Letter From the Executive Director To declare 2013 as our best year yet is a bold statement. What exactly constitutes “best” when describing a year in the life of an organization? As an adjective, best implies highest quality, most advantageous and largest. As a noun, best is defined as the highest quality to be found, highest degree of competence, most desirable emotional state. So, for us to declare 2013 as the best year yet for Omaha Children’s Museum could be seen as boastful or arrogant. Let me explain what backs up our declaration of 2013 as the best year yet. For starters, we welcomed 282,287 visitors through our doors in 2013 and served nearly 100,000 more with off-site programs, exhibits and events, securing our place as the most-visited museum in the state of Nebraska. However, it’s not the numbers served that earns the designation as best, but rather the variety of ways we touched our audience through the myriad of experiences offered not just in Omaha, but I am deeply grateful to across the state. our 8,267 member families, For the first time ever, we took one of our the 282,287 visitors, more locally produced exhibits on the road across than 200 school groups, the state, enhancing offerings to other 662 campers, 18 community children’s museums in Lincoln, Hastings, partners, and countless Kearney, North Platte and Norfolk with supporters and stakeholders the tour of “Fantastic Future Me.” that contributed to making (See story on Page 10.) This represents 2013 the best year yet! the start of what we intend to be a new tradition of leveraging our strengths, experiences and resources to enhance the capabilities of our sister organizations across the state. Our outreach van made 626 trips to area schools, daycares, malls, events and churches, delivering top-quality educational experiences off-site to groups large and small. Guided by the mission of engaging imaginations and creating excitement about learning, our outreach team was a busy and sought-after commodity helping to inspire the best in area schoolchildren and youth. We continue to engage partners within the community to help us produce and present exciting temporary and now permanent exhibitions. We took our successful practice of engaging community partners in creating “Things That Go,” and although we had fewer partnerships than in previous years, we stretched ourselves to grow
“
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with our partners and expect more. (See story on Page 5.) For the first time, we engaged partnerships on two new permanent exhibits, “Maker-Space” and “Walker Tire & Auto Service Center,” both of which are of highest quality and significantly enhance the visitor experience. Internally, our team of 28 full-time staff members delivered excellent results across all functions of the museum. Together, this team created two dynamic temporary exhibitions on our second floor, added five new exhibits on the main level of the museum, removed an unsafe eyesore of a building and replaced it with a community green space, enriched the learning of over 600 young campers through summer camp programs, and shared our product and resources with other museums in our state. This team not only delivered the best year yet, but represented one of the most talented and diversified teams I’ve ever had the privilege to work alongside. With our commitment to growth as one of our core values, we were able to offer promotions to eight of our full-time team members this past year. Perhaps the most significant way I can describe this past year as one of the best is by pointing out the healthy bottom line. As with any nonprofit organization, there is always a challenge to balance the resources available to be able to offer the services that support the mission. As a well-attended attraction, we have a robust earned revenue stream which accounts for about two-thirds of our operational budget each year, matched by a generous and stable contributed revenue stream that makes up the final one-third of our budget. With our internal focus on delivering the best we have to offer, we did better than our best in 2013, and ended the year with some additional financial stability to keep us focused on putting our best foot forward during 2014. Best regards,
Lindy J. Hoyer, Executive Director Omaha Children’s Museum
The Omaha World-Herald produced this special section using materials supplied by Omaha Children’s Museum. To advertise in World-Herald special sections, contact Dan Matuella at 402-444-1485 or dan.matuella@owh.com.
Brightening It Up With Curb Appeal Omaha Children’s Museum opened its 9,000-square-foot green space, The Grass Patch, in the summer of 2013. The Grass Patch is on the south side of the Omaha Children’s Museum campus and is open for play year-round to members of the community and museum guests. The green space, previously home to two adjoining commercial properties, was partially acquired by the museum in 1989, with the second property acquired in early 2013 through significant efforts by the museum’s board of directors and a team of generous community donors. “Omaha Children’s Museum has made great strides in elevating our downtown community,” said Luisa Palomo, kindergarten teacher at Liberty Elementary School. “Gone is the empty brick building that blocked much of the museum’s view and in its place is a fantastic stretch of green space. As a teacher who works in the community as well as one who brings students to the museum on a regular basis, we greatly appreciate what the museum has done to improve our neighborhood.” Suzanne & Walter Scott Foundation
The Sunderland Foundation
Dixon Family Foundation Acreage Fence Douglas County Board of Commissioners
The Grass Patch encourages children and their families to get outside and explore nature in an open environment. The space is equipped with a playground, benches and plenty of room for picnics and museum-sponsored outdoor activities.
The Grass Patch is open to museum guests and the public.
WE MAKE
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The Best Permanent Exhibits
With two new additions and two updates, our permanent exhibits are the best they’ve been.
Fun and learning go hand-in-hand in the updated Family Discovery Room. Creative Arts Lead Tyler Swain assists a child in making his very own birdhouse.
‘MAKER-SPACE’
Young mechanics are eager to fix-up a car.
‘WALKER TIRE AND AUTO SERVICE CENTER’ “Walker Tire and Auto Service Center” offers a world of pretend work and play centered on automobile care. This exhibit features a kid-size car on a lift with a “creeper” that allows sliding underneath to complete vehicle maintenance. Guests can also learn what it’s like to change a tire using tools that include a childappropriate pneumatic drill, lug nuts and wrenches. Kids can also create customized license plates for their vehicle.
In “Maker-Space,” children and families use recycled materials and real tools to explore and create. Guests are encouraged to tinker, repurpose, “upcycle,” take things apart and put them back together. The new exhibit features touch-screen video tutorials that provide guests with guided demonstrations that help them create while exploring the use of sewing machines, 3-D printers, drill presses, everyday tools and other equipment. “Maker-Space” has hosted many events since its grand opening. For the first time, Omaha Children’s Museum participated in the Global Cardboard Challenge, an initiative created by the Imagination Foundation to inspire creativity with the simplest materials. In November, our Maker-Space was selected as one of only 50 spaces to participate in MAKE magazine’s Robot Hacks sessions to create a 21st-century robot. “Maker-Space” also was accepted as one of 70 host sites to participate in the Nova PBS series “Making Stuff Outreach.” In December, “Maker-Space” participated in the largest education event held in the United States, Hour of Code, sponsored by Code.org. This event resulted in more than a half billion lines of code throughout our nation and inspired us to work with AIM Institute in Omaha to help bring Coder Dojos to our “Maker-Space” this spring. The new space encourages exploration, creativity and discovery. The possibilities are endless as you tinker, mold and create! What will you make today?
‘FAMILY DISCOVERY ROOM’ Updated in September, the “Family Discovery Room” is an area for families to focus on learning together, away from the hustle and bustle of busy exhibits. The “Family Discovery Room” houses all Imagination Playground programming such as Preschool Pals, Friends at Play and Tiny Adventures. When not used for a public program, the “Family Discovery Room” is open to guests to explore math, science and literacy concepts geared toward a younger audience. Families are encouraged to play, experiment and learn together. Formerly used for families to enjoy lunches, snacks and a little downtime, the “Family Discovery Room” has been updated to include Activity Learning Centers such as a Literacy Center, Math Center, Science Area and more.
Having a blast with the new ball shooters.
‘BALL-ISTIC BLASTER’ In October, a new feature was added to the Charlie Campbell Science and Technology Center, courtesy of an anonymous donor. Called the “Ball-istic Blaster,” the new feature replaced the hydraulic portion of the science center and includes three ball shooters that blast balls and puffs of air at a metallic shimmer wall. The two ball shooters can be aimed at various targets and baskets that have lights and sound effects. The new piece creates opportunities for children to explore air pressure, vortexes, angles, gravity and trajectory while having a “blast.”
Special Exhibits Contribute to Best Year Yet ‘THINGS THAT GO!’
Getting eye-to-eye with a giant grasshopper in “A Bug’s World.”
‘A BUG’S WORLD’
On May 25, 2013, Omaha Children’s Museum kicked off its summer blockbuster exhibit, “A Bug’s World,” with its third-annual children’s parade. Families got buggy with costumes and floats and marched down 20th Street toward the museum. “A Bug’s World,” presented by Mutual of Omaha, featured giant robotic bugs in a 10,000-square-foot exhibit space. Kids experienced the everyday life of a bug in the magnified bug exhibit, which allowed kids to get friendly and up close to bugs and learn about the world of entomology.
Kids race Pinewood Derby cars down the track at the opening of “Things That Go!”
Omaha Children’s Museum ended 2013 with the debut of its fifth community-engaged exhibit, “Things That Go!” Presented by CenturyLink and Children’s Hospital & Medical Center, the exhibit challenged children on the topics of energy, science and movement with the help of local partners. The communityengaged exhibit initiative involves local businesses and organizations in the creation and building of the museum’s traveling exhibits.
HATS OFF to the Om ma Omaha Children’s Museum Kiewit is honored to be your construction partner. Kiewit Building Group Inc. 302 So. 36th Street, Suite 500, Omaha, NE 68131 | (402) 977-4500 97
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Omaha Children’s Museum outreach programs brought excitement about learning to Beals Elementary School.
Members of OCM’s first Kindergarten Ready graduating class learned skills designed to develop deductive reasoning, critical-thinking skills, creativity and imagination.
Getting Kids Ready For Their Best Year at School In spring 2013, Omaha Children’s Museum launched “Kindergarten Ready,” a new program to help get kids ready for school. The free program, for children entering kindergarten in the fall, is designed to develop skills needed for the classroom and to support local school curriculum. “Kindergarten Ready” activities are intended to promote creativity and imagination while developing deductive reasoning and critical-thinking skills. Families with children preparing for kindergarten can stop and pick up a “Kindergarten Ready” assignment book, complete the activities throughout the museum and get stamps from museum staff. After completion, graduates can attend a graduation ceremony complete with cap, gown and their own diploma.
Taking Our Best on the Road In 2013, Omaha Children’s Museum connected with more than 30,000 people in the metro area through outreach programming. These dynamic presentations make science and more come alive for schools, churches, daycares and other groups. Shows such as the “Whiz Bang Science Show” and “The Amazing Bubble Show” brought hours of delight to area children and complemented school curriculum in a way that resonated with kids. Four new shows were developed by staff, and two of them became instant bestsellers. The “Runza Discovery Dome” programs feature a mobile digital planetarium that shows different science films followed by hands-on science activities that provide new world experiences for kids. The mobile planetarium programs are made possible by a NASA Space Grant. The more than 600 outreach shows performed in 2013 constituted a record year for the museum’s outreach programming. Continued demand ensures growth of the museum’s outreach programs, which will reach more people and foster additional community engagement through dynamic presentations of what the museum offers.
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2013 FINANCIALS
*Excludes depreciation expenses
OPERATING REVENUE
Admissions Membership Programs Gift Shop Facility Rental Special Events Vending/Locker/Food Other
Operating Revenue Total
$737,907 $661,161 $224,419 $132,859 $16,735 $18,242 $117,459 $89,111 $1,997,893
CONTRIBUTED REVENUE
Contributions/Grants/Other
$1,418,692
Revenue Total
$3,416,585
OPERATING EXPENSES
Cost of Goods Sold Payroll/BeneямБts Other Operating Expenses* Operating Expenses Total*
Total Net Operating Income*
$112,494 $1,619,385 $1,442,471 $3,174,350 $242,235
*Excludes depreciation expense of $720,105 in 2013
Introducing your child,
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Mission
Engage the imagination and create excitement about learning.
THE BEST TEAM Board of Directors
Museum Staff
2013 EXECUTIVE COMMITTEE
Lindy J. Hoyer Executive Director
Shiree King Director of Finance
Jessica Sellers Receptionist
Jeff Barnhart Chief Museum Officer
Cally Larsen Marketing & Public Relations Coordinator
Sara Sherman Director of Guest Experience
Chuck Campbell – President David Cota – President-Elect Trent Demulling – Treasurer Gail Graeve – Secretary Bob Krupa – At Large Sandy Parker – Adviser Teresa Rogers – Development Chair
2013 MEMBERS AT LARGE Doug Bisson Terri Campbell Russell S. Collins Rich Distler Heidi Dross Brian Harr Shannon Hite Dan Hunt Teri Mercer Jennifer Mosser Christie Oberto Sharlon Rodgers
SAYING GOODBYE . . . There were seven outgoing board members in 2013: Linda Brandl, Gail Graeve, Lisa Gravelle, Sherrye Hutcherson, K.B. Marshall, Beth Ochsner and Mary Wilson. These members brought valuable strengths to the leadership of Omaha Children’s Museum.
Shira Abraham Manager of Learning Experiences Michael Baxter Building Maintenance Jo Beerman Special Exhibits Lead Educator John Best Retail Operations Manager
Troy Lewellen Facility & Exhibits Technician Thomas Miller Development & Membership Coordinator Gina Morgan Executive Assistant
Billy Burr Director of Facility & Exhibits
Tracy Musinsky HR Coordinator & Accounting Assistant
Michelle Chartrand Director of Advancement
Kathryn Naughton Education Outreach Coordinator
Rachel Evans Special Events Coordinator
Jacob Orand Group Sales Coordinator
Erin Ferguson Building Maintenance
Matt Orand Creative Director
Cheryl Glasford Science Center Lead Educator Nikia Gunn-Abdulai Imagination Playground Lead Educator
Robert Ortiz Front Desk Manager Amanda Saner Graphic Design Associate
Tyler Swain Creative Arts Lead Educator Joe Toppi Development & Donor Relations Manager Matt Walker Traveling Exhibits Coordinator
Strategy
Omaha Children’s Museum strategy consists of four core values: fun, growth, respect and well-being. Our strategy is defined by our desire to provide educational and memorable experiences for children and their families.
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Rainbow Connectors Guild
THINGS THAT GO AND THINGS THAT GROW! The Rainbow Connectors Guild hosted the annual For the Kids Benefit that created an enchanting, memorable experience for all in attendance and raised more than $250,000 for the museum. The event, themed “Things That Go and Things That Grow,” was chaired by Sarah Hinsley, Piper Johnson and Melissa Schafer. Honorary chairs were Denny and Diana Walker along with corporate sponsor JetLinx.
The Rainbow Connectors Guild is committed to the advancement and growth of Omaha Children’s Museum. In addition to planning the museum’s largest annual fundraiser, For the Kids Benefit, this active group of hardworking, dedicated volunteers offers friend-raising events throughout the year. With nearly 100 members, the Guild takes pride in the museum and what it offers to the children of the Omaha community.
GREAT FRIENDS TO KIDS LUNCHEON
GUILD BOARD EXECUTIVE COMMITTEE 2012/2013
The 2013 For the Kids Benefit raised more than $250,000 for the museum.
President Beth Ochsner President-Elect Christie Oberto Treasurer Jackie Cutler Corresponding Secretary Kayla Hawkins Recording Secretary Kelly Buscher Vice President of Friend-raising Samantha Wahl Vice President of Fundraising Sarah Hinsley Membership Melissa Schafer and Alyson Demman Adviser Wendi Kroeger
Event chairs for the 2013 For the Kids Benefit fundraiser were, from left: Piper Johnson, Melissa Schafer and Sarah Hinsley.
Omaha Children’s Museum honored the Campbell Family Foundation and Oriental Trading Company at the annual Great Friends to Kids Luncheon. This luncheon honors individuals and organizations who strive to make Omaha a better place to live, learn and grow for the youth of our community. This year’s Great Friend to Omaha Children’s Museum was given to the Campbell Family Foundation for its generous support of the museum for more than 25 years. Through The Great Friend to Omaha generous gifts from the foundation, Children’s Museum award the museum has been able to create recipients, from left: Chuck fascinating and engaging exhibits such Campbell, Lindy Hoyer, Karen as the Charlie Campbell Science and Levin and Ann Hofmann. Technology Center. The Great Friends to Kids award was given to Oriental Trading Company for its creative approach to enriching youth education. The company’s dedication to encouraging fun through learning and imaginative play helps Omaha Children’s Museum create engaging, inspiring programs for our guests.
The Karnes Family Hosts‘An Evening of Santa’s Magic’ At Omaha Children’s Museum, 2013 marked the second year of “An Evening of Santa’s Magic,” an event that is quickly becoming an annual holiday tradition for many museum guests. Kris and Dave Karnes, along with their daughters, Kate and Alexandra, hosted “An Evening of Santa’s Magic” to thank the donors and organizations who graciously provide financial support to Omaha Children’s Museum throughout the year. The 2013 event included a holiday light show, arts and crafts and a visit from Snow Queen, Santa and his elves.
“An Evening of Santa’s Magic” is an annual thank-you to the donors and organizations that support the museum. Hosts for the 2013 event were Kris and Dave Karnes and their daughters, Kate and Alexandra. Shown with Santa are Kris Karnes, left, Kate Karnes and Dave Karnes.
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Inspiring Kids to Be Their Best “Fantastic Future Me” was inspired by the museum’s work with Dr. Shane Lopez, Gallup senior scientist and an architect of the Gallup Student Poll. Lopez is the leading authority on the psychology of hope. He has worked with Omaha Children’s Museum for several years to help infuse positive psychology into exhibits and program concepts.
In 2012, Omaha Children’s Museum introduced “Fantastic Future Me,” a fun and interactive exhibit designed to encourage inspiration and hope in children by allowing them to see themselves in a positive future role. Nebraska Educational Savings Trust (NEST), Nebraska’s 529 College Savings Plans, partnered with Omaha Children’s Museum to create the “Fantastic Future Me Tour” to prompt children across Nebraska to think about their future and become more hopeful in the process. The goal of the tour was to encourage children and parents to think about the future and to learn more about NEST as an option for saving for college to help their child accomplish his or her dreams. The grand openings at each tour location had extreme success. Lincoln was the first stop for “Fantastic Future Me,” drawing more than 50,500 visitors during the exhibits’ stay.
“We’ve had a number of guests ask specifically for the ‘Fantastic Future Me’ exhibit upon arrival to the museum. This exhibit really encourages parents to help their child become a ‘Future Me,’ and I’ve seen a number of parents actively engaged with their children. It’s been a really fun addition to the museum this summer,” said Stacy Plouzek, Lincoln Children’s Museum guest services manager. Hastings, the second stop, included a number of activities on the opening day such as scavenger hunts, visits from the Fire and Police Departments and “Future Me Dress Up” activities. The excitement built as the traveling exhibit continued to make its way to children’s museums across Nebraska. In 2013 and early 2014, the “Fantastic Future Me Tour” visited these museums: Lincoln Children’s Museum, Children’s Museum of Central Nebraska (Hastings), Kearney Area Children’s Museum, North Platte Area Children’s Museum and Elkhorn Valley Museum in Norfolk (Children’s Discovery Zone).
The Best of Friends The Circle of Friends is a unique group of individuals who demonstrate a philanthropic commitment to the children of our community. Circle of Friends members support the museum with multi-year gifts that help the museum bring world-class exhibits to the community and continue the legacy of informal education at Omaha Children’s Museum. These contributions are invaluable to the museum. This group of dedicated supporters continues to grow each year. 2013 CIRCLE OF FRIENDS Amy L. Scott Foundation
Hawks Foundation
Cindy and Mogens Bay
Gerry and Bruce Lauritzen
Kim and Greg Brokke
Karen Levin
Carolyn Law
Moglia Family Foundation
Roberta and Phillip Christensen
Julie and Mark Mowat
Melissa and Patrick Duffy
Shirley and Dan Neary
Sandy and Paul Epstein
Dee Owen
Carmen and John Gottschalk
Loretta and Doug Patterson
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Alegent Creighton Health Anonymous Autism Action Partnership Cindy and Mogens Bay BNSF Railway Foundation Business Ethics Alliance Campbell Family Foundation CenturyLink Children’s Hospital & Medical Center Cox Communications Dr. C.C. and Mabel L. Criss Memorial Foundation Robert B. Daugherty Foundation David Scott Foundation Douglas County Board of Commissioners First National Bank Carmen and John Gottschalk Grace Hansen Hawks Foundation Institute of Museum and Library Services Iowa West Foundation Jet Linx Aviation Kiewit Companies Gallup Gerry and Bruce Lauritzen Lincoln Financial Foundation Mammel Family Foundation Adah and Leon Millard Foundation Mutual of Omaha Nebraska Environmental Trust Nebraska Lottery Omaha Steaks Oriental Trading Company Pacific Life Foundation Parker Family Foundation Robert H. Storz Foundation Rotella’s Bakery William and Ruth Scott Family Foundation The Sunderland Foundation Walker Tire and Auto Service
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