One Central Point presents
FIFA World Cup 2014 digital advertising opportunities
One Central Point presents FIFA World Cup 2014
Introduction to One Central Point
Territories
Contact
“
The One Central Point team are focused and committed on delivering outstanding service coupled with some of the very best of local language sites from around the world. We have challenged them several times to offer us quality media opportunities in some quite challenging territories, and each time they have delivered excellent site selection. I would not hesitate in recommending them to any media owner looking for international representation or advertiser aiming to get quality international media.
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Ronak Patel Senior International Planner OMD
One Central Point presents FIFA World Cup 2014 One Central Point presents its online media opportunities for the FIFA World Cup 2014. The territories included in this presentation: The best local language sites globally Dedicated football and news sites keeping users up to date with every kick of every ball Football fans that consume everything about the game and the upcoming competition ‌this means your brand will reach your audience during the most widely covered World Cup in history.
Timetable of events Event
Date
World Cup Draw
6th December 2013
Group Matches
12th June 2014
-
26th June 2014
Round of 16
28th June 2014
-
1st July 2014
Quarter-finals
4th July 2014
&
5th July 2014
Semi-finals
8th July 2014
&
9th July 2014
3rd and 4th place playoff
12th July 2014
Final
13th July 2014
Introduction to One Central Point
One Central Point is a global media sales house who, by partnering with leading media owners in each individual markets worldwide, can offer agencies the following: Premium, branded, local language sites in every key territory worldwide Central reporting and accounts management A strong understanding of cultural digital differences in each market Parity in pricing as if bought locally Guaranteed inventory Strength in depth of all verticals 100% transparency in all of the sites we provide
One Central Point Competitor analysis
Mexico 9.1 MM UU 39% Online Penetration
Peru 3 MM UU 69% Online Penetration
Chile 5.9 MM UU 79% Online Penetration
Columbia 5.2 MM UU 36% Online Penetration Brazil 44 MM UU 96% Online Penetration
Argentina 7.5 MM UU 56% Online Penetration
Latin American 79 MM Unique Users 107 MM Unique Users Globally
terra.com.mx terra.com.pe terra.cl
terra.com.co terra.com.br terra.com.ar
Terra Portal Opportunities
South America’s World Cup destination Weekly warm-up content until May 2014 Minute by minute updates of matches On-site reporters and interviews Live team updates and press conferences
‌reach out to the fans who will be living and breathing the world cup on their doorstep.
High impact formats including Levitator, Page Collapse and Full Screen HD Videos Opportunities for 12 hour 100% SOV Opportunities for pre and post match exclusivity
FIGS 112 MM Unique Users
Germany 47 MM UU France 39 MM UU
Italy 21 MM UU
Spain 8 MM UU
m6.fr kicker.de maxifoot.fr fussball.de football365.fr t-online.de
tiscali.it ansa.it
terra.com
FIGS Opportunities
The most popular portals with dedicated World Cup content Football sites with in-depth analysis of matches and player performances Team news and injury updates Live match commentaries and score updates
…whether keeping an eye on the matches at work or indulging at home, these sites give the fans all the information all the time.
Standard banners and rich media options across all sites Homepage takeovers inRead format available
Further Europe 67.6 MM Unique Users
Sweden 5 MM UU
Denmark 2.8 MM UU
Russia 43 MM UU
Netherlands 9 MM UU
Croatia 2 MM UU Greece 2 MM UU
Belgium 3.8 UU
yandex.ru lavenir.net telegraaf.nl rbc.ru nieuwsblad.be vi.Nl ria.ru standaard.be nu.nl championat.ru
bt.dk
aftonbladet.se jutarnji.hr expressen,se index.hr svenskfotboll.se
gazzetta.gr
Further Europe Opportunities
The most popular local language sites National team sites and tournament sites All the team news, injuries, top-scorers, most assists‌ Live match commentaries and score updates
‌the World Cup with a truly global reach.
Standard banners and rich media options across all sites Homepage takeovers inRead format available
Other Opportunities
Further territories are available on request Direct response packages available on request
@onecentralpoint For further information please contact:
Jon Walsh Commercial Director 0207 936 2163 0765 686 9691 jon@onecentralpoint.com 211 The Strand London WC2R 1AP
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