Christopher kane x Olivia by oliviakaminska

VOGUE CHRISTOPHER KANE A/W 21/22 collaboration collection with olivia kaminska

christopher kane Christopher Kane was born as the youngest of five children in Newarthill, North Lanarkshire, to an engineer. His successes became well known after he won the Harrods Design award for his masters Graduate collection, this had given him the opportunity of winning 1.5k and a showpiece window in Harrods. He made dresses decorated with brass rings. His success didn’t stop there, he was hired by Versace to work on the labels Atelier couture collection and then graduated from Central Saint Martins college in 2006. He decided to open his own brand shortly after with his sister Tammy, who looked after the financial side of business and assisting his designing process as she had also gone to a textile college. His first show presented on sept. 2006 and consisted of short bandage dresses in neon colours, he wanted to make it big and bold. He was awarded Young Designer of the year at the Scottish awards and then launched a capsule collection for Topshop.

£1235

£1145 £1045

£2975 £1195 Prices range from £200 - £3725 for their ready to wear 2021 collection

target customer

Name: Laura Wallfire Age: 29 Occupation: Creative Director at thriving Fashion company Part time stylist Interests: Fashion predictions, Travelling, Art enthusiast, Brand influencer. Lives: in Kensington, London Relationship: Seperated No children

The customer is a wealthy woman who specialises in creative direction and understands how the industry works. Associating work with her hobbies they go hand in hand, shopping in Chrisopher Kane for sophisticated clothing that suits her daily habits and looks.

omnichannel selling

Competitors Alexander Wang was born on December 26, 1983, he is an American fashion designer, who began his company in 2005 and became extremely successful in 2008. From November 2012 to July 2015 he was the creative director for Balenciaga, his style is very urban and street, a lot of Balenciaga’s TMG became who they are thanks to Wang himself. His yearly revenues run around $10-50 million which comes at a close tie between Christopher Kane’s. Being one of Kane’s competitors, both have a similar TMG, being 18-30 YOA. Kane’s designs run closely to Wangs, however their difference in print is large. A lot of Wang’s designs are very simple, no print and not too much excessive colour, where as Kane likes to experiment with colour, print, size and volume in his clothing. He is well known for experimenting with leather, crochet, plastic and ginham making him an experimental designer. Wang’s company has a total of 175 employees and his main face being Bella Hadid – supermodel.

grandmothers wardrobe concept

allotment gardens trend

surface design 1

surface design 2

surface design 3

colour pallete

technical flats

SPEC SHEET A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Measurement Side neck length Chest (cm under armhole) Hem width Hem depth across shoulder shoulder length waist width nape to waist hip dart length arm hole length sleeve width under arm pt cuff width cuff depth placket length underarm length back neck back neck drop front neck drops length to first bu�on pocket posi�on pocket size No. Bu�ons Zip length and weight label posi�on fabric care label posi�on

Spec CM

n/a n/a n/a

N/A n/a n/a na CB n/a

24.5 72.4 50.3 3 45 19.3 68.3 44 89 8 56 50 40

15 2 1

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Spec CM

n/a n/a

n/a n/a n/a CB n/a

Sample 78 62 2 80 15 68.3 39 89 8 56 51 40 6 15 2 1 3

CHRISTOPHER KANE oliwia kaminska

CHRISTOPHER KANE oliwia CHRISTOPHER KANE

oliwia C H R I S TO P H E R K A N E X

oliwia C H R I S TO P H E R

K A N E

olivia CHRISTOPHER KANE

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C H R I S TO P H E R K A N E olivia

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