A1 Counslling Standards Manuel
Table of Contents Color Reproduction Sizing and Spacing Proper Application Business Card Specs
3 5 7 9
Color Reproduction
Color Reproduction The color should be reproduced in this fasion with #e92e2a hex value or 485 C Pantone, plain black or plain white. The white option is for darker backgrounds or colord backgrounds. Red and black color configuariton can also be an option as shown below in fig. A.
#e92e2a
#000000 fig.A
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Sizing and Spacing
Sizing and Spacing The smallest the logo should be reproduced in print is 0.5 inch for readability purposes. Digital use is up for discretion situation by sitaution..
0.5 inch
0.5 inch
0.5 inch
0.5 inch 0.75 inch
0.5 inch
5
Proper Application
Proper Application The logo should not be rotated unless for some reason it is being used to make a pattern as seen in figure a. Logo color combinations should always include one key color and white. You should not mix red and black as seen in figure b and c. You should also not mix two different colors within the icon.
fig.A
fig.B
fig.C
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Business Card Specs
Business Card Specs Business cards should be reproduced on 2x3.5 inch cards. Headline text should be 10pt copy in SF Pro Text. All supporting text should be 6pt SF Pro Text. Line spacing should be set to 8pt. 3.5 inches
1.7 inches
2 inches
10pt SF Pro Text
6pt SF Pro Text
0.5 inch
2 inches
3.5 inches
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