Omnisource Marketing Overview by OmniSource Marketing

THE OMNI DIFFERENCE

ENGAGED

EXCITING

Omnisource Marketing is a Certified Women-Owned, Brand Engagement Agency headquartered in Indianapolis.

The Omnisource Marketing Team partners with you to help you realize the full potential of your brand by getting to know you, your teams, your brand promise, and your brand values.

Omnisource Marketing excels at working alongside global brands.

Janie Goldberg founded Omnisource in 1989 which has now grown into a 20-million-dollar business representing brands like the PepsiCo, Simon Malls and Cummins Inc. across the globe. Omnisource excels at blending branded merchandise, serving as creative agency, leveraging e-commerce technology and providing a best-in-class service experience. Our corporate strategy is to have just a handful of client partners who we have meaningful, deep relationships with and serve as an extension of our clients’ teams. We instill this expectation of excellence within every client by becoming a partner of resource, knowledge and creativity. We empower our clients to effectively communicate what it means to engage with your brand on local, national, and international platforms.

After having a thorough understanding of your strategy, we present a variety of creative solutions and recommendations in order to achieve all your stakeholders’ objectives. In addition to being experts in branded merchandise, we also provide creative services, act as brand stewards, and excel at project management. Partnering with Omnisource Marketing provides a competitive advantage in building and maintaining strong perceptions in the minds of your customers, employees, and other key stakeholders. We pride ourselves in being a long-term solution. We know how hard it is to work with and manage multiple vendors. Our goal is to be a lasting partner for our roster of clients.

We are experts at identifying our client’s needs, facilitating a plan, providing innovative and creative solutions, grouping orders/purchases, and delivering not only significant savings but more importantly – RESULTS! Omnisource continues to make significant investments in developing our technology platforms and integrations into our client’s infrastructures. Our e-commerce technology is custom tailored to meet each clients’ needs, at $0 cost to our Enterprise clients. Our platforms make the ordering, reporting, and payment processes simple and turnkey. Our technology allows both your team as well as ours to focus on the drivers that move your brand forward through engagement, ideation and innovation…. all while maximizing your budget’s effectiveness and delivering a strong ROI.

About Us Certified WBE

21M

Portfolio

55 Employees

Enterprise Clients

19% Minority Suppliers

Strength in Diversity

Dedicated Team

As a Woman and LGBTQ+ owned

A large part of our team of 55

Active committee members of

business, we know to be true that

people are dedicated ‘Lifers”

WBENC and NGLCC. Also, mentor

diversity and equality are vital

which gives us experience with our

and integrate diverse suppliers

elements in our success.

clients, in learning and growing

into our own supply chain.

together over the years.

Mentoring

Enterprise Level Client Experience

9M 2019 PepsiCo Sales Volume

Over the last 30 years, our business model has centered around fewer client partners, which has allowed us to go deep and add value in unique ways. We are proud to call ourselves long-term partners to handful of great clients. Our flagship and longest running partnership is with PepsiCo, which we have worked with over 25 years.

8,918

2019 Number of Unique Contacts Who Ordered

2019 Number of Transactions

2,467 Proven Abilities

Scalable Systems

Buying Power

Our 30-year track record

Omnisource backend systems are

Benefit from our $365M annual

demonstrates our ability to

set up to grow with increased

buying power spend as part of our

handle the volume and numerous

volume and to easily scale to meet

strategic buying alliance as well as

complexities. From a one-piece

the needs of our client partners.

specially negotiated, national scale

jacket order to executing a product launch campaign, we have you covered.

programs and exclusive pricing.

DEDICATED TEAM TO YOUR BRAND Omnisource Marketing’s client partner model is very different

OMNISOURCE Dedicated Brand Relationship Manager

from the traditional vendor relationship. As an extension of clients’ internal teams, we are deeply connected at all levels engaging within your organization and global footprint. Our team-based approach helps us to deliver the most innovative and effective branded merchandise in the industry as well as 24/7 access for last minute requests. (Trust us, the 10pm call/email on Friday night preparing for an event the same weekend really does exist - and we deliver!) The Omnisource service model allows our team to focus on big-picture strategy, develop winning solutions utilizing the right product mix, delivering on time/trend/budget and providing measurable results.

Reach Team

Response Team

Brand Management

Support

Buyer Engagement

Program Management

On–Brand, On–Style,

Logistics

Global Sourcing

and On–Message

Transparency

Premiums

Real-Time Tracking

We will assemble a specialized Account Services Team dedicated to your brand and to your success!

E-Commerce Omnisource Marketing’s e-commerce brand platforms are customizable – unlike any other in our industry. Most companies have a cookie-cutter formula that restricts the amount of SKU’s available online, category count/type or even the number of changes you can make in a month, but not us. Our partnership is a collaborative effort allowing you to make this a tool that is simple and effective, allowing your team to focus on the business at hand. Creating special mini-sites or adding categories for specific programs, departments, teams, or events is part of what we do best. We are here to help execute our clients’ goal s/objectives and we take that responsibility seriously.

Cloud Brand Collaboration + Shared Eco-Systems Our goal is to align and optimize. We use shared folders to house brand assets and can align our system to meet your specific needs. Punchout Integration | Our online ordering portals are integrated in punchout systems like ARIBA, EDI, JAGGER and COUPA. This provides many benefits like saving buyers’ time/effort, allows management to control purchasing budgets and "rogue" spending, in addition to purchasing databases interfacing with other company systems like inventory control, shipping + receiving, and accounting. Our system is also a safeguard for protecting and controlling your brand.

Provides Transparency for Brand & Procurement Teams

Prevents Rogue Branding & Spending

Oversight = Peace of Mind

Customized Applications Platform to best capture and align with how you do business and operate.

1. USER ALLOTMENTS User specific, pre-loaded allocation amount to spend on branded merchandise. Can be deployed in a variety of ways including internal teams, co-op programs, & more.

2. POINTS PROGRAMS Dealer Loaders, Rebate Programs, Employee Rewards, Incentive Programs

Allotment Available: $1,000.00

Leverage Omnisource Marketing’s complete core capabilities that extend far beyond

MORE THAN BRANDED MERCH

traditional branded

We design and deliver impactful branded merchandise that creates

merchandise and apparel.

lasting connections between brands and customers by helping brands navigate concept ideas to reality, all while maintaining quality, safety and efficiency in manufacturing. From domestic union-made production to manufacturing in low-cost countries overseas, we can deliver on the right price, packaging and facilitate the execution of the project to meet your needs.

Centralize User Experience

Increase Brand Consistency

Eliminate Redundancy

Deliver Transparency & Visibility

Economies of Scale

Aside from traditional branded merchandise and apparel… Omnisource offers many other services like displays + signage, direct-buy uniform programs, gift + incentives, awards, fleet identity + graphics, warehouse/fulfillment, creative packaging and kitting, custom floor mats, print, creative + design services, branded safety gear, product launch kits, project management, direct mail, gift card programs, pop-up stores, employee onboarding, nametag programs, point of purchase / on-premise displays, influencer kits, corporate and executive gifting, sales aids/leave-behinds, recruiting programs, custom awards, trade show and event programs.

From designing and producing a custom airline pilot coat…

and managing the re-brand of 2,000 vehicles across the country…

to developing, managing and fulfilling new account kits…

WE CAN DEVELOP CUSTOM SOLUTIONS TO MEET YOUR NEEDS!

CUSTOM AWARDS Exceptional achievement deserves special recognition! Several studies indicate that employees rank acknowledgment of their efforts more important than other means of motivation. Inspiration comes from many places. Once we establish a theme, quantity, budget and timeline – we will develop pencil sketches of the design concept that fits both your aesthetics and budget. Next, we will create and provide you with virtual renderings for consideration and final approval. From concept to finished product… Your recipients will then proudly display their award in a prominent location and enjoy for years to come.

DISPLAYS + SIGNAGE

HEAVY DUTY TRUCKS 11’ Open Body Crane Truck

GRAPHIC INSTALLATION

14’ Open Body Crane Truck

Gra C

Similar Vehicles in Fleet: Tractors, Box Trucks, Stake Trucks

SERVICE TRUCKS & WORK TRUCKS

Gra C

9’ Open Body Service Truck

Omnisource has access to a network of preferred, professional installers across the country certified by 3M.

Similar Vehicles in Fleet: Light Duty Pickups, Parts Runners

We can manage Graphic Installation, Windows, Walls, Floors, and even Fleet Graphics. All installers are insured and pass a rigorous hands-on

9’ Enclosed Body Service Truck

and written test covering the installation of graphics applied to surfaces

Gra C

such as: floors, walls, textured walls, trailers and vans/autos. 11’ Open Body Service / Crane Truck

Omnisource managed the design and installation of a fleet re-brand for

Gra C

Cummins. The scope of this project included the re-branding of 2,000 vehicles across North America and continues to be ongoing as they integrate new vehicles into the fleet.

Similar Vehicles in Fleet: Heavy Duty Pickups, Extended Cabs

TRANSITS & CARGO VANS Low Roof Cargo Vans

High Roof, Extended Cargo Vans

Similar Vehicles in Fleet: Express Vans, Econoline Vans, Sprinters

Gra C

DIRECT BUY UNIFORM PROGRAM KEY BENEFITS *Significant savings over rental programs. *Fuel employee morale. *Supplier facilitated & managed. *Increased brand compliance/control.

KITTING + FULFILLMENT IT ALL STARTS WITH A BOX… a blank canvas to deliver a fun, engaging package & message.

PRINT Nationwide Print & Distribution Locations Omnisource has access to a vast network of print partners, as well as distribution and fulfillment locations. We will strategically build your program ensuring the best overall value based on quality, time to ship and other program factors.

WEB TO PRINT (W2P) Capabilities Systems Setup & Brand Control

Our Web to Print platform is robust and customizable in virtually every way. Below are just a few W2P capabilities we think our clients can benefit from.

Asset Mgmt & Creative Automation

Custom Approval Workflows

•

Unified SSO for W2P

•

Intuitive interface & customization tools

•

Automated high volume capable

•

Property based inventory management

•

Supports any/all graphic formats

•

Automated pre-population of assets onto

•

Completely customizable for the variety of

•

User/Role specific access, permissions

types of field users, including location supervisors and/or Corporate – both for

& workflows •

assets and product access •

Gives control of asset formatting assuring brand integrity

•

orders (logos and text) •

Streamlined, multi-step approvals, which

Allows for automated, high-volume file

allow for location specific supervisors to

management loads and creative work

approve the art, and/or Corporate approval

Sends print ready orders to selected

of program items/products

production partner

Campaign Management

Other Capabilities

The system will walk the field user through streamlined multi-step processes, as well as timelines,

•

Dynamic Reporting based on # of QR Scans

ensuring the brand process is being adhered to in a simple, user-friendly way

•

Translation Services

•

Group Orders Capability – via entire field, regionally, or select locations

•

Proofing

•

Inventory Management module by location / product

•

Web To Print | Dynamic Management

Dynamic Backend Insights & User Access Customizable and dynamic online access for supervisors – all of which can be setup at multiple levels •

Customizable User Groups - Allows setup for product/location supervisors, team leaders and Corporate to see activity and have insights into their assigned people

•

Dashboards to see activities, campaigns and group orders

•

Supervisor access to individual employees gives direct access the user’s permissions, and activities.

WANT TO LEARN MORE? LET’S CONNECT.