Digital Marketing And Businesses
PRESENTED BY OMKAR DESHAPANDE DIGITAL MARKETING CONSULTANT AND TRAINER
Who I Am ? Omkar Deshapande Digital Marketing Consultant And Trainer 5+ Year Experience Trained More Than 800+ Students Lecturer at LIPS INDIA- Pune. Website: http://dmarketingindia.com
Agenda 1. What is Digital Marketing ? 2. Why Digital Marketing is Important? 3. Digital Marketing Techniques 4. SEO – On Page And Off Page 5. PPC 6. Social Media Marketing 7. Tips Before choosing DM Agency for your business 8. Services Offered By Me
1. What Is Digital Marketing ?
Digital Marketing is the marketing of products or services using digital technologies and tools on the Internet.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc
Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online.
Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
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2. Why Digital Marketing is Importance ?
Digital media is so pervasive that consumers have access to information any time and any place.
Digital media is an ever-growing source of entertainment, news, shopping and social interaction.
Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc.
Digital marketing allows marketers to see accurate results in real time.
You can measure the ROI of pretty much any aspect of your marketing efforts.
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3. Digital Marketing Techniques
Digital Marketing Techniques
Search Engine Optimization (SEO)
On-Page SEO
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Social Media Marketing (SMM)
Off-Page SEO
Pay-per-click Advertising (PPC)
Affiliate Marketing.
Email Marketing.
4. SEO
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”
Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
There are two types of SEO techniques :
Search Engine Optimization (SEO)
On-Page SEO
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Off-Page SEO
4. SEO ď ľ
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
ď ľ
On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
ď ľ
SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.
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5.PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
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Paid Results And Organic Results
PAID RESULT
Organic RESULT
Paid Results Vs Organic Results Paid
Organic
Campaign goes live within 15 minutes
Long time process- Requires months to rank and ranking timing is based on keyword competition.
Ranking fluctuates according to bidding, competition and quality score
Once you ranked high its easy to maintain ranking
We can target variety of audience.
We can only target audience who’s interest is related to our web page content.
Its paid
Its free
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6. Social Media Marketing
Social Media Marketing is marketing products and services on social platforms like Facebook, Instagram, twitter & many more
Now a days social media marketing is becoming more popular, users spend hours of day on social media and it became a way for different businesses to market their product or services using social media platforms.
Here are also both ways to market your business or service one is organic and second one is paid.
Facebook is becoming more powerful for social media marketing and targeting as there are more than 2 billion Facebook users.
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7. Tips Before choosing DM Agency for your business
Know your needs: Research your needs, you’ve got to know what you want. Which Digital Marketing services is suitable for your business like SEO, PPC, Email marketing, ETC
Know their strengths: Research about agency which Digital Marketing service they provide better than other agency.
Research their current work.
Transparency: Check, does your agency provides detailed report or not , many agencies lie about their campaign spending and reports by providing fake screenshots, so it is necessary to track spending report monthly.
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8. Services Offered By Me
Google AdWords – Paid Search Management
Google AdWords – Remarketing
Search Engine Optimization Campaigns
Social Media Management
Online Reputation Management
Websites And App Development
Contact For Free Digital Marketing Analysis marketer.omkar@gmail.com
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Thank You
Omkar Deshapande E-mail : marketer.omkar@gmail.com LinkedIn : https://www.linkedin.com/in/deshpandeomkar