Ondrea J Hall Shreveport, LA 71106 • 301.525.6546 ophiehall@gmail.com • http://www.linkedin.com/in/ondreahall
PROFILE 15+ years of experience in Marketing Communications, accompanied by a wealth of advertising and design knowledge Excellent creative and analytical skills developing successful business strategies, marketing plans, communication campaigns and brand position Highly organized and efficient Able to multi-task in high-pressure environment; detail-oriented and able to take a project from initiation to completion as well as adhere to deadlines and budgets Highly energetic with outstanding interpersonal skills Solid communication skills (verbal and written) Ability to form collaborative relationships with team members, colleagues, leadership, partners, and customers Strong participative leadership skills, able to build, motivate, mentor individuals and teams, and recognize talent within an organization PROFESSIONAL EXPERIENCE Nov 2004 – Oct 2011 DRS Defense Solutions, LLC (Defense Contractor) Media Manager, DRS DS Corporate Marketing Communications Managed Corporate Media department (1 of 3 departments under Corporate Marketing Communications), staff of graphic artist and respective budget Designed and implemented the infrastructure for the newly established corporate marketing communications department through various tools and servers Developed external and internal marketing plans to grow and defend the corporation market position as well as align with its strategic business plan Collaborated with human resources, sales/business development, product development and executive management teams to plan campaigns Supervised the design all marketing collateral and communications: data sheets, catalogues, brochures, flyers, CD Instances, direct mail and electronic media company-wide Managed and developed advertising campaign for the corporation and business units: responsible for $350,000 budget, contract negotiations, insertion orders/placement and the design execution of each corporate, product or human resource ad Developed and administered the maintenance of the corporate website, internal SharePoint and YouTube sites Directly supported the corporate communications and human resources departments with creative solutions and graphics for the corporation’s Facebook recruiting site Marshaled branding standards for all collateral, key messages, and data company-wide Developed and implemented new strategies and processes to improve organization, efficiency and quality of the entire marketing communications department and its staff
Manager, DRS DS Marketing Communications, Gaithersburg MD Managed local Marketing Communication department, staff and budget Developed external and internal marketing plans to grow the local business while aligning with its strategic business plan Collaborated with human resources, sales/business development and product management teams to create value and brand position through marketing campaigns Supervised the production of all marketing collateral and communications: advertising, data sheets, catalogues, brochures, flyers, CD Instances, direct mail and electronic media Developed and maintained the company website and internal Business Development SharePoint site Managed event calendar for tradeshows, technology expos and annual events Collaborated with corporate office to ensure branding standards for all collateral, key messages, and data were compliant Developed and implemented new strategies and processes to improve organization, efficiency and quality of the department and staff Manager, DRS DS Marketing Communications, Dayton OH Managed local Marketing Communication department Developed external and internal marketing plans to grow the local business while aligning with its strategic business plan Collaborated with business development teams to create value and brand position through marketing campaigns Produced local marketing collateral and communications: data sheets, catalogues, brochures, flyers, CD Instances, direct mail and electronic media Developed and maintained the company website Managed event calendar for tradeshows and annual events related to business development Designed tradeshow graphics and booth plans Functioned in business development role at all tradeshows and events Collaborated with corporate office to ensure compliancy for branding standards Developed and implemented new strategies and processes to improve organization, efficiency and quality of the department Apr to Nov 2004 Manager, Marketing and Public Relations Cancer Prevention Institute (Non-profit), Dayton, OH Managed marketing and public relations for the non-profit organization Developed marketing campaigns to align with the organization’s community and philanthropic goals Collaborated with physicians, scientist and nurses to create accurate messaging and informative marketing tools for the community Designed newsletters, brochures, ads, campaign themes, event collateral, signage and annual reports Collaborated with the CEO/President and Director of Foundation Relations to create annual giving campaigns and fundraising events Created weekly press releases on the activities of the organization
Sep 2001 – Apr 2004 Assistant Marketing Manager & Graphic/Web Designer US Navy, Morale, Welfare & Recreation, Naples, Italy Assisted in the promotion of Moral Welfare and Recreation (MWR) facilities and planning of activities Developed new marketing strategies, concepts and media campaigns to reach Armed Forces community stationed in the Naples area Produced and edited copy for facility newsletters, “MWR Right Now” section of base paper and other promotional materials Produced local marketing collateral and communications: brochures, ads, newsletters, manuals, guidebooks, logos, signage, and posters/flyer Provided event information, updates and graphics/photography to local Public Affairs Office and Armed Forces Network television and radio contacts Developed and maintained the local MWR website (website was featured at 2002 US Navy’s MWR Marketing Workshop for outstanding development and design) Nov 2000- Apr 2001 Courseware Developer NLX Corporation (Defense Contractor), Holloman AFB, NM Created web-based briefing and learning room courseware for the German F4 aircraft pilot training program station at Holloman Air Force base under NLX’s Courseware Development Department Created cutting edge courseware solutions using html and graphic design skills Consulted with F4 instructors, flight leaders and aircraft reference books to develop accurate web pages, illustrations and interactive animation for each sortie or learning section 1999-2001 Arts and Graphic Design Instructor New Mexico State University, Alamogordo, NM Instructed 3 to 4 classes per semester for the University of New Mexico’s (Alamogordo branch) for the ProTech Division, under the Arts and Graphic Design Associates Degree program Instructed Web Design (Dreamweaver), Desktop Publishing 1 & 2 (QuarkXpress), and portfolio Preparation (combination of Adobe Illustrator, Photoshop & QuarkXpress) EDUCATION BFA, Graphic Design, Montserrat College of Art, Beverly, MA MBA, Marketing, Northeastern University, Boston, MA – target completion date 12/2012 Certification: Advanced Social Media, University of San Francisco – 12/2011 SOFTWARE SKILLS Adobe CS5 Suite: Photoshop, Illustrator, InDesign, Dreamweaver; QuarkXpress; MS: Office and SharePoint Social Media tools: Facebook, YouTube and Linked In ADDITIONAL SKILLS Photography and Photo Design CLEARANCE Active SECRET