Trusted by Parents, Loved by Kids.
Buddyphones Catalog
CONTENTS Introducing Safe Audio............................................. 05 Better Safe Than Sorry
The BuddyPhones DNA............................................. 10 Kid-safe Listening Kid-proof Durability Kid-friendly Fun
Our Product Lines.................................................... 18 WAVE PLAY InFlight Explore Explore Foldable MOOMIN Standard Co-branding Accessories
About Us................................................................. 50 How It's Made Retail Partnerships Point of Sale In-Store Video Advertising Social Media
Behind the Brand..................................................... 61
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What Is Safe Audio? With the increased use of electronics, loud noises have become part of everyday life, affecting our children and their developing hearing. In order to protect little ears, BuddyPhones are designed to be the toughest, safest sound solution available for children. Our volume-limiting headphones are truly tailored for kids, made from durable, robust materials that withstand long days of playing, traveling and studying. With BuddyPhones, we encourage kids to share, embrace their creativity and teach them to protect their hearing. BuddyPhones - earning parent’s trust and protecting kids, one little listener at a time.
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Safe Audio
Better Safe Than Sorry According to specialists, exposure to excessive levels of sound is proven to be damaging and can cause adverse long-term effects.
“12.5% of kids between the ages of 6 and 19 suffer from hearing loss as a result of using earphones turned to a high volume.” Journal of Pediatrics
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Noise Induced Hearing Loss When we are exposed to harmful noises, such as loud sounds that last a long time, sensitive structures in our inner ear can be damaged, causing noise-induced hearing loss (NIHL). NIHL is a common sensory disorder, affecting tens of millions of individuals of all ages around the world. With increasingly frequent use of personal audio devices, the threat of hearing loss due to recreational exposure to noise is a real one.
young people worldwide could be at risk of hearing loss due to unsafe listening practices. Nearly half of all teenagers and young adults (12−35 years old) in middle- and high-income countries are exposed to unsafe levels of sound from the use of personal audio devices. To reduce the risk of NIHL, it’s important to turn down the volume of music systems, use hearing protection devices or reduce loud sounds to a safe level.
NIHL is cumulative, invisible, permanent and can be obtained from overexposure to loud noises. It’s cumulative because the damage can start when we are young and get worse over time. It’s invisible because it can happen without even noticing it, until it’s too late. And it’s permanent because we can’t “heal” our hearing. The effects of noise are often underestimated because the damage takes place gradually, and there are no externally visible changes such as bruising or bleeding. That’s why people have traditionally not valued the serious impact of NIHL until it’s too late. There is no surgical cure for NIHL. However, the good news is that once hearing loss begins, its progression can be halted by avoiding further exposure to loud sounds.
Researchers who study hearing loss have found that a person who is exposed to noise levels higher than 85 decibels for a prolonged period of time is at risk for hearing loss. Children are exposed to dangerous levels of noise on a regular basis and many devices that children use have noise levels much higher than 85 decibels. For example, a typical MP3 player at maximum level is roughly 105 decibels. That’s 100 times more intense than 85 decibels and is loud enough to begin causing permanent damage after just 15 minutes per day. Needless to say, listening to portable media devices at high volume levels (above 85 decibels) for long periods of time can cause irreversible damage. Surprisingly, according to the WHO, most countries of the world still have no legislation to control recreational noise exposure, either for recreational venues or with respect to the maximum output levels of personal audio devices.
Recreational devices such as personal music players are commonly operated at unsafe volumes. The World Health Organization estimates that 1.1 billion
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Safe Audio
Researchers who study hearing loss have found that a person who is exposed to noise levels higher than 85 decibels for a prolonged period of time is at risk for hearing loss.
Effects on Learning Further intensifying the serious consequences of NIHL, it’s been proven that loud sound exposure from listening to music in adolescence may significantly contribute to communication difficulties in later life. Hearing plays an essential role in communication, speech, language development, and learning. Even a small amount of hearing loss can have profound, negative effects on speech, language comprehension, communication, classroom learning and social development. Studies indicate that without proper intervention, children with mild to moderate hearing loss, on average, do not perform as well in school as children with no hearing loss. In young children, hearing loss impairs language acquisition and learning abilities. Anxiety and attention-seeking behaviors are also common in children exposed to loud sounds. The impact of chronic noise exposure in children is reflected in lowered academic performance and outcomes, as well as reduced motivation and concentration. Minimizing loud noises is also proven to be calming for children with autism, making volume-limiting headphones a viable choice for children with sensitive hearing and attention deficits. 8 - onanoff
Protecting our Kids So what do we take away from all of this sobering research behind noise-induced hearing loss? It’s of utmost importance to protect the ears of children who are too young to protect their own. That’s exactly why BuddyPhones are designed especially for children with safety in mind. Just as construction workers protect their ears with earplugs, BuddyPhones protect little listeners. Our innovative headphones are designed with a built-in, volume-limiting circuitry that caps the sound automatically at 85 decibels, which is the level recommended by the World Health Organization (WHO) for kids. Not only are they designed to keep kids safe, but also to give parents peace of mind by not having to constantly monitor the volume. We encourage you to learn more about the DNA that runs throughout the entire BuddyPhones range, the special features unique to each product line and the mission of ONANOFF, the creators behind the BuddyPhones brand. You’ll see that at the core of BuddyPhones is a commitment to stay informed, raise awareness, educate friends and family and most importantly, to keep our little ones safe.
“Hearing plays an essential role in communication, learning and language development. Even a small amount of hearing loss can have profound, negative effects on speech, language comprehension, communication, classroom learning, and social development.” American Speech-Language-Hearing Association
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BuddyPhones DNA · KID-SAFE · KID-PROOF · KID-FRIENDLY Inherent in all of the BuddyPhones series are these three qualities - they are kid-safe, kid-proof and kid-friendly. By building from this foundation, we design for children and keep their parents’ needs in mind.
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BuddyPhones DNA
KID-SAFE
You Can't Put a Price on Peace of Mind Giving parents the peace of mind to know that their kids are using products that are safe for them on all levels is priceless. It’s all too common for manufacturers to cut costs by using cheap materials and technology that may appear more affordable and attractive in the shortterm. But you can’t and shouldn’t put a price on a child’s safety. Just like exposure to excessive levels of sound is proven to be damaging and can cause adverse long-term effect, frequent use of products with unsafe materials is unnecessarily putting children at risk.
“BuddyPhones are designed with a builtin, volume-limiting circuitry that caps the sound automatically at 85 decibels.” Our BuddyPhones prioritize safety for children’s ears, which is why BuddyPhones are designed with a built-in, volume-limiting circuitry that caps the sound automatically at 85 decibels, the level recommended by the World Health Organization (WHO) for kids. While loud volumes above 85 decibels pose an invisible threat, fragile electronics pose a physical one. They can be extremely dangerous for children who may not appreciate the potential hazards of frayed or exposed wires, loose screws or sharp edges. Toddlers,
in particular, have a disconcerting habit of putting everything in their mouths, which can be terrifying for any parent discovering their little one chewing on a battery. That’s why the design team behind BuddyPhones didn’t just stop at making the headphones safe for kids ears. At each stage of design and level of function, kids safety was kept a priority for the whole user experience. For example, we use tangle-free cables that can be detached in most of our lines to make it easier for kids to use. We ensure that we use BPA-free materials, meaning we eliminate any exposure to harmful plastics that are known to cause illnesses. We are micro-managing safety even down to the material of the ear cushion! For these we use an anti-allergic soft fabric that minimizes the risk that kids with sensitive skin will have a negative reaction on contact. With so much attention to safety, not only are BuddyPhones designed to protect kids, but also to give parents peace of mind by not having to constantly monitor the volume.
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BuddyPhones DNA
KID-PROOF
Toughen Up: The Case for Robust Kids' Products BuddyPhones are strong, durable and made to last, offering parents a worthwhile investment that pays off in no time. Anyone with young kids will tell you that developing motor skills coupled with a tendency to play rough can add up to endless trips to the bin with what were once much-loved toys. By that logic, it may seem sensible to opt for cheaper products since you’ll most likely have to buy a replacement every few months anyway. But this can often be a false economy – financially, in terms of safety and for the environment. Spending a little more money on something much more durable can take away some of this worry and allow you to give your child more freedom. Buying quality typically means buying once instead of multiple times. This is a great cost benefit to parents as, when it comes down to it, a durable product means less time spent reaching for your wallet to shell out for replacement products. Even if the original purchase is a little more than you’d usually spend, it’s usually an investment, as you’ll earn back this value in extended use. This brings us to the larger perspective. Well-made products are far more environmentally friendly as their increased duration makes for less waste. According to the United Nations University, 92 billion pounds of electronics were discarded globally in 2014 alone. In a time of deteriorating climate conditions
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and global warming, innovators are now pooling resources to create the most sustainable products possible. One of the most environmentally beneficial acts that we as consumers can undertake is to prolong each product’s lifespan instead of throwing it away and purchasing a new item every couple of months. Small touches such as flexible arms that are less likely to snap when the headphones are sat on or dropped, a cable measured to an appropriate length to prevent tangling and designed to detach so they don’t
“Well-made products are far more environmentally friendly as their increased duration makes for less waste.” break apart. And with BuddyPhones being endlessly customisable with the included stickers, your kids won’t tire of their headphones as their might with other gadgets, meaning they’re more likely to see regular usage. A safe, fun product that saves parents cash and helps to protect the environment? That’s what we call a win-win!
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BuddyPhones DNA
KID-FRIENDLY
Making Safety Fun for Kids Central to the core of BuddyPhones is that they’re not only trusted by parents, but also loved by kids. We achieve this by making each pair of BuddyPhones fun for kids to own. At ONANOFF, we like to get creative with ways to encourage kids to also be creative and have fun with our headphones. It’s important to nurture creativity from a young age, so all the more reason to make our kids headphones a platform for kids to unleash their inner artist. Almost every line of BuddyPhones includes a decorative sticker set with several colours and characters from which to choose. With several options, kids can essentially change the look of their headphones by replacing the stickers. Kids feel more attached to a product they’ve had some role in making their own. Another essential element to creating a fun factor with our headphones is the BuddyJack. The BuddyJack is a stackable audio jack that allows up to four friends to plug into a single device. This encourages kids to share
“At ONANOFF, we like to get creative with ways to encourage kids to also be creative and have fun with our headphones.” instead of listening on their own, which is great for parents who don’t want to provide a personal device to each kid. With this option, less arguments are likely to happen, which is always more fun for the whole family! We are always looking for and finding new ways to make our products attractive to both parents and kids. By designing them with bright, engaging colours and characters, we ensure that the headphones will appeal to the little ones whose ears we are trying to protect.
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Our Products Meet the BuddyPhones Family!
· WAVE........................................ 20 · PLAY......................................... 28 · InFlight..................................... 32 · Explore..................................... 34 · Explore Foldable..................... 36 · MOOMIN.................................. 38 · Standard................................... 42 · Co-branding............................ 45
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BuddyPhones Products
THE BEST KIDS HEADPHONES EVER MADE
Waterproof & Wireless With more added features, the BuddyPhones WAVE is truly the best kids headphones ever made. The headphones are connected via Bluetooth, with over 20 hours of battery life. The WAVE can also be used with the detachable BuddyCable when out of battery or for sharing with up to 4 friends. It features four distinct listening modes for different occasions - Toddler Mode, Kids Mode, Travel Mode and StudyMode - allowing parents to control the volume and mode depending on environment.
StudyModeTM ONANOFF’s proprietary, pioneering StudyMode is a unique setting that optimizes vocal clarity and enhances speech. This setting is ideal for when kids are studying new languages or listening to lectures.
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BuddyPhones Products
4 Different Listening Modes
Kid-tough Durability
D e p e n d i n g o n t h e c h i l d ’s a g e a n d surroundings, the ideal audio setting and listening mode can be selected by holding both volume buttons down simultaneously. Choose between 75dB Toddler Mode, 85dB Kids Mode, 94dB Travel Mode or 94dB StudyMode.
Made to last as kids grow, the BuddyPhones WAVE is extremely durable and can be fully adjusted to different sizes. The headband is made of our specially calibrated polypropylene so it can be bent and pulled and won't snap. The materials are PVC and phthalate-free, making them soft and flexible enough to withstand wear-and-tear, yet still sturdy enough to hold their shape, giving the headphones longer-lasting value. Additionally, the headbands are fitted with pillow-soft hypoallergenic ear cushions to fit snugly and comfortably on kids, even those with sensitive skin.
WATERPROOF IP67
KID TOUGH
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WAVE SERIES
BuddyPhones
Product Lines
BUDDYPHONES WAVE ROBOT PR.CODE: BT-BP-WV-ROBOT EAN: 0786471749180 UPC: 786471749180
BUDDYPHONES WAVE UNICORN PR.CODE: BT-BP-WV-UNICORN EAN: 0786471749005 UPC: 786471749005
BUDDYPHONES WAVE MONKEY PR.CODE: BT-BP-WV-MONKEY EAN: 0786471749197 UPC: 786471749197
BUDDYPHONES WAVE BEE PR.CODE: BT-BP-WV-BEE EAN: 0786471749012 UPC: 786471749012
‧ Waterproof ‧ Wireless via Bluetooth ‧ Volume-limiting: 75-85-94dB ‧ 4 Listening Modes
‧ StudyMode ‧ Built-in Microphone ‧ Long Battery Life ‧ Super durable
‧ BuddyCable for sharing ‧ Wired Mode ‧ Anti-allergic Earpads ‧ Travel Bag
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10 Meter Wireless
All work and no play just isn’t fun! Just as the name implies, BuddyPhones PLAY is designed with fun-loving kids in mind. Whether they are playing a movie, playing educational learning games, or simply listening to music while they play with their own toys- this set of headphones was created to amplify playfulness. With a Bluetooth wireless connection that has over 14 hours of battery life, and a backup detachable BuddyCable that can be used if the battery runs out, play time feels virtually endless. A unique sticker set gives kids the opportunity to get creative and decorate the headphones themselves.
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Enjoy wireless freedom up to 10-meters with bluetooth technology
14 hr Battery Life
Fully charge for an amazing 14 hours of playing time for longlasting listening
Safe Audio 75/85/94(dB)
Adjust the volume to Toddler, Kids, Travel, and StudyMode
Study Mode
Innovative new setting to enhance vocals with clear and crisp sound
Playing should always be safe, so our BuddyPhones PLAY series has four distinct listening settings- Toddler Mode, Kids Mode, Travel Mode, and StudyMode- that can be adjusted depending on the environment to protect hearing. Learning should be fun, so our pioneering StudyMode enhances vocals and optimises speech, which is great for kids watching movies or learning languages. Ready, set, PLAY!
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PLAY SERIES
BuddyPhones
Product Lines
BUDDYPHONES PLAY BLUE PR.CODE: BT-BP-PY-BLUE EAN: 0786471749210 UPC: 786471749210
BUDDYPHONES PLAY PINK PR.CODE: BT-BP-PY-PINK EAN: 0786471749227 UPC: 786471749227
BUDDYPHONES PLAY GREEN PR.CODE: BT-BP-PY-GREEN EAN: 0786471749234 UPC: 786471749234
BUDDYPHONES PLAY YELLOW PR.CODE: BT-BP-PY-YELLOW EAN: 0786471749241 UPC: 786471749241
‧ Wireless via Bluetooth ‧ Volume-limiting: 75-85-94dB ‧ Long Battery L ifetime ‧ Decorative Sticker
‧ 4 Listening Modes ‧ StudyMode ‧ Built-in Microphone ‧ BuddyJack for sharing
‧ Super Durable ‧ Wired Mode ‧ Anti-allergic Earpads ‧ Travel Bag
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StudyMode
Innovating Listening to Enhance Learning We are the first to introduce StudyMode to the market- an innovative way to enhance learning by making vocals crisp and clear. It used to be the case that technology in the classroom was measured simply by how many students had access to devices like computers or tablets. Nowadays, in many countries, it has become expected that teachers will incorporate technology into their teaching practises, giving all students some level of interaction with smart devices. The benchmark is no longer if technology is present, but how good the technology is at enhancing learning. Just as teachers require innovation in how they teach, ONANOFF is taking up the charge to innovate how children learn. It’s important for kids to be able to listen safely by not just limiting volume levels, but by also minimizing audio interference that can be distracting. That’s why ONANOFF is proud to be the first to produce kids headphones with StudyMode- our unique listening setting that optimises vocal clarity and enhances speech. This innovative technology has never been introduced in kids headphones before.
the spoken word to be heard without unnecessary interference. Capped at 94 decibels, this mode is engineered to offer clearer, crisper vocals to help kids stay focused when studying, watching educational videos or streaming lectures. This setting is ideal for when kids are studying new languages or when they need to listen attentively to speech.
“StudyModeTM utilises proprietary technology that cuts out low frequency and some specific high frequencies to isolate the vocal levels.” We’re not just keeping kids ears safe, we’re giving them the technology they need to learn better and perform at their best.
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BuddyPhones InFlight are designed specially for airborne little travelers. They feature a three-volume preference settings of 75, 85 and 94dB flight mode max safe volume, to tackle noisy situations such as traveling by airplane. This allows parents to adjust the volume depending on environment using a child-proof twist. InFlight also includes a special two-prong plug for airplanes, detachable BuddyCable, foldable headband for easy travel and an inclusive travel bag.
INFLIGHT SERIES
BuddyPhones
BUDDYPHONES INFLIGHT BLUE PR.CODE: BP-IF-BLUE-01-K EAN: 0786471748954 UPC: 786471748954
BUDDYPHONES INFLIGHT PINK PR.CODE: BP-IF-PINK-01-K EAN: 0786471748947 UPC: 786471748947
BUDDYPHONES INFLIGHT GREEN PR.CODE: BP-IF-GREEN-01-K EAN: 0786471748961 UPC: 786471748961
BUDDYPHONES INFLIGHT PURPLE PR.CODE: BP-IF-PURPLE-01-K EAN: 0786471748978 UPC: 786471748978
‧ 3 Volume Settings ‧ Super Durable ‧ Anti-Allergic Earpads ‧ Answering Button 32 - onanoff
Product Lines
‧ BuddyJack for Sharing ‧ Colouring Sticker x6 ‧ Decorative Sticker x6 ‧ In-Line Microphone
‧ Travel Bag ‧ Airplane Adapter
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The BuddyPhones Explore expanded from the Standard series by introducing a detachable BuddyCable with built-in microphone. This key feature further enhances safety and improves the durability of the headphones. The microphone is great for calling other buddies or to use with interactive learning appsperfect for little scholars to love to explore and expand their knowledge.
BuddyPhones
Product Lines
BUDDYPHONES EXPLORE BLUE PR.CODE: BP-EX-BLUE-01-K EAN: 0786471748862 UPC: 786471748862
BUDDYPHONES EXPLORE PINK PR.CODE: BP-EX-PINK-01-K EAN: 0786471748879 UPC: 786471748879
BUDDYPHONES EXPLORE GREEN PR.CODE: BP-EX-GREEN-01-K EAN: 0786471748886 UPC: 786471748886
BUDDYPHONES EXPLORE YELLOW PR.CODE: BP-EX-YELLOW-01-K EAN: 0786471748893 UPC: 786471748893
‧ Super Durable ‧ Adjustable Headband ‧ Anti-Allergic Earpads
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EXPLORE SERIES
‧ Answering Button ‧ DIY Colouring Sticker x6 ‧ Decorative Sticker x6
‧ BuddyJack for Sharing ‧ In-Line Microphone ‧ Travel Bag
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BuddyPhones Explore Foldable has every key feature of the Explore version, but with a foldable headband that has plush cushioning. Being able to fold the headband makes the headphones easier to store in a smaller space. It also comes with a color coordinated traveling bag, allowing active explorers to travel with their headphones easily. The Explore Foldable version is a must-have for active, jet-setting kids.
BuddyPhones
EXPLORE FOLDABLE SERIES
BUDDYPHONES EXPLORE FOLDABLE BLUE PR.CODE: BP-EX-FD-BLUE-01-K EAN: 0786471748909 UPC: 786471748909
BUDDYPHONES EXPLORE FOLDABLE PINK PR.CODE: BP-EX-FD-PINK-01-K EAN: 0786471748923 UPC: 786471748923
BUDDYPHONES EXPLORE FOLDABLE ORANGE PR.CODE: BP-EX-FD-ORANGE-01-K EAN: 0786471748930 UPC: 786471748930
BUDDYPHONES EXPLORE FOLDABLE RED PR.CODE: BP-EX-FD-RED-01-K EAN: 0786471748916 UPC: 786471748916
‧ Super Durable ‧ Foldable Headband ‧ Anti-Allergy Earpads
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‧ Answering Button ‧ Colouring Sticker x6 ‧ Decorative Sticker x6
Product Lines
‧ BuddyJack for Sharing ‧ In-Line Microphone ‧ Travel Bag
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In one of our most successful and popular cobranding campaigns, we adorned our Explore Foldable BuddyPhones with bright and cheerful Moomin designs from famed Scandinavian illustrator, Tove Jansson. The designs portrayed the fairytale adventures of the carefree Moomin family and other fun characters, such as the Snork Maiden, Snufkin and Little My. Combining safe, quality listening with the delightful Moomin illustrations, this special edition delights children, parents and Moomin fans around the world.
MOOMIN SERIES
BuddyPhones
BUDDYPHONES MOOMIN MOOMIN PR.CODE: BP-MN-MOOMIN EAN: 0762640976199 UPC: 762640976199
BUDDYPHONES MOOMIN LITTLEMY PR.CODE: BP-MN-LITTLEMY EAN: 0762640976229 UPC: 762640976229
BUDDYPHONES MOOMIN SNUFKIN PR.CODE: BP-MN-SNUFKIN EAN: 0762640976212 UPC: 762640976212
‧ Super Durable ‧ Foldable Headband ‧ Bright, Attractive Designs
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Product Lines
BUDDYPHONES MOOMIN PAMA PR.CODE: BP-MN-PAMA EAN: 0762640976205 UPC: 762640976205
BUDDYPHONES MOOMIN STINKY PR.CODE: BP-MN-STINKY EAN: 0762640976236 UPC: 762640976236
‧ Anti-Allergic Earpads ‧ Answering Button ‧ Detachable BuddyCable
‧ BuddyJack for Sharing ‧ In-Line Microphone ‧ Travel Bag
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The BuddyPhones Standard has all the key DNA features of BuddyPhones. It is the most economical edition to introduce the benefits of BuddyPhones to the general public. Along with other standard BuddyPhones features, the Standard edition’s key feature is the built-in BuddyCable.
STANDARD SERIES
BuddyPhones
BUDDYPHONES STANDARD BLUE PR.CODE: BP-BLUE-01-K EAN: 0762640975888 UPC: 762640975888
BUDDYPHONES STANDARD PINK PR.CODE: BP-PINK-01-K EAN: 0762640975871 UPC: 762640975871
BUDDYPHONES STANDARD GREEN PR.CODE: BP-GREEN-01-K EAN: 0762640975901 UPC: 762640975901
BUDDYPHONES STANDARD YELLOW PR.CODE: BP-YELLOW-01-K EAN: 0762640975895 UPC: 762640975895
‧ Super Durable ‧ Anti-Allergic Earpads ‧ Bright, Colourful Headbands
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Product Lines
‧ Colouring Sticker x6 ‧ Decorative Sticker x6 ‧ Built-in BuddyCable
‧ BuddyJack for Sharing ‧ Most Economical
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Co-branding Projects
BuddyPhones
CO-BRANDING PROJECTS
BUDDYPHONES EXPLORE FOLDABLE - MOMOCLO PR.CODE: EX-FD-MOMOCLO
BUDDYPHONES STANDARD FOLDABLE - DISNEY PR.CODE: Mickey Mouse: BPTM-MK10 PR.CODE: Minnie Mouse: BPTM-MN50
Product Lines
BUDDYPHONES EXPLORE FOLDABLE - SPROTARNIR PR.CODE: BP-EX-FD-SP-RED PR.CODE: BP-EX-FD-SP-BLUE
Let's Collaborate. These creative co-branding partnerships are great examples of BuddyPhones' versatility. Our products are perfect for bringing successful collaborations to life.
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BUDDYPHONES + MOMOCLO
BUDDYPHONES + DISNEY
BUDDYPHONES + SPROTARNIR
This partnership with a well-known Japanese children's TV program utilised our decorative stickers to create a costefficient collaboration.
This was our first cobranding in Japan, which officially authorised ONANOFF to co-brand with Disney through our distributors after meeting strict standards.
This co-branding with a large Icelandic bank offered our headphones as a gift as part of a marketing campaign to get customers to join their banking plans.
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BuddyPhones
Accessories
BUDDYCASE INFLIGHT COLOR: BLUE | PINK | GREEN | PURPLE WAVE COLOR: BLUE | PINK | GREEN | YELLOW
AIRLINE ADAPTER
CLOTH TRAVEL BAG
COLOR: BLUE | PINK | GREEN | PURPLE
COLOR : BLUE | ORANGE | PINK | RED
CUSHION PADS
BUDDYCABLE
INFLIGHT | EXPLORE | EXPLORE FOLDABLE | STANDARD | WAVE | PLAY
INFLIGHT | EXPLORE | EXPLORE FOLDABLE | WAVE | PLAY
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Product Lines
FEATURES CHART Safe Volume Durable Adjustable Sharing Hypoallergenic Cushion Decorative Stickers
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Detachable Cable Microphone Foldable Travel Bag Airline Adapter
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3 Steps Volume Wireless Study Mode Waterproof Battery RRP (USD) 48 - onanoff
$19.99 - 24.99
$24.99 - 29.99
$32.99 - 37.99
$39.99 - 49.95
14hr
24hr
$49.99 - 69.99
$79.99 - 99.99 on a n of f - 49
About Us
How It’s Made It’s easy to get something done quickly, but making sure something gets done correctly, and safely for that matter, is an effort that involves everyone at every stage of the production process.
As an audio technology company, we combine our Nordic design sensibility with Chinese manufacturing precision to create a uniquely successful combination. To safeguard the strength of our brand, we securely control the entire manufacturing process for all of our products from concept to final production, including even the packaging. Being strategically based with headquarters in Hong Kong means we are close to our manufacturing partner in China. This also means we are able to monitor the production process to guarantee that our BuddyPhones and other products are made of the highest quality and from the safest materials. When needed, we are able to make frequent visits to the factory and maintain a mutual relationship with everyone involved in the production pipeline. To further guarantee quality, all of our products are certified by first-tier global testing labs, making sure they comply with all key safety and environmental standards like ROHS, REACH, PROP65 and BPA. Meeting these high standards means that customers can rest assured ‘safe for kids’ isn’t just a sticker we
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slap on the packaging - our products have earned the qualification through rigorous testing. That goes for our core message of ‘safe audio’ as well. We believe that it’s essential to be socially and ethically responsible not just to customers, but to those working for us. We picked our manufacturing
“To safeguard the strength of our brand, we securely control the entire manufacturing process for all of our products from concept to final production.” partner with the utmost care to ensure that our products are made in factories that guarantee a safe and fair environment to their workers and suppliers. All these factors combine to give ONANOFF a cutting edge when it comes to manufacturing, which we’re happy to pass off as great benefits to those who work with us and invest in our products.
About Us
Retail Partnerships
Successful Retail Partnerships
Hyper Market Retail Target - USA
Airport Retailer
Lifestyle Bookstore
Sound & Vision - Hong Kong
Time Bookstore - Singapore
We started working with Sound & Vision in 2016 as the first kids audio brand in their stores with only limited shelf space. Now, with a full-size stand-alone POS in multiple locations in the Hong Kong International Airport, our performance has excelled. This partnership showed us that airports are a very strategic and important retail channel.
As a leading popular lifestyle bookstore in Singapore, Time Bookstore is considered a great example of a perfect retailer for BuddyPhones. With proper display space and in-store events, BuddyPhones is a sensible retail partnership for locations like bookstores.
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As one of the strongest players in the 3+ range of kids headphones, BuddyPhones exceeded Target’s back-to-school sales expectations by 200%. Now we are working on adding new sku into their stores for 2018.
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About Us
Point Of Sale
The BuddyPhones point of sale cleverly display the product at eye-level for both kids and adults. The POS also translates the importance of using safe and reliable headphones to protect children’s delicate hearing in an engaging way.
Table top Display
Airline Magazine
Telco Operator
Asiana - Korea
Orange - Luxembourg
We successfully listed the BuddyPhones InFlight series on-board Asiana flights this year. This was an important step for us in entering the Korean market, increasing brand awareness and increasing sales in other channels across the globe.
BuddyPhones was included as part of the accessory offerings in Orange shops. In other telco operators, BuddyPhones can be offered as part of a family-plan promotion when customers sign up to join.
2-Headphones Display W 32.0 X H 40.0 X D 5.0 cm
L-Shape Display W 25.5 X H 20.0 X D 16.6 cm
Standing Display
8-pack Display W 40.2 X H 45.2 X D 27.2 cm
Toy and Baby Store
Educational Channels
ToysRus - Philippines, Thailand, Nordic Countries
Public and Private Schools
This channel remains strong for us to increase brand awareness with our target audience of conscientious parents. With proper POS and attractive displays, we remain relevant and competitive in these markets.
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BuddyPhones was successfully placed in school computer labs, music rooms and study halls for student use. Learning and language centres are also big supporters of BuddyPhones as a comfortable option when students are learning languages. We also have several satisfied public libraries that use BuddyPhones in their research and computer labs.
16-pack Display
36-pack Display
W 80.4 X H 45.2 X D 27.2 cm
W 41.5 X H 140.0 X D 39.2 cm
36-pack Display + 12-pack Storage W 41.5 X H 171.5 X D 39.2 cm
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Blister Pack
In-store Video Advertising Video Display
Single Pack W 18.7 X H 25.1 X D 5.2 cm
Product Video
2-Pack W 32.0 X H 40.0 X D 5.0 cm
Pallet Solutions
10" Video Display W 29.2 X H 23.5 X D 11.0 cm
FOR MORE INFO:
Pallet Display
Three seconds. Sometimes that’s all the time you have to capture and keep a customer’s attention in this day and age. Our in-store video advertising solution was designed to make BuddyPhones stand out in an attractive way that utilises the power of video content. This solution is most successful in locations like megastores and toy stores. As part of our creative marketing mission and to supplement the video display, we created a fun series of professional, original videos. The video content balances promoting BuddyPhones with educating audiences about how to reduce the risk of hearing loss, true to the core mission of ONANOFF.
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About Us
Press
Awards Over the years, BuddyPhones has been presented with many prestigious awards.
The Today Show The best back-to-school gadgets and tech for kids of all ages
Best Toddler’s Choice
As a pioneer in the field of volume-limiting headphones with consistent upgrades that push the whole industry forward, it’s no surprise that we stand out. This type of coverage is a direct result of creating a high quality product with a core mission of protecting kids hearing. BuddyPhones are regularly featured in television, online and print publications. Many reputable international media outlets have featured our products, most often as a great option for kids headphones.
Best Headphones for Kids
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CES Innovation Awards
A’Design Award Winner
The prestigious annual CES Innovation Awards program celebrates outstanding product design and engineering in brand-new consumer technology products. It was awarded to us at CES 2017, the global gathering place for all who thrive on the business of consumer technologies.
A'Design Award and Competition is the world’s largest design competition awarding only the very best designs, concepts, products and services. The A'Design Award is the indicator of quality and perfection in design, and is recognized worldwide. The award aim to highlight the best children’s product designs and concepts worldwide, creating global awareness for good design.
Tillywig Awards
Parent’s Choice
Tillywig provides retail buyers, news media, parents, and consumers with product information and reviews of superior children's products available in today's marketplace. The Tillywig Parents’ Favorite Products Awards honor only the very best parenting and children’s products out there, that enhance the quality of everyday life, and we are truly honored to have received such fantastic acknowledgment.
The Parents' Choice Recommended Seal indicates that their committees have found our product distinguished enough to give it a notch above their "Approval" rating. This recommendation entails their approval and their thorough recommendation for reasons of production, appeal and fulfillment of BuddyPhones’ clear intent.
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About Us
Social Media
We value the power of social media to truly connect with an audience that believes in our product, but more than that we value it as a platform to educate people about the risks of hearing loss when kids listen to devices at a loud volume. By sharing information we find useful, we also connect other like-minded organisations to help build a network of awareness. It’s also important to us to collaborate with meaningful accounts that have a healthy social media presence by inviting honest reviews, giveaways or cross-promotion. If you have a great idea on how we could work together, definitely get in touch with us. Follow our accounts for engaging content that highlights the products we make and get an inside look at how we run our company. We love to hear from you too, so don’t be shy in the comments!
/onanoff
/buddyphones
Behind the Brand We sat down with Petur Olafsson and Yvonne Lo Mather to discuss their roles at ONANOFF and why they’re so invested in making kids headphones.
Why did you decide to start ONANOFF? Petur: I was running a design and product development company for several years with another Icelandic friend, Bjarki Gardarsson, when we decided to start ONANOFF with Yvonne. I had a lifelong ambition to design and produce functional, stylish and ergonomic technology products that empower safe usage of smart devices. Yvonne: I grew up in Hong Kong and worked in the US in hospitality with a focus on sales and marketing management. I was intrigued by the development process of BuddyPhones and since I had been friends with Petur since we moved back to Hong Kong, I knew that by joining ONANOFF I could realize my dream of building a brand that my kids would be proud of and love.
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Behind the Brand
Where do you draw your inspiration for the company? Petur: I draw inspiration for the brand’s design from my Nordic heritage and the vibrant Hong Kong lifestyle. Yvonne: Being a mom to two active daughters helps inspire me to find solutions for other parents looking for safe audio products for kids that suit an active and urban family lifestyle. What led you to create BuddyPhones? Petur: It happened quite naturally. We noticed Yvonne’s kids were frequently using headphones without a limit to how loud they could set the volume and wondered about the risk this posed to their hearing. Yvonne: My kids were young and we needed headphones to keep them calm on our long-haul flights back to the US. The headphones we found were too loud, uncomfortable and flimsy. At the time, I knew Petur was working on designing headphones and I suggested he look into the children’s market. Petur: We found that statistically more than 10% of young kids have hearing damage directly caused by listening to devices with the volume too high. That’s insane! We were compelled to educate people about this risk and help prevent further hearing damage. We decided to create our signature series of BuddyPhones through ONANOFF, which just launched the world’s first waterproof and wireless volume-limiting kids headphones. What’s it like to work at ONANOFF? Yvonne: We’re a big family! We have about 20 people working for us globally, and we try our best to deal with all the challenges of growing a meaningful brand. With almost 50% of our staff are young parents it reflects in our management style, we want to make responsible decision with the best interest of our partners and for our next generations. We all wear many hats in our company and that’s what keep our job fun and exciting! A great place to learn from each other. Petur: We definitely keep the team busy designing, developing and selling our products to 63 countries worldwide. Our headquarters is in Hong Kong, but have operations in Iceland, Europe and the USA too.
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ONANOFF is an audio technology company that takes its name from the most fundamental feature of all electronics- the on and off button. This name reflects the ONANOFF approach to electronics- pare down to what is necessary to create a successful balance between form, function and safety. There’s no question that electronics are a useful and integral part of daily life. ONANOFF adds value to the use of electronics by creating safe technology that protects users, giving ONANOFF a reputation for innovative problem-solving and simple, functional design. In tandem with creating safe products, ONANOFF’s mission is to bring awareness to the potential damage posed by the misuse of electronics and educate users how to limit this risk. What is a day in your working life like? Petur: Busy! But good busy. I’m a morning person, so I‘m normally at my desk by 8am, answering emails and requests coming in from overseas. As the day goes on, I move on to handling our current development and design projects. No matter how busy the day is, I break it up with 5-10k run that allows me to breathe and think a bit; it’s a sacred bit of time out of the office. Yvonne: It keeps me out of trouble when I have a healthy work-life balance. I’m frequently in the office managing the marketing and sales teams. It’s a vibrant role- in any given week, we could be arranging social media collaborations, planning photoshoots, organising a product launch or planning our participation in CES. It’s definitely an exciting job with lots of variety. Some days, I bring in my daughters (they love Snowy, the adorable office dog) and other days I make sure I leave on time to pick them up from the school bus. Thinking about the future, how would you like to see ONANOFF grow? Petur: I see us growing to be a global leader in safe children audio brands. We want to keep educating people about the risk of hearing damage caused by listening devices. Yvonne: I also hope one day my kids will join us in spreading the word of healthy hearing and develop more safe audio products that protect future generations.
With operational headquarters in Hong Kong, a manufacturing base in China, sales offices in the USA, and design teams in Hong Kong and Iceland – ONANOFF is strategically located to be a melting pot of cultures, experience and creativity.