OSE Issue 24 by INGEN SYSTEMS

M A R 1 2 -- M A R 1 8 2 0 1 0

VOLUM E 1 | I S S U E N O . 2 4 | 1 6 P A G E S

- S M A R T S H O P P I N G S TA R T S H E R E -

CHENNAI | PRICE Rs. 5.00

E-72 vs BB 8900

Battling it out

Vibrant Nature Handcrafted Naturally

Foot Prints

Run yourself better

Ford Figo Smart. Smarter.

O Piaa Piaa

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The Kings

! r a o R

Let the sound of thunder rock this season! Page 8...

Cute candy

R E V I E W S

O F F E R S

C O U P O N S

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

FRI

Hot ‘n’ Happening

Weather SUN

Partly

TUE

WED

Partly

Clear

To Do List

Hyderabad-Mumbai Food Fest Till Mar 20 The famed dishes of Mumbai and Hyderabad are in Chennai for your appetite. The delightful Mumbaiya ragda pattice, spicy Hyberabadi Biryani and more are waiting to conquer your taste buds. Cream Centre, R A Puram – Nungambakkam Phone: 42815777, 43561777

s and nsumer Electronic m Don’t Miss Co asing s Exhibition showc nce plia Ap e Hom s and puters, accessorie com s, der cor cam tform. Mar 12 - 14. more in a single pla nnai. Nandampakkam, Che Chennai Trade Centre, nfluence 2010! m Check Out Co st celebrated mo of tion auc Exhibition and various maestros. from s tion sta nife ma Gallery, No 9/4, Till Mar 15. Prakrit Art ar, 2nd Street, Dhandayudhapani nag i. Kotturpuram , Chenna

THU

Partly

Organic for healthy living Mar 13 - Mar 20 Behold, ‘pure’ food straight from the lap of Mother Nature. With a special festival promoting organic foods, Verandah gives us a reason to celebrate, the healthy way.

Speed Dial

Sports Goods

Verandah, Taj Connemara Binny Road, Chennai - 600 002, Phone: 66000000

Summer is round the corner and so are the holidays. Listed are some shops to get you going for the sport of your choice.

The Pavilion

28418975 (Wallajah Road)

Goan Feast

Sports Suppliers

Till Mar 15

42061386 (Rattan Bazar)

Relish the delicacies of Goa at Kokum. From Solkadi to Coconut Pan Cakes, don’t miss anything from the lipsmacking appetisers to the finger-licking deserts. Kokum Restaurant MRC Nagar – Anna Nagar, Phone: 42185462, 43500181

Adyar Sports

24416029 (Adyar)

Esbee Sports

28415580 (Anna Salai)

Pioneer Sports Pvt Ltd 28414341 (Anna Salai)

Victory Sports

Hails Holy Haridwar

42035484 (R.A.Puram)

Mar 5 to Mar 14

Cover Photo: Official website of Chennai Super Kings

While the great Kumbh Mela is underway at Haridwar, the food festival of the holy place is being held here. Enjoy the flavours of Haridwar and take home the blessings.

For Feedback & Suggestions, Contact us at 044-43590099 (or) Email us at in.editor@ingen.in

BR Mathsya 29/31, Thanikachalam Road, T.Nagar Chennai - 600 017, Phone: 42127557, 42127007

Now

in Town

DISCLAIMER

Olive Happiness Though olive oil is very famous in most parts of Europe, it is still to get the base in India. Farrell Extra Virgin Olive oil brings you the best of olive oil that is both tasty and healthy. What more? You get a body fat/hydration monitor scale worth Rs. 1500 for free with every 5 ltr pack. Now you can eat healthy and also measure it. The 5 ltr pack will cost you Rs.2,850. Free home delivery available. VPS Marketing, 165/48, V.R.Pillai Street, Triplicane, Chennai – 5.Contact : 42663657/9840355555

MON

@ chennai

p e o p l e . t r e n d s . e v e n t s

SAT

ON SALE EXPRESS publishes the advertisements & listings in good faith but does not hold itself responsible for the representations or claims made for the products and services in respect of which readers are advised to make their own assessment. COPYRIGHT © 2009 ON SALE EXPRESS. Reproduction of any material in whole or part prohibited.

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ON SALE EXPRESS |

MAR 12 - MAR 18, 2010

As Unique as S

aris styled after Mumtaz and Shakira, dark wood furniture decorated with startling brass designs, bead and brass earrings and bright coloured quilts from Jaipur: walk through this tiny store in Alwarpet and you might find quite a few unusual things for your home and wardrobe…

Inaugurated recently (in February), House of Mayuram, located on C P Ramaswamy Road promises you a distinct collection. It offers a fascinating variety of saris and kurtis, painted antique furniture, light silver and brass jewellery and even a few quilts. They also stock blue pottery - cups and saucer sets, wall hangings, coasters and jewelry – made by Neerja, a Jaipurbased NGO.

points out to a dark green silk and netting ‘butterfly sari’ decorated with colourful satin roses and embellished butterflies. And then, there’s also the Shakira sari, among other styles, - a silver, pink and blue netting stitched in a sari with flared bottoms. We are impressed! “We also undertake customised orders. Even if you have an old sari, we could convert it into something trendier for you,” adds Kavita. The kurtis are an eclectic lot – demure light coloured frock-cut kurtis, to brighter blues and chutney green cottons and even olive green corduroys mixed with netting of the same colour. Most cotton and block printed kurtis have bright coloured embroidery on them, so if that is not your style, then perhaps it’s best you give this section only a quick glance through.

Enthralling beauty

Style statements for your home

Their elegant saris play with various materials – georgette saris that come with black and white printed leather edges, netting interspersed with silk, cotton saris with rich zari borders apart from an interesting variety of styles as well. “We have a collection of concept saris that usually come with pleats and tucks stitched in and can be worn very easily,” says Kavita Shekher, owner of the store, picking out the Mumtaz sari for us to see - a peach georgette with generous amounts of coloured lace stitched in, that is worn in winding layers and then she

On another side is a tall shelf, stocked to the top with colourful quilts, with gold block prints. The shop is dotted with wooden coffee and curio tables that are painted. Intricately carved brass is fitted into a large wooden chest that comes with matching bedside tables; two Chettinad pillars stand beside a rope-woven chair with carved handles which were found discarded in Kerala. “The quilts are from Jaipur,” explains Kavita, “most of the clothes and furniture here are also from Delhi. The furniture is made at a factory there. We usually source antique pieces of furniture from various parts of India and Indonesia, or even take in discarded chunks of furniture and treat the wood before painting it and converting it into a work of art.” They also have several painted metal vases, also made in Delhi.

MAYURAM

A glass shelf contains funky jewellery, designed by Kavita. Flattened and carved brass earrings fitted with coloured beads at the end, a fish-shaped silver earring fitted with a green stone for its tail, bright coloured earrings made from painted sea shells; there is definitely ample choice here, despite prices being on the steeper side at this counter. They also have Kalbeliya-worked earrings here. Also Phot os : P on display are the beautiful blue pottery rabh uK items with bold floral patterns – made by Neerja, the NGO – these quartz and paper items are fragile, but will make artsy additions to your home. They Price-o-meter! house a selection of painted door knobs, crockery, wall hangings and jewellery. If Blue crockery – Rs 30 – Rs 3200 for crockery set you believe in adding your own distincKurtis – Rs 750 upwards tive touch to your lives, here’s one place you have got to check out. Quilts – Rs 600 – Rs 3000 - Krithika Sukumar .............................................................................................. Contact us at 044-43590099 | in.editor@ingen.in

Saris – Rs 2900 upwards; custom-wear saris starts at Rs 7000

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

Nature Beckons When art marries nature, we get infinite possibilities to explore beauty!

hen any foreigner returns from Chennai, he is sure to take with him a Ganesha Idol, a silk sari and loads of handicrafts. So, when we heard of yet another handicrafts store, we were not surprised. But ‘Vibrant Nature’ had an intriguing tale to it; you get purely eco-friendly handicrafts here. Now, that’s what we call uniqueness! Unlike people who explore with singular eco-friendly products like jute bags or coconut shell based handicrafts, Vibrant Nature gives you a plethora of options to choose from. Having worked in an export company that deals with handicrafts, Ramakrishan wanted to explore the possibility of crafting artifacts using natural fibers. His curiosity led to research on resources and finally a year later, the company was registered for exporting and named as ‘Vibrant Nature’. It has been one of the leading manufacturer and exporter of quality handicraft goods for about a decade now, with the right mix of artistic skill, creativity and prudent use of raw materials. From 2005, they have been selling only natural products that are hand crafted and 100% bio-degradable. They are currently exporting to countries like US, UK and the Gulf. In India, the company deals with corporate organisations like Fab India, Raintree Hotels etc.

Mounting Challenges When you do something good, you are bound to meet with obstacles on your path. For someone who had tried his hand in something good and innovative, Ramakrishan did have challenges aplenty. As the company deals with handicrafts products, it was largely dependent on weather and human resources. Raw materials had to be procured at the right time. While heavy rain would spoil the raw materials, less rain would hinder the very process of extracting the raw materials. So lot of effort went into studying the various fibers. There were lots of rural self-help groups who were good in crafting natural products but they had no awareness of exporting. Vibrant Nature came as a bridge between the raw talent and export business. It is its close association with hundreds of established artisans, co-operative societies and craft work groups, with traditional talent and experience that has made Vibrant Nature into the reliable icon it is today. This is the only Indian company dealing with

more than 13 natural fibers as of now. The various types of fibers that the company deals with include banana fiber, palm leaf, sisal, talipot, screwpine, kora grass, coconut husk, coconut shell, arecanut and much more. Off their shelf From home décor items to accessories, they seem to have something for everyone. From curtains, cushion covers, pillow covers, table mats, runners, coasters, to lamp shades, bags and boxes, they can effortlessly make your home green. Now, our favourites of the lot were the coconut shell sculptures and the beautiful sisal lamp shades. Who could resist a beauty with a purpose? For those who spend the better half of your life in office, you can use their handmade paper for stationery or the biodegradable plates for your office canteen or party. Their price range too is very modest, ranging from tens to hundreds depending upon the product. They also customise the size, design and colour of the products as per your need.

As of now, they take only corporate and export orders through their website www. Vibrantnature.co.in. But soon, Vibrant Nature will come to your streets through their retail chain. They aim to be a one-stop shop for all natural handicraft products.We at On Sale Express, salute this venture that seeks to spread awareness about the natural products available around us, which could be successfully used as substitutes for non-degradable items and in the end, help in creating a greener environment. - Catherine Gilon

Watch out! Vibrant Nature’s retail shop is coming soon in Besant Nagar!

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MAR 12 - MAR 18, 2010

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ON SALE EXPRESS | MAR 12 - MAR 18, 2010

s e a r c h . d i s c o v e r . i n d u l g e

Indian Smartphone League Who is the smartest of the lot? Who managed to steal the heart of the consumer? Read on to know who won the trophy....

his week, we tried to find out which is the best Smartphone in the market today. We decided to pit BlackBerry Javelin against Nokia E 72 as both the Smartphones come under sub Rs. 20k bracket loaded with features (no, we are not considering ‘oh, it looks great on the store shelf’ types). Presenting the match of the (affordable) titans!

scroll through the phone’s features such as photos, web pages and maps, as well the menu, effortlessly. Connectivity is all there with Wi-Fi, GPS, Bluetooth, 3G and HSDPA now at 3.6Mbps for fast downloads. There is also a handy flashlight available for those emergencies, you simply need to hold the space bar key.

Let’s first look at the latest entrant Nokia E 72.Nokia E72 is the successor to the ever popular E 71, only that it has been upgraded to next level altogether. The new optical navigation key lets you

The form factor for E72 is good, it features the excellent QWERTY keyboard making it easy to send emails and messages to co-workers and friends. As with all Eseries phones, email is very easy to set and with the E72, push email is also available. There is a high quality feel to the handset and the chrome metal edging combined with the glossy black face makes it a very attractive Smartphone. B

lac kb Another useful feature of the E72 is active noise er r yJ cancellation which enhances the call quality and cuts av elin out background noise. Quick Office is included, offering compatibility with Microsoft Office 2007. Nokia Maps comes pre-installed and the E72 has GPS for satellite navigation and also a digital compass on board of us are used to nokia mobile phone. to ensure you are always going in the right direction. However, if you are a serious business persona who has The best feature of Nokia E 72 is its 5 megapixel camno use with the Smartphone except for its push mail and era with autofocus and LED flash, plus a secondary to check attachments then, go ahead and get the Javelin. video call camera. Nokia E 72 seems to be designed to But don’t forget that it has no 3G and flaunts just a 3.2 create some beautiful memories for you! MP camera. But we can promise it will definitely give you a very ‘corporate’ look in a meeting. Now, let’s take a look at BlackBerry Javelin also known as BlackBerry 8900. It promises the sharpest - Vikas U BlackBerry display to date, a 2.4 inch widescreen with a resolution of 480x360 pixels.

However, it has better applications around the device (Native FB, Twitter Apps), native Google Talk App, native Yahoo Messenger App and Push Email. Unlike E72 which uses normal EDGE, BB uses dedicated EDGE technology. However, this mobile does not have a 3G feature. There’s of course a microSD card slot supporting up to 16GB. The new baby BlackBerry has only a 3.2 megapixel camera with a full QWERTY keyboard and trackball navigation. Our Verdict:

Nokia E72

If you are looking for a Smartphone with good multimedia options then we suggest Nokia E 72. The Nokia is very intuitive while typing and easy-to-use because most

Scored! Singapore based firm, Sigma Ventures has acquired the global mobile application rights for the Indian Premier League. Sigma Ventures has partnered with Chennai based DCI Mobile Studios for the deal. For a paid subscription plan, the users will get video clips, live scores, highlights, news, commentary and more through this partnership. The partnership will own the rights for the IPL mobile applications on the Apple iPhone, Blackberry and Android smartphones. The deal for the rights is for eight years.

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ON SALE EXPRESS |

MAR 12 - MAR 18, 2010

What can You get for

a year .............................................................................................. Contact us at 044-43590099 | in.editor@ingen.in

? 7

The League of

Extraordinary G

he biggest of the celebrations is here. Back in its own native, Indian Premier League is starting its third edition of the 20-20 tournament and, boy, are we thrilled? Since its inception, IPL has been garnering world wide popularity in its every season. Be it the opening and closing ceremonies, the matches, the prize money, or the stunning cheerleaders, there has always been the extravaganza factor around all of them. With 8 teams and an estimated brand value of $ 4.1 billion or Rs.18998 crore, IPL is just the beginning of bigger things to come. And we are here, not just to talk about the teams or its players, but also to tip you on how to show the support for your favourite teams.

CSK fans. From T-shirts, caps and key-chains, binoculars to compressed t-shirts (which expand to the original size if immersed in water for 5 minutes), Oceanbed has a whole collection of interesting CSK items and has tied up with Landmark, Megamart and Peter England outlets to bring it to you. If you feel jerseys are not enough and want a more personal connection, get your name and your favourite number printed on them from www.myntra.com. But there is no need to bring the drums though. Hey, Sivamani is sure to be there for CSK and he will be more than ready to bring the skies down to the stadium.

Chennai Super Kings

(www.kkr.in)

(www.chennaisuperkings.com)

Overtaking Kolkata Knight Riders as the most valuable team, Chennai Super Kings have hogged limelight mostly because of their captain, M.S.Dhoni. With high calibre players like Hayden, Raina, Bailey and more, the Chennai Super Kings have been on the pursuit for the championship and losing it very closely in the past two seasons. Paint the stadium yellow with the official jerseys of the lions from Reebok

stores. And for that formal attire, Peter England has brought the elite collection especially for the

Kolkata Knight Riders Though not getting the act right to come anywhere near the IPL trophy, Kolkata Knight Riders was and is the most popular team in the IPL franchise. The fact that Shahrukh Khan owns the team and his own charisma have been the main factors that attributed to the team’s fame. Though they started off the first IPL match in its inaugural season with a blast from McCullum, it was the last time the team had a blast. Now that the team has changed their colours from black and gold to dark purple and gold, you also have to get updated on your wardrobe, right? Reebok is the official sponsor for the merchandise of the Knight Riders, so that is where you have to head to. If you don’t want to just cheer for them and are raring to do something to get them start winning, here’s a chance. With Nokia and KKR’s “Main Bhi Coach”, you can also get to send advice and tips for the team. Want more? Sit beside Shahrukh and discuss various strategies and also join the post match parties (if they win that is), for just Rs.32000 per day (check their official site). Deal? Deccan Chargers

(www.deccanchargers.com)

Being the champions does give many a pride. No exceptions are the Deccan Chargers, last year’s winners, are on a high. After finishing last in the first season with a string of defeats, they came back with a bang and rolled on to win the second season. With the likes of Gilchrist, Gibbs, Symonds and others, they would surely want to continue their winning streak. To support the team with their colours,

Puma is your partner. Puma has intro the fans of Deccan Chargers. Apart f jackets, t-shirts and caps. Odyssey ha Chargers merchandise in their outlets you waiting for? Get loaded and get with the beautiful Saina Nehwal. No Kings XI Punjab (www.kxip.in)

Even Preity Zinta’s presence didn’t h was lead by Yuvraj Singh. The young blend of youth and experience which place standing in the first season didn second. Now that the captaincy has b help the Punjab kings to win the IPL has replaced Yuvraj as the captain of different strategy and it’s not that Yu so they say. The official merchandise Reebok. Hot Mugs has also partnered market the team’s merchandise that i merchandise and collector’s merchan beverage of KXIP, has started a camp skills through games like ‘Crazy Cat winners will get to watch the team’s during net practices. There is also an favourite player of the team through support Kings XI? Or Preity Zinta, w Rajasthan Royals (www.rajasthanroyals.com)

Starting off as the underdogs in the in of IPL, Rajasthan Royals made histo the trophy proving all of us wrong. S magic worked big time not only with Fresh faces turned stars with his capt the semi-finals in the second season. ficially partnered by Puma. Being the has brought up tailored jerseys, track team and also for the fans. Linc Pen Royals to be the official pen for the t start off an activation program involv then get their DVD “Rajasthan Roya of Planet M, Landmark and Crosswo will be there to cheer for sure, along Royal Challengers (www.royalchallengers.com)

Royal Challengers were one of the te as favourites for winning the IPL tro season. But they sank to the lower pl ings, winning only 4 of the 14 match 2009 also began to look like a repetit losing four of the first five matches. B and they marched to the top of the sl their agenda for this season? Expecta the official jerseys and other merchan To show the support for your team an join ‘Give India’ organisation. Other brought to you be Indigo Nation. Wh ell’s are always there to kick up the c

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

Gentlemen

oduced a new range of apparels for from the uniform, you have shoes, as also put a display of Deccan s for you to rejoice. So what are ready to cheer your team along ow that struck a chord, right?

help the team that gest team with a h secured a second n’t even make it to the semis in the been changed, whether this will L trophy is to be seen. Sangakara f the Kings XI, it is just to try a uvi has done a poor captaincy, or e of the team is raining in through d with the Kings XI to produce and includes mugs, badges, autographed ndise. Mountain Dew, the official paign that will test your cricketing tches’, ’Speed Ball’ and more. The matches and also meet the players n arrangement to send gifts to your their official website. Ready to what say?

naugural event ory by winning Shane Warne’s h the ball but also with the team. taincy. But the Royals didn’t reach The merchandise of the team is ofe official supplier for the RR, Puma ks, bags, flip-flops and more for the has also partnered with Rajasthan team. They are also planning to ving schools. Want more of RR, als – Road to Victory” in the outlets ord. So what if Shilpa’s married, she with Shamita. Two cheers for RRs.

eams that started ophy in its first laces in the standhes played. IPL tion of the previous year, with them But the tide turned in their favour lots to reach the finals. So what is ations are high. You can get to wear ndise of the team from Reebok. nd for the society, you can also r formal and casual attire is being hat’s more, Kingfisher and McDowcheer. Join the stands with Katrina

INDIAN PREMIER

Kaif and the cheerleading beauties for Royal Challengers. Delhi Daredevils (www.delhidaredevils.com)

The Delhi Daredevils have put on a great show reaching the semis stage in the first and second outing of the IPL. The Sehwag-led devils are entering the third edition in the hope of winning the title this time. With the likes of Gambhir, Collingwood, de Villiers and others, Sehwag is loaded up to go all the way. Adidas is the official partner for the merchandise for the DDs, the blue tees are aplenty here. With Genesis India coming up with other interesting merchandise like trumpets, capes, tattoos etc, do you need more to pledge your life to the devils? Delhi Daredevils are definitely riding high with the recent form of Gambhir and Sehwag. Will they or won’t they? Mumbai Indians (www.themumbaiindians.com)

With the most favourite cricketer, Sachin Tendulkar, as its captain and other explosive players such as Jayasuriya, Pollock, Harbhajan and Malinga, the Mumbai Indians were the highest priced team. And they had the high probabilities of winning the tournament in 2008. But that was not to be, as the team along with Kolkata Knight Riders became the teams that didn’t make it to the semis in the two seasons of the IPL. Not a good record right? Yet hopes are high this time too. Again, Adidas is the official partner for Mumbai Indians. Grab the blues of the MIs off the racks of Adidas. Or better join Sachin and his team in the “Education for All” initiative. All you have to do is buy a wristband autographed by Sachin for Rs.40 to support this worthy cause. The proceeds from the sales will go to various NGOs. Let us win this time. Duniya Hila Denge? Now that we know what to get and where to get, let’s not get diverted by the cheerleaders (at least not often), instead let’s serve to bring attention to where the action really is – with us, the fans, of course!

Jai Ho! - Balasubramaniam N

Other websites where you can get the merchandise for IPL: - ipl.bigshoebazaar.com - www.myntra.com - www.ebay.in

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

Taking the Right step! f a s h i o n . s t y l e . i c o n

The good old sole goes tech savvy as the new range of branded, technology based sports shoes hit the market at Chennai!

In those days, shoes were considered to be worn by the elite and were affordable only by those families which owned royal black Chevrolets and were a part of the clubs which had tennis courts and golf areas. Yes, all this iterates the fact that even the simplest of shoes had been a hit in the market those days. Now, any branded sports shoe, doesn’t cost less than Rs.1500. Not to forget the benefit of the cost, technology has caught us from head to foot! Runaway success Talking about the latest technology, the top companies in India have come up with a wide range of eye-catching and multiple purpose shoe mechanisms. For all those runners and winners who seek the road to success, Reebok has come up with a new genre of shoes which are installed with the DMX technology. The Revert DMX (Dynamic moving cushion) provides dual benefit of cushioning and stability. One of the dual parts, directly under the foot is soft and

provides cushioning while the part on the outer side gives stability. However, the most unique collection in this store is the Select ride which can be used for running and walking as well as for workouts. It has two buttons, the run and train. The former increases the height and provides comfort cushioning for running whereas the latter causes the shoe to become lower to support the purpose of walking and workout. And yes, for those lovely lasses aspiring to be a Marion Jones, check out Easy tone which is specially designed for women, to tone the hip muscles, hamstring muscle and calf muscle.

foot after all

Power on the rocks

Just Do It!

Adidas, the popular brand sported by most young guns of the Indian sports arena, has come up with ADIprene, ADIprene+ and ADIwear. They are known for their shock absorbing and elastic materials which ensure proper cushioning, stability and forefoot efficiency. Moreover, it is also known to give better abrasion resistance. If Helius is known to be the athletic and an awe-inspiring Greek god, so can you with TORSION and TRAXION. It gives optimal ground penetration and maximum grip. And for those who want to avoid moisture accumulated

For those who put their ‘right’ foot forward, Nike has come up with the apt technology, ‘Discover Air’. Not to forget its earlier inventions like the calorie counter which is still in great demand in the market. The Discover Air has shock absorbing systems which give maximum comfort during running and workouts. These shoes are designed to last long. The numerous minute, exceptional features in the new range of sports shoes have indeed caught us unaware and grabbed our attention. Want to know the best part? You don’t have to burn your pockets to own these legendary fitness items. The prices range between Rs.3000 and Rs. 7500. So grab your rackets, and sport your new techie collection at your courts! - Madhumita Prabhakar

Choosing your Sole

mate

- Try on several different pairs and do try the shoes on both feet, most of us have one foot larger than the other - Shop in the evening as our feet tend to swell over the day. Even then, leave some breathing space for your feet. - A tight fitting shoe may hinder your blood circulation, yet your pair shouldn’t be too loose either as it might cause blisters. - And of course, always have a spare

that tedious workout and fast walk, Geo fit FRAME, with its moulded EVA absorbs the moisture and gives a sense of comfort too.

ON SALE EXPRESS |

MAR 12 - MAR 18, 2010

Cardamom The queen of spices adds flavour and festivity to your food. Take in its aroma, relish its flavour and absorb its healthy nutrients. e Indians are known not only for our food but also for our drinks, be it our lassis or panagams. Cardamom is one of our very own spices, which is used widely in both dishes and drinks. And this is what makes it unique as compared to other spices which are used only in the main course Indian dish. The evergreen rain forests of Southern India in the Western Ghats are the home for this spice. The spice is also grown in countries like Sri Lanka, Nepal and Tanzania, however India has been the home for this spice for centuries and Indian Cardamom is known for its intense aroma. The Queen of Spices was the title earned by Cardamoms, being the hot trade commodity from India. The Greeks, Europeans and Egyptians imported the spice and made use of it in perfumes and even as tooth cleaners.

pungent as well as sweet and hence come in handy in flavouring a variety of dishes, be it sweet or savoury. It is also used it curries and khormas. Being an expensive spice, cardamoms have become a festive spice used during occasions and celebrations. The spice is rich not only in flavour but also in its medicinal properties. Green Cardamom is widely used to treat teeth and gum related infections. It is also good for the digestive tract and helps in treating throat and lung problems. Amomum or black cardamom and its related species are used in Ayurveda and traditional Chinese medicines.

spice route

- Nandhini Ramkumar

Belonging to the ginger family, the spice is a pod with seeds inside. The pod as such has a very subtle and a neutral taste; however the seeds inside have a strong refreshing flavour like that of mint. Cardamoms are

Strawberry

Cardamom Pancake

Ingredients: - 1 1/2 cups flour

- 2 tablespoons butter unsalted, plus a gener-

- 1 tablespoon baking powder

ous pat for the pan/griddle

- Pinch of salt

- 1 1/3 cups milk

- 1 teaspoon cardamom

- Approximately 8 strawberries, hulled and

- 1 teaspoon sugar

cut lengthwise

- 2 eggs

Recipe Melt the butter and then allow to cool. Sift together the flour, baking

powder, sugar, salt and cardamom

and place into a blender. In another container, whisk together the milk, eggs and cooled butter. Pour the egg mixture into the blender and turn it on high. Depending on the power of your blender, you may have to stop ever so often to scrape down the sides and make sure the dry ingredients are incorporated. Continue blending until the batter is fully blended and there are no lumps. Take the blender off the base and fold in the strawberries. Keep the batter in the blender, as it makes a great pouring mechanism when youâ&#x20AC;&#x2122;re cooking the pancakes. Heat up a griddle or a large frying pan with a generous pat of butter and pour out the first amount of batter. Flip them up when edges seem a bit more solid than the center. Continue this process until all the batter is used.

Spice bytes - Spanish and Italians call it cardamomo, its called buah pelaga in malay, itâ&#x20AC;&#x2122;s elaichi in hindi, while tamils call it elam. - Aleppey green Extra Bold (AGEB), Alleppey Green Bold (AGB) and Alleppey Green Superior (AGS) are the three grades of Indian cardamom available in International market. - You can use black cardamom to enhance spicy dishes, and the green cardamom adds flavour to Mughalai and Kashmiri dishes, as well as for sweets.

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

Hazardous Wastes - a health risk

Insured money for stolen car

Environment activists are deeply concerned over the fact that our country has become a dumping ground for trash from abroad and all types of wastes, nuclear spillages or asbestos are being brought in clandestinely. On the pretext of boosting recycling business, some 105 nations regularly ship their hazardous non-biodegradable waste to India, at the peril of ignorant masses. Hazardous waste is any material that can no longer be used for its originally intended purpose, or has been used in some process, or leftovers or discarded material that got contaminated. For example, you buy some chemical and after using most of it, dump the remainder in the backyard. It contaminates the soil and becomes hazardous waste. Such a waste becomes a health risk also. All material that are no longer useful and have become outdated, come under this classification. To address this critical problem, the Hazardous Wastes (Management and Handling) Rules were issued in 1989 under the umbrella of Environment Protection Act (EPA). These rules classified hazardous wastes into 18 categories in its Schedule-1 based on the constituents present. The Central Government amended the Rules in 2000 and further in the years 2003 and 2008. These amended rules identified the types of hazardous wastes likely to be generated from dif-

ferent industrial processes. Categories of wastes banned for export and import have also been defined in these amendments, fulfilling the Basel Convention, ratified by India in 1992. (The convention worked out at Basel, Switzerland, and is ratified by 172 countries. It is the most comprehensive global environmental agreement on hazardous and other wastes.) Threat from E Waste: A report by the UN Environment Programme on e-waste says China and India are expected to see a sharp rise in electronics sales over the next decade, contributing to an e-waste mountain growing by 40 million tonnes a year. The UNEP says e-waste cannot be left ‘to the vagaries of the informal sector’. It says large-scale collection and recycling facilities need to be established in China, India, Brazil and Africa where levels of e-waste are rising. With a 10 per cent annual growth rate in generation of e-waste, which is one of the highest in the world, India’s environment might be facing a serious threat. Due to the lack of adequate standards for e-waste disposal, these toxic hi-tech products are partly recycled and the rest thrown into waste streams or garbage dumping yards. According to a new study released by the Electronics Industry Association of India (ELCINA) , the total e-waste generation in India by the end of the past year was around 4.34-lakh tonnes. It is likely to grow more since most electronic goods like TV and mobile phones are getting replaced faster than before due to introduction of technologically advanced versions. The study, conducted in association with the Department of Scientific and Industrial Research under the Union Science and Technology Ministry’s ‘technology management programme’, revealed that over 95 per cent of the e-waste is segregated, dismantled and recycled in the unorganised sector located in urban slums. Recommending urgent technological intervention to tackle the problem of environmentally unsound and occupationally hazardous manner of collecting and segregating e-waste, the study has identified an apparent gap in both techno-

logical status and market viability of the existing organised recycling industry.

“The scenario of hazardous wastes in India is grim,” says a senior scientist with the National Environmental Engineering Research Institute (NEERI), the central research body with its headquarters at Nagpur. It is a growing cause for worry. Thousands of tonnes of unaccounted hazardous waste are lying at various ports. The quantum of hazardous waste reported to be generated per annum and that recycled under the registration scheme in Tamil Nadu is 2,55,281 and 87,173 tonnes per annum respectively. According to a Greenpeace Report, in 2007, India generated 380,000 tonnes of e-waste. Only 3% of this made it to the authorised recyclers’ facilities. India’s e-waste generation is growing at the rate of 15% and is expected to cross 800,000 tonne mark by 2012. By 2015, two billion PCs are expected to invade our homes and our mobile phone subscriber base is expected to be about 450 million. .

Recycling: At present, a few private sector companies in the organised sector, such as Trishyiraya Recycling unit (of Sims Recycling Group ) at Tambaram , Ecoreco in Mumbai and E-Parisara in Bangalore, are engaged in recycling e-wastes in an effective way . The e-waste material is segregated into various categories such as Ferrous and Non-Ferrous Metals, Plastic etc and shred. The pulverised material is exported for precious metal recovery in smelting refineries abroad. Besides these, there are several units in the unorganised sector which get regular supplies from scrap collectors as they offer better prices. But they employ cheap labour in crude working conditions for recycling work with minimal investment on equipment. Labourers working for about Rs.75 a day use crude means to extract usable parts and incinerate unwanted printed circuit boards.

legal jottings

k n o w . s p e a k . a c t

few days ago an alarming report appeared in newspapers that about 470 tonnes of municipal hazardous waste, stuffed in 20 containers from Greece and French-controlled Reunion Island and meant for a Sivakasi-based paper manufacturing company landed at Thoothukudi port. The waste included batteries, thermocol, aluminium foil packing material and bottles, which cannot be processed as raw material for making paper. Customs officials detained the goods, imported in violation of the Hazardous Waste (Management, Handling and Trans-boundary Movement) Rules, 2008, and initiated legal action against the importer.

focus

The District Consumer Forum based at Tirupati recently issued directions to the Hyderabad branch of the Reliance General Insurance Company to pay up the insured sum to the owner of a Toyota Innova car which was hired by two persons and stolen subsequently. The car driven by the owner-cum-driver , was first taken to Bangalore and later to Pondicherry where the duo stayed in a lodge. The duo later called up the driver-cum-owner to their room where they allegedly threw some powder at him that made him lose consciousness. When he came back to senses and looked around, the duo and his car were missing. The Pondicherry police with whom he lodged a complaint failed to trace the car and gave him a certificate stating that it was untraceable. Then, the car owner presented a claim for the insurance money. But the insurance company rejected it on the ground that the vehicle had no ‘valid permit’. The claimant however proved to the Consumer Forum that the vehicle had a valid ‘All India Permit’. The Forum President while issuing directions to the Insurance Company to pay up the insured money, referred to an earlier Supreme Court case and said that even if the vehicle had no ‘valid permit’, it was not ‘germane’ to the case so long as it had a valid insurance cover. The Forum also directed the company to pay another Rs.3,000 towards the legal expenses of the petitioner.

Speak Out! Readers are invited to share with us their grievances about products or the outcome of any complaint taken to a retailer or service provider, for publication. E-mail us at in.editor@ingen.in

–Correspondent.

Safeway recalls Red potato salad

CMYK

Nissan vehicles Nissan Motors of Japan has announced that it would recall nearly 540,000 vehicles worldwide, most of them in the U.S., due to brake pedal defects and faulty fuel gauges. The recalls also affect Canada, Mexico , the Middle East, Ukraine, Russia and Taiwan, Nissan North America said in a statement. The models with faulty brake pedals are the Titan pickup trucks, the Armada and Infiniti QX56 SUVs and Quest minivans built between 2008 and 2010 Editor’s Note: Most recalls noted here pertain to items in circulation in the US , but are of reader interest.

product recalls

Safeway Inc. is voluntarily recalling potato salad products over concerns about possible salmonella contamination. Safeway said the two red potato salad with dill products were sold at Safeway, Vons, Pavilions and Carrs stores in 10 states in the US West. Customers who purchased the products are asked to discard them or return them for a refund. Salmonella is an organism that can cause serious and sometimes fatal infections in young children, frail or elderly people and others with weakened immune systems.

ON SALE EXPRESS |

MAR 12 - MAR 18, 2010

- the champ The next big small car from Ford hey have ‘Endeavour’ for the rough and tough, Fiesta and Ikon for the mid-sizers. Now Ford has launched Figo for the bigger small car segment in India. In the largest and rapidly growing small car market, Figo comes out as Ford’s flagship product with an attempt to gain some serious share. Though the similarities in design cannot be missed, Figo will replace Ford Fusion, which didn’t make much noise. With Ford opening new showrooms and service centres to cope with the expected demand Figo is going to cause, a lot is riding on the Figo’s shoulders. Advanced features, great efficiency and a very competitive price tag should help Figo in getting a head start. Coming in petrol and diesel versions, Figo has got four variants in both – LXI, EXI, ZXI and Titanium. The petrol version is driven by 1.2L duratec, 1199cc, 16V DOHC engine. It produces a maximum power of 71PS at 6250rpm and a maximum torque of

102NM at 4000rpm. The petrol engine is great at low and mid revs and doesn’t complain in the high revs either. The diesel counterpart of Figo is powered by 1.4L duratorq 1399cc, 8V DOHC engine. With maximum power of 61PS at 4000rpm and a peak torque of 160NM at 2000rpm, the diesel Figo is at its best in low revs and will be easier to drive in the urban traffic. Both the engines are designed to shell out best mileage figures in the segment without compromising on the power or performance. While the petrol engine is a whole new design, the diesel version has already proved its worth in Ford’s Fiesta and Ikon models. With a height adjustable driver seat, the hydraulic power assisted steering and a sporty 5-speed manual gear box makes driving a pleasurable one. Adding to a comfortable drive, the Figo also sports an independent dual path mount type McPherson strut in the front and semi-independent twist beam, coil spring type in the rear. Brak-

ing power is provided by ventilated disc and drum brakes in the front and rear respectively. The 14-inch 175/65 R14 type tyres are available in both tubeless and radial forms. The fuel economy and ride quality of the Figo is sure to make it a front runner in the race to the top. The exterior design of the Figo is fresh and appealing. A flowing front that joins with a distinctive trapezoid lower grille highlights the kinetic design of the Figo. The cat-eye like headlamps and the fog lamps in the corners of the front are nicely placed. The sides of the Figo have got a turn indicator that is followed by a comet-tail belt line. With the longest wheelbase in its class, the Figo has minimal overhang. The rear does remind you of Fusion but the resemblance ends there. Dual tone bumper with body colour and black elements provides a fresh looking rear. The overall design of the Figo is neat and simple without any unwanted bulges, giving it a sporty feel as soon as you spot one. The interiors of the Figo are designed to seat five people in maximum comfort possible in a B-plus segment car. Though the front row has got the intended comfort factors, the rear row may get you feeling cramped if three are seated, more so if you

are taller or wider. Having told that, the Figo, undoubtedly, has the best comfort packages available in the market. The boot has got a 284 litre capacity, the largest in the segment. You can also get more space by just getting the rear seats folded completely. The instrument cluster is dynamic, with red illumination, providing all the necessary information needed for the driver. The audio system comes with all the latest enhancements like bluetooth connectivity and more. The seats that are in dual tone colour enhance the luxury feel of the Figo.

first gear

The safety features include ABS coupled with EBD, dual front airbags, engine immobiliser and more for the fully loaded version. The air conditioning system is top class and cools up the car faster with its 154cc compressor. Storage spaces for your iPods, water bottles and more are placed in convenient places around the car. Power windows, electric adjust mirrors, electric boot opener on dash, 6-speed wiper are other features that gives the Ford, the edge over others. To conclude, Ford Figo has got more features than other cars in the same segment without any doubt. The features partnered with a very competitive price tag should make it to the top of the list. Great fuel economy and ultimate performance makes Figo the all-rounder it is. Available Colours: - Squeeze, - Colorado Red, - Diamond White, - Moondust Silver, - Panther Black, - Sea Grey and Chill.

- Balasubramaniam N

Follow Traffic Rules

Wear your Seat Belts

C MYYKK

MPL Ford 419/13, Anna Salai, Nandanam, Chennai – 35. Phone: 24337520/21

Have a Safe Drive

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

ast week, I had gone grocery shopping and here’s what happened. As usual, I shopped as less as I could, yet with two loaded carts. I was waiting at the billing counter, trying to keep my calm as one thing after another kept falling down. There, behind me stood a guy (a bachelor I think), with just a Maggi packet and a Tropicana can in hand. He first smiled at me. I ignored him, pushing my carts further down the line. Now, he shrugged his shoulders and was showing me his Maggi packet. Meaning, lady let me go first, you have a whole baggage out there. I puffed and moved on. He took courage and said, “Aunty, I’ll take only two minutes,” and this time, I had lost my patience. I turned around and said, “If that Maggi packet is all you have, you should probably do more shopping, I am gonna take a while here.” My two-minute troublemaker was gone for good. Evil me!

- Prema K, Nungambakkam

Little Confusion I

t was our parent’s wedding anniversary and we had gone to our favourite restaurant in Mylapore. We dragged along our two-and-ahalf year old nephew along. My nephew is a cutie pie and can be nice if he chooses to be. The minute we entered the niche restaurant, he started playing truant. When the waiter came to pour water (a good 20 minutes later), my nephew asked him impatiently, “when will you bring my rice, I am hungry. “ The waiter blinked at the lil’ imp and replied that he’ll bring it soon. Finally, the food arrived and my nephew insisted on washing his hands (he likes playing in the water). My mom asked him to go to the right and wash his hands. The poor chap went but couldn’t reach the tap, there; the same waiter was standing behind him. My nephew called out to the burly waiter, “Aunty, can you lift me?” The waiter’s face went red. My nephew having grown with only girls and aunties around, was yet to master the masculine gender terms. So the rather embarrassed ‘aunty’ lifted our little boy and he was done with washing. We had just finished explaining the ‘aunty’ part to the poor waiter, when my lil’ nephew shouted again, “Thank you, aunty!” The waiter didn’t bother to come to our table again. Poor soul. - Lourdres Priya,Velachery

LOL

Do you recollect any such memories of goof-ups on your shopping expeditions, entertainment zones or eat-outs? Email us your mis-adventure at in.creativity@ingen.in and walk away with surprise gifts. Your story (less than 400 words) will be printed here with whatever name you choose to write under (little angel, drunken monkey etc). Now, go ahead and laugh out loud!

Tag it! Let’s get your brain out of hibernation. Tweak the tag of the given ad and send us to in.creativity@ingen.in or SMS to +91-9092790099 asap. The most creative tag will get an exciting prize.

Take care

- Care for sure (Laxmibabu) - We Care (Vikram) - Healthy & Caring (Kiran) - Total Care (Gayathri) And the Winner is Laxmibabu

Issue 23 -

silly point

i n n o v a t e . i n t e r a c t . i n s p i r e

Just two minutes! L

Best Tags

Disclaimer: The contests conducted by ON SALE EXPRESS are completely in best interest of the readers to encourage creative thinking only and is surely not to disregard or disrespect any brand or company involved. ON SALE EXPRESS is not to be held responsible for, in any manner.

ON SALE EXPRESS |

MAR 12 - MAR 18, 2010

Color Craze Dear Kids, Now that the IPL season has started, let us also get into the celebrations. Colour the Chennai Super Kings logo with vibrant hues.

Colour this picture and mail your artwork to

in.creativity@ingen.in (or) to the address below within the next ten days (by March 22, 2010) to win exciting prizes!

Winner for 20th Issue: Vidhya Mathi Saidapet

Virtual Video W

Vuzix Wrap 920

mad lab

rap 920 is the latest in the line of video eye-wears from Vuzix. The sunglass-styled eyewear displays video in a virtual 67-inch screen as seen from 10 feet. Supporting 2D movies as well as all common 3D video formats, watch all type of videos the way they are meant to be seen. Vuzix Wrap 920 connects with all kind of devices that have video-out capabilities. Yours for $ 349.95(USD).

INDIAN PREMIER

Schedule

For this week

Date

IST

Teams

Fri - 12

8 PM

DYP - Mumbai

Sat - 13

3 PM

Mumbai

Sat - 13

8 PM

PCA - Mohali

Sun - 14

4 PM

Eden - Kolkata

Sun - 14

8 PM

MAC - Chennai

Mon - 15

8 PM

Ahmedabad

Tue - 16

4 PM

MCS - Bangalore

Tue - 16

8 PM

Eden - Kolkata

Wed - 17

8 PM

FSK - Delhi

Thu - 18

8 PM

MCS - Bangalore

Venue

Guess the Ad! Mail your answers to in.creativity@ingen.in or SMS to +91-9092790099 to win exciting prizes!

Answer for Last week: Huggies & the Winner is: Shenbagam Contact us at 044-43590099 | in.editor@ingen.in

Mailing Address: - 3B, Nahar Garden Apts., Kannappa Nagar, Thiruvanmiyur, Chennai - 41

RNI No. : TNENG/2009/30433

ON SALE EXPRESS | MAR 12 - MAR 18, 2010

Actress: Piaa

Spice Girl Pertly piaa opens up on life in Chennai, films and more. he’s naughty and nice, and full of life and fun just like the character she portrayed in her latest flick, ‘Goa’. We are talking about the young model turned actor, Piaa Bajpai who is back in Kollywood after her previous release ‘Aegan’. We catch up with her to find out more about her and the fun trip - Goa! How did you enter Kollywood? Well, I have been a model in Mumbai and have done over 80 ads, but acting has always been my first love from childhood. Even when my parents were against me going off to Mumbai from small town Itawah, I knew that this is what I wanted to be doing. So I put up against all odds and made Mumbai my home. When an opportunity came along to work in ‘Poi Solla Porom’ thanks to director Vijay, I grabbed it with both hands.

he would call me soon. I never asked for any details at all since I was so thrilled. I knew it was an excellent production and a great director and team to work with. I am so happy my character was well received and appreciated.

on sets

l i g h t . c a m e r a . a c t i o n

How was it shooting for the kissing scene? Well, Jai and Venkat would tease me saying we were going to do rehearsals for it and I was shivering with nervousness! But we finished it in about three takes. It was my first screen kiss and since the team was friendly we didn’t feel uncomfortable. How was it working with Ajith in your second film? It was mind blowing and I still can’t believe it! I hope I will get an opportunity again! I remember there was one scene where I had to run up to him and catch his collar and shout at him. I was so nervous about it! But Ajith sir made me really comfortable and asked me to go ahead and do the scene. He is such a down-to-earth person. What’s your next film? It’s ‘Bale Pandiya’ opposite Vishnu of ‘Vennila Kabadi Kuzhu’. It’s directed by Sidharth and produced by AGS Entertainment and I am really looking forward to the release.

How did you bag the role in ‘Goa’?

- Rinku Gupta

It’s very interesting! I was looking for good offers post-’Aegan’ when one day I got a call from director Vijay. In fact I was sleeping at that time! He told me that Venkat Prabhu is looking for a girl for ‘Goa’ and that

Piaa’s Pet Passions Favourite films: Romantic ones. I don’t like action films. My kinda music: Melodies, peppy numbers and sufi music of Nusrat Fateh Ali Khan. What you’ll find on my ipod now? Songs from ‘Paiyya’, ‘Idhu Varai’ from ‘Goa’ and ‘Kodanakodi’ from ‘Saroja’ Brands I love: Body Shop, Christian Dior and Elizabeth Arden. Fitness mantra: Gymming, power yoga and spinning. What I love about Chennai? Lovely city where I spent long schedules during ‘Poi Solla Porom’. I love Pasha, Sathyam Cinemas and the beach. How I kill time? Surfing the Net, movies, cleaning my home and buying home décor items.

Published and Owned by Girish Nara and published from Flat-B, Plot-3, Nahar Garden Apts, Kannappa Nagar, Thiruvanmiyur, Chennai - 41. and printed by Girish Nara at Vasan Print Products Pvt. Ltd., No.72, North Phase, SIDCO Industrial Estate, Ambattur, Chennai - 98. Editor: Girish Nara