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Foreword
WELCOME TO OMAN AVENUES MALL - A PLACE FOR ALL
Oman Avenues Mall, your must visit destination for food, fashion and all things chic and savvy, has a new offer to make – AVENUES LIFE magazine. Your very own medium to explore the shopping options and entertainment facilities at Oman Avenues Mall. A division of renowned LuLu Group International, based in Abu Dhabi, it is one of the largest and finest malls in the Sultanate of Oman. It boasts of an impressive line-up of prestigious retailing brands, fine dining options, fun and entertainment experiences to the discerning shopper. Located in the heart of the city with a host of unparalleled amenities and services, Oman Avenues Mall provides a refreshing experience. This is the first edition of the quarterly bilingual – English and Arabic - glossy magazine, to be distributed to every visitor of Oman Avenues Mall. The following pages will present the very best that your favourite Mall has to offer; it is a visual merchandiser that will help you understand your shopping requirements. AVENUES LIFE represents the entire portfolio of experiences at Oman Avenues Mall, from retail to lifestyle and from socialising to dining, offering perfect retail therapy for shoppers. Enjoy AVENUES LIFE…
Ben Watson General Manager Oman Avenues Mall
As-salāmu alaykum…
Oman Avenues Mall is pleased to welcome you to this brand new issue of ‘AVENUES LIFE’, which is designed to take you on a tour of the shopping options and entertainment avenues at your favourite Mall. This is an interactive medium for you to reach out to us and connect with us on an all-new level.
Use this platform to tell us what you think about the Oman Avenues Mall and what you expect from us to keep the fun level high and the shopping buzz ringing with excitement. Your feedback, be it on your shopping experience within our large sprawling facility, your expectations from the food court or your take on the amusement section, will help us remain in sync with your likes/dislikes and stay connected – at all times! Mysa Al Hinai Head of Corporate Communications
CONTENT - in this AVENUES LIFE
WELCOME TO GLOSSIP, THE MAKE-UP PARADISE
It’s A Mall World 08 Tidbits about new outlets and new happenings Cover Story A chat with Ananth A.V. Director, Lulu International - Oman and India
Dive into a friendly new feminine and high-tech dimension. Pamper yourself with a world of pleasurableproducts for all senses. Colour, vivacity, seduction and independence are the key words for entering this dazzling world of beauty.
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Explore Avenues Life 12 Focus on OAM’s SME initiative featuring young Omani entrepreneurs
So, come on! What are you waiting for? Do you need some tips? No sooner said than done! Visit one of our sales points and let one of our Glossip professional make up creators recommend a look that will suit you whatever the occasion. All Glossip products are Italian made and not tested on animals. And don’t forget thrr byword: Quality! Don’t you believe us? Try for yourselves.
Zoom In 14 A chat with Khalid Al Sulaimany, co-founder of Nawa International and Muscat Gourmet, on Oman’s retail industry Window Shopping Shopping not on your mind? Here’s what you could do…
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Available now in Avenues Mall
Call of Beauty Your beauty guide for the season
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Published by:
Oman Avenues Mall
Founder:
Oman Avenues Mall
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Media 21 MFZ LLC Tel: +9714 4562651/4562596
Enquiries: SKIN FEEL FOUNDATION 9 OMR
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Pooja Saxena Mob: +968 99231137 Email: pooja@media21world.com COMFORT NO TRANSFER FULL COLOUR COMPACT BLUSH 6 OMR
Fashion Cues 19 Monique Helou, Image Consultant and General Manager of Vivid Trading LLC, provides tips and guidelines on picking clothes that fit
LIQUID LIPTINT 7 OMR
MAT LIPSTICK 7 OMR
COLOUR LIPSTICK 4 OMR
In Fashion 20 Catch the ‘Bohemian Spirit’ at H&M and get into the spring-summer mood at Superdry Food Digest 22 Check out the food fare at Romano’s Macaroni Grill, RazmAzaan, Casper & Gambini’s and Bab Idris Tech Talk 24 New gadgets and electronic items trending at Oman Avenues Mall Home Call 25 Marina Home Interiors presents décor trends to liven up your home Shop Talk 26 Shopping at OAM? What do you have to say…? Mall Directory Mall Map
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Shop, Dine and Celebrate Come – We are welcoming you to join us Experience - Our quality offering Believe - That there’s no better place to shop, dine and celebrate, than at the Oman Avenues Mall For the entire month of May 2016 (from 1st - 31st), Oman Avenues Mall will host grand celebrations dedicated to its loyal shoppers. Simply spend RO15 or more and avail a chance to find a place in the draw to win a dream car - Mercedes SLK AMG! Customers who shop on weekdays also get to double their chance of winning the luxury car. Additionally, RO1000, in retailer gift vouchers, will be given away every weekday to one lucky winner, totalling RO23,000. Amazing roaming entertainment, live performances and digital projection shows are also on. Beginning at 7pm on 5th May, the entertainment fiesta will occur every weekend during the month.
And now, Ruby Tuesday
Good news for foodies in town. Ruby Tuesday, the famous American dining restaurant, has opened in Oman Avenues Mall, introducing an exciting neighbourhood dining concept with a wide variety of choices. The comfortable and attractively designed restaurant includes a salad bar and has an array of mouth-watering American food, presented in a sophisticated, family-oriented atmosphere. The culinary specialties emphasise a variety of entrées to satisfy customers’ tastes and preferences, in addition to mains that feature seafood, steaks, burgers, ribs, chicken, pasta, soups, sandwiches, and a signature garden bar. Featured items include shareable starter combinations, soups and salads, handcrafted signature burgers, fresh chicken dishes, steaks and ribs, premium seafood and pasta classic platters. Location: 2nd Floor
Watch it!
Calling all connoisseurs of watches... Sarco Watches has opened a new outlet at Oman Avenues Mall to cater to patrons of Casio and Citizen Watches with an exciting range of trendy wrist wear. This exclusive brands outlet for Casio and Citizen watches has on offer brands like G shock , Sheen and Edifice, which are under the umbrella of Casio and Citizen for unisex Fashion. Location: 1st Floor
Gallery Talk
The newly opened Salalah Gallery at Oman Avenues Mall is a one-stop destination for shoppers seeking deluxe products and gift items to turn shopping into a rewarding experience. Salalah Gallery is a boutique of high-end perfumes, crystal items and watches from a wide variety of brands. Check it out for yourself... Location: 1st Floor
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It’s a MALL
WORLD
PINZ Bowling Centre
Having a great time with your family and friends is what PINZ is all about! PINZ is the perfect place for every age and social get-together because PINZ has ... Home Bowling ... Explore PINZ, the newest, most exciting entertainment center on Level 3 at Oman Avenues Mall.
New York Fries, anyone?
New York Fries, a unique dining out concept has now opened its 3rd location in Oman at the Avenues Mall food court. New York Fries (NYF) is a Canadian chain based in Toronto, which has more than 180 stores around the globe – it was launched in Oman by the Jawad Sultan Group of companies, with territorial rights to expand in the Sultanate. As the ‘fry specialist’, NYF offers a variety of toppings and sauces like Mexican Salsa, Spicy-Sweet and Sour Imli, Beef or Chicken Chili, Braised Beef, Butter Chicken and the Signature Poutine. Location: 2nd Floor
Marvellous Mom
Moms are marvellous, and being one has its own perks at the Oman Avenues Mall! Mothers can enjoy great benefits and discounts on weekdays. Launching soon, members can avail treats like free fun train express ride, special deals at health and beauty outlets, and much more... Contact the Customer Service Desk for Free Membership.
Avenues Life I 9
The right AVENUES Oman Avenues Mall has set a benchmark in the mall culture of Oman, with over 200 outlets creating a vast playing field for both serious shoppers and mall hoppers “The quality and depth of the brand mix as well as the large number of parking spaces are both strong assets of Oman Avenues Mall,” states Ananth A.V., Lulu Director of Oman and India, as he highlights the vast potentials of Oman Avenues Mall (OAM) to bridge the gaps in Muscat’s shopping and entertainment horizon.
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Cover
STORY Ananth has been a part of Lulu Group International for more than 20 years, having worked in Abu Dhabi, Dubai and Sharjah, before relocating to Muscat to launch Lulu Hypermarkets in Oman. He is the head of operations for the last 16 years, during which time Lulu has opened 16 Hypermarkets and manages a diversified portfolio of malls, residential and commercial complexes. In the following interview he charts the vast potentials of OAM to meet every shopper’s needs. Could you provide a brief outline of the reach and scope of the Mall? What are the new plans on the agenda? We are now the largest mall in the Sultanate featuring more than 200 outlets with high quality food, fashion and family entertainment, employing more than 3000 locals and expatriates. Soon, we will be announcing the next phase of expansion, including a cinema as well as more retail and family
entertainment options. This development will again create more employment opportunities in Oman, which is one of our core objectives. Detailed plans will be released soon…so stay tuned! What are some of the novelties or innovative concepts that Oman Avenues Mall has introduced, structurally as well as functionally? A major feature of the mall is the creation of twelve specifically designed zones that define the brand mix, each comprising unique
architectural design and cosmetic characteristics, thus enhancing the customer journey significantly. Examples include Beauty Works on the ground floor for great cosmetics and fashion; The Gold Souk on the first floor; Promenade Garden on the second floor for quality cafes and restaurants; and Sky Lounge on the third floor featuring Oman’s first Gold’s Gym, a ladies health spa; and more fine dining options. These are just four of the 12 zones designed throughout the mall. What do you consider to be the greatest asset of your shopping mall? I believe the quality and depth of our brand mix as well as the large number of parking spaces are both strong assets of ours. We recognise that convenience matters to the people of Oman, and having great brands with good parking certainly helps to achieve that. With Muscat witnessing a visible growth in Mall culture, despite the
uproar following the slide in oil prices, how has Oman Avenues Mall carved its niche in the market in a short span of time? What is your USP? We are not noticing any visible impacts of the sliding oil prices here at the mall; in fact, our customer numbers are still growing each and every month. During times of economic downturn, there can be some positive effects for malls also, such as less people leaving the country for travel, which means local spending.
The mall’s family entertainment options are second to none in Oman, with two family entertainment centers, a bowling alley, fun train service and regular kid’s events. This certainly helps set us apart from the competition. From fashion and food to shopping and entertainment, malls are one-stop destinations that are fast turning into weekend haunts. In this context, how important is your Mall’s food court and fine dining outlets in adding to the growing footfall? Extremely important... When planning the mall we understood the local food culture in Oman and recognised the importance of bringing a large number of great quality F&B brands to the mall. We have more than 30 cafés and restaurants located on every level, including the biggest food court in Oman. Has the mall done any work with local Omani ‘not for profit’ organisations? Yes, in fact we have held more than 25 events in the mall since we opened,
supporting many local organisations, including the Oman Cancer Association, Dar Al Atta, The White Hands Centre and many more. One of our most important on-going goals is to connect with the community and strengthen our ties with local groups such as the ones listed above. We have more than a million people visiting the mall each month, and want to leverage that foot fall to help drive awareness for important local causes.
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The SME Connect at OAM Oman Avenues Mall is an enterprising platform nurturing Omani SMEs and local entrepreneurship outlets
W
elcome to the world of SMEs at Oman Avenues Mall. With over 18 SME outlets spread across the mall in designated zones, the dedicated Silk Route on ground floor is thriving with SME retailers who are merchandising a variety of products that are steeped in history and tradition, offering products and services from a wide range of categories, including fragrances, carpets, cosmetics, jewels and pearls, footwear and apparel, honey, sweets, healthcare and more.
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The Oman Avenues Mall Management team recognised early on the importance of nurturing Omani SMEs and, accordingly, the Silk Route was designed and built as a way of providing support to the SME imitative. The entire area, including the shops’ internal walls, flooring, glazing and all mechanical/ electrical features were provided by the mall, ensuring an almost ‘turnkey’ operation for the select few tenants who were chosen to participate at the mall.
Be it chocolates with traditional flavours, locally produced honey or heritage clothes, the Silk Route has proven to be a perfect destination for patrons as well as retailers. Like Majid Al Sinani, owner of Temrya Chocolates store and 7 Brothers Footwear store. Excited about the prospect of occupying two shops in one of the busiest malls in Oman, he affirms that the destination Oman Avenues Mall - has been hugely helpful in starting up his SME business.
Explore
AVENUES LIFE For East Carpets’ Arif Mohamed Musaid, the outlet’s presence at Silk Route has proven to be an opportunity to connect with new customers from different segments of the market, which would not have been possible in a stand-alone store in another location. According to Mohamed, owner of Anhar Honey, “Silk Route is the ideal location for operators with authentic gourmet products like mine...and, being located at the Oman Avenues Mall, has meant that more people get to sample and try them.” With the focus trained on nurturing SMEs, Oman Avenues Mall has created options for a variety of stores and outlets to operate from different zones in the mall. This has not only helped them reach their target audience at a convenient time and space, it has also helped savour newer levels of success. As Mohamed Abdullatif of Donor Pasha reaffirms, operating from a big mall is inspiring - to say the
least. He states: “To be in a big mall like this is helpful in expanding our customer base. It provides us opportunities to work to very high standards, alongside competitors who have strong market experience and a varied customer profile; it gives us the necessary edge to excel...” Donor Pasha is a local brand, which has taken inspiration from Turkey; it has three branches -Ruwi, Al Hail and OAM. Reiterating similar sentiments, Rahema Al Barwani, owner of Lami’s Fashion (located on first floor), maintains that the outlet’s presence in Oman Avenues Mall has meant that many customers were now patronising her products for the first time. “To be in a big Mall is prestigious; it gives you a chance to be known by visitors and shoppers from different segments of the society,” she explains. Lami’s Fashion handles three brands, including a local brand that goes by the name of the shop - Lami’s (designed and produced exclusively for Rahema’s
outlet), which deals with clothes for girls between the ages of 6 months to 12 years. The other two brands are from France (‘Derby’) and America. For Falah Sulaiman of Muscat Watch Center and Aigner, it is the prospect of bringing newer ideas and experiences to the market, especially for women, that has spurred his business. “Through Oman Avenues Mall we have launched Aigner outlet for the very first time in the Sultanate,” He points out. “We are offering a wide choice of products through our Muscat Watch center, with watches and accessories at a great range of prices,” he adds. Another exciting SME venture is Yaqoob Al Zadjali’s Ruby Tuesday, which is a part of the famous American restaurant chain; the outlet has presence on level 2 in Food Nation. “We have a big and diverse menu of American cuisine,” he states, pointing out that this is the only Ruby Tuesday outlet in Oman. “We hope to bring new and delicious experiences to customers in Oman,” he quips.
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Retail Action Innovation is strong in Oman, opines Khalid Al Sulaimany, co-founder of Nawa International and Muscat Gourmet, whose confidence in the future of the retail industry in Oman comes through in the following interview
To begin, kindly provide a brief outline of your business network.
We have diverse business network, as we are an investment company that undertakes turnkey investment projects. We have one of the leading UPVC windows and doors brands in the country, Nawa International UPVC Windows & Doors, and we undertake swimming pool construction under Nawa Pools. We have also made a strong entry into the food and beverage industry with Muscat Gourmet, where we form international-standard concepts in-house.
What, according to you, defines the current retail industry?
Our research and experience shows that the industry tends to lean towards the centre of the pricing spectrum vis–à–vis some of the other GCC neighbours. Price is probably the single most important factor when it comes to devising a retail strategy. When it comes to choices, things are improving day by day and this, in a large way, is helped by large-scale purpose-built shopping malls such as the Oman Avenues Mall. We are at a stage today where brands entering the market may not be catering for today’s market demands, but for tomorrow’s. This is a sign of confidence in the future of the retail industry in Oman.
With so many new malls joining the already established shopping zones in the capital, would you say the retail market is poised for further growth?
Alongside a spurt in the large-scale malls, there is also a drive towards expanding community shopping centres, which have been a cornerstone of the market in the last couple of decades. However, there seems to be a huge focus on the Bausher area where we feel there is a risk of over-saturating the vicinity. We would have liked this infrastructure to be spread all over the city. Muscat is a large city and this is one of the positive characteristics that can be used as an advantage.
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Zoom
IN
What are the common challenges faced by retailers in the current market, which many believe is affected by the slide in oil price? Generally speaking, retailers need stronger planning by both the city planners, and the shopping malls. The choices for retail brands are limited. There also seems to be a tendency to over-charge retailers; this is specially the case on locations where there is no master support from the landlord. This causes a lot of hesitation among retailers to risk opening their businesses.
As an industry watcher, what would you say are the current trends in the retail industry?
Quality is definitely on the up today. This applies to making locations attractive for visitors in terms of the level of brand-de-
velopers that are entering the market. For example, in our F & B group, we have got international calibre brands such as Zen Asian Bistro, our Japanese/Far Eastern fusion restaurant, and Burger Station, under our umbrella. These are concepts we have created ourselves, but they are regularly mistaken for franchises from abroad. In fact, we have had multiple franchise enquiries, both domestically and internationally. Innovation is strong in Oman. As long as they have strong brand consultation, there’s no reason why we can’t drive further growth.
What more needs to be done to keep the industry buoyant and establish a loyal base of shoppers/visitors?
We think that there should be stronger dialogue between the Ministry of Tourism and retail and entertainment centres such as the major shopping
malls here. Programmes and festivals should be far more regular. I’m talking about food festivals, art festivals, music festivals, children centric programs that can act as a catalyst to increase the wow factor that will only benefit retailers all over the country.
Where do you see Oman’s retail industry in the near future? The development pace has been increasing since 2015. We are positive about the prospects here and as an Omani company we are here to stay. That’s why we are opening the country’s first ever Windows & Doors showroom. Our technical partners are from Germany and we have been looking for the right location to set-up a one-of-a-kind stop for home-builders looking for quality windows and doors. We would like more international players to enter the market; however, for that to happen, the environment should become more attractive to enter and invest here.
*A businessman with diverse networks, Khalid Al Sulaimany learned his trade in the finance and banking sectors on the back of his Masters in finance from the University of Salford in the UK. His philosophy is to raise the standards of products and services in Oman, and that is the mission statement he has enacted in organisations he oversees.
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Window
SHOPPING
Five Things to Do at the Mall Besides Shop
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When shopping is not on your mind, but your favourite Oman Avenues Mall is, this is what you could do… 1. Home on
Get inspired by the home décor samples presented in our home outlets and find out how you could go about planning your next refurbishing venture. You could consider a do-it-yourself project with all the ideas you could garner.
2. On Offer
Take your time and stroll through the mall to find out the best bargains you could clinch at your next shopping venture. Find out which outlets have better offers for your shopping budget.
3. Walk on
What better way to fulfill your daily fitness requirements than indulge in some mall walking, while window shopping and watching the visitors…
4. Get fit
Enroll yourself at the fitness centre and make Oman Avenues Mall your daily detour
5. Relax
If shopping is definitely not on your mind but you want to while away your time at the mall, park yourself in one of the comfy seats in the large Promenade Garden and observe the body language of serious shoppers.
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Call of
BEAUTY
Makeup Paradise Get into an Italian mode with the beauty fare from Bottega Verde and Milano’s Glossip
Red grapes from Bottega Verde The essence of Italian nature for more than 40 years
Palazzo Massaini, an old castle, nestled in the Tuscan hills, is the very symbol of and home to the philosophy of Bottega Verde. Red grapes from Bottega Verde of Palazzo Massaini are grown in an ideal location for the cultivation of grapevines. Extracts from these marvelous fruits are used for their antioxidant and anti-ageing properties in Bottega Verde Red Grape of Palazzo Range. It offers the perfect blend of pleasant textures and innovative formulas to keep skin looking youthful. Red Grape Range includes Face care, Body care & Make up Products Bottega Verde was founded in the heart of the Tuscan countryside in Italy, a small artisan herbalist workshop, established in 1972. Today it is Italy’s leading chain manufacturing & selling cosmetics containing natural ingredients and is present in more than 25 countries in 4 continents. Tuscany, the cradle of the Renaissance, is the most famous region in Italy and its humanistic roots are firmly established in traditional values. When you visit Tuscany, what you find is a place that has never lost its strong links with the land, a place that represents nature & beauty for the whole world. Palazzo Massaini, an old castle, nestled in the Tuscan hills, is the very symbol of and home to the philosophy of Bottega Verde, the same philosophy that over 6 million clients have chosen to follow with us.
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Glossip from Milano
The red grapes from Bottega Verde of Palazzo Massaini are grown in an ideal location for the cultivation of grapevines, near the magnificent town of Pienza, where the gentle breeze of the delightful Tuscan countryside blows. The extracts from these marvelous fruits are used for their antioxidant and anti-ageing properties in Bottega Verde Red Grape of Palazzo Range. It offers the perfect blend of pleasant textures and innovative formulas to keep skin looking youthful. The Red Grape Range includes Face care, Body care & Make up Products
Available now in Avenues Mall
Dive into a friendly new feminine and high-tech dimension. Pamper yourself with a world of pleasurable products for all senses. Colour, vivacity, seduction and independence are the key words for entering this dazzling world of beauty.
ng for?
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Visit their sales points to let Glossip professional make up creators recommend a look that will suit you, whatever the occasion. All Glossip products are Italian made and not tested on animals. And don’t forget their byword: Quality!
urselves.
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I Avenues Life
Fashion
CUES
How does one go about picking the right fit? Do you ever wonder what people really mean when they say someone has ‘great style’, asks Monique Helou, Image Consultant and General Manager of Vivid Trading LLC, as she provides tips and guidelines to find clothes that FIT
T
he reason you think that some people have such good style is simply because they always wear clothes that fit them - and fit them well. When you banish ill-fitting clothes from your life and only allow proper fitting ones in, you open the door to having great style - forever. It is a total lie that you need a certain body type to be truly stylish. Style is not something you are just born with. Being fashionable doesn’t mean a lifetime of shoes that kill, fretting that something is ‘so last season’, or waiting to wear something ‘as soon as I lose 5 pounds.’ And, skinny is not a goal!
The real enemy of great style is FIT. If your clothes don’t fit you properly, you will never look amazing. Once you learn how to tell if a garment is fitting you as it is supposed to, you will be amazed at how much better you look and feel in your clothes. But first things first: you can’t even begin to determine if your clothes are fitting properly if you don’t have a full-length mirror. Once you have got that covered, you can move on to banishing bad fit from your life because great fit equals great style - ALWAYS.
The Right Pants: l l l l
Choose the right pants with the right rise for your natural waist Avoid a poorly set zipper that pulls, gaps, and falls down slowly Avoid pants that pull and ‘whisker’ at the crotch or groin area when you try them on Pants that pull and wrinkle across the very tops of your thighs will cause them to fit poorly everywhere else, too.
A Better Skirt:
Don’t choose a skirt that doesn’t sit properly at your natural waistline - not your hips. This helps the skirt stay in place all day long without shifting or twisting. For ladies with bigger hips, buy your skirts in a size that fits you through the hips and thighs correctly - then have a tailor add darts at the waistband to provide more shape, keeping the skirt firmly in place. Once you start paying close attention to fit and stop fooling yourself into buying things just because they happen to be ‘in style’, you will be amazed at how much better you look and feel in your clothes. Learning what works for you, fit-wise, and being happy with it is the key to real, lasting satisfaction with your style.
(Source: ‘How to get dressed’ by Alison Freer)
Avenues Life I 19
يحتفل إتش آند إم هذا الربيع بموضة األزياء البوهيمية ويقدم مجموعة مالبس يوحي فصل الربيع.بتصاميم مستوحاة من الرسوم الهندية بلمسة بوهيمية أنيقة ّ ويحفز جمال الطبيعة على اختيار أزياء أنثوية ناعمة ،دائما باألجواء االحتفالية المرحة واإلكسسوارات، والجاكيتات التي تزينها الشراشيب،وجميلة مثل الفساتين الطويلة تشكيلة إتش آند إم الجديدة ستجعلك جاهزة الستقبال الربيع بأناقة.البسيطة .الفساتين المطبوعة والجاكيتات المزخرفة واألحذية المناسبة لهذا الفصل الجميل
Bohemian Spirit at H&M
It’s all about the Bohemian Spirit at H&M
فستان
Dress ريال OR
4.900
It’s all about the BOHEMIAN SPIRIT at H&M this spring! We are delighted spring! to share ourthis latest indie-inspired & hippie-chic product shots with you! SpringtimeSpringtime is synonymous with festival season, settings is synonymous with festival season,when when blossoming blossoming settings make flowing way for flowing feminine maxi-dresses, fringe jackets and free-spirited have us feeling feminine maxi-dresses, fringe jackets, free-spirited accessories. Check out H&M’s latest indie-inspired and hippie-chic products. accessories. Our H&M collection will have you have you stepping into This H&M collection will have you stepping into spring in style with printed spring in style with printed tunics, richly embroidered the perfect tunics, richly embroidered jackets and the perfect seasonaljackets shoes that&are all you need to startare yourallspring seasonal shoes that you adventure. need to start your spring adventure.
بلوزة
Blouse ريال OR
7.900
أقراط لألذن
Earring ريال OR
قفطان
Kaftan ريال OR
20
I Avenues Life
12.900
4.900
In
FASHION
Spring Summer Collection from Superdry A fusion of exquisite textures, quality fabrics and intricate detail... Superdry excels in premium style in its latest SS16 collection
Adorned pieces, lux leather and artisan selvedge denim are statement looks with brand new hand-painted prints paramount throughout the collection. For women, feminine prints and fresh colours dominate key looks with minimal branding, creating a sophisticated collection for women who appreciate quality detail. Elegant lace tops and skirts, kimonos, dresses, suede jackets and boho tassel boots and bags meld together to create the ultimate in Coachella festival style. Polka dot prints, nautical stripes, Bardot tops and scuba skirts are summer must haves while ditsy prints, crochet tops and flattering floral jumpsuits add a touch of prairie chic to the diverse collection. For a night on the town, slinky maxi dresses, sequin tops and midi and body-con silhouettes scream urban glam, while brand new denim styles and washes offer a look for every occasion.
Avenues Life I 21
At The Food Court: Grills, Bakes & All Things Delicious Presenting…a quick peek into the scrumptious fare at four new dining destinations at Oman Avenues Mall Romano’s Macaroni Grill
Romano’s Macaroni Grill, also popularly known as ‘Mac Grill’, offers the best of traditional Italian food sprinkled with fresh culinary innovations, encouraging its patrons to vent their creative expressions from a warm open kitchen paired with elegant fresh gladiolas, white table cloth topped with butcher paper and crayons and the sophistication of opera echoing against brick walls. It is traditionally Italian, yet surprisingly unique. The chain/restaurant opened its first outlet in Leon Springs, Texas on April 19, 1988. It was founded by the legendary entrepreneur Phil Romano, who modeled the restaurant after his Italian heritage. Romano’s Macaroni Grill was inspired by home cooked hosting of vibrant special gatherings in a sophisticatedly casual atmosphere driven by his passion for life. It reflects Italian trattoria cuisine, culture and conversation. Impeccable restaurant site, complemented by a welcoming atmosphere and an Italian mood, makes Romano’s Macaroni Grill a perfect casual dining experience. Location: Ground floor Email: sblhospitality@eiruae.ae; Website: www.salehbinlahejgroup.com
RazmAzaan
‘A new way to eat Indian’, the philosophy that RazmAzaan follows, has introduced the true Indian gastronomic journey, which is designed to take Indian food to a new high. Dubbed as the ‘urban Indian canteen’, this Indian cuisine restaurant serves the most authentic flavours picked up from different regions of the country and serving them in a style that is unique to RazmAzaan. The menu also features culinary itemswith a Mexican twist to cater to all kinds of taste buds, besides a wide array of vegetarian dishes to meet specific demands of their diners. Location: 2nd Floor Phone: +968 22344999 Website: www.razmazaan.com
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Food
DIGEST Casper & Gambini’s
Casper & Gambini’s is an all-day café-restaurant, which has its presence in 12 countries; it offers an innovative and globally inspired selection of extensive and well balanced dishes consisting of Healthy Bites, Morning Breakfast, Garden Salads, Homemade Pasta, House Specials, Signature Desserts, Award Winning Coffee, and much more; all to provide tastes for every lifestyle. The all-day menu features hot cuisine, sandwiches, sensational salads, healthy choices, scrumptious desserts and a variety of award winning coffee and refreshments, all prepared with a commitment to true quality. Location: Ground floor Phone: +968 22060085; Email: info.mct@casperandgambinis.com Website: www.casperandgambinis.com
Bab Idris
Experience a casual and modern dining experience at Bab Idris, which has on offer authentic Lebanese cuisine in a warm and stimulating setting. Inspired by the rustic cuisine of Beirut’s distinct neighbourhoods, Bab Idris (located in the 3rd level) is an invitation to a reimagined Lebanese culinary journey rich of tradition and hospitality. Authentic flavours using the highest-quality ingredients, Bab Idris chefs create original delicacies that celebrate the best of Lebanese cuisine. The concept prides itself with excellence in the quality of service along with the preparation and presentation of food. Bab Idris builds upon the original techniques and recipes of older Lebanese generations by presenting the same respected cuisine, creating a taste that is exclusively Bab Idris: from mezze to salads, to perfectly char-grilled and seasoned authentic gourmet meals. Location: 3rd floor; Phone: +968 22060075 Email: info.mct@babidris.com
Avenues Life I 23
Tech
TALK
Savvy gadgets to get you going Check out what is trending in the world of tech, at ‘Gadgets’, the leading IT accessories and IT gaming retailers and distributors in the region
Fit bit blaze
Fitbit has expanded its range of activity trackers, with new Blaze entering the watchmarket with stylish, colourful looks and more swipable functions than its more minimalist siblings. The Fitbit Blaze is an attractive watch, but at its heart it’s a sophisticated activity tracker that boasts not just multisport options but smartphone Caller ID, calendar and text display functions. l It has All day activity and sleep tracking l It has pure pulse heart rate l It has all-day activity and sleep tracking l It has connected GPS
IPAD PRO 9.7”
IPHONE SE (Retina display)
Features include: l l l l l l l
4inch (diagonal) LED backlit widescreen MultiTouch display 1136by640pixel resolution at 326 ppi 800:1 contrast ratio 500 cd/m2 max brightness Full sRGB standard Fingerprintresistant oleophobic coating Support for display of multiple languages and characters simultaneously
iPad Pro is more than the next generation of iPad—it’s an uncompromising vision of personal computing for the modern world. It has 9.7” screen size and has 12 MP camera and 2GB of RAM. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work seem as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9-inch model or the new 9.7-inch model, iPad Pro is more capable, versatile, and portable than anything that’s come before. In a word, super.
APPLE WATCH
Instantly receive and respond to your favourite notifications and get the motivation you need to stay active and healthy. Express your personal style in a whole new way! From the way it works to the way it looks, Apple Watch isn’t just something you wear. It’s an essential part of who you are. Throughout the day, Apple Watch measures your workouts, tracks your activity, and helps encourage healthy routines. All adding up to a better you. You can make it even more personal by switching bands and changing watch faces, anytime you want.
(Location: 1st floor of Oman Avenues Mall; contact: 22009571; email: avenue@gadgetsoman.com) 24
I Avenues Life
Home
CALL
Décor Trends to Liven Up Your Homes Marina Home Interiors presents tips and guidelines to dust away the dullness from your living space and give it that special touch
O
ut with the old and in with the new; it’s that time of year again, where we could usher some freshness back in to our home. Marina Home Interiors, which recently opened its flagship store here in Oman, is letting you in on the trends that will give your home a bright, new look just in time for the spring parties and family gatherings.
MIXED METALLICS
Gold and silver have remained perennial favourites in the decor space but there is no mistaking the rise of rose gold. Rose gold’s saturation of jewellery collections began to seep into the interiors market in late 2015 after which 2016 has seen it tidal-wave into a variety of spaces in the home. Copper lamps, gold-trimmed book cases, and bold bronze chandeliers are eyecatching ways to brighten white-washed rooms without committing to colour.
NATURE INDOORS
Long regarded as hub of the home, the advent of technology saw the slip of the dining room’s ‘centre-of-the-home’ crown. But recently, there has been a spike in the demand for dining furniture, as people resolve to reclaim precious family time. The popularity of a dedicated dining space is only expected to rise, as the warmer weather sees people entertain indoors. Farmhouse-style benches set along long, rustic tables bring a relaxed feel to meal times.
ECLECTIC STATEMENTS
Themes are not being adhered to as they once were, as home owners become brave enough to mix up the styles and eras of their furnishings, creating completely unique living spaces where the only theme is the owner. The look is one of the simplest to introduce; the only box that needs ticking is that you love the piece and it represents you. Gradually add those pieces you love to your existing decor, and be brave - a statement armchair, bold prints or a quirky accessory can transform a room.
COLOUR POPS
Rose Quartz, a soft and warm pink tone, and Serenity, a cooler tranquil blue were together named the Colour of the Year by Pantone 2016. A blend of the two tones makes a warm addition to bedrooms and living areas especially. The soft tones are ideal for homes with neutral palettes, and act as subtle but effective ways to warm up any lounge space. * Marina Home is a premium home furnishings brand with showrooms across the GCC, Egypt, Pakistan, India, and soon to open in Qatar and Saudi Arabia later this year. Their 10,000 sq ft showroom opened last July in the new Oman Avenues Mall. Marina Home is synonymous with quality and creativity and is renowned for statement pieces that bring together urban style and sophistication with exotic influences. Their products are inspired by global cultures, and sourced from around the world using only the finest materials and craftsmanship.
Avenues Life I 25
Shop
TALK
Out & About at AVENUES We asked three shoppers what they think of Oman Avenues Mall, and here is what they had to say‌
Ahmed Ali Al Majali
What I like about Oman Avenues Mall is the wide choice of international coffee shops, some of which have made their entry into Oman for the very first time. For a coffee lover like me, it is all about savouring new experiences. This mall is a perfect destination to indulge in shopping as well as spend my lunch break downtown.
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Fatma Al Shibli
I am spoilt for choice at Oman Avenues Mall. There are so many options and choices when it comes to makeup stores that they meet the demands of every kind of buyer. Take a look at the perfumes, clothes and the food-court...this is exactly what we needed here in Muscat.
Samia Al Toubi
What I like about Avenues? I like the new soft play area! It is perfect for babies and also for mothers. It is designed to gives us a chance to play with our kids and, at the same time, discover and develop their skills. I also like the clothes and accessories stores.
Every Tuesday, Friday & Monday
14 th night of Ramadan
Every Thursday & Saturday
Every Wednesday & Sunday
13th June – 3rd July
Date to be announced soon!
Advertorial
Gold’s Gym We are the original; the place where it all began The biggest fitness club chain in the world, Gold’s Gym, helps people realise their potential and works together to achieve the impossible. Gold’s Gym Oman branch, located in Oman Avenues Mall, is equipped with world class mixed as well as ladies only gym facility. With the most diverse amenities in the industry, combined with the best personal training, Gold’s Gym delivers the best fitness experience. Patrons will find the latest state-of-the-art cardio and strength training equipment, along with a dynamic Group Exercise (GX) programme that includes, Zumba, Body Combat, Yoga, Group cycling, Les Mills, MMA (Mixed Martial Arts), Muscle endurance training and Pilates.
Call 90165691 to be a founder member and avail exclusive founder rates Check out the Facebook page www.facebook.com/goldsgymoman for more updatess
*Render of Oman Avenues Mall Gym 28
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Here’s to all the
mothers
Being a mother has its own perks at the Oman Avenues Mall! Mothers can now enjoy unmatched benefits & exclusive discounts on weekdays with the Marvellous Mom’s Membership Card.
• • • • •
Free baby trolley hire or Fun Train Express ride
Discounts at selected kids retailers Special deals at selected health & beauty outlets Preferential deals on family entertainment & selected F&B outlets
And many more ...
“Launching Soon” Avenues Life I 29
Mall
DIRECTORY Unit
Brand
Floor
Tel. No.
Art, Antiques & Carpets G29
East Carpet
Ground
91399966
Cosmetics, Perfumes & Oud G08 G22/23 G27 G27A G27B G28 G29A G29D G30 G30A G35 G37 G60 G61 G61A G62 G63 G63A F54A
Victoria Secret Bath & Body Works Abdul Samad Al Qurashi Rasasi Perfumes Oudh Elite Arabian Oudh Nabeel Perfumes Nectar Swiss Arabian Zohoor - Al Reef Mikiyaji Salam Dept Store MAC Glossip Milano Bottega Verda Lemon Grass The Face Shop Flormar Uber Khimji
Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground Ground First
22300138 22300140 22063966 22009331 93673384 94065951 98068080 22060623 93922396 22060079 22060336 22300151 22060574 22060575 22060099 22009599 22006262 22060115
Banks, Telecom , Exchange & Services B03 Foto Flash Basement B03A The New India Ass. Basement B04 Medical Mattress Basement B05 Omantel Basement B06 Bank Sohar Basement B07 Ahli Bank Basement B08 Ooredoo Basement B10A Oman Qatar Insurance co Basement B11 Awasr Oman Basement B14 Bank Muscat Basement HMS 02 OMAN UAE EXCHANGE Ground HMS 04 Asia Express Exchange Ground
22009948 22009474 /22009475 94772562 24591401 24597005 24577222 95103813 24577177/ 24591401 24584357 24504058
Books & Stationery F38 / F40A
Borders
First
22060142
Chocolates , Confectionery & Ice Cream G18B G33 G39A F28A F49B FC14
Movenpick Tmreya Pinkberry Spun candy Blessings From the Tree
Ground Ground Ground First First Second
96434485 22300157 22060066 22060888 22060095
Department Stores F48 / Matalan F49/F50/ F51 / F52/ F53 G49 Empora /50/F44
First
Ground
22063999
93991303
Dining - Café’s, Fast Food & Dining Restaurant’s G07 G18 G24 G38 KG-09 F07 F08
30
Starbucks Casper & Gambini Romano’s Macroni Grill Nandos Illy Café Bread Talk Café Coffee Republic
I Avenues Life
Ground Ground Ground Ground Ground First First
22300159 22060085 22005651 22008383 22063926 22007474 22009949
Unit
Brand
Floor
F18 Caffe Vergnano First F25B Caribou Coffee First F45 Mashakeek First F46 Bon Bon First KS-149 The Majlis Café Second FC01 Burger King Second FC02 Bombay Chowpatty Second FC 03 Thai Express Second FC 03A Papa Jones Second FC04 Pizza Hut Second FC05 Mc Donalds Second FC06/07 Chilly House Second FC08 Subway Second FC09 Doner Express Second FC10 Falafel & More Second FC11 Bacalod Second FC12 Nila Second FC13 Magic Wok Second FC15 Mandelicious Second FC16 KFC Second FC 17 New York Fries Second Kiosk 2 Burger Station Second R 01 Razmazaan Second R 02 Mashawi Arabia Second R 03 Ruby Tuesday Second R 04 The Great Kabab Factory Second R 05 Zen Asian Bistro Second R 06 Bab A Idris Third T01,Ter 2 R 07 Eatalian Third T02,Ter 3 R08 Crystal Coffee Second B-01 Dip n Dip Basement HMS 05 Dunkin Donuts Ground
Tel. No. 24501743 24697111/ 93993195 98081085 22005700 24592246 24501674 22060104 22060254 22060600 98909596/ 95390029 22060065 22060208 94772556 98641060 91407271 22060203 22344999
22060200
95266924
Entertainment, Bowling Centre F25 FEC BL01
Funtazmo Kids Planet Funtazamo Pinz Bowlitng Centre
First Second Third
98733433
Electronics & Mobile Phones G18C Kase Ground F01 Tech Link First F02 Oman Phone First F03 Gadgets First F04 Al Hashar Electronics First F28 Geekay Games First F28B Zahra Phones First F29 Samsung First F30 LG Shop First F38B MI Apple Store First
93349644 22006101 97466908 22009571 22063924 22063900 97628840 99851378 22006300 -95082786 22063986/ 7/8
Fashion, Accessories, Mater nity & Children G42 The Children’s Place Ground G44 Tales & Stories Ground G51 Swarovski Ground G55 I AM Ground G56 Mothercare Ground G58 Claires Ground G59 H&M Ground G62A Aldo Accessories Ground F23A Lamis Fashion First F38A Bossini & Carters First F41 Sara Plaza First F42 & MOM AND ME First F42A S01 Sana Fashion Second
22060576 97119064 22060120 22009285 22300142 22300153 22300148 22060577 22006003 22063985/ 22063982 22060338 22060141 93671157
مول دليل Unit
Brand
Floor
Tel. No.
Fashion - Lingerie G10 G12
La Senza Nayomi
Ground Ground
22060135 22060081
Fashion - Men G52 F09 / F10 F26 F26A
Oakley Brands
Ground First
91311774 22009512
Linen Club The Raymond Shop
First First
22009273 22005118
Unit
Brand
Floor
HC01+ Ter-4 HMS 01
Gold’s Gym
Third
Lulu Pharmacy
Ground
Super Dry L C Wakikki Collezione Empora
F05 F20 F33, 34 F35 F39&40 F54
Al Khalili Buildex Marina Home Salman Stores Easy Life Salalah Gallery Alaami
Ground Ground Ground Ground
Beyond the Beach Sun & Sand Sports Anta Billabong
First First First First
22063948 93991304 22060132 93991303
24597719 24597719 22009235 22009229
Fashion - Women G08A M & Co G09 G11 Aftershock London G14 Passion G18 Gerry Weber G45 B-young G46 Women’s Secret G53 Desigual G56A The Lookout G19, G20 Mango &G21 F49A Kashkha
Ground
22060136
Ground Ground Ground Ground Ground Ground Ground Ground
22060891 22063980 22060334 22060890 22060330 22005131 22006061
First
22009010
Footwear G32A 7 Bros G39 /G40 Footlocker Unit Brand G41 Skechers G43 Aldo G54 POP’s G57 Payless F11 Al Mandoos F17 Flip Flop F43 Shoe Citi
Ground 91000050 Ground 22300146 Floor Tel. No. Ground 22060063 Ground 22060577 Ground 22008401 Ground 22300155 First 22060072 First 24590787 First 98196401
Florist B10B Blooms Basement
24591629/ 91996969
Handbags , Leather & Travel goods G13 G26C G47 F53A
Aigner Leather & Lather Parfois Samsonite
Ground Ground Ground First
22005223 99014433 22060332 22060117
Health, Fitness & Pharmac y G28A G56B F12 T03
Diet & Nutrition Center Boots Pharmacy Smart Diet Olympia
First First First First First First
22063942 22060999 24597836 22060070 90376651 22060115
Jewellery & Watches
Fashion - Sports Goods F13 / F14 F19 F21 F22
24584360
Home & Décor Store
Fashion Unisex G-15 G17 G48 G49 /50/F44
Tel. No.
Ground Ground First Third
G01 Muscat Watch Centre Ground G02 Damas Jewellery Ground G03 Pure Gold Ground G05 Malabar Gold Ground G06 Rivoli Store Ground G25 Omega Boutique Ground G28B Sea Pearls Ground G31A Gulf Jewellery House Ground G33A Devji Jewellery Ground F27 La Moda Sunglasses First F31 Bahwan Electronics First F36 Hour Choice First F48A Sarco Watches First GS 01 & Joyalukkas First 02 GS 03 Dubai Gold First GS 06 Liali Jewellery First
22005224 22009228 24504925 22060916 22063976 22063974 22009405 22005154 22060227 24503631 24117139/ 24117142 22063973 24591851
24503552
Opticians & Sunglasses G04 G26A G31 F15&16 F37 HMS 03
Ochialli Optical Rivoli & Eye Zone Petra Optical Paris Optics Shami Optics Season Optics
Ground Ground Ground First First Ground
22060585 22063976 22063944 95234070 24399992 24504761
Third Basement
95103560
Salon & Spa T04 B03B
Body & Sole Modern Cut
Toys & children’s Interest F33A F40B F47 /101/102
ELC Eureka Kids Kiddy Zone
First First First
22060078 22060037 22060100
Specialt y Stores, Mobile Service statio n & Others G29B Anhar Ground F32 Pro Media First B-02 MI Care Basement B10 Belltell Basement
94074422 22060222 22063929/ 22063930 24591629
*Updated at the time of going to print
B-Basement G-Ground Floor
98503030 94175635
F-First Floor S-Second Floor T-Third Floor
Avenues Life I 31
Mall
MAP
Frist FLOOR
32
I Avenues Life
الطابق األرضي
Ground FLOOR
الطابق الثاني
Second FLOOR
الطابق األول
مول خريطة
Avenues Life I 33
الطابق الثالث
Third FLOOR
الطابق السفلي
Basement