TABLE OF CONTENTS
1
LOCATION
2
Fad Wall
3
Amnesty International
5
Creative Mornings
6
Depthcore
7
NOT FIT FOR PRINT
8
Fashion Shows
9
Film Screenings
9
Illustration
Art initiative Fashion project for charity
Digital Art Exhibit Fashion Photography Exhibit
Group Show
10
Instaprint
11
Jon Burgerman
12
Launching a new bottle of water
13
3D Mapping Projections
14
Modern Fine Arts
15
RETHINK
16
Street Art
17
Window Display
Solo Art Exhibit
Group Exhibit
Live Painting Exhibit
Location
F
A
D
FAD society will ren t or p u rch a se a Dome to a ct a s th e c e n tra l hub d u rin g th e FA D Festiva l. Over th e cou rse of 4 d a y s , i n s i d e the d ome we a re g oin g to h a ve fa sh ion sh ows, live m u s i c , a rt exhi bit, etc. The d ome will b e loca ted in Down town Va n cou ver, wi th th e supp ort from th e City of Va n cou ver. It will a ct a s th e c e n tra l l ocation for th e FA D Festiva l. Th e p u b lic ca n a tten d the e v e n ts taki n g p la ce in sid e th e d ome ea ch d a y, or simp ly fi n d o u t from ou r sta ff wh a t oth er even ts a re ta kin g p la ce in v a ri o u s venues th rou g h ou t th e city, a s p a rt of th e FA D Festiv a l .
FAD WALL Art initiative
F
A
D
FA D Wa l l i s an art proj ect that b rin g s p eop le tog eth er. C omm u n i t y i s the them e of our event a n d with th is in tera ctive ap p l i ca t i on w e w i l l gi ve peopl e the op p ortu n ity to ex p ress t h emsel ves a n d stand out from the crowd . F a sh i on , A r t and Desi gn l overs from a rou n d th e world will c o n t r i b u t e t o our al ways growi ng co lla g e of crea tivity. We w a n t ever y on e to be a part of our w al l. O u r w eb si t e wi l l al l ow users to parti cip a te b y comp letin g a f or m . O n ce t h e i r i m age i s upl oaded and a p p roved b y ou r sta ff it w i l l b e a u tom ati cal l y added to the p h otog ra p h ic mosa ic. Ph ot og r a p h s wi l l be i n random order in th e b a ckg rou n d of t h e w eb si t e a nd al l ow users to vi ew a n d sh a re th eir or oth er pe op l e’s p r of il es.
Amnesty International F
A
Fashion project for charity D The i dea w as to crea te a ch a rity even t for th e clien t th a t com bi ned fashi o n a n d d esig n . We wa n ted to in volve a s ma n y peopl e as possi ble in ord er to sp rea d th e messa g e on A mn esty I nternati onal ’s goa ls – a ll th is, th rou g h a fu n a n d crea tive process. I suggested th e sa le of th ree limited ed ition T- sh irts, to be desi gned b y g ra p h ic d esig n stu d en ts u n d er th e overa ll them e of “Hum an Rig h ts.” We w oul d then org a n iz e a la u n ch in g p a rty to crea te p u b licity for the proj ect, as well a s in form th e n a tion - wid e med ia ou tlets on the concept. A ll p rofits from sa les wou ld b e d on a ted to Am nesty I nternation a l.
F
A
D
Creative Mornings C r ea t i ve M or n i ngs i s a m onthl y b rea kfa st E a ch even t is free of ch a rg e, a n d in c l u d e s a le ct u r e ser i es for creati ve types sta rted b y
2 0 - min u te ta lk, followed b y a g rou p d is c u s s i o n
Tin a R ot h E i esenberg (sw i ss-m i ss. com) in NY C a n d Q&A . Th e g a th erin g b eg in s a t 8 :3 0 a m wi th an d i s n ow i n over 20 ci ti es around the world .
th e top ic p resen ta tion sta rtin g a t 9 :00 a m a n d
T h e Va n cou ver chapter of Creati veMorn in g s, every on e ta kin g off for work b y 1 0 a m. is r u n b y M a rk Busse (@ M arkBusse) a n d h is de d i ca t ed t ea m of vol unteers.
FA D society will like to b e p a rt of th e C re a ti v e Morn in g s lectu re series a n d h ost one o f th e
C r ea t i ve M or ni ngs i s powered by a trou p e of session s. 端b er t a l en t ed fol ks. Each and every mon th , ho st s,
vi d eographers,
photographers,
and
he l p er s com e together, i n thei r resp ective c it i es, t o m a ke our events happen.
A
D
Depthcore is a n in tern a tion a l a rt collective focu sed on mo d e rn di gi tal art, in corp ora tin g illu stra tion , p h otog ra p h y, a n ima ti o n a n d audi o. I t push es th e b ou n d a ries of fin e d ig ita l a rt to illu st ra te a n d
Digital Art Exhibit
Depthcore
orchestrate th e th ou g h ts, h op es a n d d rea ms of a ll corn er s o f th e gl obe. Every th ree to fou r mon th s Dep th core p u ts forth a c o l l e c ti o n of di gi tal med ia a n d mod ern a rtwork con trib u ted b y th eir me mb e rs i n w hat are colloq u ia lly referred to a s “Ch a p ters�. Ch a p ters c o n ta i n anywhere from 5 0 to 1 5 0 selected works from va riou s m e d i u ms , i ncl udi ng
illu stra tion ,
p h otog ra p h y,
mu sic,
a n ima tion s ,
and
col l aborative works. Th e relea ses a re th emed , a n d req u i re e a c h m em ber to con trib u te th eir own in terp reta tion of a cen tra l i d e a o r concept. Th e th emes a re on ly a s b in d in g a s th e memb ers imag i n a ti o n al l ows them to b e, a n d a rtists a re free to p roject a n y con stru c ti o n o f the subj ect th ey d esire. FA D wou ld like to h ost Dep th core an d b ri n g them here to Va n cou ver. A rt seeks a n d a ctiva tes p a rticip a t i o n , n e w devel opm ents a n d stron g er con n ection s; it is a n essen tia l el e me n t i n a creati ve city su ch a s Va n cou ver. We wa n t to b rin g th is op po rtu n i ty to our com mu n ity, lettin g society ex p lore th ese n ew levels o f a rt.
NOT FIT FOR PRINT Fashion Photography Exhibit Ph ot og r a p h er exhi bi ts are another comp on en t th a t we w a n t t o p u r su e at FAD Soci ety. By pla cin g a n emp h a sis o n f a sh i on p h otography, and potenti ally en comp a ssin g a ll o f t h e ex h i b i t s under a si ngl e them e we wa n t to sh owca se t a l en t t h r ou g h photographs.
A few p h otog ra p h ers th a t
ha ve ca u g h t o ur i nterest i ncl ude Juco P h oto, E va a n K h era j, G r eg S w a l es a nd M arti na + Reem .
F
A
Fashion Shows Inf l u en ced b y cul ture and soci al i nd ep en d en ce fa sh ion d esig n h a s c rea t ed a d i verse soci ety over ti m e a n d p la ce. It ex ercises th e a rt of de si g n , a est heti cs and natural beau ty to cloth in g a n d a ccessories, le t t i n g p eop l e di spl ay thei r ow n i ndepe n d en ce a n d self- crea tivity with in s o ci et y. D i ver s i ty i n Vancouver i s what ma kes ou r society sp ecia l a n d un i q u e, w i t h i ts di fferent styl es and cu ltu res collid in g to crea te its o w n f a sh i on scene. Here at FAD we wa n t to b rin g Ca n a d ia n d esig n ers s u ch a s C h l oe Angus and Al i son Wonderla n d (a d d oth er d esig n ers h ere) int o ou r f a sh i o n event. Fashi on has alwa y s b een a mea n s of ex p ression , like a n y a r t f o rm , fashi on wi l l al ways b e th ere a s a p la tform n ot on ly f or on es a est heti c preferences but also for on es b eliefs a n d id ea s. F o r t h i s even t desi gners wi l l be abl e to d isp la y Va n cou ver’s b eliefs, e x p r essi on s a n d i deas on to our runw a y. S h owin g wh a t Va n cou ver’s sty le is , a n d con n e cti ng al l fashi oni stos, fa sh ion ista s a n d crea tive min d s t og et h er. O u r a m bi ti on i s to hel p expos e h id d en ta len t wh ile con trib u tin g an d con n ect i ng our ever-grow i ng i ndu stry. FA D wa n ts to h elp ex p ose Va n cou ver ’s f ashi on scene.
F
A
D A F
Film Screenings O n e a sp ect of the festi val FAD pl ans to in corp ora te is th e a rt of cin ema th rou g h mo vi e & f i l m screeni ng. We pl an to captiva te cin ema fa n s a n d a u d ien ces with t h e m ost i n t r i gui ng and creati ve i ndep en d en t films, motion p ictu res, a n d do cu m en t a r i es. We want to showcase th e b est a n d most in flu en tia l p eop le f r om t h e a r t , fashi on and desi gn i ndustries. Alon g t h e l i n es of these fi l m s, FAD is in terested to sh owca se Reson a n ce T h e Fi l m , w h i c h i s a col l aborati ve pro ject with over 3 0 in d ep en d en t visu a l an d a u d i o d es i gners/studi os expl ori n g th e rela tion sh ip b etween g eometry an d a u d i o i n uni que ways. For i nfl u en tia l p eop le, we look towa rd s Bill C u n n i n g h a m , fashi on photographer fo r th e New York Times, well kn own for his ca n d i d a n d street photography. Hi s d ocu men ta ry ex p lores a d ifferen t sid e t o f a sh i on p h o tography. Taki ng i nspi ra tion from su ch d ocu men ta ries a s Th e Se p t em b er I ss ue and Val enti no The La st E mp eror, wh ich ex p oses b eh in d th e s c en e ex t r a va g ance of the fashi on i ndu stry, we wou ld like to sh owca se loca l an d n a t i on a l desi gners and arti st i n a d ocu men ta ry fea tu rin g th eir crea tive t a l en t . W i t h m ovi es and fi l m s bei ng a n in teg ra l p a rt of BC’s econ omy, we be l i eve i t i s i d eal to i ncorporate fi l m screen in g a s a p a rt of FA D festiva l.
Illustration Group Show
Instaprint In st a g r a m h a s brought the nostal gi a of old P ola roid p rin ts ba ck t o m od e rn day, but deep dow n we a ll still miss th e un i q u en ess of those square l i ttl e p h otos y ou ’d h old c omf or t a b l y i n your hand. So, we m ade In sta p rin t. Ea ch I n st a p r i nt box i s set w i th i ts loca tion or a sp ecific ha sh t a g . A n y Instagram tagged wi th th a t loca tion or h a sh ta g w i l l p op ou t of the I nstapri nt box, gi v in g y ou a mod ern d a y ph ot o b oot h . To st a y t r u e to the ol d days, I nstaprin t u ses a n ew in kless pr i n t i n g . S i mi l ar to how i nstant fi l m on ce worked , th e color f o r t h e p r i n t s com es from the paper i tself. No in k n ecessa ry.
A
D
Jon Burgerman Solo Art Exhibit
A
D
U k a r t i st j on burgerm an has hi s work a lon g with a h u mb le work for levis a n d h as wo rk e d bu i l t
a
st r ong
reputati on enthusia sm for sa la d s. Jon on ma n y commercia l p ro j e c ts .
t h r ou g h h i s u ni que and col orful burgerma n do od l e- a r t w or ks of sw oopi ng,
has
i nterna tion a lly
ex h ib ited n on e of th ese comp a ni e s n e e d
sin ce
2 0 0 1 fu rth er
free
p romoti o n
but
int er t w i n i n g li nes and hyper- wi th works in th e p erma n en t d o in clu d e: a p p le, th e b b c , e m ot i on a l ch a racters. hi s w ork is
h a n d - d r a wn
col l ec tion s
of
th e
victoria
son y,
p la y sta tion ,
k i d ro b o t,
characters, and a lb ert mu seu m a n d th e mtv, p ep si, coca - cola , g o rte x ,
o ft en l i n ked together i n one
sci enc e mu seu m in lon d on . n ike, n ooka rt, sn icke rs , mi s s
s e emi n g l y
He re g u la rly g ives lectu res six ty, a n d rip cu rl.
c onnected
l i ne.
He also
Wor ki n g a cr oss a vari ety of at british u n iversities a n d d esig n ed a sp ecia l s i c k b a g me d i a , h i s a r t retai ns a hand- has p resen ted h is work a t for ma d e,
h a n d - draw n
qual i ty. the prestig iou s p ictop la sma
H i s i n f l u en ces range from art
character d esig n con feren ce
s h ow s t o com puter gam es, (berl i n , 2 0 0 6 ). saturday
m orni ng
cartoons, been
t o ca n d y w r appers and root
fl i g h ts .
We love th e id ea to h a v e Jo n p a in t a wa ll with hi s b l a c k
A sense of sel f- hel l o d u u d le a n d p en s a re my
in th e g ra p h ic. Th is wo u l d
de p r eca t i on , dry hum or and fri ends. He received a d &a d
b e g rea t for ou r co mmu n i ty
anxi ety
i m bues
su ch
a colou rfu l ma rkers a vai l a b l e to th e g u ests/commu n ity to c o l o r
mo d er n - d a y
b ooks
th rou g h
as
v e g et a b l es.
of
a tla n tic
He h a s a lso a n d wh ite p a ttern , the n h a v e
p u b lish ed
num ber
virg in
si l ver a wa rd n omin a tion for h is th eme.
Launching a new bottle of water
A
D
FA D S oci et y i s del i ghted to col l aborate with Ta len th ou se to la u n ch a u n iq u e de si g n comp eti ti on that w i l l resul t i n a on e of a kin d FA D b ottle. Ta l en t h ou se h as an excepti onal reach in to th e a rtist commu n ity. Th is prog r a m w i l l u ndoubtedl y del i ver dyna mic d esig n s th a t will in fu se n ew life int o FA D S oci e ty. We are happy and ex ited to b e workin g with Ta len th ou se o n t h i s i n n ovati ve pl atform . T h e FA D soci ety w i l l seek a partnershi p with Lu lu lemon to sell th e b ottle in all t h ei r st or es . Part of the net procee d s will b e d on a ted to a loca l ch a rity.
3D Mapping Projections 3D p r oj ect i on m appi ng has recentl y emerg ed as on e of t he cool est form s of adv ertisin g , w i t h b i g com pani es l i ke Noki a, Sam su n g a n d B M W p r oj ect i ng beauti ful 3D vi deo di sp la y s on bu i l d i n g s a r ou nd the w orl d and sharin g th eir c a mp a i g n s on the web. T h i s r el a t i vely new techni que m ade p eop le arou n d t h e w o rl d i ncredi bl y creati ve a n d th ey s ta r t ed t o i l l um i nate bui l di ngs, architectu ra l e lem en t s, 3 d el em ents, statues or s ometimes am a z i n g p r oj e cts used i n adverti si ng a s th ose f or t h e P ep si Can or for runni ng shoes. With ad d ed sou n d effects and m usi c, the resu lt is a r em a r ka b l e a nd i m m ersi ve experi ence. FA D Va n cou ver w i l l be col l aborati on wi th a vid eo art i st t h a t w i ll be abl e to create a 3D Projection f or Va n cou ver Art Gal l ery bui l di ng or Th e Ba y bu i l d i n g a n d c reate cool 3D effects ma kin g th e bu i l d i n g l ook as though i s crum bl i ng, ch a n g in g it s st r u ct u r e and m ore. W i th Proj ecti on ma p p in g you g et a great l i ve event fol l owed b y a c o mp el l i n g vi d eo and PR opportuni ti es.
A
D
Modern Fine Arts Group Exhibit
A
F in e A r t s w a s created m ai nl y for a esth etic p u rp oses ( a p p r eci a t ed the nature of beauty and its mea n in g fu ln ess). T h er e a r e ma n y form s that represents fin e a rts b oth visu a lly an d p er f or m i ng - such as pai nti ngs, s cu lp tu res ca llig ra p h y, mu si c, d a n ce, fi l m etc. We w ou l d l i ke to have an exhi bi ti on to sh owca se d ifferen t lo ca l a n d w orl d-renow ned arti sts w i th a common th eme of na t u r e’s b ea u ty. A f ew of t h e a rti sts we woul d l ove to fe a tu re- Gu im Tio, S y lvia J i, C on r a d R oset, Charm ai ne Ol i vi a and ma n y oth ers.
RETHINK R et h i n k C omm uni cati ons i s an adverti sin g a g en cy fou n d ed in Va n cou ver in 1 9 9 9 an d l a t er ex p a nded to Toronto. They h a ve worked with ma jor clien ts su ch a s B el l C a n a d a , Sci ence Worl d, and M ol so n Coors. Reth in k sp ecia liz es in stra teg y, c rea t i vi t y a n d producti on for al l com mu n ica tion s med iu ms, in clu d in g d ig ita l, de si g n , ou t d o or, poi nt-of-sal e, pri nt, ra d io, television , a n d socia l med ia . R et h i n k h a s earned outstandi ng recogn ition in th e a d vertisin g in d u stry. Reth in k is u n i q u e f r om other agenci es because of th eir a b ility to fin d a h a rmon iou s ba l a n ce b et w een sci ence and art. They b elieve th a t tu rn in g a con crete stra teg y int o a com p ell i ng form com m uni cati on is a n a rt th a t req u ires h ig h ly tu n ed int u i t i on a n d a true understandi ng of h u ma n n a tu re. R et h i n k C om m uni cati ons strongl y bel i eves in th e stren g th of a focu sed messa g e, an d kn ow t h at peopl e fi nd i t easi er to a b sorb a sin g le messa g e ra th er th a n s tr u g g l e t o j u g gl e and understand variou s messa g es. By workin g with Reth in k, FA D w a n t s t o create a vi deo as a m ai n mea n s of commu n ica tion . Th rou g h th is c o l l a b or a t i on , FAD w i l l seam l essl y co mmu n ica te to th e p u b lic th e imp orta n ce o f f ost er i n g a supporti ve and i ntegrated commu n ity for th e crea tive in d u striest h r ou g h t h e a v enues of fashi on, art, a n d d esig n .
Street Art
Live Painting Exhibit F o r t h i s p a r t i cul ar i dea we want to ack n owled g e a n d recog n iz e ta len ted g ra ffiti a rtist t h a t t h r ou g h out thei r work they have s h owed u s th e b ea u ty of p u b lic a rt. G r a f f i t i a r t i st s not onl y w ork i n the streets a n d mu ra ls. Th ey h a ve fou n d wa y s to incor p or a t e a n d appl y thei r ski l l s, and a ssocia te with d ifferen t comp a n ies to crea te an d i n sp i r e our com m uni ty. We w a n t t o b e abl e to provi de an ope n sp a ce for th ese a rtists d u rin g th e festiva l. A sp a ce w h er e they can portrai t their a rt work, a n d sh a re th a t crea tivity with th e pu b l i c. O u r t eam i s w orki ng i n fi ndi ng a ma z in g a rtist to b rin g th em a b oa rd d u rin g th e f est i va l . S om e of these arti sts are: −
B en Tou r
−
N el son Garci a “Dedos”
− Indigo − E n soe −
S cot t S uem e
T h e m a i n i d ea i s to provi de these arti sts with a sp a ce wh ere th ey ca n d o live p a in tin g du r i n g t h e event, as wel l as presenti n g th eir a rtwork a t a g a llery ex h ib it. We wa n t to w or k i n col l a b orati on wi th di fferent art g a lleries a rou n d th e city like Ay d en g a llery, c a t a l og g a l l er y and others. I t w i l l be a g rea t op p ortu n ity for every p erson in volved to ap p r eci a t e ot h er form s of art and supp ort th e a rtistic cu ltu re ca rried in Va n cou ver.
Window Display Va n cou ver i s one of the m ost ethni cally a n d lin g u istica lly d iverse cities in C a n a d a . Th i s can be seen anyw here a Va n cou verite wa lks. Win d ow d isp la y s pla y a h u g e rol e i n exposi ng and sh a p in g th e Va n cou ver lifesty le. From ind ep en d en t bouti ques to departm en t stores, Va n cou ver’s p erson a lity is e x h i b i t ed t h r ou ghout our streets. Thes e win d ow d isp la y s g ive p eop le crea tive idea s f r om h ow to w ear new fashi on tren d s to d ecora tin g th eir h ome. We w ou l d l i ke t h e fashi on bouti ques aroun d ou r city to b e a p a rt of FA D. Th ese w i n d ow d i sp l ays are al l created by Vancou verites a n d we wa n t to b rin g th em t og et h er. We w oul d have a pi cture of the win d ow d isp la y on ou r web site a lon g w i t h t h e mer chandi ser w i th a short i nterview a b ou t th e d isp la y. Th is wou ld all b e i n cor p orated i nto The Wal l . We wou ld a lso h a ve a con test to see wh ich Va n cou ver st ore can best styl e our FAD T- sh irt in th eir win d ow d isp la y wh ile incor p or a t i n g thei r Vancouver l i festyl e .
S u i t e 4 0 0 - 509 Ri chards Street Va n cou ver | 6 0 4 - 5 6 9 - 1 2 6 0 | in fo@fa d va n cou ver. c o m C op y ri ght Š 2012 VFF Vancouver Fa sh ion Festiva l Corp . A ll Rig h ts Reserved