done in the proper manner. If we were ever in the market to sell a home, I wouldn’t hesitate a second to call Rich and his team.
K.B. – Belfair Seller WHAT OUR
ABOUT US
NEGOTIATION | CLOSING
WHAT HAPPENS WHEN AN OFFER COMES IN?
THE NEGOTIATIONS
Through many years of experience, we have a wealth of knowledge and strength that The Lowcountry Specialists Team brings to the negotiating table. When offers are submitted on your property:
The Lowcountry Specialists Team will evaluate and advise you how best to respond to reach your goals. We will highlight the positive and negative aspects of the offer and make specific recommendations for modifications that may be needed to structure a contract that meets your best interests.
The Lowcountry Specialists Team will prepare your counter offer, manage the negotiations, and provide expert consultation from the initial offer through inspection items and all the way to closing. With each, we will negotiate until there is a mutual agreement.
LET’S SEAL THE DEAL!
WE MAKE CLOSING SEAMLESS ONCE YOU ARE UNDER CONTRACT
» Confirm earnest money has been deposited with the closing attorney or the real estate company
» Send the executed contract and all necessary documents to your attorney to initiate closing
» Obtain a pre-approval letter and commitment letter from the buyer’s lender
» Coordinate with the selling agent regarding loan approval if lending is involved
» Confirm that appraisals and necessary surveys have been ordered in a timely manner
» Coordinate the property inspection
» Coordinate the estimates and the actual repairs, if needed
» Coordinate access for the appraiser and inspector
» Coordinate the execution of any necessary contract amendments during the transaction process
» Coordinate the termite inspection with your law firm
» Coordinate the final walk through
» Communicate and coordinate with you, your attorney, any lender, and the selling agent throughout the closing process
AND THEN FINALLY SOLD
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PERSONALIZED MARKETING PLAN
We understand that every property is unique and will develop a customized marketing plan that provides the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.
OUR COMMITMENT TO YOUR MARKETING PLAN
Because we take a different, customized approach to marketing your property, you can and should expect more. Delivering superior results is the way we do business.
• Provide interior decorator to consult on potential staging needs
• Create professionally designed property flyers using the services of professional photographers
• Provide professional copy writer to draft a detailed description and provide a story of your property
• Post your property in the Hilton Head Island Multiple Listing Service with over 1,500 cooperating agents and brokers
• Place your property on CharterOneRealty.com and LowcountrySpecialists.com
• Introduce your property to our network of over 130,000 real estate professionals in over 37 countries
• Promote your property to hundreds of local Realtors upon first listing
• Market your property in media (online and print)
• Launch your listing to over 900 Real Estate websites throughout the world
• Direct mail and email property flyers to other top producing agents in and around Hilton Head, Bluffton, Beaufort, and the Lowcountry area
• Utilize multi-pronged online marketing strategies that include targeted Google Ad Words, Facebook feeds, remarketing, and geofencing - all designed to drive hundreds of online visitors to your listing
• Provide regular updates on comparable properties in your area (sales and new listings)
Equipped with the reach and resources that make a difference, we will position your property in the eyes of buyers on a local, regional, national, and international level. We leave no stone unturned in our quest to deliver superior results for you.
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PHOTOGRAPHY
Today’s buyers are utilizing online automated searches where you get one chance to make a first impression. So, the way your home is presented is critical to the amount of attention it receives.
Over 98% of home buyers ranked photography as the most important feature on a real estate website. Additionally, great print marketing begins with high quality photography that enhances your property.
Showcasing a home through pictures tells a story. It creates excitement, interest, and showing activity. We meticulously stage, light, and strategize photography of the highest caliber using the area’s best professional photographers.
Note: Every interior and exterior photo of a home in this entire magazine is from a property marketed by The Lowcountry Specialists Team.
PROFESSIONAL
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The Lowcountry Specialists Team and Charter One Realty believes that every home has a story to tell. For this reason, we use the most advanced platforms, advertising, and marketing resources to tell the story of your home and properly position your property in the marketplace.
PROPERTY BROCHURES
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DIRECT MAIL POSTCARDS
The story is written...It is all about sharing it.
The Lowcountry Specialists Team and Charter One Realty showcase your property before the largest pool of homebuyers with both online efforts and direct mail campaigns. Our proven marketing plan is built around exposure - all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace.
Our in-house marketing division combined with our dedicated print/mail center work swiftly producing high quality marketing materials with new ideas and innovations that set our team and clients apart from the competition. From direct mail targeting specific buyers to digital marketing campaigns, the story of your home will be presented to the most qualified buyers.
WHAT IS YOUR TIME WORTH?
recommends you buy land, because it’s the one thing they’re not making any more of.
Time works a little differently than land. They’re always making more time; every day we find ourselves with a fresh 24 hours’ worth. And yet we never seem to have enough of it. How does that happen? Is it because of the way the world has sped up over the last few decades, demanding that every day be scheduled down to the second? Or is it because we’ve forgotten how to simply unwind and watch time go by, thus losing our appreciation for it?
Some
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202020202020202020202020 Figures are based on information available from Hilton Head Multiple Listing Service as of 3/8/2021. The statistical data contained herein has not been verified by the Multiple Listing Service of Hilton Head Island, Inc. and the publication of information hereof is not a representation or warranty of any fact whatsoever. Information deemed accurate. Buyer must verify. *Represents a Charter One Realty/Lowcountry Specialists transaction. Address Beds Baths List Price Close Price 45 Manchester Court 4 5 $489,000 $475,000 154 Summerton Drive 4 5 $559,500 $557,500 227 Bamberg Drive 4 6 $1,250,000 $1,215,000 46 Lady Slipper Island Drive 4 4 $1,589,000 $1,475,000 1 Tidelands Court 5 6 $1,595,000 $1,450,000 10 W Kershaw Drive 4 4 $449,000 Pending 159 Belfair Oaks Boulevard 5 4 $472,500 Pending 281 Belfair Oaks Boulevard 3 4 $525,000 Pending 21 Newberry Court 4 5 $559,000 Pending HOMES SOLD & UNDER CONTRACT LAST 30 DAYS Address Beds Baths List Price Close Price HOMES CURRENTLY LISTED IN BELFAIR Address Beds Baths Est. Sq Ft List Price 50 Edisto Drive 4 3 3,418 $549,000 304 Bamberg Drive 3 3 3,003 $748,500 18 Hunting Court 4 4 2,837 $799,000 6 Chattooga Court 5 5 4,148 $950,000 129 Summerton Drive 3 3 3,152 $955,000 Address Beds Baths Est. Sq Ft List Price 59 Lexington Drive 4 5 $649,000 Pending 14 Lexington Drive 4 4 $669,000 Pending 28 Lexington Drive 4 6 $669,000 Pending 13 Lexington Drive 4 5 $895,000 Pending 145 Belfair Oaks Boulevard 3 4 $929,000 Pending 68 Lexington Drive 5 6 $1,450,000 Pending 78 Cumberland Drive 5 5 $1,595,000 Pending 6 Tidelands Court 4 5 $1,695,000 Pending 5 Tidelands Court 3 5 $1,795,000 Pending 57 Lexington Drive 4 5 3,560 $979,500 35 Lexington Drive 5 5 7,076 $998,888 10 Lady Slipper Island Court 4 5 3,890 $1,095,000 51 Lexington Drive 4 5 4,172 $1,145,000 YEAR-TO-DATE COMMUNITY DATA (HOMES) AVERAGE SOLD PRICE AVERAGE PRICE PER SQFT* LIST/SOLD PRICE RATIO #OF HOMES SOLD $946,658 $212.54 96.05% 12 LOW - $475,000 HIGH - $1,475,000 LOW $122.54 HIGH $359.93 *DOES NOT ADJUST FOR LOT VALUE, YEAR BUILT, OR PRODUCT TYPE LOW 85.29% HIGH 100.00% BELFAIR QUARTERLY TRENDS (Q1 2021 DATA WITH NEXT ISSUE) Q1 Q2 Q3 Q4 AVERAGE HOME SOLD PRICE Q1 Q2 Q3 Q4 NUMBER OF HOMES SOLD 0 2019 2019 2019 20192020 0 5 10 15 20 25 30 2019 2019 2019 20192020 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 YEAR-TO-DATE AREAWIDE DATA (AS OF 3/10/2021) Leaders in the Lowcountry COMPANY #2 $91.1M 89 112 COMPANY #3 $69.9M 68 80 CHARTER ONE REALTY $279.1M 265 212 BROKERAGE YTD SALES VOLUME YTD BUYERS REPRESENTED YTD SELLERS REPRESENTED Belfair Market Report 2 February 2021 Rich Reed.indd 2-3 Each month The Lowcountry Specialists Team creates a newsletter to send out to clients and prospective clients with local news, available listings, and market data. This is a great vehicle for us to promote your property to prospective buyers. CLIENT NEWSLETTER MAILINGS RICH REED 843.368.3040 RichReed@CharterOneRealty.com ANN WALTON 248.342.7878 AnnWalton@CharterOneRealty.com SANDIE MAJOR 843.338.2821 Sandie@CharterOneRealty.com COURTNEY ADAMS 843.949.9085 CourtneyAdams@CharterOneRealty.com LOWCOUNTRYSPECIALISTS.COM LOWCOUNTRYSPECIALISTS.COM INFO@LOWCOUNTRYSPECIALISTS.COM We recognize that our clients look to us for market knowledge, advertising effectiveness, and a proven track record of success. With our half century-plus collective experience and success in the local real estate market, we would appreciate the opportunity to support you with your real estate needs. Now is the perfect time to sell! Please call or email if you are considering selling your Palmetto Bluff property. LOWCOUNTRY SPECIALISTS PROUD MEMBERS OF CHARTER ONE REALTY COURTESY OF YOUR LOWCOUNTRY SPECIALISTS YOUR NEIGHBORHOOD REAL ESTATE REPORT PALMETTO BLUFF RichReed@CharterOneRealty.com | 843-368-3040 1PromenadeStreetSTE101 Bluffton,SC|29910 There’s an old saying in the real estate business, borrowed from Mark Twain, that
people might call it sloth, but there’s something to be said for simply wasting time. Relaxing on the beach or by the banks of a serene lagoon, your mind is only free to wander once you learn to let go of the daily schedule. There will be time enough to knock items off the to-do list later. And in the meantime, you’ve given yourself a chance to breathe and recharge.
you the wealth of options
all-important indolence
Lowcountry.
is, after all,
place sometimes referred to as
Slowcountry for
priority we
rest. And when there are countless beaches and quiet hidden spots just begging to
afternoon wasted on them, who could say no?
no better place to let time slip by every once in a while. As we head into the blissful outdoor spring and summer seasons, make sure you pencil in an appointment to do absolutely nothing. After all, as Miles Davis said, time isn’t the main thing. It’s the only thing.
Palmetto Bluff Market Report March 2021 Rich Reed.indd 3 4/2/21 1:11 PM
CLIENT DIGITAL NEWSLETTERS
A monthly newsletter with local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients and prospects. Also, The Lowcountry Specialists Team personalizes this report to send out to its clients and prospects.
The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com and LowcountrySpecialists.com.
WWW.LOWCOUNTRYSPECIALISTS.COM
heavy use
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magazines
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PRINT ADVERTISEMENTS Despite the
of digital media today, newspapers and magazines are
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seen as the
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require consumers to
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newspapers and
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LOOKING FOR A NEW HOME? CALL US TODAY!We Know the Lowcountry FEATURED LISTINGS BY THE LOWCOUNTRY SPECIALISTS 20 PALMETTO COVE COURT 4 BD | 4 BA | LIST PRICE: $1,395,000 HAMPTON LAKE 1 CRACKED CRAB COURT 4 BD | 3.5 BA | LIST PRICE: $1,350,000 CALLAWASSIE ISLAND 10 SWEET POND COURT 3 BD | 3 BA | LIST PRICE: $699,000 HAMPTON LAKE UNDER CONTRACT! 12 CLAREMONT AVENUE 2 BD | 2 BA | LIST PRICE: $460,000 HAMPTON HALL UNDER CONTRACT! RICH REED | 843.368.3040 RichReed@CharterOneRealty.com 3 IBIS CIRCLE 5 BD | 7.5 BA | SOLD PRICE: $1,575,000 SPRING ISLAND SOLD! LowcountrySpecialists.com | Info@LowcountrySpecialists.com SANDIE MAJOR | 843.338.2821 Sandie@CharterOneRealty.com COURTNEY ADAMS | 843.949.9085 CourtneyAdams@CharterOneRealty.com ANN WALTON | 248.342.7878 AnnWalton@CharterOneRealty.com TERRI BRACKENBURY | 570.269.8735 TerriBrackenbury@CharterOneRealty.com LLRE Full Page - AprilMay 2022 - Lowcountry Specialists.indd 1 3/11/22 9:49 AM
INTERNET MARKETING & TARGETING WWW.LOWCOUNTRYSPECIALISTS.COM
MULTIPLE
SERVICE (MLS)
The Lowcountry Specialists Team is in both the Hilton Head Island and Beaufort MLS to maximize exposure to all local real estate agents and their clients, plus prospective buyers visiting the MLS websites to search for properties. This allows The Lowcountry Specialists Team to use this valuable tool to make your property visible not only to the local real estate community, but worldwide as well.
LISTING
to over 2000 local agents and their support staff EMAIL MARKETING WWW.LOWCOUNTRYSPECIALISTS.COM JUST LISTED 20 Palmetto Cove Court Hampton Lake 4 BR | 4 BA | ~3,000 sqft $1,395,000 Beautiful custom Hampton Lake waterfront home built by Full Circle Development FOR MORE INFORMATION CONTACT:
SOCIAL MEDIA
The marketing team of Charter One Realty and The Lowcountry Specialists Team utilize social media to draw consumers to our listings. In addition to LowcountrySpecialists.com, your property will be listed on CharterOneRealty.com. Both sites promote properties through Facebook, Instagram, Twitter and Google+ to engage our user audience to drive traffic to properties on CharterOneRealty.com. We leverage these social media tools to promote properties and to share important real estate news and local events in an effort to bring more buyers to your property.
DIGITAL ADVANTAGE | CHARTERONEREALTY.COM
According to the National Association of Realtors (NAR), 92% of home buyers use the internet in their home search. Approximately 47% found the home they ultimately purchased by searching online.
SEARCH ENGINE MARKETING
Our innovative online marketing campaign has placed us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure.
Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally.
We have allocated a six figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.
CHALLENGE
Google “ Your Community Real Estate”. Note which companies organically appear on page 1 below paid ads connoting the fact they are a heavily trafficked resource for buyers and sellers alike.
WEBSITE CONCIERGE
Charter One Realty has a full-time Client Care Coordinator that responds to every property inquiry in a timely manner and provides each website visitor with a high level of one-on-one personalized assistance.
WWW.LOWCOUNTRYSPECIALISTS.COM
ONLINE LISTING
Realty
partners with Realtor.com
listings
with
to
providing in-depth traffic reports to our seller
TRAFFIC COMPARISON: JANUARY - DECEMBER
Trulia Zillow Realtor.com Yahoo Real Estate Homefinder.com Homes.com The Real Estate Book List Hub ListHub Global Land Watch & More... WWW.LOWCOUNTRYSPECIALISTS.COM
DISTRIBUTION Your property will be elegantly showcased on our website, as well as our agents’ websites, with professional photography and a virtual tour video. Additionally, your property listing will be distributed to more than 900 real estate website partners (equating to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves). REALTOR.COM ADVANTAGE PRO BROKER ENHANCED LISTINGS Charter One
and The Lowcountry Specialists Team are
and our
are enhanced
up
45 pictures, a slideshow tour, and video while
clients. 10M+ More than 10M unique page views 400 Potential buyer leads generated each month 175 CharterOneRealty.com was visited by international visitors from over 175 countries around the world 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 HILTONHEADMLS.COMCHARTERONEREALTY.COM COLLINSGROUPREALTY.COM HILTONHEADREALESTATES. COM SEAPINESREALESTATE.COMHOMESONHILTONHEAD.COM LOWCOUNTRYREALESTATE.COMTHEALLIANCEGROUPREALTY.COM WEICHERTCP.COM HILTONHEADHOMES.COM
2021 Visits on the top10 local real estate websites.* NUMBER OF WEBSITE VISITORS
EXTRAORDINARY MARKETING
WITH A GLOBAL REACH
We understand that every property is unique and we will develop a customized marketing plan that will provide the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.
PARTNERED WITH THE BEST IN LUXURY REAL ESTATE
Charter One Realty is partnered with Who’s Who in Luxury Real Estate, a prestigious global network of high-end real estate brokers and firms. Their exclusive membership of more than 3,800 offices and more than 125,000 sales professionals in 35+ countries collectively sells in excess of $240 billion worth of real estate annually. Properties listed with Charter One Realty reap the benefit of this strong partnership with Luxury properties showcased on LuxuryRealEstate.com. Since its debut, LuxuryRealEstate. com has remained the #1 portal for luxury properties on the Internet and has several times more $1,000,000+ listings of any near-peer.
Global Network
Who’s Who in Luxury Real Estate offers opportunities to connect with top luxury real estate professionals in unique markets around the world. With listings in more than 60 countries, LuxuryRealEstate.com’s international reach is unparalleled.
THE NETWORK
Associates
Offices
Members
Countries with Offices
MEMBERS
Consistently recognized with the industry’s most coveted awards from REAL Trends, National Association of REALTORS®, The International Property Awards, New York Times and Forbes.
EVENTS
Regarded as one of the ‘Best Real Estate Conferences and Events for Luxury Brokers’ by Placester, four annual networking events connect key industry leaders from top international companies.
MAGAZINE
Luxury Real Estate Magazine is an award-winning publication of the most affluent audiences around the world. In addition, they are stocked in international newsstands and international airline lounges in more than 80 countries.
Luxury Real Estate Magazine
The award-winning Luxury Real Estate Magazine is published three times a year and distributed globally to many of the world’s most affluent individuals, with an estimated readership of 125,000. It exclusively showcases luxury listings, top agents and significant sales from our worldwide network of Who’s Who in Luxury Real Estate members and features insightful editorial content focused on a life of luxury. LuxuryRealEstate.com/Magazine
PRINT DISTRIBUTION (50,000)
13,000 poly-bagged with Unique Homes reaching subscribers and international newsstands
9,500 placed in international and U.S. airline lounges
7,600 mailed to advertisers and Who’s Who in Luxury Real Estate members
7,400 mailed to clients of Who’s Who in Luxury Real Estate members
5,000 mailed to elite high-net worth individuals in the U.S.
4,000 poly-bagged with Unique Homes in U.S. Hudson airport stands
2,000 mailed to entertainment industry and sports celebrities
1,500 mailed to Fortune 1000 list and Wealth Managers
Directly mailed to a local audience determined by advertisers personalized with their compliments
DIGITAL DISTRIBUTION
Emailed to 100,000 U.S. households with incomes in excess of $250,000
Emailed to over 25,000 agents, brokers, marketing and media contacts
Shared with over 225,000 social media fans Posted on the award-winning LuxuryRealEstate.com with viewers from all over the world
READER STATS
Age of Readers: between 40-65
Primary Residence: $1,200,000
Owns Secondary Home: 57%
Average Household Income: $368,000
Total of Household Assets: $1,700,000
125,000+
3,250
424
38
LUXURYREALESTATE.COM SOTHEBY’S CHRISTIE’S LUXURY PORTFOLIO SAVILLS KNIGHT FRANK CB GLOBAL LUXURY 22,320 21,247 20,495 11,778 10,879 8,683 25,126 LuxuryRealEstate.com The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties Traffic LuxuryRealEstate.com ranks No. 1 on Google, Bing and Yahoo for luxury real estate and multi-million-dollar listing searches. Additionally, the award-winning website has been honored by the Webby Awards, voted ‘Best of the Web’ by Forbes and named ‘Best Real Estate Website’ in the 2018 Internet Advertising Competition Awards and ‘Outstanding Website’ in the 2018 WebAwards by the Web Marketing Association. TOP 10 VISITING COUNTRIES United States • China • Czechia • Canada • Japan • United Kingdom • Germany • Australia • Netherlands • France Visits (annually) 3.3 million Active Listings 60,000+ Countries with Active Listings 54 Average Listing Price $4.8 million Active Listings over $10M 1,000+ Total Inventory on LuxuryRealEstate.com $240 billion+
*AS OF 1/11/2022 We Specialize in local. And while we do not focus on Milan, Paris, or Munich real estate – our worldclass advertising reaches those markets too. One need only look at actual sales in the area’s luxury communities and at the areas $1,000,000+ transactions to understand that Charter One Realty is THE Lowcountry’s Leading Luxury Brand. THE LOWCOUNTRY’S LUXURY BRAND 2021 REPRESENTATION FOR ALL $1M+ TRANSACTIONS IN THE LOWCOUNTRY Sellers Buyers Sellers Buyers Sellers Buyers Sellers Buyers 271 228 51 39 23 12 19 18 Charter One Realty Celia Dunn Sotheby’s Engel & Volkers Berkshire Hathaway
LOWCOUNTRY SPECIALISTS Sales
RECENT
HOMES
Community
348 Waterfowl Road Palmetto Bluff $2,355,100 Buyer
Wood Ibis Road Sea Pines $2,072,500 Seller
Trout Hole Road Palmetto Bluff $1,995,000 Buyer
Ocean Point S Port Royal $1,650,000 Buyer
3 Ibis Circle Spring Island $1,575,000 Seller
Tabby Point Lane Callawassie Island $1,525,000 Seller
Sugar Mill Drive Callawassie Island $1,500,000 Buyer & Seller
151 Good Hope Road Berkeley Hall $1,495,000 Seller
Game Land Road Palmetto Bluff $1,295,000 Seller
Sugar Mill Drive Callawassie Island $1,200,000 Seller
Driftwood Court W Hampton Lake $1,199,000 Buyer
Arcadia Place Berkeley Hall $1,175,000 Buyer
Astbury Street Palmetto Bluff $1,162,500 Buyer
3 Kestral Court Oldfield $1,150,000 Seller
Mooring Buoy Palmetto Dunes $1,100,000 Buyer
260 Good Hope Road Berkeley Hall $1,050,000 Buyer & Seller
Torrington Lane Hampton Hall $1,050,000 Buyer
Holly Grove Road Berkeley Hall $1,049,000 Seller
Spartina Point Drive Moss Creek $1,000,000 Seller
1 Waterfall Lane Spring Island $978,500 Buyer & Seller
12 Island Creek Drive Callawassie Island $835,000 Buyer
Address Community Close Price Client
314 Good Hope Road Berkeley Hall $780,000 Buyer
15 S Oak Forest Drive Callawassie Isalnd $775,000 Seller
23 Oyster Bay Place Hilton Head Plantation $775,000 Seller
3 Tabby Point Lane Callawassie Island $739,000 Buyer
11 Brunson Court Indigo Run $725,000 Buyer
1400 Lake Estates Hampton Lake $710,000 Buyer
36 Old Sawmill Drive Victoria Bluff $699,000 Buyer
2 Laurel Spring Road Berkeley Hall $695,000 Seller
Wild Magnolia Lane Callawassie Island $655,000 Buyer
Blue Dasher Lane Oldfield $645,000 Buyer & Seller
Great Heron Court Oldfield $640,000 Buyer
26 Parkwood Drive Hilton Head Plantation $599,000 Seller
39 Victory Point Drive The Crescent $556,000 Seller
14 Hopsewee Drive Berkeley Hall $540,000 Seller
303 Freshwater Lane Sun City $517,500 Buyer
Birkdale Court Hilton Head Plantation $500,000 Buyer
4 Fishermans Bend Ct Hilton Head Plantation $500,000 Seller
104 Clearwater Walk Hilton Head Lakes $441,000 Buyer
Slater Street Cypress Ridge $400,000 Buyer
Island West Drive Island West $350,000 Seller
Island Club Villas Folly Field $325,000 Seller
Address
Close Price Client
6
70
34
8
41
129
37
54
8
8
32
30
25
40
8
21
215
9
162
120
117
HOMESITES Figures are based on information available from Hilton Head Multiple Listing Service as of 6/10/2022. The statistical data contained herein has not been verified by the Multiple Listing Service of Hilton Head Island, Inc. and the publication of information hereof is not a representation or warranty of any fact whatsoever. Information deemed accurate. Buyer must verify. *Lowcountry Specialists represented the seller & buyer. Address Community Close Price Client 17 Ballybunion Way Colleton River $343,000 Buyer 47 Outpost Lane Port Royal $300,000 Seller 5 Cramer Avenue Bluffton $257,000 Buyer 20 Jason Street Downtown Bluffton $185,000 Buyer & Seller 168 Good Hope Road Berkeley Hall $150,000 Buyer & Seller Address Community Close Price Client 296 Good Hope Road Berkeley Hall $100,000 Seller 10 Arcadia Place Berkeley Hall $85,000 Seller 16 lancaster Boulevard Berkeley Hall $75,000 Seller 86 Lancaster Boulevard Berkeley Hall $10,000 Buyer 22 Longwood Drive Callawassie Island $1,000 Seller
YOU
CHOSEN THE RIGHT TEAM
RICH REED | 843.368.3040
RichReed@CharterOneRealty.com
With nearly a quarter century of commercial and residential real estate experience, Rich brings a wealth of local knowledge and industry expertise to each client. But what sets him apart as a real estate professional is his uniquely personal approach.
“How our team does things matters as much as what we’re doing,” says Rich. “And it matters to me that I do what’s best for the people who entrust important decisions with me.”
At the heart of what drives Rich and his team is service to others, a philosophy derived from his background in psychology. Turning from the world of academia and public service after graduate school to real estate may seem like a pivot, but not when you consider how it informs his five-star treatment of clients.
For those buying and selling real estate with Rich, it means truly personal service as well as a wealth of experience built from decades in the industry. As a part owner of Charter One Realty since 2014, he has a deep knowledge of the Hilton Head - Bluffton market and a proven track record of learning clients’ goals while helping them make sound decisions.
ANN WALTON | 248.342.7878
AnnWalton@CharterOneRealty.com
For those looking to buy or sell real estate, trust is of utmost importance. Earning that trust is how Ann Walton set herself apart from others in her field, redefining her own process with a boutique approach.
“My goal is to educate clients on a community’s lifestyle. That requires taking time to know them, learning the activities they enjoy, and discovering features of a home that bring them comfort. Simply put, I want to know what is important to them. Whether it’s the neighborhood or the home, I hope to help them identify that perfect place to build lasting memories with family and friends. “
This boutique approach has served Walton well as a renowned luxury real estate expert, earning the Certified Luxury Home Marketing Specialist™ and Resort & Second-Home Property Specialist designations. Not only are buyers and sellers in the luxury market rightfully demanding of the utmost in time and attention, but they also seek the solutions and professionalism that are Ann’s trademarks.
Drawing from more than 20 years of success as a Global Sales Executive for a Fortune 50 multinational company, Walton brings a skillset that puts a priority on savvy marketing and cutting-edge technology. The result is an approach to real estate that sees Ann pairing proven success with a devotion to each client.
Olivia Anderson joined The Lowcountry Specialists team in late 2020 as their executive assistant. With a degree in Hospitality Management & Marketing, a background in Real Estate Marketing, and a local to the Bluffton/Hilton Head area, she is ideal for this role.
Her official job description is “Team Player”. She helps with anything and everything.
HAVE
OLIVIA ANDERSON | 843.301.1327 Olivia@CharterOneRealty.com
A seasoned real estate professional and resident of the Lowcountry since 2013, Courtney knows there is far more to a real estate transaction than simply buying or selling a house. For those relocating to the area, it’s a matter of starting their new life in the Lowcountry.
“Relocation is different than just moving,” she says. “I understand the process and the journey.”
It’s a unique perspective she gained as an army wife. Her husband’s transfer to Savannah’s Hunter Army Airfield first brought them here, and they immediately fell in love with the Lowcountry. Since then, they have raised two daughters and welcomed more family members who have made the move.
Along with being an expert in relocation, Courtney has built an extensive career in the real estate industry following her graduation from California State University, Sacramento with a degree in real estate and land use. Prior to joining Charter One, she worked in commercial real estate development for CVS, at Arthur Rutenberg Homes in Nashville, and as online sales director locally for Hampton Lake.
SANDIE MAJOR | 843.338.2821
Sandie@CharterOneRealty.com
For Sandie Major, the true joy of real estate comes in being there when someone truly connects with a piece of property.
“When a client starts imagining where their furniture should go in a home, you know you’ve done your job.”
She knows that feeling all too well – it’s what she experienced when she first moved to the Lowcountry in 2005. As a decorated equestrian, she competed on the national level, earning six National and three World Championships. With growth of equestrian-centered communities in the Lowcountry, she used her passion to give back to the community by volunteering with Heroes on Horseback, a riding program for those with special needs.
She developed a new passion in the Lowcountry – real estate. Shortly after her move, she swiftly rose through the ranks as one of the area’s most celebrated agents, earning industry awards her first year as an agent and adding others throughout her career. Today she puts her real estate acumen and passion for the Lowcountry to work, helping clients discover their own reasons to call this area home.
TERRI BRACKENBURY | 570.269.8735 TerriBrackenbury@CharterOneRealty.com
Originally from Northeast Pennsylvania Terri Brackenbury discovered the Lowcountry back in 2009 when her and her Husband Dennis decided to rent a home on Hilton Head for the winter to get away from the Cold Northeast. After renting for a few more winters on HH they decided to buy an investment property/winter getaway and chose a golf Cottage in Hampton Hall which they purchased in 2015. In June of 2021 they decided the winters weren’t enough and they wanted to make the move permanent and purchased on Callawassie Island which they now call home with their 2 adorable bulldogs.
Terri became a realtor in Pennsylvania back in 2010 and brings a very diverse knowledge of residential real estate with her to the Lowcountry. Her main attribute is her thoroughness in making sure every detail is covered from the start of a transaction to its completion. Terri is uniquely suited to helping others who are looking to make the Lowcountry their new home as she has gone thru the entire process herself over the last 13 years and can share her unique perspectives on making this transition an easy one. Putting her buyer’s and seller’s best interest first is of the upmost importance and she will work day and night to achieve that very goal. Terri is so excited to be joining the Lowcountry Specialists Team at Charter One and can’t wait to put her special talents to work here in her beautiful new home town.
COURTNEY ADAMS | 843.949.9085 CourtneyAdams@CharterOneRealty.com
ESTATE
REIMAGINED
Early on, The Lowcountry Specialists Team recognized that the flaw with the traditional model for real estate is that one agent is trying to be all things to all people. This ‘general practitioner’ attempts to provide all of the necessary services alone. This model only permits limited service at best. Our team structure for real estate places you, the client, in the center of our operation with a specialist serving you during each phase of your real estate transaction. We are unique
and different from other real estate groups. Our team of specialists perform many different tasks in serving you. Every member of our team has responsibilities in the process of taking your property from the listing phase through the successful closing phase- and we go above and beyond in an attempt to make sure we exceed your expectations from service, to advice, to negotiations, to closing.
REAL
TEAM BEHIND THE TEAM
We have created and fostered an environment for like-minded real estate professionals, management, and supporting staff - all the best in the businesswho strive to meet and exceed our clients’ needs and expectations.
In addition to our team of top producing Realtors, we have a team of industry specialists supporting us each step of the way.
Our unique support structure consists of a threecoordinator system comprised of a listing, marketing, and closing specialist. These specialists attend to specific aspects of every transaction, create and share effective communications, and ensure every step of the process runs as smoothly as possible - freeing the agent to work on finding buyers for your property.
KIMBERLY GRAVES
CLOSING COORDINATOR
YOUR LISTING COORDINATOR KAREN LASZIG
COORDINATOR
YOUR
NICOLE REED YOUR MARKETING
ONE COMPANY | ONE VISION | ONE MISSION
Charter One Realty sets itself apart as a trusted brokerage in the Lowcountry through our diverse team of expert real estate professionals, support staff, and management.
Our extensive knowledge of current market conditions, negotiation, and years of experience in the Lowcountry’s unique real estate market has helped our brand grow through local and international markets.
With unparalleled market expertise, resources, leadership, integrity, and professional service, Charter One Realty strives to provide a superior client experience across all market segments.
WWW.LOWCOUNTRYSPECIALISTS.COM
YOU HAVE CHOSEN THE RIGHT COMPANY WWW.LOWCOUNTRYSPECIALISTS.COM
For more than three decades, Charter One Realty has been the Lowcountry’s trusted leader in Real Estate. Our company was built by fostering meaningful relationships with a strong foundation in integrity, professional service, and community leadership. Those same guiding principles still ring true today.
We take the time to learn about your lifestyle, to lay all the cards on the table, to catch every detail that matters to you, and to help you accomplish your personal real estate goals. Above all, we value our clients: your time, your trust, your relationship. We listen, we deliver, and we make the process so enjoyable that you will rest easy, from beginning to end.
WWW.LOWCOUNTRYSPECIALISTS.COM
OUR STRENGTH
OUR HISTORY
Charter One Realty was founded in 1986 and has attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, Charter One Realty is committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community.
Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. Each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become professionals at Charter One Realty.
Charter One Realty’s marketing solutions
to have an ability to create focused and rewarding marketing campaigns. Our approach to
the most qualified purchasers
over $1.9 Billion worth of property sales in 2021.
in-depth knowledge of the Lowcountry real estate market is highly specialized and our expertise
to be of significant value to our clients.
REPRESENTING ALL PRICE POINTS
have consistently proven
targeting
generated
Our
has proven
Discover the advantages of working with a company known for innovation and unparalleled results. OVER $1.9 BILLION IN PROPERTY SALES RESULTS THAT SPEAK FOR THEMSELVES. This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market. WE HAVE WHAT IT TAKES REMARKABLE SUCCESS 2021 REAL ESTATE SALES Buyers & Sellers Work with Charter One Realty. WWW.LOWCOUNTRYSPECIALISTS.COM COMPANY #2 $663M 537 784 COMPANY #3 $527M 238 282 COMPANY #4 $469M 424 535 COMPANY #5 $386M 264 330 CHARTER ONE REALTY $1.9B 1,500 1,280 BROKERAGE 2021 SALES VOLUME 2021 BUYERS REPRESENTED 2021 SELLERS REPRESENTED
Regardless of price, clients of Charter One Realty benefit from our firm’s state-of-the-art marketing and professional service.
OUR RESULTS
LEADING THE REAL ESTATE MARKET
2,700+
More than 2,700 clients’ dreams realized in 2021
18%
Over 17% of all listings sold in the Lowcountry in 2021 were represented by Charter One Realty, more than 3 times the #2 brokerage in MLS
7+
Selling an average of more than 7 Properties daily in 2020
Charter One Realty was recently ranked by both REAL Trends and Swanepoel as one of the top brokerages in the nation. In addition to ranking among the top elite residential real estate brokerages in the U.S., Charter One Realty was voted “Best Real Estate Company” and “Best Place to Work” by the readers of The Island Packet, Bluffton Today, Sun Today Select, and Hilton Head Monthly.
IN THE NEWS
WWW.LOWCOUNTRYSPECIALISTS.COM
{YEAR-END | 2021}
TRUSTED BY MORE MILLION PLUS SELLERS IN THE LOWCOUNTRY
When it comes to luxury real estate, Charter One Realty leads the way. Our brokerage has successfully marketed more $1 millionplus properties in our area than any other firm in the Lowcountry. That has been the case for more than a decade.
When it comes to luxury real estate, Charter One Realty leads the way. Our brokerage has successfully marketed more $1 million-plus properties in our area than any other firm in the Lowcountry. That has been the case for more than a decade.
We use the most advanced platforms, advertising, and marketing resources to represent your property and properly position it in the luxury marketplace. For more than 30 years we have been the trusted real estate experts in the Lowcountry which is why more sellers turn to us to market their luxury property, and that is why we are consistently the #1 luxury brokerage firm in the Lowcountry.
We use the most advanced platforms, advertising, and marketing resources to represent your property and properly position it in the luxury marketplace. For more than 30 years we have been the trusted real estate experts in the Lowcountry which is why more sellers turn to us to market their luxury property, and that is why we are consistently the #1 luxury brokerage firm in the Lowcountry.
MILLION PLUS COMPANY LISTINGS SOLD BY COMPANY FROM 1/01/2021 TO 12/31/2021
Shown in Number of Listed Properties
MORE MILLION PLUS LISTINGS SOLD IN THE LOWCOUNTRY Shown in Number of Listings Sold MILLION PLUS COMPANY LISTINGS SOLD FROM 1/1/2021 TO 12/31/2021 CHARTER ONE REALTY SEA PINES REAL ESTATE COMPANIES COMBINED CAROLINA REALTY GROUP DANIEL RAVENEL SOTHEBY ’ S INTERNATIONAL REALTY DUNES REAL ESTATE PALMETTO BLUFF REAL ESTATE COMPANY WEICHERT REALTORS KELLER WILLIAMS COLLINS GROUP REALTY RE/MAX ISLAND REALTY 51 271 79 43 3135 25 38 50 36 The information contained herein has been obtained through sources deemed reliable but cannot be guaranteed as to its accuracy. Information obtained on or before January 10, 2022. We recommend that any information, which is of special interest, should be obtained through independent verification. C HARTER O NE R EALTY.COM Charter OneRealty Company#2 Company#3 Company#4 Company#5 Company#6 Company#7 Company#8 Company#9 Company#10 WWW.LOWCOUNTRYSPECIALISTS.COM This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
Over 1,750 firms qualified for this year’s RealTrends 500. According to a research report produced by RealTrends, the 500 largest residential real estate brokerage firms in the nation closed over 3.9 million residential sales transactions in 2020. These transactions were valued at over $1.6 trillion and represented over one-third of all new and resale transactions completed by brokers during the year, yet the RealTrends 500 represented less than 0.5 percent of all brokerage firms. RealTrends 500 ranked Charter One Realty as one of the top brokerages in the nation by transaction sides and closed sales. Additionally, Charter One Realty
ranked as one of the top independent brokerages in the nation and was named a member of the RealTrends “Billionaires Club.”
This year’s survey represents the most comprehensive collection of data assembled on the leaders of the residential brokerage industry. Numbers are documented by outside accounting firms and/or MLS reports.
It took 2,092 transactions to be included in this year’s RealTrends 500, and in 2020 there were 347 firms recording over $1 billion in residential sales, up from 301 firms accomplishing this in 2019.
THANK YOU
Warmest Regards, The Lowcountry Specialists Team of Charter One Realty
We appreciate the opportunity to have a conversation and we hope to earn your business.
