Specific of software market How much do we know about the software market? The high level of piracy and - as a consequence- the lower sales of the licensed products. At the same time, high interest in how to use products, where to buy, where find a qualified support. Unlike hardware suppliers, software distributors should kind of perform representative functions of vendors. Software distribution is more in flow of information. Information result in distribution. In software distribution money is not that important. They, of course, necessary, but in this market a new player can’t appear just because he has money. This business is increasingly dependent on knowledge of developers and their products. How to negotiate with the vendor, how to sell program, who are potential software users? If tomorrow the dealer does not receive response to questions about licensing, software pricing or any other, it is a big minus for the supplier. Specific feature of software distribution is in the fact that it is carried out in the forms of paper or electronic licenses, and sometimes we do not even know by sight the dealers who have made purchases on thousands of dollars. At that, software developers are dependant on partners even more than hardware producers. Moreover no matter how much was spent on advertising, marketing, but as long as the end-client does not feel real confidence in communication with the end-distributor of software, until the distributors will not be responsible for promoting services, the result will be -none. The product itself, by and large, may not be of nothing special, but there should be well planned system of its distribution and related businesses to promote the product.
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