Branding Guidelines August 2008
The Facebook Mission Give people the power to
share and make the world more open and connected
The Facebook Brand Over 90 million users across the globe actively use Facebook to communicate and share information with the people they care about. As we expand our reach to connect new people in new markets, delivering a clear, consistent message to the world becomes increasingly important. At Facebook, our product and company work together to give people the power to share and make the world more open and connected. Our brand represents everything we do and stand for. It signals a promise of an experience that is:
Clean
Social
Fun
Meaningful
Open
Authentic
Progressive
Easy
Secure
Our goal is to continually optimize this experience for users and build a brand they can trust. But the power of the Facebook brand lies in our ability to effectively manage how it’s communicated to all of our audiences. Here is a quick guide to help you understand the ins and outs of how our brand, logo and features should be used.
Facebook Branding Guidelines
August 2008
The Facebook Logo The Facebook logo consists of the Facebook wordmark in white, surrounded by Facebook blue. The alternative version is the white Facebook wordmark in a field of black. The proportions of the logo have been specifically determined and therefore the logo should never be typeset, recreated, or altered.
Spacing To preserve the Facebook logo’s integrity, a minimum clear space around the logo should always be maintained. The clear space insulates our logo from distracting graphic elements such as other logos, copy, photography or background patterns. This minimum space should always be maintained as the logo is proportionally enlarged or reduced in size.
The Facebook logo.
The Facebook logo in black and white.
Facebook Blue HEX #3B5998 660 Coated 661 Uncoated
Facebook Branding Guidelines
August 2008
Logo Usage White is the most effective background on which to place our standard logo, but neutral backgrounds or a flooded field of Facebook blue is also acceptable. If these suggestions are not viable options, the logo should be reproduced in full-reverse (black and white as shown below). For use of our logo on photographic images, the Facebook white wordmark should be used on dark photos while the standard logo should be used on light photos.
Standard Logo with spacing
Wordmark on dark photo
Wordmark on field of blue
Logo on light photo
Logo in a black and white ad
Facebook Branding Guidelines
August 2008
Logo Misuse Incorrect use of the Facebook logo compromises its integrity. Below are a few examples of logo misuse. To ensure accurate and consistent use of the Facebook logo, never alter, rotate, embellish, or attempt to recreate it.
Modified shape
Gradient
Drop Shadow
Stroke
Subtext
Non standard crop
Reversed
Facebook Branding Guidelines
August 2008
Facebook Color Palette Along with the Facebook logo, our colors are specially selected to work together to reflect our personality -- clean, progressive, fun, open, and authentic.
Color
Hex
CMYK
Pantone (coated/uncoated)
Facebook Blue
#3B5998
86 64 10 0
660 C / 661 U
Light Blue
#6D84B4
58 38 8 0
659 C / 660 U
Primary Copy
#333
69 62 62 53
Pantone Black 7
Secondary Copy
#555
62 54 53 25
Warm Gray 9
Light Grey
#F7F7F7
2110
Warm Gray 1
Hairline Grey
#CCC
17 13 13 0
Warm Gray 3
Accent Green
#65A830
64 10 100 0
368 C / 368 U
Facebook Branding Guidelines
August 2008
Typography Vista is Facebook’s standard font. Designed by Xavier Dupre, it is both serious and playfull, readable and efficient. For most print applications, we recommend using the book weight with bold for small sized headlines. When type is reversed or for on screen use, we recommend using the regular weight for better legibility. Print Applications
Vista Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Vista Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
On Screen/Reversed Type
Vista Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Vista Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Facebook Branding Guidelines
August 2008