1
INTRODUCTION
1
2
3
4
OMATA Uncompromised products for uncompromised rides
We believe that everything on a bicycle should be as pure and as beautiful as the ride itself. Our products are a reflection of this philosophy.
INTRODUCTION
5
6
INTRODUCTION
7
8
9
OMATA ONE Analog GPS Speedometer
We are building a highly-advanced GPS computer that displays the data that cyclists need, in a modern, beautiful and analog design.
10
INTRODUCTION
11
OMATA One is a premium cycling component. This means that it not only looks exquisite and like it belongs on your bike, it also functions immaculately.
12
INTRODUCTION
13
14
“The OMATA One is as much a statement on the nature of modern product design and technology, as it is a statement on the essential character of cycling.” Rhys Newman, Founder
INTRODUCTION
15
16
At launch we are offering OMATA One in a choice of white or gray and either kilometers or miles.
PRODUCT
17
OMATA One is an instrument designed for enhanced legibility whilst in motion. In addition to the analog face, we felt it was appropriate to invest in creating a bespoke numeral set. Called OMATA Numeral Regular, it has clarity, openness and a modern, slightly digital character.
18
INTRODUCTION
19
20
21
22
SMART ON THE INSIDE On the inside of the speedometer is a GPS that records everything the most capable tracking computers do at the highest level of precision. GPS data is converted directly into analog movement by the custom mechanical sub-assembly we developed in partnership with Seiko Precision Inc. PRODUCT
23
Whilst we’ve chosen for OMATA One to display speed, distance, ascent and time, in the background it’s recording all the data you need to claim your KOMs, PRs and goals on Strava.
24
OMATA One has exceptional GPS performance and, as an additional benefit of our commitment to analog, means it has impressive active battery life.
PRODUCT
25
Specs
26
MOVEMENTS Speed/Distance/Ascent/Time UNITS Metric or Imperial HEAD UNIT WEIGHT 72g MOUNT WEIGHT 25g BATTERY LiPo 3.7V 800mAh 2,96Wh ACTIVE BATTERY LIFE ~24 Hours INGRESS PROTECTION IPX5 GPS ENGINE 72-Channel GPS/SBAS/QZSS/GLONASS/BeiDou SPEED ACCURACY 0.18 KPH/0.11 MPH DISTANCE ACCURACY 2.5 meters/8 feet BLUETOOTH BTLE 4.0/ANT+ SERIAL PORT & CHARGING USB-C DATA EXPORT FORMAT GPX MATERIAL PEEK/Plancast Plus 5083 Aluminum MECHANISM Seiko Precision Inc. ASSEMBLED Oulu, Finland
SPECIFICATION
27
28
29
30
Team OMATA has assembled a world-class design, hardware and technology team with experience working at the world’s largest, design-led, consumer electronics companies.
TEAM
31
RHYS NEWMAN MA RCA, FOUNDER & CEO Designer, artist and bicycle racer. Former VP of Everyday Adventure and Advanced Design at Nokia and HERE. Creative Director and global team lead for world-class product making team and business.
32
JULIAN BLEECKER, PH.D., FOUNDER & CTO Designer, engineer, maker, photographer. Founder of the Near Future Laboratory. Former Creative Lead and Technologist, Everyday Adventure and Advanced Design at Nokia and HERE.
TEAM
33
34
TEAM
35
MICHAEL HALBHERR, PH.D., FOUNDER Technology executive, serial entrepreneur and former CEO of HERE. Was also a member of Nokia Leadership Team.
ANDREW GARTRELL An industrial designer, prototyper and mechanic. With twenty years experience at Nokia crafting award-winning phones and accessories, Andrew has helped ship over 250M products.
HALTIAN LTD. A world-class research and development company that designs and develops premium quality products and services to global high profile consumer electronics companies. Based in Oulu, Finland, they have over twenty-five years product creation experience in Nokia.
36
ANTONYM ANTONYM is a design, branding and strategy studio based in LA. With over twenty years experience, they have created work for global brands such as Ford, Sony, Nokia, UBS, IKEA and Tetrapak.
BRIAN VERNOR An exceptional photographer, filmmaker and adventurer behind such films as ‘Pure Sweet Hell’. His clients include Rapha, Giro, Blackburn, Nike and Poler.
FABIAN CANCELLARA Advisor and brand ambassador. He is an Olympic Gold Medalist, has won the Road World Time Trial Championships four times, ParisRoubaix three times, the Tour of Flanders three times, the Tour de Suisse once, and Milan-San Remo once. He has also worn the yellow jersey for nineteen days during the Tour de France.
TEAM
37
38 ©2016 OMATA Inc.
39