Design Statement// I believe that your limitations stem from your life experiences...or lack thereof in my case. My sheltered, serene, and ultimately unexciting life, plagued by constant work and little play, has forced me to continually use my imagination. However, I’m curious and eager for knowledge. My illustrations are born from what I cannot explain, and my designs are analogies of all that I have seen. My inspiration comes mostly from other aspects of design; interiors, sculptures, textiles, crafts, paintings, comics, and music. I take it all in, and my work is what surfaces.
TABLE of CONTENTS
1// Aerolatte 2// August Burns Red 3// Minus the Bear 4// Pew Pew QQ Starcraft 5// Velofest 6// Omerica Organic 7// Mixed 8// Rustic Regalia 9// Tower Whiskey 10// H Magazine
AEROLATTE Icons, Poster & Promotional Mailer
Aspiration//
Challenge//
Solution//
Aerolatte is a steam-free milk frother. Being a rather unusual contraption, and one that is sold worldwide, a series of icons were necessary to aid in the correct usage of the product for all consumers. The objective of the poster was to serve as an advertisement for the product; the mailer reinforced the poster’s message, while offering recipes, and showing the variety of product uses to the client.
Beginning with the design of the icons, heavy research was done on universal icons. Ones that could convey a message without the use of any written language. Care and consideration had to be taken when when developing the illustrations for both the icons and poster. Evaluating the large range of ages, incomes and lifestyles of the typical user of this product came to show that these people varied from 18-40, brought in between 25-50k in salary and sought to incorporate things that allowed them to save time in their busy lives.
The icons were designed using the simplest forms to convey instructions for the use of the product in as few steps as possible. Using only a single color to make for ease of reproduction and to avoid any potential misunderstandings when crossing cultures. The poster illustrates the warm and fuzzy feeling you get when putting a hot cup of coffee to your lips.
2 Codicote Road AL6 9NB Welwyn, UK
AEROLATTE 2 Codicote Road AL6 9NB Welwyn, UK
2 Codicote Road AL6 9NB Welwyn, UK
Latte macchiato Ingredients: Sugar (optional) Milk (hot) Coffee Cinnamon or Cocoa Take a high glass and fill it one third full with hot milk (not boiling). Add some sugar (if you like) and whisk with the aerolatte® as you did for the cappuccino. Now leave the foamed milk on one side for about 2-3 minutes. This will let it strengthen and separate. Now pour the hot filtered coffee at the top in the middle of the milk. If you like cinnamon or cocoa - add it to the top.
Alm
ond Cap p
Ingred ien Almond ts: fl Milk (ho avouring t) Coffee Amarett o Cook ies
uccin
o
This fa ntastic cappucc evening ino tak s in Am es me b alfi, Ital ack to ea flavour y. Just rly spri in your put a fe ng fresh h w drop aerolatt ® ot milk s of alm e . Whis before ond you use k and th get a b the en pou eautifu r your co l Medit ffee thro erranea couple ugh it to of amar n cappu et cc to ino. If yo cookies feel like u have Corretti - cruCafe you are m a b le on holi them in day. to it. Yo u'll
Ingredients: Espresso Milk (hot) Liquor of choice (ex: Whiskey, Grand Marnier, Cointreau, Amaretto, Baileys) Sugar (optional)
Take one small glass and fill it ½ with hot milk and ½ with liquor, sweetened with one spoon of sugar (or not as you prefer). Whisk with the aerolatte® frother. Soon the milk mixture will expand. I recommend 1.5 oz of milk to 1.5 oz of liquor. These liquors are suggestions - let the aerolatte® inspire your imagination through your taste adventures.
Spice up your coffee morning with a cup of your favorite hot beverage with the help of our world-famous, award-winning, best-selling original steam-free milk frother, which has launched many an imitator. It’s available in a range of great finishes! As well as, a durable shaft, long lasting motor and includes 2x AA alkaline batteries with your purchase. New to coffee drinks? Try one (or all!) of the recipes insides.
2 Codicote Road AL6 9NB Welwyn, UK
AEROLATTE 2 Codicote Road AL6 9NB Welwyn, UK
2 Codicote Road AL6 9NB Welwyn, UK
Latte macchiato Ingredients: Sugar (optional) Milk (hot) Coffee Cinnamon or Cocoa
// Recipe cards inspire the consumer
Take a high glass and fill it one third full with hot milk (not boiling). Add some sugar (if you like) and whisk with the aerolatte® as you did for the cappuccino. Now leave the foamed milk on one side for about 2-3 minutes. This
to want to buy the Aerolatte in order to create the recipes accurately.
will let it strengthen and separate. Now pour the hot filtered coffee at the top in the middle of the milk. If you like cinnamon or cocoa - add it to the top.
Alm
ond Cap
Ingred ien Almond ts: fl Milk (ho avouring t) Coffee Amarett o Cook ies
pucc
ino
This fa ntastic cappucc evening ino tak s in Am es me b alfi, Ital ack to ea flavour y. Just rly spri in your put a fe ng fresh h w drop aerolatt ® ot milk s of alm e . Whis before ond you use k and th get a b the en pou eautifu r your co l Medit ffee thro erranea couple ugh it to of amar n cappu et cc to in cookies o. If you feel like Corretti - cruCafe have a you are m b le on holi them in day. to it. Yo u'll
Ingredients: Espresso Milk (hot) Liquor of choice (ex: Whiskey, Grand Marnier, Cointreau, Amaretto, Baileys) Sugar (optional)
Take one small glass and fill it ½ with hot milk and ½ with liquor, sweetened with one spoon of sugar (or not as you prefer). Whisk with the aerolatte® frother. Soon the milk mixture will expand. I recommend 1.5 oz of milk to 1.5 oz of liquor. These liquors are suggestions - let the aerolatte® inspire your imagination through your taste adventures.
Spice up your coffee morning with a cup of your favorite hot beverage with the help of our world-famous, award-winning, best-selling original steam-free milk frother, which has launched many an imitator. It’s available in a range of great finishes! As well as, a durable shaft, long lasting motor and includes 2x AA alkaline batteries with your purchase. New to coffee drinks? Try one (or all!) of the recipes insides.
AUGUST BURNS RED CD Package, Poster & Shirt
Aspiration//
Challenge//
Solution//
As the band prepared to release a compilation album and begin touring, they were in need of marketing materials. This included a design for their album, posters for the upcoming shows and shirts to sell at the shows.
The idea is to create a visual representation of both the band's personality as well as evoke a feeling for the style of music they play.
A series of illustrations were hand created with black and white ink pens, painted doilies, red construction paper and a grey textured cardstock. Inspiration for the illustrations came from their song, “Mariana’s Trench.” The song tells about the struggle between pressures from societal expectations and religious morals. It goes into how we often give into society and loose connection with our faith as we go through life. Much of their music tells stories about life, love, religion and society, so the illustrations depict a creature falling from the heavens into our world and slowly being sucked into our culture and becoming a sheep.
// A single illustration from the 6 created for the album is chosen for the shirt design. This one best correlates with the style of the band.
MINUS THE BEAR CD Package, Poster & Shirt
Aspiration//
Challenge//
Solution//
During the Summer of 2011, Minus the Bear’s hit single was “The Fix.” To showcase this, a package for their upcoming album containing the single, a poster and shirts were desired.
The idea is to create a visual representation of both the band's personality as well as evoke a feeling for the style of music they play.
A single illustration was digitally created based off ot the single “The Fix,” which is a song about a summer fling.
// Shirts made with the poster and album cover art. Artwork design inspired by
MINUS THE BEAR
their song “The Fix.”
MINUS THE BEAR
01.
THE GAME NEEDED ME We don't have money So we can't lose it But you touching me like piano keys You can't buy that movement What do we get from this soft transaction? We know the money lies And we can't put a price On this brand of action We're all just selling time You got a lot to lose The paper is a ticking clock You got a lot to lose What does it cost for this life of excess? Would you ever miss your desk's caress? There is no mouth to you Trace it's shape on you But you seem to let it fuck you anyway What you got to lose?
01. THE GAME NEEDED ME 02. MEMPHIS & 53RD 03. DRILLING 04. THE FIX 05. EL TORRENTE 06. PACHUCA SUNRISE 07. MICHIO’S DEATH DRIVE 08. HOORAY 09. FULFILL THE DREAM 10. THE PIG WAR 11. THIS AIN’T A SURFIN’ MOVIE
PEWPEW QQ STARCRAFT Book Cover & Book Release Poster
Aspiration// The book tells about a guy who travels to play in video games tournaments. In his travels he meets a legendary player and discovers his motivation to win; Victory.
Challenge//
Solution//
The cover was to expose a glimpse of what true Victory is. It shows the face of the woman who shares a name synonymous with success and triumph.
Using photographs of a woman the author wanted Victory to appear like, a digital illustration was created, making Victory look like a gamer's ultimate fantasy woman. In the background lies a texture that is symbolic of technology. The font style chosen for the copy and title is categorized as sci-fi, which is appropriate for the game played in the story is futuristic and takes place in space.
VELOFEST
Logo, Stationery, Flyer, Poster, Map
Aspiration//
Challenge//
Solution//
Design and develop marketing materials for a festival that is being held to create awareness in St. John’s county about bike laws to promote cycling safety for both the cyclist and motorists. Logos were also needed for the races being held at the event.
To create a branding system beginning with a logo design that was to be simple and memorable that could be used in a massive amount of media, including stationery, proposals, stickers, banners, newspapers, billboards, maps. It had to be fun, vibrant, active and incredibly versatile.
By keeping it simple, obvious and appearing to be in motion, it will be easily noticed, remembered and recognized. The type style for the logo was chosen that is remiscent of an era in which cycling was more favored and practiced. The colors are vibrant and fun, just as is Spring, which is when the festival is held.
community initiative
OMERICA ORGANIC Print Ads
Aspiration// Develop print advertising for an online ecofriendly body jewelry company that currently relies solely on word-of-mouth advertising.
Challenge// To develop a series of ads that are synonymous with the brands ideals. They are an eco-conscious business and take pride in their innovative processes and original designs. The ads needed to reflect that in every way possible.
Solution// The concept highlights the company’s choice of medium, which is wood. It is a natural material, more comfortable than synthetics and lightweight. Their methods of production are performed with the planet in mind. All of these factors lead to the development of the headline “Get Closer to Nature.” The illustrations support their creativity as people and a brand.
// Single page magazine ads.
MIXED Magazine
Aspiration//
Challenge//
Solution//
To design a magazine that appeals to both lovers who have an affinity for savory spirits as well as those who appreciate fine art and design.
To cover a variety of topics all within a single category of design. Everything had to be relative. If there was art, it had to dipict spirits; and if there were spirits they had to be artfully presented.
Keep it fun, vivid and attractive. The layout is modern and geometric. It showcases a variety of photography, illustration and graphic design.
BEVSHOTS
Creating Art With Your Alc ohol
STArOprAmEn
The Redesign
BEnfiTS Of AlcOHOl Invoke the Muse in Moderation
JOrdAn JElEV
Interview with the “Label Maker” •1
Savvy & Savory
REVIEW:
SAM ADAMS NOBLE PILS
Brewed with all 5 Noble hops for a distinct hop character, Samuel Adams Noble Pils is a traditional Bohemian Pilsner with a fresh taste, deep golden color and has a citrusy hop aroma. The honeyed malt character from traditional Bohemian malt is balanced by delicate yet pronounced citrus, floral, and piney notes from the Noble hops. Written by: Scott from the Brew Club Sam Adams Noble Pils is a relatively new beer. I think 2011 is the second year its been made. It replaces the White Ale as the Sam Adams spring seasonal offering. For those saddened White Ale fans, fret not! White Ale was still included in the Winter Variety Pack, as well as the American Classics variety pack. Having this beer in a variety pack was perfect for me really, because see, I’m just not much of a Pilsnerstyle lager beer fan! I’m still getting over the longengrained damage of associating Pilsners with crappy, fizzy-yellow beer. A lager aversion if you will. There was just no way I would have tried this beer if it wasn’t part of the variety pack, and now that I’ve had it, I’m very glad that I did! Its a clear, golden color, and it greats a soft white head. Nice carbonation makes the beer seem light and lively looking and its a nice change of pace from the dark and heavy ales I’ve been enjoying of late. The aroma, is also light and refreshing. I was reminded strangely of faint grass and lemon – (but not lemongrass!). Taste was similarly refreshing. To me, it tasted a bit citrusy, and it had a bit of an earthy quality to it but I wouldn’t go as far as saying it tasted like grass! Anyway, the trick to this beer is apparently the ‘Noble Hops’ used, (Hallertau Mittelfrueh, Tettnang Tettnanger, Spalt Spalter, Saaz, and Hersbrucker) a brewing process of the original Bohemian Pilsner tradition. (Not sure what’s Noble about them though.) OK, I ended up really liking this beer. I found it to be supremely easy to drink, very flavorful, and the crispness it offered was, as I mentioned, a very nice change of pace for me. I understand its a Spring seasonal beer, but this would also make an excellent beer for the hot months of Summer too. Its gotten me curious about the Pilsner style again, and I’ll have to check out some of the Pilsners that Bob the Brit recommended here on The Brew Club to see how it compares to the traditional European classics like Pilsner Urquell, Staropramen, and Budweiser. (The other Budweiser) 3.5 stars easy. I’d buy this one again.
// voltaire
•22 April 2011 mixedmag.com •23
Creative Connections
Creative Connections
STUDENTS GET ALTERNATIVE TO BARS Written by: Cathryn Core Baton Rouge has a cure for the same-old-weekendregimen blues for less than the price of the typical college student’s bar tab. The Arts Council of Greater Baton Rouge and Corks N Canvas offer creative opportunities for students 21 and older to hang with friends, get their drink on and simultaneously discover their inner Picasso. Attendees of Happy Hour Art and Sip and Spin — put on by The Arts Council of Greater Baton Rouge and Corks N Canvas — are encouraged to bring their own alcohol to enjoy while painting a canvas or working at a pottery wheel with the help of a qualified instructor. Robin McAndrew, University alumna and Community School for the Arts director, said she came up with the idea for the programs three years ago. “I thought people would enjoy socializing while they painted, so we formulated it so that people come in groups,” McAndrew said. “They bring their own wine and hors d’oeurves, and we supply the artists and the supplies.” Sip and Spin and Happy Hour Art don’t have a typical stiff art-environment setting, McAndrew said. “It has a different atmosphere as opposed to a classroom,” she said. “So it’s quite a bit more fun — and the liquor helps.” McAndrew said the Arts Council’s programs are “the real deal.” “Some programs have a basic paint-by-number system or have a lot of the work already sketched out for you,” she said. “Our artist takes the time to walk through and talk to each student to make sure she •6 April 2011 mixedmag.com
presents the information in a way that everyone can understand.” McAndrew said the artists will make sure participants leave with a sense of pride. “You don’t have to have an ounce of art experience at all,” she said. “The point of class is to get together with a group of your friends, create something cool and learn a little bit about art in the process.” The great thing about the arts council’s programs is it provides an alternative to normal weekend events, McAndrew said. “It’s something different as opposed to meeting at a bar. It’s something social, and it’s art,” she said. “Art is always good.”
therapeutic and it’s a fun environment,” she said. “As an art student, it’s nice to see the fun, less serious side of art.” Corks N Canvas gives participants their own creative license, Kiper said.
Sip and Spin, which follows the same premise as Happy Hour Art, lets attendees work with a pottery wheel, McAndrew said. “Instead of painting, we do clay,” she said. “So the group gathers here, and the artist introduces the potter’s wheel and basic handbuilding skills, then they’ll learn how to experience throwing pottery on the wheel.”
“Anything worth knowing takes a lifetime to accomplish,” he said. “So, the three hours it takes to create a lifetime’s worth of work provides a very, very, very small view of the time it actually takes to understand art.”
“It’s inspiring in a way,” she said. “People come in really nervous and say things like, ‘I can’t draw a stick figure,’ and that’s the good thing. They’re never going to have to. We show them they really can do it.” Rod Parker, director of the LSU School of Art, said the programs are therapeutic, recreational art sessions.
Parker said the programs have the potential to be both beneficial and detrimental to a person’s experience Shelby Kiper, art and design junior and assistant and with art. instructor at Corks N Canvas, said students always enjoy participating in the program. “We have a purple- “Something like that may spark an interest in the and-gold fleur de lis, an eye of the tiger, we even have arts, but it also has the potential to make something a Mike painting,” she said. “It’s a pretty neat thing for serious seem trivial,” Parker said. LSU students to get involved in. We even have guys come in with their beer or their whiskey and really get into it.”Kiper said working at Corks N Canvas is the best job she has ever had. It’s fun to teach, it’s •7
QuICkLy, BRINg ME A BEAkER OF wINE, SO ThAT I MAy whET My MINd ANd SAy SOMEThINg CLEvER.
Aristophanes
STAROPRAMEN 7 The rebranding of the Czech brew
BEvShOTS 11 Making art out of alcohol
ThE LABELMAkER 23 Interview with calligrapher and wine label designer, Jordan Jelev
ThE BENEFITS OF ALCOhOL 29 Invoking the muse in moderation
3 FRESH LOOK Take a look inside Mr. Head’s Bar 4 CLEVER CONCEPTS Cat Scratch Fever infects once-boring beer brand
5 CREATIVE CONNECTIONS Local Art Programs mix art and alcohol for social opportunities
21 SAVVY & SAVORY Review: Sam Adams Noble Pils
19 ARTFUL INNOVATIONS Booze it up and make stuff!
•3
RUSTIC REGALIA Branding, Packaging, Mailer/Poster
Aspiration//
Challenge//
Solution//
Develop branding and packaging for a company that specializes in the design and creation of organic body jewelry.
Beginning with a logo, followed by stationery, special packaging for custom products, and an intinery that additionally serves as a poster for their study abroad program; all of the pieces had to portray the eco-friendly business ethics of the company as well as subtely express the nature of their business.
Keeping their ethics, target audience and product materials in mind, the logo came to fruitition after a lot of research was done based on the nature of the business as well as the origination of the product materials. It is a combination of a silhouetted horseshoe shaped earring which creates the “G” in “Regalia” with a font indicative of Indonesian scripts. From there, the stationery was developed and printed on a recycled paper stock. The packaging came third, keeping materials to a minimum and ensuring the recyclability of all pieces. Lastly, the mailer was designed. This piece serves as both a poster and itinerery, making the most of the paper it was printed on. The trip is to Bali, Indonesia, so the illustration is of a Balinesian mask called a Barong.
TOWER WHISKEY Group Project: Logo, Package, Print Ads, Coasters
Aspiration//
Challenge//
Solution//
Design and develop a branding system for a spirit with a lot of history. Begin with a logo, and from there create packaging, ads, and a practical form of marketing; coasters.
Working as a team, combine innovative ideas with our current knowledge of whiskey and develop characteristics of what we imagined whiskey to be ideally. Competing with the vast amount of whiskey brands currently on the market.
The idea was to redirect people’s conception of whiskey. Yes, it is old and has been consumed for hundreds of years, but it’s age has simply made it more smooth and sophisticated and that concept is what directed the solution. While many play up the nostalgia it brings, the concept here was to create new memories with a more modern, classic gentleman approach. Something that could be appealing to people of various ages and incomes. It speaks with confidence and class.
LIFE IS THE SUM OF YOUR CHOICES.
LIFE IS THE SUM OF YOUR CHOICES.
LIFE IS THE SUM OF YOUR CHOICES.
What kind of man do you choose to be? There’s something respectable about a man who lives for the
What kind of man do you choose to be? There’s something respectable about a man who lives for the
What kind of man do you choose to be? There’s something respectable about a man who lives for the
finer things. He favors class to chaos and confidently indulges in new things when the opportunity arises.
finer things. He favors class to chaos and confidently indulges in new things when the opportunity arises.
finer things. He favors class to chaos and confidently indulges in new things when the opportunity arises.
He is certain about his decisions and lives without doubt or regret. Above all, he appreciates the flavor of
He is certain about his decisions and lives without doubt or regret. Above all, he appreciates the flavor of
He is certain about his decisions and lives without doubt or regret. Above all, he appreciates the flavor of
a good whiskey. Tower American Whiskey: Designed with Dignity.
a good whiskey. Tower American Whiskey: Designed with Dignity.
a good whiskey. Tower American Whiskey: Designed with Dignity.
WWW.TOWERWHISKEY.COM
WWW.TOWERWHISKEY.COM
WWW.TOWERWHISKEY.COM
H MAGAZINE Magazine
Aspiration//
Challenge//
Solution//
H Magazine is published bi-monthly for the residents of Henry County, Georgia. It is a relatively small and conservative town. Full of small businesses with a lot of pride. The magazine allows the locals to promote themselves from ads to full business profiles.
Every other month, ads are designed and spreads are laid out that best support the business of the advertisers. The challenge is that more often than not it is the same businesses and people being highlighted, so our responsibility from a design stand point is to keep it fresh without straying too far from the branded style of the business.
Really getting to know the advertiser and the nature of their business helps guide the style of the magazine. The residents are conservative and classy, so we keep the style of the magazine modern with clean lines and a color palette that is sophisticated.
AMANDA FOX onecreativefox@gmail.com