One Indian SME volume 1 : issue3 by One Indian SME

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CONTENT

2014 Content VOLUME 1 issue 3

SME LIFE STYLE

.. .

what is Brand Ambassador 10 best affordanle menâ&#x20AC;&#x2122;s wathes Decent Kurta to wear to Work

Cash Perfomance

Everybody says they want to be financially free, and/or to be rich, and everybody says they want more time, more money, and more freedom.

Phenomenon of Trade union Decline In Malaysia

One Indian SME VOL 1-ISSUE 3 | 2014

Cover Story

A MAKEOVER IS THE REBRANDIND OF A HUMAN BEING

Charactervity Yields Productivity many of us fail to realize that as far as the utilization of manpower is involved, the issue of productivity will continue to linger in every CEOâ&#x20AC;&#x2122;s minds.

The wholesaler

Trademark

You may have the experience of going to Kamdar to buy clothes for Deepavali, but have you ever wondered where wholesaling stands in the business World?

what is Trademark ?

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One Indian SME

CONTENT

Marketing in Digital Era Reshaping the Future of Business Marketing & Branding

Cyber Law

Mobile Commerce

Cyber law refers to any laws relating to protecting the Internet and other online communication technologies.

Global mobile commerce is growing fast,

2014 Content VOLUME 1 issue 3 54

Legal Info

Working for Your Dad

Business Deals

Family business might seem less glamorous than being a cog in the big machine but let us look at the pros as well as the cons of working for your father

HAVE I GOT IT WRITTEN?

One Indian SME VOL 1-ISSUE 3 | 2014

Wellness Entrepreneurship

Wellness as an industry links a few thousand disparate services and product suppliers with a concerted focus - disease prevention and anti-ageing

Safe Secure & onsistent winning measures

Every successful Currency trader has to exercise discipline

Business Ideas for 2015 Business Opportunities

FROM THE

Welcome to the 3th issue of One Indian SME â&#x20AC;Ś.

Creative and driven Bound to succeed Seeing opportunity Where others concede Seeking out problems To see in a new light Creating solutions Well into the night

EDITOR Failures seen as lessons Getting closer to goals Reaching new heights With them at the controls

Knowing their limits Yet exceeding them at times With each new venture Their status now climbs Giving back as they go Regardless of ego The capitalist spirit In the form of a pro When one idea is finished Another is started Taking so much risk Is not for the faint hearted

We appreciate your support and very happy to have you as a reader of One Indian SME Magazine.

Luck is not in your hands But decision is in your hands, your decision can make luck But luck cannot make your decision so always trust yourself.

Happy Ney Year 2015

Happy reading One Indian SME Team VOL 1-ISSUE 3 | 2014 One Indian SME

Most of us spend a good portion of our lives working for a paycheck. Yet we have conflicting emotions about money and wealth. We envy the rich and famous. At the same time we berate the so-called 1 percent for being greedy and selfish. We play the lottery in search of a sudden windfall. Yet many of us still believe that money is the root of all evil, and that itâ&#x20AC;&#x2122;s easier for a camel to fit through the eye of a needle than it is for a rich person to enter heaven. Money, not sex, is the last taboo. But if you want to make a successful life for yourself and build up resources for a comfortable retirement, you need to get beyond your mixed feelings about money and start thinking like a rich person. 8

One Indian SME VOL 1-ISSUE 3 | 2014

Here’s what Rich People Believe 1. Money is not evil – it is the fuel that produces good things in life Greed may not be good, but money brings health and happiness and a comfortable lifestyle for you and your loved ones. The wealthy are not inherently dishonest; they do not feel ashamed of their first-class lifestyle or their bulging portfolios. In fact, most rich people take pride in their accomplishments and enjoy the fruits of their labours.

2. There’s nothing wrong with wanting more money Many people find it more difficult to talk about money than they do about sex. But there’s nothing shameful or dirty about money. And while there are always people trying to keep you down – who say you’re too big for your britches, or too full of yourself – the real road to riches is paved with rising ambitions, a focus on the future and your willingness to bet on yourself.

3. The way to achieve real wealth is to earn more, not save more Sure, you can squeeze out a few extra dollars from your monthly budget to deposit into your retirement account if you clip coupons and shop at the outlet mall. But the way to get rich is to play offense, not defense. You need to earn a bigger paycheck, not pinch pennies. Your time is better spent cultivating your career and developing new opportunities. The key is not to view your job as drudgery, but to enjoy what you do, expand your skills and look for new opportunities. Don’t be afraid to take a few risks, learn from your mistakes and let failure roll off your back.

6. Spend more on education and less on entertainment Nobody ever struck it rich reading the tabloids, watching television or playing video games. Successful people spend their time improving their skills, researching opportunities and figuring out ways to solve problems. Yet these people typically do not put a lot of faith in formal education or fancy degrees. They focus on useful, practical skills that are relevant to their career.

Things Rich People Believe A growth mindset will help you to live rich and retire well.

4. Rich people tend to live below their means, not above Too many middle class Americans run a budget deficit every month and struggle to pay the interest and penalties on their credit card bills. Rich people pay themselves first. They spend less than they earn and use extra funds to invest in the future. They may take on debt to start a business, pay for training or buy a house, but not to purchase the latest consumer item. They get on a virtuous cycle: the more you invest, the more you earn and the easier it is to live below your means.

5. Rely on brain work, not a lucky guess Millions of people play the lottery, but only a handful win the jackpot. Millions of investors trade stocks, but the people who get rich are not the day traders but the Warren Buffetts of the world – the ones who do their homework, invest for the long term and end up retiring rich. It’s no different with your career. Yes, a few lucky people are discovered in Hollywood or make a hit record. But most people who get rich do it by working hard, solving problems and planning for the future.

7. You think you deserve it Magazines and newspapers are filled with articles about successful people in all walks of life, from business to education to government. There’s no reason why you can’t be one of them. But you have to believe in yourself, develop your skills and trust your judgment. You need to look after yourself, and not defer to other people. And realize that you cannot give what you don’t have. You’re never in a position to help anyone else unless you’re in a strong position yourself. VOL 1-ISSUE 3 | 2014 One Indian SME

| nlp

Neuro-Linguistic Programming

Embracing Changes By Thevi Sinnadurai

find change fascinating. We often hear these sayings, “You’re either on the train or under the train.” Sometimes we “blow away the cobwebs” or find a “breath of fresh air.” There are occasions when we “get outside the box” or “shake things up a bit.” There are, of course, situations that are far more serious when we realize we “can’t make an omelette without breaking a few eggs” or we encourage innovation by “turning lemons into lemonade.” The most supportive of these clichés, however, is a warning that, “You’re either at the table, or on the menu.”

Some people are averse to change. They like to keep things the way they are; they like to stay in their comfort zone. But great people ask questions like, “What’s next?” and “What am I getting better at?”

One Indian SME VOL 1-ISSUE 3 | 2014

Ask Yourself,

“What’s Next?” What’s next is a wonderful positive statement to state, to ourselves. Take a positive approach of our life and go for the next step. It opens you to a new world of possibilities. You begin to think bigger. You begin to ask yourself what’s possible, if only you could challenge yourself. If we were to ask ourselves these questions, we might find ourselves leaping toward change with excited anticipation.

• • • • • • • • •

Why am I resisting that change? What am I afraid of with respect to this change? What am I afraid might happen to me? What’s the payoff for my keeping things the way they are? What benefits might there be in this change? What would I have to do to cooperate with this change? What’s the next step I could take to cooperate with this change? When will I take it? Who would you be if you embraced the changes in your life?

Prosperous people appreciate and embrace change as a universal law of life, as they understand that if they are not changing and growing, they are not creating more space to accommodate the new desired levels of prosperity they wish to receive in all areas of their life. One never knows what each change may bring. When you turn from your usual path there will be plenty of different opportunities waiting for you. Changes will bring new choices for happiness and fulfilment.

Thevi Sinnadurai Practitioner in Clinical Hypnosis, & Cognitive Behaviour Hypnotherapy, NS-NLP Master Practitioner, Certified Law Of Attraction Trainer, Emotional Freedom Technique Practitioner (EFT) 012-2212906 email: thevi.thevi@gmail.com www.isitathevi.com VOL 1-ISSUE 3 | 2014 One Indian SME

cash Performance Group

by Mark Graham

Having coached 100â&#x20AC;&#x2122;s of clients around the world, including Malaysia, Singapore, Australia and the UK, there are certain patterns that come up regularly. It does not matter where people are from, or what culture they are bought up in, everybody still dreams of having MORE. Everybody says they want to be financially free, and/or to be rich, and everybody says they want more time, more money, and more freedom.

So the big questions remain: If everybody wants it, why is it that statistically only 3% of people actually ever become financially free? Why is it that the rich get richer, whilst the poor get poorer? Why is it that there is an abundance of Wealth at our disposal, and yet only a small few understand how to acquire it?

My purpose ultimately always comes back to answering these kinds of questions. Obviously there is no simple answer to this, however there are fundamentals that can be learned by everyone, in order to take you much closer to what you really want. The problem is that the society you live in does not want you to find the answer! They want you to stay exactly how you are now, and to continue to fit into that system, as that suits them just fine!

One Indian SME VOL 1-ISSUE 3 | 2014

Mark Graham has more than 20 years experience in business, finance and real estate investing. A qualified certified accountant, Mark was a financial controller of a small company from aged 23, whereby he helped them grow from 0 to 10 million in just 3 years. He then went on to work for large companies should as Disney and National Grid, whereby he was responsible for reducing costs and increasing profits, working very closely with the board of directors. In 2007 he founded Saffingdon Ltd in the Uk, whereby he had a very successful 4 years in consultancy.Mark has been based in Asia since 2011, whereby he has been mentoring both businesses and individuals in Malaysia, Singapore and Australia. Through both personal investing and managing investments, Mark has great experience in the global markets, particularly USA, Australia and Europe.

| coaching

Creating an Effective STRATEGIES

You are being conditioned from the moment you are born to fit into the system, and to ultimately be a consumer. You earn and you spend, and that’s what works in the system. Your subconscious mind is your loyal servant, who’s number 1 job, is to keep you safe. To do something different to what is “the norm” requires a change in the programming of your mind, in order for your mind to be convinced. The Cash Performance Group is created in order to provide the most fertile environment possible, for our members to make that shift in their lives that takes them closer to living the life that they desire, in the fastest time possible. We have created a proven formula, which provides the foundations for our students to take control of their financial future, and to create an unstoppable outcome. Of course one of the biggest excuses people use in order to not have what they want, is money. If you carry this lack of money thinking and feeling, then you are already guaranteeing that you will not succeed.

The truth is that there is an abundance of money, and an abundance of opportunity for everyone. The only restrictions to this are those that you create and impose on yourself.

We teach our students how to remove the limiting beliefs that have been holding them back. These excuses must be taken away before you can achieve what you desire.

An example of this is with investing. There are plenty of very good, and very safe investments giving very high returns, and it is not actually difficult to double your money every 3 years. If everyone did this, then they would all be financially free in just 7 years!

Then you must learn to know what you really want, and how to create that into your life. You must know how to dream and to create the movie of your life how you want it to be. If you do not do this, then you will continue to wait, and life will pass you by, until it is too late.

Instead people continue to follow the herd, and rely on the wrong people to tell them what to do. You must educate yourself as it is ultimately down to you to know what is best for you.

Once they have created their movie, then the next step is to design the action plan. Here is the thing when it comes to planning there is absolutely no point in always planning too far ahead for 2 main reasons:

1.It is too far ahead for you to really believe it exists 2.You do not know and cannot know what opportunities will come in the short term! What this means is that, too many people plan for the long term based on what they have now! However your short-term goal should be to create a platform to have so much more! Long term planning, is more about having foundations in place to secure your future. This means making the right investments to remove any risk. (Yes that’s right it is possible to take losing off the table when you invest!

VOL 1-ISSUE 3 | 2014 One Indian SME

| Your short-term plan must excite you, otherwise I assure you that you will not take the necessary action. Remember that you are not a machine, you are a human being, and it is important to live life and make the most of it throughout. You do not have to make sacrifices! Instead you make clear choices and enjoy making them, because you understand how they take you closer to having your dreams now! In terms of financial success there are some fundamentals, which you must action if you want to be successful financially.

Creating more money: You must create value, as your income will be a direct result of the value you provide to others. If you value yourself as a salary of RM20,000 per year, then that is exactly what you will get. Review what value you provide, and how you can create more value. This is a must for you to start creating more money.

Spending: You must review your emotional spending habits, as these are sabotaging your financial future. Achieving success financially does not just come from making more money, what counts is how much of that money you get to keep!

Investing: You should be aiming to invest at least 30% of what you earn. In fact if you achieve this you can replace your salary in 6/7 years, from this one strategy alone. You must ensure that your cash works for you, and the most important factor is how you manage your cash flow.

Risk: In my opinion you must ensure that you take losing out of the equation. There is no point in making 100% returns, if you also risk losing it all! The best way to remove risk, is by effectively managing your cash flow, and investing in the right cycles. The most important thing is to stay in the game!

One Indian SME VOL 1-ISSUE 3 | 2014

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VOL 1-ISSUE 3 | 2014 One Indian SME

Phenomenon of

Trade Union Dec by Ramesh Kumar A trade union is an organization whose membership is comprised of workers. According to Malaysia Trade Union 1959, trade union had defined as any temporary or permanent association or combination of employers or of employees within a particular establishment or industry or trade or occupation or within similar industries or trade or occupations. The trade unions objective is (1) to protect and advances the industrial, community and intellectual benefit of its members in workplace; (2) to make sure their memberâ&#x20AC;&#x2122;s salary rates are fair; security of employment and sensible working hours and condition of work; (3) to enhance the education and social welfare of the members; (4) to promote legislation influencing the interests of the members in particular or trade unionists in general.

rade Unions Act 1959 (TUA) and the Industrial Relations Act 1967 (IRA) are current legislative apparatus controlling trade unions and trade union activities in Malaysia - the TUA use to control the activities of trade union while the IRA use to manages the employer- union relations. In Malaysia, the number of trade unions in private sector had gradually decline from 433, 702 member in year 2009 to 378, 188 member in year 2012 (Labor Force Survey Report Malaysia, 2012). Therefore, in this study we will identify the factors that motivate employeeâ&#x20AC;&#x2122;s intention to not Join Trade Unions and to strengthen these factors in order to overcome the decline phenomenon.

1. Union Related One of the main reasons that the employees leave trade union are related to the union itself. The union members leave union because of the instrumental reasons. Involvement in the event of bargains for the state that are not value or the union lacking with the services are the instrumental reason that cause member leaving the union. In addition, high monthly union fee also consider as a factor that drive member chooses to withdraw the union.

Although the trade union will bring a lot benefits for the member, but there are still many members prefer to leave the union. What are the reasons? Ramesh Kumar s/o Moona Haji Mohamed Mr. Ramesh Kumar currently is a Lecturer for the Faculty of Business & Finance, University Tunku Abdul Rahman(UTAR) Malaysia. He received ndianMasters SME VOLdegree 1-ISSUEin 3 | MBA 2014 from the University of Utara Malaysia (UUM). Graduate with B.Mgmt, (Hons) Major in 16 One Ihis Management and Minor in Political Science from the Universiti Sains Malaysia.Currently he is pursuing his PhD from USM in Human Resource Management field. He has more than twelve years of progressive Human Resource and teaching experience.

Hr management

Leadership Team development

line in Malaysia

2. Work Related

3. Personal and Family Motives

Work related reasons that make the member leaves union is like the changes to work situation, job satisfaction and treatment by the employer. For this reasons, it is not related to the union ability or policy. When there is a new environment of new job, the union member will reconsider the benefits of participate in the trade union, thus, that member will leave the union when he or she found that there was no benefits to join the union. While, the benefit of membership will becoming offset when the member are unemployed. The job instability becomes a big reason for the employees to leave the union. The workers who are only the temporally staff or sign the short-term contract with the company are refuse to join the trade union, thus make the union facing the declining situation.

Todayâ&#x20AC;&#x2122;s workers have their personal and family motives to leave the union, which includes the birth of a child, health problem or divorce, each of which can influence the decision to leave a union. The personal and family motives are connected to the work related reason. For examples, personal motive, when the employee have the health problem, he or she have to resign the job, in order to regain his/her health; while for family motives, a female employee will choose to quick her job after birth a child because she wants to take care of her newborn child. Therefore, they choose to leave the union because they no need the function of union anymore.Evidem, nostro, publist grae nocae verdiem, certimi hilictuas vertereo

VOL 1-ISSUE 3 | 2014 One Indian SME

Implication

In order to overcome the problem of union related, first of all, union need to take it serious with the instrumental reason. Other than providing a lot of benefits to union member, union also needs to concentrate to member’s personal need. Different people have different needs. Therefore, unions should base on the member’s personal needs and requirement to fight for the right and benefits that meet the member needs. Besides that, regarding the high monthly union fee, union should reduce the fee and adjust it on an acceptable level. It is because the main reason member join trade union is to reduce the burden as union will help them to fight for more benefits. If union’s set the high monthly fee, then it will cause the member overburdened. In order to overcome the problem of union related, first of all, union need to take it serious with the instrumental reason. Other than providing a lot of benefits to union member, union also needs to concentrate to member’s personal need. Different people have different needs. Therefore, unions should base on the member’s personal needs and requirement to fight for the right and benefits that meet the member needs. Besides that, regarding the high monthly union fee, union should reduce the fee and adjust it on an acceptable level. It is because the main reason member join trade union is to reduce the burden as union will help them to fight for more benefits. If union’s set the high monthly fee, then it will cause the member overburdened.

Next, regarding the work related reasons; union should reconsider the benefits that a member wants when there is a new environment of new job. For example, when a member was sent abroad to work, then unions need represent this member to negotiate with the company to fight for the allowance for airfare, because if the member is working in local, then this type of allowance are not providing by company. Moreover, union also needs to provide membership for the worker who are temporally staff or sign the short-term contract with the company. Many companies treat their temporally staff or shortterm contract staffs with the unfair treatment just because these temporally staff are not being protected by unions. Lastly, personal and family motives are the most difficult problem to overcome useless there is a good reason to retain. Many of the union’s members leave unions because of the personal and family motive. Therefore, unions should use this motive as a reason to retain their member. For example, if member facing health problem, unions can provide financial support for him/her by helping him/her pay part of the medical expenses. In addition, unions also can help this member to negotiate with the company to let them has a flexible work schedules in order to let them have much more time to has a rest. If unions able to provide this kind of benefits, then sure the member will retain as the member. In the conclusion, trade union is organizations with the objectives to protect the workers and make sure the employer are fair to the workers. Trade union were participated by the workers, they prefer to join union because the workers have the expectation to have the higher salary rate after join the union. Besides, unions are able to provide benefits, job security and legal consultant to the workers. The other factor that motivates the workers to join union is the social needs. Although union can provide some benefits to the workers, but there are still have a lot workers refuse to join the union because of some reasons such as union related, work related and personal and family motives of the workers. In order to reduce the problem that facing by union, union should find out the personal problem of members, and try to meet their requirement to retain the existing member and attract the new members, so that can avoid the declining of the union.

One Indian SME VOL 1-ISSUE 3 | 2014

VOL 1-ISSUE 3 | 2014 One Indian SME

| management

character building

Charactervity

Yields

productivity By Asohan Satkunasingham

)

ction

racte

Cha

(A ress g o r P

GEM

Thinking

Dynamic

Villain

Flat Negative

In the business world, we often hear the â&#x20AC;&#x153;corporate mantraâ&#x20AC;? of productivity. When a business experience a peak production cycle, the stalwarts of the company will ensure the output per hour worked is optimized and prays for a non-downtime situation to meet the production demand. Whether it is totally manpower or machine-power dependent in producing a product or providing a service, everyway productivity is initiated from the human resources of the organization.

One Indian SME VOL 1-ISSUE 3 | 2014

Attitude

Feeling Positive

owever, many of us fail to realize that as far as the utilization of manpower is involved, the issue of productivity will continue to linger in every CEOâ&#x20AC;&#x2122;s minds. If machines are involved, the maintenance team will work overtime and over the time, to bring the machine down-time as minimal as possible to ensure quick production turn around. Even to get these machines running needs the help of manpower. On the other score, companies today are leaner and making employees to juggle between multiple roles or work longer hours to keep things running smoothly with the believe that doing more work with less people will enhance productivity.

Hence with all the emphasis on productivity, why do companies still have issues with its people and experience man-day losses? It is not our intention to dwell into statistics of man-day losses since there are ample of them to proof the existence of this issue. Our emphasis here is to improve personal productivity. We believe it will eventually culminate to better organizational deliverables for organizational excellence with a work-life balance for the employees. So when personal productivity is improved then organizational productivity improves leaps and bound.

How?

The answer lies in improving and building employees Charactervity™.

Charactervity™ explained

In my book A+B=C™ Practical Guide for Students to Develop Attitude and Behavior for Character Building, Charactervity™ is described as the rate of activity utilized over a period of time in developing our attitude and behavior to result in good character. In crux, it is the time and efforts spent to develop our attitude and behavior to determine the achievement of our character outcome. The Human Resource Department of a company strives to provide interventions for employees to spend more time in meaningful activities, with an aim to develop positive attitude and behavior contributing to the bottom line results.

2. Villain Character Such employees serve for selfish purpose in which others may well be harmed or abused in some way. This character is the flip side of the gem character. A Company must be cautious with such character as it could destroy its cultural fabrics. Such character embodies the wrong path in life. Usually the law breakers. This employee could be the false character pretending to be something he is not or deliberately being falsehood. Teamwork will be difficult to be developed with such character since they are despised by people. Perceived character traits: Ugly Evil Cunning Deceptive Selfish 3. Dynamic Character Employees with a dynamic character will change over time, usually after resolving a central conflict or facing a major crisis in life. They usually take their mistakes as room for improvement. Such employees respond to events and experience a change in attitude or outlook. These employees are able to be molded and experience growth opportunities ultimately resulting in enhancing the company’s productivity.

Over the course of serving the corporate world, it is observed, to achieve organizational effectiveness, people in the organization must be developed in their attitude and behavior. It is surprising to know how the behavior and character issues overall impact productivity. In fact, it would not be exaggerating to conclude that Charactervity actually determines productivity.

Perceived character traits: Active Dynamism Determination Energetic Hopeful

1. Flat Character

4. Gem Character

An employee remain either dormant or static in this character without substantial change or growth. The employee could have one or two personality traits unchanged. He remains as a loud, obnoxious ‘background’ character, the same throughout his life story unless he decides to learn and change.

This employee is sought after by companies as they become character hero. Ready to be emulated by others as role model. Having strong values, working for higher ideals and often putting others first. They are essentially good and have high personal morality and integrity. Amiable and possess the wisdom to know what to do in difficult circumstances. They support the goals, objectives and live up to the core values of the company.

An employee with this kind of a character will be perceived as never change by events in life. Employees with a flat character will make the company’s productivity ‘flat out.’ Perceived character traits: Low self-esteem Boredom Stale life Hopeless Changeless

Perceived character traits: Brave Courageous Dauntless Reliable Strong willed Tough

In the Charactervity Chart, through the education opportunities provided by the company, the employee’s attitude shifts from a negative to a positive attitude. This will also influence the employee’s behavior. The employee will now start to behave in an acceptable manner where his feelings and thinking is reshaped as he progresses in his character building. This progress will yield the desired productivity levels for the company. It is known that between knowledge, skills and attitude, attitude prevails. If a person has 50% skills and knowledge and 100% positive attitude, sooner or later with that positive attitude he could easily enhance his knowledge and skills. Whereas another person with 100% of skills and knowledge may not sustain his knowledge and skills at that level if he has a bad attitude. Complacency and arrogance will set-in to defeat him eventually.

VOL 1-ISSUE 3 | 2014 One Indian SME

LEGAL INFO

Howof Charactervity yields Productivity? importance will writing

An employee with good character will contribute positively to the company’s productivity.

How? Here are some points: 1. Vital Over Trivial Matters People with character are able to distinguish between important tasks and trivial ones. They don’t get bogged down with busy work or pretending to be busy. They will strive to get the right things done without hesitation. Their attitude towards task is by working on the vital issues, the trivial ones will be resolved.

2. Know Priorities People with character have clear direction. Again, they don’t just get things done they get the right things done. Armed with positive attitude, they also delegate. They don’t spend time on tasks that someone else can do. Instead they focus on “where their energy is best spent. Positive characters are able to control their schedules and know how to prioritize work so they can make time for important activities. They know the obvious that they can’t be available to everyone every day.

3. Stay Focused People of character are able to concentrate on the task at hand and tune out distractions. Like productivity, finding focus isn’t a natural ability. It’s a skill anyone can cultivate as long as they are having the right attitude and behavior. By staying focus, these people are able to achieve the desired results for the company and in return enhance productivity.

Conclusion

4. Organized People of character have systems in place to find what they want, when they want it and can quickly locate the information needed to support their activities. By being disorganized, that extra time spent looking for a phone number, email address or a certain file forces a person to lose concentration. Once it’s gone, it takes a while to get it back and that’s where the real time is wasted and productivity is lost.

5. Disciplined People of character are able to eliminate time-wastage, take personal responsibility and strive for constant improvement and build high accountability. When an employee consistently achieve goals, meets deadlines and commits to teamwork it will help in achieving productivity. By this discipline, they also build strong work ethics, a requisite for integrity. By displaying a positive attitude toward work, employees get work done in timely manner to ensure customer satisfaction and meeting organizational goals.

One Indian SME VOL 1-ISSUE 3 | 2014

Charactervity will ensure employees behave in a manner consistent with the company’s mission and goals. By establishing standards for business conduct, company employees set expectations about acceptable behavior. A positive attitude toward maintaining high standards for work ethics usually creates a productive environment in which people take pride in their work. This will translate to customers and suppliers eagerness to conduct business. By valuing each other’s opinions, treat customers with dignity and recognize cultural diversity, companies ensure that employees show respect in the workplace. If employees have negative attitude toward other employees because they come from a different culture, productivity tends to decrease. By promoting activities to build Charactervity amongst its employees, companies help their employees to improve productivity. Hence Charactervity actually yields productivity. (The writer is the author of the book, A+B=C™ Practical Guide for Students to Develop Attitude and Behavior for Character Building. He is the Director of Allways People Sdn Bhd, providing HR consultancy and soft-skills education to the Corporate World.)

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3-55, LOT 289 Jalan Kelang Lama, 58100 Kuala Lumpur VOL 1-ISSUE 3 | 2014 One IndianTEL SME: 016 23288 1498 WEBSITE : WWW.ANTARA.TV EMaIL:info@antara.tv

| Cover story

the InspirING story

MAKEOVER IS THE REBRANDING OF A HUMAN BEING

“Come on, put the concealer on. It is not that big a deal. Even David Beckham has make-up on!”, I heard, Tania convincing her boyfriend, Brandon as we were all getting dressed for our good friend, Leia’s wedding.

uietly, I laughed to myself, not being able to accept the fact that the attitude of being image conscious has also caught on the male gender today. I can get away unhurt if I mess with a girl’s hair but this is not the case if I mess with a guy’s neatly spiked or gelled hair. Well, the entire point here is, whether it’s male, female, young or aged person, everybody wants to look good. The influence of media showcasing a whole new dreamy world with slim and curvy girls and six-packed guys, all boasting their flawless skin and sparkling eyes with perfectly curved lashes has in some way inspired us, the non-model-people to also own such physical asset. It is hence, no wonder that a United Kingdom based consultant company called as The Beauty Company discovered in their research, that the beauty industry is one of the least affected industry during an economic downturn. Narrowing down to Malaysia, the beauty industry stands strong here with Malaysians spending close to RM1.6 billion annually on cosmetics. Either as a result to serve the growing demand of the industry or as passion to venture in the beauty industry, we have beauty salons set up all over the town today.

One Indian SME VOL 1-ISSUE 3 | 2014

There are many who are interested in this industry. However, what does it really take to succeed in this industry? The crew has met up with Ms.Surjeet Kaur, a very determined 53 year old woman who is the founder of Mitra Beauty. Located in Petaling Jaya, Mitra Beauty provides beauty services which include facial, manipedi services, waxing and threading, bridal, studio photography and training. Ms.Surjeet had quite a rough beginning. She lost her mum when she was 15. Since then, she was more self-dependent as her father was most of the time in Singapore due to work responsibilities. “I did not have the opportunity to study further to acquire a professional degree. My path was clear. I completed school and I knew I had to make money. So, I begin working”, explained Ms.Surjeet. However, nothing stopped this iron woman from succeeding. The urge to become successful in life was so strong in her that she was juggling part-time study on accounting and work at the same time. She recalled that her first job only paid her RM180 per month. For a woman born in the 60s with no tertiary school education, Ms.Surjeet stands out amongst others of her own age group by proving that challenges are nothing for those who take their dream seriously. To the younger generation, Ms.Surjeet has set an example as to which extent one can succeed purely through determination and hardwork. Whether you are an entrepreneur or aspire to become a successful entrepreneur or a housewife who may assume that it is just so much that you can achieve, the following interview session with Ms.Surjeet is a must-read as it definitely offers a lesson to everyone.

VOL 1-ISSUE 3 | 2014 One Indian SME

“Be it business or my personal life, if there is an issue, I stay focused on solving the issue” How long were you working? What have you learned by being an employee and do you see any difference in the working culture of today’s generation compared to the working culture of the older generation?

I was working for approximately 24 years in four different companies. Work life has taught me a lot. In the early 1990s, I took up a job as a project buyer in an oil and gas firm. This was a whole new industry I was venturing into. Adding to this, prior to this job, I was not working for two whole years. So, there was a lot for me to take and learn within a short period of time. However, I am not a person who would not give up easily. Instead of sitting down and whining about a problem, I prefer finding a solution for it. I learned up my job and also performed in it. And this is not just job I am talking about. Be it business or my personal life, if there is an issue, I stay focused on solving the issue. Sometimes, people get so busy being worried about the damage an issue can do in their life, they forget about solving it. On the other hand, there is certainly a lot of difference in the working culture of today’s generation in comparison to generation of my time. Youngsters today lack good work attitude. To most of them, work serves solely as a platform to earn monthly salary and not as a learning curve. This is totally wrong. We will never know when the lesson learned from a job would serve us in our personal life or in our future job or in whatever it is that we wish to do in our life.

How did this transition from job to getting your own business started happen?

I often get asked this question. I would say mine is a very different story. I could be a makeup artist today but I was never one of those who dabbled in makeup during my younger days. When there were parties, I have never helped anyone with makeup or in getting them dressed up. I discovered my passion for colours and makeup while being in this industry. It all started with this advertisement I saw in the newspaper which advertised about “Career in the Beauty Industry”. It was a U.K (United Kingdom) affiliated programme with the trainer coming from overseas. I decided to go. After attending the introduction course, I had no second guesses. I decided to enrol in the programme right away. It was a two years diploma course in Beauty Therapy. I studied both theory, which included understanding the mechanism of skin and body, and practical, which included makeup, client handling, professionalism and time management in this diploma course.

One Indian SME VOL 1-ISSUE 3 | 2014

Walk us through your journey of turning your home based beauty salon to a full-fledged beauty salon today.

Well, it was a partnership actually. From a home-based salon, I went into partnership with a friend of mine. I was in partnership for four years. However, my demand started growing when my eldest child had to go to university and my business was unable to accommodate to my demand. This was when I decided to end the partnership. In fact, I wanted to go back to work that time. Just then, a Chinese man approached me. He wanted to set up a one stop centre which provides wedding related services like catering, decoration and bridal. I really did not want to go back but this Chinese man just wouldn’t give up. He bugged the life out of me. Finally, I decided to give it a go for one last time. I told myself, six months down the road, if things do not turn out well, I am going to close everything down and never look back.

Upon completing the course, I got my business started by turning a room into a beauty salon in my house. Although I was operating from home, I practiced professionalism. I had friends coming over for facial, but during work hour, I treated them solely as clients. I avoided talking personal issues and problems to them. I also trained my children not to knock my salon door unless there was something really urgent. Besides that, you know, we Indians practice eating with our hands. If I was going to have a client coming over later, I will avoid touching onions or fish or even using my hands to eat (Laughs). The smell sticks to our hands and the client is not going to like it.

But you know what, things did turn out well. The Chinese man rented out a 200 sq. ft. space to set up my salon. While operating there I participated in my first exhibition and my business began picking up. So, I moved from a 200 sq. ft. space to sharing a premise with another company from the same industry. Then, I went on opening a premise on my own in Brickfields and just two years back, I moved out from Brickfields due to congestion and high rental to opening a 2000 sq. ft. Mitra Beauty outlet in Petaling Jaya.

My job that time was on a contract basis. So, I decided not to get my contract renewed the following year as I wanted to venture on my own. Since you were working from home, how was your husband’s support?

Oh, he is a lovely man. He had been very supportive actually. As long as he knows that I am clear with what I am doing, he is all happy and supportive.

“I had friends coming over for facial, but during work hour, I treated them solely as clients. I avoided talking personal issues and problems to them”

VOL 1-ISSUE 3 | 2014 One Indian SME

| Tell us the reason behind the name Mitra Beauty and the steps that you have taken to promote it.

Mitra means friendship in Sanskrit and I felt that it best suited the beauty industry as I totally believe in building a good corporate social relationship with my clients. Promoting a salon is important. We do constantly update our facebook page, participate in exhibitions and bridal fairs, but letâ&#x20AC;&#x2122;s face the fact, all of these become redundant if you do not deliver what you promise. I mean, the clients have got to trust you havenâ&#x20AC;&#x2122;t they? So, me and my team here also focus on making sure that our services are good and most importantly, we ensure that we keep up to the promise that we have made to our clients. Word of mouth is one of the best promotion. How competitive is the beauty industry and how do you keep up with the changes?

This industry is extremely competitive. There are always new players entering the market. Trend changes very fast and if we keep doing what we have always been doing, we are only going to move backwards. Hence, it is very important that we keep innovating. What I do is that I invest a lot in makeup books from overseas. I will pick a tip or two from there and modify it to appeal to Malaysian trend. What is pre-wedding photography?

Photos taken prior to wedding. In Mitra Beauty, we keep working on identifying new locations and new ideas for the photoshoots. Instead of sticking to the same old trend of being all dressy, we also shoot in a more practical and casual attire. We understand that pre-wedding photoshoots are monopolized by Chinese. How do you handle it and what are the other challenges you have faced in this business?

I have been involved in pre-wedding photoshoots for five years now. Yes, it is true that customers used to go to Chinese but now the trend has changed. Customers have begun believing that Indians too can deliver a good job. And also, our biggest advantage is that we are able to tackle both modern and traditional styled photoshoots whereas other communities may only be able to cater to modern styled photo-shoots. They may have penetrated the Indian traditional market but in terms of understanding it and meeting the exact requirement of customers, I believe, we being Indians ourselves are definitely ahead of them. Besides that, one other major hurdle we had to overcome is in letting people know that we were good at makeup, good at pictures and ideas, in whole, in letting people know that we were indeed good at pre-wedding photography. What are customerâ&#x20AC;&#x2122;s expectations when it comes to pre-wedding photo-shoots?

Reasonable pricing, good pictures and neat end job. 28

One Indian SME VOL 1-ISSUE 3 | 2014

| How are you different from other players in the beauty industry when it comes to bridal?

We treat every bride individually. Not every bride would want a strong-smoky-eye or thick eyeliners. I believe in doing what suits a bride the most and most importantly, in what she is very comfortable in carrying herself with on her Big day. It is totally pointless in pushing what is trend when the bride is not comfortable having it on her. This would result in her not feeling happy which will then result in the pictures not looking good. Hence, we will always listen to the requirements of a customer, go through a trial round with her where we would compare her requirement and our suggestion and come up with a decision everyone is happy with. What are your measures in ensuring a good customer service?

In Mitra Beauty, we believe in practicing time punctuality, delivering a good job and respecting our customer’s needs. We make sure we sit down with every customer to identify what they are truly expecting from us. It is wrong for us to perceive a customer to be fussy. It is after all their Big day and they will definitely have the anxiety of wanting to look good. If a customer is being too precise and particular in how she wants things to be, it is most probably because she does not have the full trust on us yet. She is still afraid that we might make mistake or under-deliver. At times like this, instead of just brushing it away, it is best to sit down with the customer and give her the assurance that we will be able to deliver it. On the other hand, if we do not have the confidence that we can deliver what the customer wants, we must inform her.

Do you have any plans in taking Mitra Beauty international?

At the present time, no. We need more manpower to do that. The fact is, managing it in Malaysia itself is quite a job. So, perhaps, later in the future. One’s attitude decides one’s altitude. In regard to that, what are the attitudes of yours that you think has contributed to your success?

I am a very strong person. I do not give up easily. I also observe others and see what are the positive attributes that I can pick from them. Besides that, like everyone else, I have my share of problems as well. However, I do not allow my problems to hinder my progress in business. Problems are issues which I will have to solve or sometimes learn to solve. That’s it. We are all human being and we do make mistake, So, I continuously work on refining my work to ensure I make the least percentage of mistakes as possible. I also think it is very important for us not to be complacent with what we do. No matter how well we have done something, there is always room for improvement. Instead of being complacent, we must always be a learner.

“It is wrong for us to perceive a customer to be fussy” VOL 1-ISSUE 3 | 2014 One Indian SME

| Cover story

the InspirING story

â&#x20AC;&#x153;Never ever underestimate yourself because we, women are very very strong people!â&#x20AC;? What is your advice to others who would want to venture in the beauty industry?

Well, it is definitely good to do a business of your own. We cannot say that we must know it all to get a business started. Yet, we also cannot claim that we know it all when we had only known up till certain extent. Like what I said earlier, we must keep learning and improving our services. Also, my humble request to my Indian friends who run a salon, please do take cleanliness and hygiene more seriously.

As an entrepreneur, what do you plan to give back to the society?

There is a lot that I would like to contribute. Presently, I am working on creating a good training platform for those who intend to venture in the beauty industry.

As a women entrepreneur, what is your advice to other women out there who intend to get a business started or who are already running a business?

Never ever underestimate yourself because we, women are very very strong people! It is just that sometimes we allow everything else around us to bog us down. Then, we give up faith in ourselves which then leads us to giving up hope in our dreams and ideas. I am not asking you to neglect your responsibility towards your family. We are strong. I am only asking you to work around it because you actually can and most importantly, you own it to yourself.

One Indian SME VOL 1-ISSUE 3 | 2014

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VOL 1-ISSUE 3 | 2014 One Indian SME

| LIFESTYLE

Brand & personality

What is a Brand Ambassador? Antara Models aspires to provide our clients with the best available personnel whenever and wherever they are needed nationwide. The most common term used to describe this promotional position is Brand Ambassador. By Antara Models

But what exactly is a Brand Ambassador?

Brand Ambassador is someone who, at the most basic level, represents a brand in a positive way. It is the duty of a Brand Ambassador to express the message of a company to consumers or people who would gain something from learning about the brand being advertised. A brand Ambassador can be thought of as a hybrid between a PR Representative and an HR Representativeâ&#x20AC;&#x201D; someone who both aims to educate consumers about a Brand, but also tries help them in any way that they can.

One Indian SME VOL 1-ISSUE 3 | 2014

A capable Brand Ambassador should be the walking and talking embodiment of the product that they are representing. They should be well trained and able to answer almost any question that a prospective consumer might have for them. In theory, a Brand Ambassador should understand a product as well as the person who created it or the person that owns the company. A Brand Ambassador should be extremely friendly and outgoing, and should always show a desire to perform and get the name of the product out to the general public.

If a Brand Ambassador does their job well, the product that is being advertised should be at a higher demand to prospective consumers. Like a commercial, Brand Ambassadors should appeal to the human aspects of the product. They should be able to advertise the ways that the product could improve the life of the consumer. Brand Ambassadors may also serve to represent the type of image that a brand hopes to put out. This is best exemplified by the way that clothing companies often hire attractive Brand Ambassadors to represent their company.

Every Brand Ambassador that Antara Models staffs understands what their duties and responsibilities are. They realize that theyâ&#x20AC;&#x2122;re a crucial part of a companyâ&#x20AC;&#x2122;s marketing strategy, and that they are an integral piece to the overall puzzle. If you want the best, most dedicated Brand Ambassadors around, contact Antara Models. You wonâ&#x20AC;&#x2122;t be disappointed. antaramodels@gmail.com

VOL 1-ISSUE 3 | 2014 One Indian SME

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One Indian SME VOL 1-ISSUE 3 | 2014

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DECENT KURTA TO WEAR TO WORK

kurtas are crafted keeping in mind the structure of an average Indian woman. The fits are comfortable, designs are not too revealing and embroidery or patterns are very subtle. Heavy embellished Saris or Kurtas are not allowed as formal clothing, they have to be simple and appropriate for work. What you wear in office reflects a lot about the personality and hence women are very choosy while selecting their office clothing.

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One Indian SME VOL 1-ISSUE 3 | 2014

VOL 1-ISSUE 3 | 2014 One Indian SME

| Let’s Talk About the

New Frontier in Malaysian Arts & Culture Culture plays an important role in the development of any nation. It represents a set of shared attitudes, values, goals and practices. Culture and creativity manifest themselves in all economic and social activities. Culture is who we are and what shapes our identity. UNESCO says that the international community is discussing future development goals beyond 2015 where all efforts are focused on positioning culture at the heart of the global development agenda. It constitutes an essential investment in the world’s future and a pre-condition to successful globalization processes that take into account the principle of cultural diversity

BHARATH ARTS AND CULTURAL SOCIETY MALAYSIA (BACUS), has been formed to build bridges across cultures through

music, arts and dance, to reach out and strengthen these means as a gateway to personal development and social inclusion. To do this, we have started bringing together not only individuals and organisations who want to help support the arts and culture but also link forces with other arts and cultural organisations and institutions to become a stronger force together, mixing with great minds and exchanging ideas to revive, educate and preserve arts and culture that are slowly fading off as modernisation takes over and sometimes the accessibility is threatened. BACUS is dedicated to promoting and enhancing arts and cultural awareness for children through to adults. BACUS has many projects in the pipeline to work towards the future viability of these programs.

BACUS projects can be adopted in whole or partially as a platform for corporations and their existing CSR programmes. We recognise that every organisation owns CSR programmes that reflect their identity, morals and values. We offer all benefits and creative ways to develop your relationship with current and potential customers. We offer short and long term sponsorship avenues. You will have opportunities to sponsor individual children, one off events or long term projects under the BACUS umbrella giving all the relevant benefits to your CSR projects. We invite you to become our CSR Partners and join hands with the rest of us. Connect with us as a BACUS member or supporter TODAY. We can be contacted at bacus4u@gmail.com or call us at 012–2990776 or 010-4220482. The projects we have mentioned are only few compared to the towering and monumental agenda we have in the pipeline under BACUS. We have the plans to restore, preserve and develop Music, Arts & Dance thus bridging cultures for generations to come. We have the plans but we need your help. We invite anyone who can help in this wonderful cause to join us in this great journey to make it a great historical success. Unite with us and have an artistic cultural experience. It’s simply to build and leave a legacy for the future.

BACUS is supported by the Ministry of Tourism & Culture, working together with Malaysia Hindu Sangam (MHS) and Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA). BACUS was initiated in April 2011, now stands strong and solid with the support of Sangeetha Swara Laya, Malaysia, academic links with Alagappa University Karaikudi India, Alagappa Performing Arts Academy USA and Kalaikkottam Johor, Malaysia. All matters pertaining to Public Relations, Communications and Project/Event Management are handled by Lotus Platinum Sdn Bhd exclusively. BACUS R.E.P Mission

BACUS Scholarship Program 25 orphans or underprivileged children will be given scholarships worth RM250,000. They will be sponsored until completion, earning a certificate with Alagappa University followed with job placement within existing Sangeetha Swara Laya centres in Malaysia and other upcoming centre partners in the pipeline.

In ancient India, people were taught certain art forms according to their aptitude for livelihood as survival skills. BACUS has begun reviving these dying art forms to be taught as skills. We have begun with Music, Singing and Dance. Next on the list is Animal Breeding/Training, the Art of Traditional Cooking and more.

One Indian SME VOL 1-ISSUE 3 | 2014

BACUS World Event We are building a world stage to place 2000 musicians for a world premiere performance. This feat is to be recorded in the Malaysian Book of Records and Guinness World Records in 2015. We are presently on a recruitment drive to draw talents around Malaysia.

DIVA Amcorp is a Malaysian Boutique with manufacturing Unit.Exporting Globally VOL 1-ISSUE 3 | 2014 One Indian SME

| life stories sme

the

wholesaler You may have the experience of going to Kamdar to buy clothes for Deepavali, but have you ever wondered where wholesaling stands in the business World?

By Maaleeni Ramu

ith the price index of 106.9 last year, Malaysian wholesale business is ranked 59th in the World. Wholesalers are basically the middle man between producers and users. Wholesalers buy goods in large quantities at very low price and sell it to retailers, distributors, institutional and professional users or public like us with a healthy profit margin. To learn more about wholesaling, the crew has met up with an individual who had been in the industry for the past 40 years and have his business running successfully in Malaysia, Mr.Seeni Sulaiman.

At a tender age of four, Sulaiman left India to come to Malaysia with his father. The family resided in Penang. Whilst his father managed a small retail shop, Sulaiman was focusing in his studies. Once completing his LCE examination, Sulaiman decided to contribute to his family’s income by working in Kuala Lumpur. Being young, vibrant and with full of determination to build a successful career path, Sulaiman ventured into working in various industries such as printing, textile and stationery. Life was good for Sulaiman until one day he received a news that his father met with an accident. He rushed to Penang only to find out that his father no longer will be able to take care of the family’s retail shop. . When life leaves us with only one choice, facing it head-on rather than whining would be the best decision to take. That was what Sulaiman did. He left his job in Kuala Lumpur and took over his father’s retail shop which was then located at 63- China Street. With nothing but pure hardwork and focus, Sulaiman has developed his small retail shop to two wholesaler stores today which supply goods constituting of dailyused-products such as milk, toiletries and soft-drinks to the entire Penang Island. Some may assume that a wholesale business may not generate good revenue as goods sold in a wholesale store is cheaper than those in normal retail shops. This is not absolutely right. It is true that goods sold in a wholesale store are cheaper, but those goods are also sold in large quantities. This generates very good revenue. On top of that, in a competitive market today, wholesale goods become more desirable as it offers a much less price compared to hypermarkets like Tesco and Giant which only offers promotion on certain days in a year. Now that we have understood that a wholesale business has a potential to generate good revenue, how do we get a wholesale business started? Alright! Please stay calm and listen further. Mr.Sulaiman has advised us on a step by step process to helping one build a successful wholesale business. Step 1, do not rush and invest right away in a wholesale store. That’s right folks. To get the hang of the industry and build important network, get started with a retail shop first. Step 2, learn in and out about the business and build a good relationship with as many suppliers as possible. You will be needing

mr SEENI SULAIMAN 40

40 YEARS OF SUCCESSFULL WHOLESESALER

One Indian SME VOL 1-ISSUE 3 | 2014

says Mr.Sulaiman. He further adds that people should quit running after fast money as fast money wouldn’t last. Some of his most memorable moments had been those times he returned the extra cash customers accidentally had given him which is then accepted by the customer with a smile of gratitude. This gives him pure satisfaction.

those suppliers to supply goods to your store and with good relationship, you will be up for good negotiation. Step 3, know your customers. This is pretty important. You don’t want to be selling diapers or baby’s goods at a place populated by students. Also, if you are looking for a long term success, sell something that you are passionate about. Step 4, get prepared to compete. How is your store different from another store in the same region? Plan on what would be your marketing strategy. Step 5, check the feasibility of your business. Finally, step 6, once the money matter is settled, be bold, plunge in and get the business started! So folks, congratulations on getting your business started. You are all geared up, word of a newly opened wholesale store reaches the public and customers begin visiting your store. So, what’s next? Let us now reveal secret step number 7. “If you want to build a successful business and ensure the sustainability of it for generations to come, you have got to learn to be honest. When customers begin trusting you, they would want to do business with you which will then result in a positive growth of your business”,

Next, we were very interested in knowing Mr.Sulaiman’s perspective about the progress of Indian community in business. Well, his answer was really not favourable to the Indian community. Not favourable but rather awakening. According to him, Indians in Malaysia prefer an easy life where they would be able to earn some money at the end of every month after a routine-like eight hour job everyday. Sadly, it is indeed painful to admit that Indians are moving backwards in business in Malaysia. Of course money is earned but money earned through job will not be able to provide one the ultimate lifestyle that he desires to live. Everybody goes to job but the extraordinary ones build a business, make a difference in the World and provide job opportunities. So, we have to understand one fact here, building a business takes a lot of effort and hardwork but it is worth it. Hence, Mr.Sulaiman concluded that youngsters today must be more entrepreneurial. They should be bold and break the mundane culture of Indian community of working under someone and limiting their dreams to only climbing the corporate ladder. Some Indians in Malaysia aspire to get their business started in India. When we inquired Mr.Sulaiman about this matter, he says that it is a very good idea mainly because of the population strength that India has. The population of India is almost 36 times more than Malaysia. Of course this sets a large customer database for any entrepreneur. However, we must also understand that India already has all kinds of business from various industries running successfully in the nation itself. Therefore, having an intention to get a business started overseas is not wrong, but again, market research is important. Be innovative and bring something unique and new to India or any other nation for that matter. Finally, the topic of discussion moved to more personal matters as to how an entrepreneur should behave and what are the qualities one needs to become more successful in life. Mr.Sulaiman is a man of simplicity. Having achieved such great success, he never allows his success to slow him down. Till today, he still lives his life by setting goals and working 365 days a year to achieve it. The best formula, he believes, which contributes to a successful life is nothing else but hardwork. Cheating people brings one nowhere. “The man who works hard with pure sincerity will be rewarded by God”, finished off Mr.Sulaiman

VOL 1-ISSUE 3 | 2014 One Indian SME

| info

trademark

What is a “trademark”? Please write and intro about you and your company following the question below. Mr. Ramakrishna Damodharan is an IP Attorney and has been in practice for last 14 years. He is a registered patent, trademark, industrial design and geographical indications agent in Malaysia. Mr. Ramakrishna is actively involved in the promotion of IP, speaking at many local and foreign conferences. He has been delivered talks on IP and commercialisation for organisations like Technology Park Malaysia, Malaysian Palm Oil Board, Malaysian Rubber Board, UTM, UPM, USM, UTHM, MMU, AIMST, etc. to deliver talks on IP and commercialisation. He has also been invited by international agencies such as International Science, Technology and Innovation Centre for South-South Cooperation (ISTIC) which is under the auspices of UNESCO, Hong Kong Trade Development Center (HKTDC), Universiti of Brunei Darussalam (UBD) and Brunei Economic Development Board (BEDB) as well as various local government and private entities to deliver talks on IP matters. He was recently invited by Japanese Patent Attorneys Association (JPAA) to deliver a e-learning seminar on trade mark and design prosecution and litigation systems in ASEAN countries in English language – the first Asian to have done so. The seminar was broadcast to more than 10000 patent attorneys in Japan. Mr. Ramakrishna is the Managing Director of ADIPVEN (M) Sdn. Bhd. which is a boutique intellectual property (IP) and commercialisation firm, located in Menara UOA Bangsar www.adipven.com ADIPVEN advises clients on how to protect their IP rights such as trademarks, patents, designs, copyrights in Malaysia and in other countries.

Mr. Ramakrishna Damodharan IP Attorney Managing Director 03 2201 4023/ 03 2201 4026/ 03 2201 4025 info@adipven.com www.adipven.com

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Most important information on numbers of Indian business community application for trademark It is difficult to get this information as none of the Trademark Offices around the world, including Malaysia publishes trade mark applications filed based on ethnic groups. However, based on our experience, Indian businesses have filed a relatively lower number of trademark applications compared to other business groups. A trade mark is the face of your brand or company. Usually in the form of words, logos, pictures, names, letters, numbers or a combination thereof.

Disclaimer : We are not claiming ownership to any of the logos above and confirm that the brands are not associated with our company in anyway.They are used purely for illustration purposes only.

If you’re starting a new business or trade, a logo, name or pictures is the first thing you choose to separate yourself from the rest. A “trade mark” is that symbol you will use to do so.

tra

What is a “trademark right”? A trademark right is a right that grants sole ownership of a trademark. Therefore, if some one else using your trademark, it is possible to stop them from using your trademark. Registering your trademark gives you the exclusive rights to use your mark for the goods and/or services that it covers in the country that your mark is registered in. What is a “registered trademark”? Registered trade mark is trademark that has been granted by the Trademark Office. Certificate of Registration will be issued by the Trade Mark Office and this certificate of registration serves as an important document to establish the ownership of goods and/or services exported to other countries. If you have a registered trademark, the symbol ® should be used, and is usually placed on the right shoulder of the word to warn others against using it. However, using this symbol for a trademark that is not registered is an offence. What is a “renewal”? To ensure your trade mark registration remains alive, you must renew your trade mark. In most countries around the world, including Malaysia, a registered trademark must be renewed once in every 10 years. If a renewal is not filed, the trade mark right will be terminated. It is important to be aware that, after termination, others can acquire the same trademark right and then use this trademark right to sue the former trademark right holder if they continue using the trade mark. What is a “trademark right”? A trademark right is a right that grants sole ownership of a trademark. Therefore, if some one else using your trademark, it is possible to stop them from using your trademark. Registering your trademark gives you the exclusive rights to use your mark for the goods and/or services that it covers in the country that your mark is registered in.

Questions about filing an application Where can I file a “trademark registration application”? A trade mark application is filed with the Trademark Office. In Malaysia, trademark applictions are filed with the Intellectual Property Corporation of Malaysia (MyIPO). When a trademark application is filed, the Examiner will examine the application to determine whether the trademark should be registered or refused. When do I file a “trademark registration application”? There is no specific deadline by which the trade mark application must be filed. However, it advisable to file as soon as possible, preferably before you start using the trademark in the country. How long does it take from filing a “trademark registration application” to being granted a “trademark registration”? In Malaysia, if a trademark application does not face any objections or oppositions, the trademark will be registered around 12 months from the date of filing of your trademark application. The time taken will be longer if there are a lot of objections from the Examiner and/or if the application is opposed by a third party. The time frame to complete the registration procedures is dependent on the country where the application is filed. Certain countries like United States, United Kingdom and Singapore take about six to nine months to get a trademark registered if a trademark application does not face any objections or oppositions. On the other hand, countries like Thailand, Indonesia etc. may take around 24 months to get a trademark registered if a trademark application does not face any objections or oppositions

Questions about trademark rights Is a “trademark registration” valid in other countries? No. Trademark protection is territorial, that is, your rights are confined to the country in which your mark was applied for and registered. Consequently, if you are in the export business, you should register your mark in the countries to which you are exporting your goods to to ensure your trademark rights are protected in other foreign countries as well. Can a “trademark right” assigned (bought and sold)?

Yes. You may sell, bequeath or otherwise transfer rights to a trademark through process called assignment. However, the benefit you gain from a trademark right is lost when you assign the trademark to someone else, and such a decision should be made carefully.

ademark VOL 1-ISSUE 3 | 2014 One Indian SME

What do “ R ” & “TM” mean? ® and TM are common symbols associated with trademarks, although their use is not a requirement and generally provides no special legal protection. The ® symbol is used once the trademark has been registered. The TM symbol denotes that a given sign is used by the holder as a trademark (whether this sign is the subject of a trademark application or not).

McCurry appealed the High Court’s decision in the Court of Appeal. The Court of Appeal in deciding this case, had considered several issues in this case, involving McCurry‘s presentation of its business was in a style and the get-up distinctively different from McDonald’s. The different getup that McDonald’s consist of a golden arched “M” with the word “McDonald’s” on it. Meanwhile, McCurry‘s signboard carried the words “Restaurant McCurry” with white and grey letters on a red background with the words “Malaysian Chicken Curry”. The Court of Appeal had also considered the types of food sold in McDonald’s outlets and McCurry and noted that the types of food sold in these two businesses are very different. McCurry caters only typical Indian food whereas McDonald’s serves western fast food such as hamburgers. There are also differences in terms of customers that patronised in McCurry and McDonald’s. The Court of Appeal found that there is no confusion and proof of the tort of passing off. McDonald filed an application for leave to the Federal Court. The Federal Court dismissed the McDonald’s application for leave and awarded McCurry cost of RM10,000.00 This case, clearly shown the importance to registering your trademark in all possible variations, especially if the business is referred to by such a name by customers. For example, in this McDonald’s case, McDonald’s did not register Mc as it’s trademark. Hence the

Case studies Case 1. McDonald’s Corporation v McCurry Restaurant (KL) Sdn. Bhd. This is an interesting David-vsGoliath case involving the giant of McDonald’s Corporation against a small Indian restaurant based in Jalan Ipoh, Kuala Lumpur. As readers will surely appreciate, McDonald’s is a world-renowned international fast food chain. McCurry Restaurant (KL) Sdn. Bhd. sold Indian food and other Malaysian cuisine under the name and style of “Restaurant McCurry”. McDonald’s brought a legal action at the High Court of Malaya against McCurry for passing off in relation to the usage of the prefix “Mc” alleging that public would wrongly presume McDonald’s is associated with McCurry. McDonald’s won the case in the High Court.

reason why it had to rely on tort of passing off against McCurry rather than trademark infringement. It is a known fact that for passing off action to succeed, the onus is on the plaintiff to prove that the customers must be confused to think that the plaintiff and defendant are associated. If there is no confusion, then there is no passing off. Trademark registration is the quickest and most cost-effective way to ensure legal exclusivity for the use of your name or logo. It also prevents traders from using identical or similar mark. Further, it protects you from infringement claims and that may be a complete defence to you to sue someone who infringes your trade mark.

Case 2: Agricultural & Processed Food Products Export Development Authority of India (APEDA) v. Syarikat Faiza Sdn Bhd This is another interesting case involving an Indian food agency (APEDA) against a Malaysian rice distributor. APEDA had filed a legal action against Syarikat Faiza requesting for the cancellation of trademark “Ponni” which was registered as a trademark by Syarikat Faiza in Malaysia by rice. The High Court invoked the traditional concept of confusion and the provisions governing the registrability of a mark to protect the term “Ponni”, which had become synonymous with a particular variety of rice originating from the Cauvery Delta region (which is also known as Ponni Delta) in the southern Indian Peninsula. The High Court had indicated that no one should retain exclusivity over the use of the trademark “Ponni” for rice and revoked the trademark. This case shows the importance of considering various issues before one registers a trademark. It is a requirement under the trademark law that a trademark cannot claim geographical location as a part of the trademark. This is also in contrary with the requirements of the Geographical Indications Act. The Court considered on two provisions in the Act in finding that ponni did not meet the requirements for registrability (namely, it was a descriptive word and not a coined term) and that use of ponni was likely to deceive or cause confusion and, hence, its registration by the respondent should have been prohibited. There was sufficient evidence to show that ponni rice was available for sale and consumption in India, Malaysia and many countries around the world. Ponni rice was recognizable in the trade and among consumers as the name of a variety of rice from the Tamil Nadu region as of the date of the trademark application. For that reason, the High Court judge held that ponni was not a coined word. Instead, he concluded, the word was directly descriptive of a particular variety of rice originating from the Tamil Nadu region of southern India. Hence, registration of ponni under the Act would prevent others from legitimately using it as a descriptor for a particular variety of rice originating from that region. Accordingly, the company’s registered trademark PONNI was expunged and removed from the register. The decision is significant in that it shows the continued relevance of the traditional concept of confusion to the protection of geographical indications.

Other questions 44

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VOL 1-ISSUE 3 | 2014 One Indian SME

The Next Leap :

Marketing in

Digital Era Reshaping the Future of Business Marketing & Branding

by Unnikrishnan “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

verything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be).Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketers, economists, politicians… The impact of change is such that no one is left out. Communication is in the core of these changes, requiring an indepth review of the Media industry business models and also those of other industries. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams. While there are many useful ways of describing and discussing the Digital Era, explanations of its existence are lacking. The Digital Era is characterized by technology which increases the speed and breadth of knowledge turnover within the economy and society. Evolutionary theory, as an explanation of the system we live in, states that sustainability relies on knowledge turnover. In parts of the system which are relatively stable, knowledge turnover is low, and new variation, when produced, is rarely retained. In other, less stable parts of the system, faster knowledge turnover is advantageous as new knowledge is produced more frequently allowing for adaptation to the changing surrounding environment. Mixing and matching rates of knowledge turnover makes for a dynamic but ever-lasting world. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams. While there are many useful ways of describing and discussing the Digital Era, explanations of its existence are lacking. The Digital Era is characterized by technology which increases the speed and breadth of knowledge turnover within the economy and society. Evolutionary theory, as an explanation of the system we live in, states that sustainability relies on knowledge turnover. In parts of the system which are relatively stable, knowledge turnover is low, and new variation, when produced, is rarely retained. In other, less stable parts of the system, faster knowledge turnover is advantageous as new knowledge is produced more frequently allowing for adaptation to the changing surrounding environment. Mixing and matching rates of knowledge turnover makes for a dynamic but ever-lasting world.

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The Digital Era can be seen as the development of an evolutionary system in which knowledge turnover is not only very high, but also increasingly out of the control of humans, making it a time in which our lives become more difficult to manage. For example, in the second generation Internet, ‘the semantic web’, functionality, which understands meaning, replaces the search function of unknowingly matching words, which often have multiple meanings. In time, within this version of the Internet, software agents will exchange knowledge without human intervention. Equally, our understanding of the knowledge embedded within the human genome about how we relate to the world, generated in association with technology and freely available on the Internet, raises questions about our assumptions of control. Do we know enough about our future to change our genome? Can we control such changes and their diffusion? The social and economic implications of the Digital Era are huge and will increase as technological functionality becomes more knowledge-based, our everyday lives and understanding of ourselves become more linked to it, and it takes on a ‘life’ of its own. Understanding the Digital Era in terms of evolution will help ensure we build sustainable socio-economic relationships both with technology and with the advanced knowledge that technology helps us create.

Digital

Marketing & Branding

A History of

Digital Marketing The Birth of Google

Did anybody expect for Magazine Newsweek to go totally digital in its production? Most of us really didnâ&#x20AC;&#x2122;t see that one coming, but after the first of next year, the magazine giant will be available in only a digital format. This is probably a pretty big clue for the rest of us on what to expect in future trends in the world of digital marketing. Even though our world is largely digitally based, it was not always that way and it had a seemingly insignificant start.

The Web 1.0 The digital age as we now know it began with the Internet and the Web 1.0 platforms of the early 1990s. This was a rather static world in which users could get the information they desired but it could not be shared on the web. There was no such thing as interaction, as the only activity was reading of content. In 1993, we saw the entrance of the first clickable banner ad and by the next year, Hotwired, had begun to purchase huge numbers of banner ads. This was really the first step in getting us all shifted over to a new digital age.

New technology began to make its entrance into the digital marketplace after about 1994 and in 1998, Google was founded. Blogger came soon after in 1999. About this time social networking sites began to be birthed and Blackberry had launched their own mobile email program. Myspace was one of the first social sites to arrive on the social scene and Facebook came soon afterward. It did not take too long for companies to realize that these presented them with some excellent opportunities and soon these social sites became new way for businesses to communicate directly with consumers. Businesses began searching for new ways to implement web marketing strategies so that they could capitalize on the new digital platforms. It did not take long for Google to start expanding and improving their internet search engine. Savvy marketers soon learned how to implement search engine optimization strategies in order to improve the ranking of their sites. Google also added options like AdWords and AdSense to marketing potential. It wasnâ&#x20AC;&#x2122;t long until Google figured out how to analyze content that was entered in a query in order to target users with ads relevant to their interests. Google was not actually the first ones to incorporate targeted ads, but they did help develop algorithms which helped search results become prioritized.

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The “Cookie” Advertising networks soon began to develop ways that they could capitalize on some of these new developments and the “cookie” came on the scene. The first cookie was actually developed in an attempt to analyse user’s browsing habits. But since its inception it has evolved into a useful part of the e-commerce sector and allows marketers and businesses ways of collecting literal user data. Amazon still uses this method for targeting its audiences and offering them products based on previous searches. This was a huge impact on the digital marketing world. Enter the Web 2.0 The Web 1.0 slowly evolved into the Web 2.0. In this new digital world, audiences were no longer passively taking in information; but instead, the internet became a sort of super highway where users could directly interact with both other users and businesses. The Web 2.0 became a social world at last. In the early 2000s, numerous networks and social platforms were developed which allowed users to connect and interact. By 2004 we saw the rise of sites like WordPress, LinkedIn and finally Facebook. It was not long before social media became a thriving entity and we saw more sites like Digg, Skype, Flickr, and Gmail all make their appearance. By the end of 2004, internet advertising in the US alone brought in around $2.9 billion. By 2005, YouTube had entered the playing field and now there are more than 3 billion hours spent watching YouTube videos each and every month. In 2007, the iPhone began to change the web one more time and everything began to shift to cater to the mobile user. By 2010, mobile marketing alone brought in approximately $650 million.

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What’s Next? It’s very difficult to understand that all these changes have occurred in only 2 decades. Digital marketing has changed drastically, and will continue to change. Web marketing remains an essential part of SEO campaigns and provides numerous tools and strategies. There are a few of the original search engines that are no longer in existence and it is very important that SEO and digital marketing specialists keep up with the latest trends that continue to shape our digital future.

CYBER LAW WHAT IS CYBER LAW? Cyber law refers to any laws relating to protecting the Internet and other online communication technologies.

NEEDS FOR CYBER LAW

In the recent years, many concerns and issues were raised on the integrity and security ofinformation, legal status of online transactions, privacy and confidentiality of information,intellectual property rights and security of government data placed on the Internet.

Integrity and Security of Information

Legal Status of Online Transactions

Security of Government Data

Privacy and Confidentially of Information

Intellectual Property Rights

Cyber Law

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These concerns and issues clearly indicate why cyber laws are needed in online activities.

THE CYBER LAW ACTS IN MALAYSIA The Malaysian Government has already passed several cyber laws to control and reduce the Internet abuse. These cyber laws include: • Digital Signature Act 1997 • Computer Crimes Act 1997 • Telemedicine Act 1997 • Communications and Multimedia Act 1998 Beside these cyber laws, there are three other cyber laws being drafted. • Private Data Protection Bill • Electronic Government Activities Bill • Electronic Transactions Bill

Digital Signature Act 1997 The Digital Signature Act 1997 secures electronic communicationsespecially on the Internet. Digital Signature is an identity verificationstandard that uses encryption techniques to protect against e-mailforgery. The encrypted code consists of the user’s name and a hash ofall the parts of the message.By attaching the digital signature, one can ensure that nobody can eavesdrop, intercept or temper with transmitted data

Computer Crimes Act 1997 The Computer Crimes Act 1997 gives protection against the misusesof computers and computer criminal activities such as unauthoriseduse of programmes, illegal transmission of data or messages overcomputers and hacking and cracking of computer systems andnetworks.By implementing the Computer Crimes Act 1997, users can protect their rights to privacy and build trust in the computer system. At thesame time, the government can have control at a certain level over cyberspace to reduce cyber crime activities.

Telemedicine Act 1997 The Telemedicine Act 1997 ensures that only qualified medicalpractitioners can practice telemedicine and that their patient’s rightsand interests are protected. These act provides the futuredevelopment and delivery of healthcare in Malaysia.

Communications And Multimedia Act 1998 The implementation of Communication and Telecommunication Act1998 ensures that information is secure, the network is reliable and the service is affordable all over Malaysia. This Act also ensures highlevel of user’s confidence in the information and communication technology industry. 50

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3RD NETWORKING SESSION

Our third and final networking session for this year was held on 28th September 2014 at Pearl International Hotel, Kuala Lumpur. The event was attended by 50 entrepreneurs both established and aspiring women of different ages and races. Ms Kalaichelvi Ponnambalam, the President of PPUW in her opening address stressed the need to network with each other as well as with other NGOs where business women could capitalize on each other’s strengths and talents. PPUW had invited the Presidents of 4 other NGOs namely WIN, WENA, Peniagawati and Human Resource Development Association. We also had three dynamic speakers who not only imparted with their knowledge on business but also motivated the crowd and to add the hype of the day, each of the business women had an opportunity to present a short introduction of their business. There were also table booths for the participants to showcase their goods and eventfully sell their products. PPUW intends to hold more similar sessions next year and hope that more women would gather to network and interact with each other. Like our motto says, “Towards Women Driven Economy”, we shall strive to guide and train more women entrepreneurs regardless of race, religion or culture. Interested kindly contact us via email at ppuw2010@yahoo.com

(WESDA) WOMEN ENTREPRENEURS & SKILLS DEVELOPMENT

KUALA LUMPUR & SELANGOR

PERSATUAN PEMBANGUNAN USAHAWAN WANITA (PPUW)

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Mobile Commerce Global mobile commerce is growing fast, despite still being somewhat fragmented, complex and full of challenges. Global mobile transactions are averaging 42% annual growth in volume and value between 2011 and 2016, and a market worth $617 billion with 448 million users has been forecasted by 2016. Worldwide mobile payments are predicted to reach $1 trillion by 2017.

A number of key global markets reach an important milestone in mobile device usage. Since 2010, mobile broadband subscriptions, and thereby the adoption of smartphones, have tripled. Especially in developed countries the growth is exponential and lead to a near market saturation point. In developing countries the rise of smartphones and mobile internet is expected to pick up over the coming years as well. Thus, it is moving closer towards a situation where smartphones replace feature phones as the commonly used device around the word.

n 2014, the global smartphone users represent nearly 40% of all the mobile phone users, which means 25% of the global population. By the end 2017, smartphone penetration among mobile phone users will approach 50%. Global mobile commerce levels increased by 31% in the first quarter 2013, boosted by increasing tablet use and improved customer service. Mobile commerce now accounts for 17.4% of total online retail sales, up from 13.3% in the previous year. Overall ecommerce expense was up 20% in the first quarter 2013. Mobile sales are predicted to reach $626 billion by 2018. Tablets play an increasing role in mcommerce growth, as more people use these devices to shop from home. In 2014, 31% of tablet owners and 38% of smartphone owners will make a purchase on their devices.

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In the US, mcommerce sales will total $114 billion in 2014. Mcommerce has grown by 23% between 2013 and 2014. Mobile purchases will represent 29% of all online purchases in the US. Tablet transactions will represent two-third of all mobile sales in 2014, reaching $76 billion. Tablet penetration however still lags behind smartphone penetration in the U.S, at roughly 44% compared to over 55%. Asia-Pacific is leading the world in terms of mobile usersâ&#x20AC;&#x2122; enthusiasm for shopping via mobile device. China has the highest percentage of users who buy products using mobile devices, 69% of Chinese consumers owning a smartphone. As a comparison, only 22% of US smartphone owners use their device to shop online.

Demographics In 2014, there were more than 1.25 billion internet users in Asia, representing around 47.5% of the online population worldwide. This means that 32% of Asiaâ&#x20AC;&#x2122;s population is connected to the internet. Looking into more detail at the big players within Asia when in terms of internet usersit becomes clear that China is still the top internet country within the region, with 591 million of internet users, followed by India, with 213 million, and Japan, with 101 million. Most of the top internet countries within the Asia Pacific region are still in a developing stage, meaning that broadband access is still increasing and there is still massive growth happening within Asia in comparison to other regions such as Europe or the US. However, in January 2014, Asiaâ&#x20AC;&#x2122;s internet penetration of 32% is still 5 percentage point under the world average penetration rate of 37%, indicating room for improvement, which is likely to happen over the upcoming years.

CONSUMER ENGAGEMENT IN ASIA PACIFIC The overall media consumption habits of consumers within the region are continuing to change at a fast pace. Social media is for many consumers an integral part for sharing brand experiences with their friends and family. Online product reviews are influencing heavily on the industry. Consumer are very engaged in Asia Pacific as a region, however, audiences also differ a lot within the region. Therefore, the tourism industry needs to closely monitor developments and aim to identify relevant target groups to target in Southeast Asia, Consumers market brands from Philippines, Thailand, Malaysia and Indonesia are engaging online review through social media. Accessing social networks is a big factor for consumer engagement and ranked as a top online activity. Consumers are taking an active online role not only following online discussions but also actively participating. In Vietnam, news reading is an important activity: 90% Internet users read online news in Vietnam and spend 194.8 minutes on this online activity.

ASIA PACIFIC AND MOBILE Half of all global smartphone users are from Asia Pacific, totalling 951 million users. Also, the smartphone penetration is heterogeneous in the region. China is the world leader in terms of smartphone users with 531.7 million. But smartphone penetration in China will only reach 50% by 2018. South Korea has the highest smartphone penetration in the world. The time spent on smartphone is growing. In Southeast Asia, smartphone owners spent three hours a day on their smartphone. Instant messaging apps, games and online video are the principal engaging activities. Also, mobile video is increasing in APAC. In Hong Kong, 53% of the smartphone users viewed a video in the last month, they were 38% in Singapore and 37% in Malaysia. Tablet adoption is also growing in APAC. The region is expected to become the biggest tablet market by 2018, with 108.6 million units sale in 2018. In 2013, 58.5 million tablets have been sold in APAC.

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legal info

USINESS

DEALS

HAVE I GOT IT WRITTEN? By Sumitra Devi Krishnan

Article & design copyright appy

Witnessing our family members or friends pursuing into their entrepreneurial dreams not only fascinates us but also gives us a huge deal of motivation. Just as we have tasted a tinge of nectar-like joy while we hold the pride seeing such paramount leaps taken by our loved ones, their dreams comes then tumbling down like the bricks built in the air, when the business shatters and had short-lived.

One Indian SME VOL 1-ISSUE 3 | 2014

| LEGAL INFO

importance of writing agreement

s I have been inspired by undeniable irretrievable issues, as I might have overstated it, are of such grave issues that many of my relatives and even clients sadly had drawn themselves. They, as I would always say, gave me a deeper insight of the need for potent legal service/knowledge to be imparted in every single brain. And that I record herewith, my dear friends, they had never failed to establish before our very own eyes, how important lawyers are! Well, that last sentence was solely meant to justify us, the legal practitioners, for the years of sitting on foot-high pile of books and paper works to give our clients another glimpse of peaceful night while we look into the ways of settling their headaches. Jokes apart! Let’s hit the goal post! Here I am penning down with deep prayers hoping that the readers shall feel the significance of having “anything and everything” under the sun WRITTEN, as we, lawyers, at all times tell anyone we confront coming with a paper (summons) and shouting to us, “ I have been sued!

And might you ask me how I would justify that? It is believed that we, the human beings are the very embodiment of story lovers, for the Creator is His deep meditation is carefully and wonderfully crafting parables for every single being in the Universe. Bringing you back to the interesting case in my legal fraternity. Simple yet surprisingly potent story that believed to whittle your trail to a hassle-free and undisputable business deals. A close friend of ours (myself and my partner) who took up a lease to run his business in one of the nation’s renowned college’s café wherein he was grinning over the successful business that welcomes him with hugging arms. Least he know that he would be neeing a written lease or tenancy agreement in order to support his verbal contracts with the college’s management. Of course fatty throwbacks were given to him wherein nothing was complied and he had to vacate the premise in order to fight back his paid deposit. Unfortunately, our friend did not have anything in writing and had nothing to support his contract made with them. None of the solutions were cogent to soothe the remorse and bad luck stricken friend cum client of ours.

Most common reasons we hear are that the other party is my best buddy and “he is such a nice and trustworthy guy”. Oral contracts can be enforceable but when there are potential debate rooms, one can site up as “did I ever say that”? At the drop of a hat, we can never deny that there are many people out there, even the successful and experienced small business owners, are seem to be rather laid-back about accomplishment of essential agreements in writing. Name it! There are many case studies being gazette in the law journals as lessons to everyone. Many of our mistakes are that we have no idea that we can be jeopardized by our very own potential business prospects that we have contractual relationships. You finally disembarked that much soughtafter client and are ready to get started on the project. Though you are unable to resist to move on with the deal with a handshake, it would be a wise move and perhaps, worthwhile to take the time for your client to sign a written contract. You are getting it wrong only as a binding legal agreement as it also serves as an important point of reference for parties. Why don’t you make it a habit to practice the many aids of a executed document, as that would define the client-consultant relationship and iron out all your terms and conditions in advance. One highlighted to me, “But madam, it is just a matter of 1 year. Least you know the contract will be over. Why should I waste money on paying for the cost and time”. Good for you. Let’s look at the simplest example as a projection of such careless thought or deed. A current survey has blogged that it should be notable that many business in the nation has shown that knowing what one’s business will be and how the products or services are being marketed are not the calling for its success or even to sustain the business. A business plan needs to be written out and henceforth that will lead the business to a right path. VOL 1-ISSUE 3 | 2014 One Indian SME

The most primitive way would be by getting both parties to pen down their framework by determining and negotiating their plans and future pitfalls. And of course both parties get really serious with their work when there is a legal agreement binding both parties and saved disputes and business losses. To strengthen the significance or better said the need to get written document as legal document would be unfolding before your eyes in many dimensions such as helping you to clearly define scope of work, preventing potential confusion not only to the parties but also to the rest of the business team, defining scope work that helps to enhance the services wherein discussion for future opportunities are viable and many more good effects that could be far more than what you could ever imagine.

While realizing your business deal or any contracts in papers (written), apply the non-compromising rules: i) it should be stamped , and ii) witnessed. What else do you need to take up as your thumb rule while drafting a business plan:i) Most coherently keep in written, no matter what; ii) Keep it simple and clear; iii) Be pretty sure that parties are identified and spelt out correctly; iv) Agree on the terms and include consideration and alternative dis pute resolutions/mediations/legal claims; v) Specify payment obligations; vi) Though many of my colleagues debate with me that it should be kept confidential, I would rather say atleast inform your spouse and best friend, as they would back you up during stormy days!

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Presumingly that readers are generally well educated and successful this might not enthuse you but let’s not take chances. No one would love to cry over spilt milk. The study shows every single person in Malaysia, to name a few, knows a doctor, teacher, financial planner and Lawyer. That takes your remarkable attitude to seek a lawyer that probably would feed your good self with an enlightened pathway and even better to guide you to prevent from further disputes as the famous sayings goes, “be prepared with an umbrella before it rains “, and bear in mind that life is just like the unpredictable monsoon season that hits the country without any early notice.

But if you have taken a wise step and got it all done rightly, then give yourself a pat and remember, “Every cloud has a silver lining”. Be optimistic! Even any difficult times hit you; your wise attitude will lead you to better days!

THE

Malaysian firm

of Consulting Engineers and Project & Land Managers

We maintain at all times objectivity, dedication and commitment to the efficient and expedient completion of each task, assignment and project. Oneness Integrated approach is to provide services, individually or in combination, throughout the entire life of the project â&#x20AC;&#x201C; from concept, design, construction and commissioning to operations and beyond. Our Mainstream Services Are: Feasibility Studies Project Planning and Economic Assessment Design and Documentation Project Management Consultancy (PMC) Quality Management

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VOL 1-ISSUE 3 | 2014 One Indian SME

| ISSUES

BUSINESS & RELATIONSHIP

WORKING YOUR By Kartik

Okay, so we know working for your father in the family business might seem less glamorous than being a cog in the big machine but let us look at the pros as well as the cons of working for your father.

the business during your free time so you know how it works thus you can bring your education and the expertise that you have learned and further grow the business. You are most probably going to want to do it as well because it is after all your family’s business and you would willingly invest your time and sweat to make sure the company grows. Down the road, when the reigns get passed on to you, you will have already invested most of your ideas into it and made it into an even bigger business. An example that can be presented is the watchmaker Arnold and Son where you can see from the name itself it was a family run business. The father John Arnold established the watchmaking business and the son John Roger Arnold grew it even further. This was in the 16th century and the company still exists today as one of the most premier watch manufacturer so as you can see a great collaboration between two generations can create a company that stands the test of time.

Let’s explore the pros first. You are quite aware of the business as it has been growing alongside you since you were young so you know the flaws as well as the strengths that the business already has under your father’s hand. You might even have been helping out with

Leaving a legacy is something every person needs to do, a man leaves behind a legacy and that is the impact that resounds with people long after you are gone. Working for a big company will see you robbed of that opportunity unless of course you make it right to the

ou just got out of university and you might be weighing your options of moving out into the world. First there is the step everyone takes where they go for interviews and hope they get the job and if they don’t, they rinse and repeat or there is another avenue available for a select bunch of fresh graduates or even those who never even went to university or college. It is called working for your father. I know it sounds less glamorous than saying something along the lines of ‘ I work at a multinational company specializing in promoting development in agriculture using synthetic as well as natural growth boosters’ to your friends . By the way, that just means you sell fertilizer for a big company.

One Indian SME VOL 1-ISSUE 3 | 2014

top and even then that legacy would be clouded by the fact that you did it for another entity, another company and your legacy will forever be associated with that information. Thus why not build it using the business your father started. It will be personal and down the road people are going to remember you as the person who made strides with your ideas and creativity on a path that many do not or will not take as they would rather contribute to the big machine. That legacy you leave behind will be an accumulation of all your good deeds, your achievements, your trophies and your contributions. Would you not want that contribution for the excellence of your family? So leaving a personal and profound legacy is one of the main advantages of working for your father. But every coin has two faces, as there are advantages. There are also disadvantages to working with your father or family. The most common disadvantage of course is to be accused of nepotism which happens regardless of the effort you have put in in to building the business. Outsiders with barely any knowledge of the business will mindlessly accuse you and your father of promoting nepotism or even people who work within the business might do the same. It is

FOR DAD unavoidable in a family run business. Nicholas Coppola who is the nephew of Francis Ford Coppola changed his name to Nicholas Cage just so that he would not be identified with nepotism. A mark of nepotism would undoubtedly ruin the legacy that you would want to leave behind. There is a bright side though; nepotism or favouritism can always be countered. You went into the business knowing that you want to make it better and over time as your influence shapes the business into a better one, those shouts of nepotism will undoubtedly fall on deaf ears as you know that you paved the way to where the company stands and your father, he was more of a business partner rather than your father.

father but then he has already created an image that will be spoiled if you did that. So how do we run a business and simultaneously keep family matters under control where neither environment spills into the other. There are multiple ways actually but the simplest one is of course to keep family matters at home and never bring work out of the office. It sounds simple but it is hard to apply practically as undoubtedly it will collide every now and then but no one said working for your father was ever a simple thing. The most critical thing that a great father and child run business should know is the line between business and family and many businesses have gotten that right and its success can be measured by the fact that father and child put the interest of the company before themselves. Your father can be your greatest teacher, your most loyal confidante, your trusted advisor as well as your best friend so why canâ&#x20AC;&#x2122;t he be your boss?

And the most disruptive disadvantage is of course when family matters spill into business or vice versa .For someone who has been under the tutelage of your father for all your life , he or even you might not be able to separate the difference when it comes to the board room or the dining table . He might be inclined to shout at you at the office because he has been doing that at home and it feels natural to him but it is currently an office environment. You might feel that you could talk down to your father in front of his employees because he is your

VOL 1-ISSUE 3 | 2014 One Indian SME

entrepreneurship

wellness industry

Wellness Entrepreneurship Exploiting the Explosive Wellness Industry by Dr Jayati Roy Five years ago the economist Paul Zane Pilzer outlined a $200 billion industry he called “wellness’. Today it has become a global phenomenon, so much so that it has taken the global industry by storm. It has grown to more than $500 million and is estimated to reach a global market size of US$17 trillion by 2017; thus offering entrepreneurial opportunities on a mammoth scale. The meteoric rise of the wellness industry has been so phenomenal that it is likened to a ‘revolution’.

ellness as an industry links a few thousand disparate services and product suppliers with a concerted focus - disease prevention and anti-ageing. It therefore includes individual wellness professionals, health product distributors, beauty and spa products distributors, doctors, fitness providers, business people, food providers and a host of others involved in this rapidly growing industry. People today are spending more on exercise and fitness coaches, beauticians, hair stylists, supplements, alternative medicine, diet programs, organic food, and spas to name a few.

One Indian SME VOL 1-ISSUE 3 | 2014

Even though many have embraced wellness, the need for wellness in real terms has actually expanded due to declining health trends and a rise in obesity rates worldwide. The ‘overweight epidemic’ is today a worldwide phenomenon. In many Asian countries obesity rates have risen to between 40% to 60% of the population and the increase in diet-related diseases such as Type 2 diabetes has escalated ten-fold. In the United States in 1980, fifteen percent of the population was obese. By the year 2000 it jumped to 27 percent - 77 million who were clinically obese.

The wellness industry therefore presents an extraordinary opportunity for entrepreneurs to create wealth never seen before - not with the boom that followed Fordism (with the advent of the car industry) nor with the explosion of the computer and dot.com explosion. This unprecedented stage for entrepreneurial opportunities has led to the prediction that the wellness industry will be a major contributing force in the creation of 10 million new millionaires over the next 10 years.

Today 61 percent is overweight and headed towards obesity. As a result 18 million Americans have diabetes and another 41 million over the age of 40 million are pre-diabetic. Medical costs are estimated to exceed $100 billion a year as a result. If these figures make America look more like a third world country, what about Asian countries and a country like Malaysia? Furthermore, medical costs now are increasing in such a significant rate worldwide that large employers and corporations are beginning to recognize that wellness and disease prevention can help in reducing healthcare costs.

It is also the drive for economic wellness that has spurred many to look for better opportunities to improve the quality of their lives. The real impact of the wellness revolution goes beyond numbers. As people want a quantum shift in their fundamental expectations - they want to live more years and live better lives. It is in this context that new and improved job opportunities should hinge upon.

The wellness industry, which hardly existed fifteen years ago, is today a billion dollar industry, and is poised to take off as a trillion dollar industry. The breadth of entrepreneurial opportunities is therefore limitless, leading to enormous opportunities that range from traditional business to those engaged in a robust home-based business as well as network marketing. A convergence of better personal health combined with opportunities for wealth creation beyond conventional pathways, has spurred entrepreneurial fervour in this direction. Dr. Jayati Roy (Professor) is a passionate lifestyle coach and trainer who helps people achieve success in their personal and work lives. Her diverse work and educational experience has helped her in working with people to achieve happiness in health and wealth. She holds a Bachelor of Arts (Honours) degree (Malaya), an LLB Honours (London), a Masters degree in Education (TESOL), (Buffalo, USA) a Diploma in French (Caen, France) and a Doctorate in adult and distance learning (OUUK, Milton Keynes, UK). She is a certified master trainer who practises hypnotherapy, timeline therapy, NLP and feng shui. VOL 1-ISSUE 3 | 2014 One Indian SME

currency

currency trading

SAFE, SECURE AND CONSISTENT WINNING MEASURES

Every successful Currency trader has to exercise discipline, technique and develop a style. It takes time and dedication but it’s worth every ounce of effort! By following these steps your chances for successful trading will improve tremendously. Here are some following safe, secure and consistent winning measures practiced and thought to traders by Currency Trading Specialist Dr.Hari

by Dr Hariharan Subramaniam

3.Respect Your Losses!

2.Hold on to your Capital!

Do you know what is the number one reason that causes traders to quit trading? They incur heavy losses because they don’t take ownership into their strategies. It’s that simple. If you are not familiar with Stop Loss, make sure you understand it thoroughly before you use it. If you make mistakes prepare to cut loss before it’s too late.

Quick profits are out there for the taking, but real success at trading comes with time and experience. Remember: staying cool in this line of work is achieved by discipline and knowledge, by entering and exiting the market confidently.

1.Trade Softly into Unknown Territory! Every successful Currency trader has to exercise discipline, technique and develop a style. It takes time and dedication but it’s worth every ounce of effort! By following these steps your chances for successful trading will improve tremendously. Here are some following safe, secure and consistent winning measures practiced and thought to traders by Currency Trading Specialist Dr.Hari

6.Know when to Adjust! When your trades prove profitable, watch them closely. If need be, more your stop loss forward to your entry point to guarantee profit. Then, watch the trend and adjust your stop loss. And most importantly, watch the trend to prevent your investment from slipping into a loss.

One Indian SME VOL 1-ISSUE 3 | 2014

7.Plan Forward Trading takes finesse and planning. If the price of a stock or currency suddenly rises or falls, don’t take that as an indication that it’s a good time to enter. Knowing your entry point well in advance takes study and planning. You must know your Take Profit and Stop Loss rates before you trade, so then you only have to wait for the right opportunity to come up.

5.Watch your Profits Grow! Among the most important things to remember as a beginning trader is to not to close your winning trades too early. Avoid making decisions based on fear and impatience

4.Create a System of Trading Just like each person has their own fingerprint, so each trader has their own style. You must nurture and develop your own style by reading widely and studying carefully. Study success and you will achieve it!

9.Taking a Loss? Get out! Remember the old saying, “Don’t put all your eggs in one basket”? So it goes with trading. If one of your trades is taking a loss, pull out! You can always reassess it from the sidelines.

8.Trend Basics One more thing that new traders should be aware about is that as a new trend starts to grow, it gains momentum. So, imagine that what you see as a great opportunity, so do thousands of others thereby strengthening the trend. This could push your trade into the right direction, increasing your profits sooner than you might forecast.

As we all know, the foreign exchange industry for small and medium investors is filled with an almost infinite numbers of advisory companies or individual’s that offer forex signals or managed accounts services. Some of them offer some pretty good and decent return rates on your invested money, but the question is on what cost and risk management? Let me point out a few things that are widely encountered in these processes: a) b) c) d)

Risk Management Money Management Profit Rate Service Costs.

Dr Hariharan Subramaniam VOL 1-ISSUE (US) 3 | 2014 Ph.D Business administration M.Sc e-Business (UK) B.Eng Electrical (MAL)

One Indian SME

a) Risk Management. When you rely on someone to provide trading signals or managed account service you need to keep an eye on the risk factor that they use in their trading processes. If someone randomly places a lot of trades into a neverending hedge carrousel, they probably don`t have a good strategy and is more like a gamble, waiting for some trades to close on profit. And this is more dangerous when those trades are not opened with the right lot size. Let`s take an example here: you have a $4,000 currency trading account and the lot size in a trading session is 2 standard lots /pip which means you trade each pip with $20. If the market goes in the opposite direction for only 100 pips, you are already risking 50% of your equity and that is huge! A good risk for a $4000 account would be 0.2 standard lots, which means $2 /pip. With this risk you are safe if a bigger drawdown is happening while you keep making new profits because you have enough additional margin to trade with.

b) Money Management. Someone who is using more than 10% of the whole equity into a trading session is probably not having a good money management strategy because you should always trade safe and also because market may turn back on you and you would find yourself in a big margin problem. With a good risk management, having 2.5% of your account invested, can bring consistent returns with no problems.

c) Profit Rate. Some traders can`t make 10% per year. Others can safely and consistently make 30% per month and they are not afraid to show their verified performance as a solid proof of what they offer. While taking into consideration a proper risk and money management, you should never aim to make millions in one week with a small account because that would probably mean hitting margin call. Just remember: a good strategy and analysis will always bring profits. And if at the end of the month you have only 1% profit, that means you don`t have -1% loses.

d) Service Costs. When youâ&#x20AC;&#x2122;re considering paying for a service that brings you profits keep in mind a few things. Is it worth to pay anything for it? Does it have solid background and proofs? Does it have honest reviews? All those things are required as a proof of reliability. And if those are provided and you are convinced, do your math. Let`s say the service costs $100 per month. Your $500 account will likely not make even the service costs so it`s useless. If the service made at least 10% per month in the last year, you should know that $1000 accounts will make $100 profits and if the service cost is $100, you will not make any profit. Of course you can always leave the account to grow in order to make more and to pay from your own pocket for a few months and that, in my opinion, is the best strategy for small accounts.

Conclusion. Some services are very reliable. And some of the company like SSLFXGURU and EZYFX4U, are having all the right reasons to get subscribed for. But remember one thing: the market can be very hard sometimes and if you see a bigger draw down from time to time, it doesn`t mean the service is not good because while handling that drawdown correctly, efficiently and safely, new profits are made with the same proper risk and money management. So it`s really a long term analysis on that service. If it makes profits on long terms, if the risk and money management is great, then the service is reliable 100%!

One Indian SME VOL 1-ISSUE 3 | 2014

| ideaS

business culture & knowledge

In 2015, business opportunities abound. With the continued growth of the internet, the economy is in a constant state of shift, and new ideas are always being capitalized on by entrepreneurs. Below you’ll find a list of business ideas for you to start in 2015. Many are online, some are offline, some are “lifestyle” businesses and others are scalable. Regardless, this list should at the least get some ideas flowing for what kind of business you want to start this year.

Business Ideas for 2015 Cosmetic Consultant

Online Store

Plenty of people need help with their makeup. If people have always talked to you about how good your makeup is, it may be time to start showing others what you can do. You can be a consultant to help others do their makeup or even offer makeup application for special events.

Do you have something you want to sell? You can sell the items online to give people the ability to buy 24/7 and around the world. New software makes it easy to set up the store. It’s possible to sell everything from cupcakes to marijuana vaporizers to clothes online, so you can sell something that is important to you. You can sell as much as you want based upon your ability to package things to go a long distance and ship internationally. The larger your market is, the easier it is to increase the overall revenue of your online store.

Life Coach Personal Training Personal training and nutrition has become popular and people don’t always have time to meet with a personal trainer or go into a gym. Personal training can be done online with Facebook groups, Skype to be able to show particular moves, and various other forms of technology. More clients at a reduced rate can result in the same income as doing it offline. You can create groups at a time where you offer meal plans, exercise plans, and much more to coach people into a healthier lifestyle. Check out Ignite the Fire by Jonathon Goodman if you are interested in becoming a personal trainer.

If you want to help other people get their life together, you can become a life coach – and set your business up online. You can work on referrals from social media, so there is no need to try and get clients that are local. You can send emails and set up video networking calls to communicate. Best of all, you can take online courses to help you become a better life coach.even offer makeup application for special events.

VOL 1-ISSUE 3 | 2014 One Indian SME

| ideaS

business culture & knowledge

Individual/Couples Counseling More therapists are beginning to offer Skype sessions with their clients. This allows you to set up a call with a client when they are having a crisis without having to run into the office. You may be able to obtain more clients this way simply because it is more convenient than other methods.

MLM marketing

Psychic Readings

Otherwise known as multi-level marketing, allows you to take a product that is tried and true and push it. You can set up inhome parties with friends and family and even take it into some of the local businesses. As you get people to sign up under you and do the same thing, you make a percentage of their sales, thus allowing you to make more money as you get a down line.

Many people don’t want to call 1-900 numbers to reach psychics anymore. Whether you have the gift of psychic vision or you can read tarot cards or palms, you can set up an online business where you can communicate with people. You can charge a certain amount for each reading and communicate via text chat or video conference.

Arts & Crafts Seller Affiliate Marketing

Affiliate marketing is an area of the Internet where a lot of people are making money. The affiliate ads are placed on your site and as people click on them to go to other sites, you make money. The hard part is getting a sizable volume of traffic to visit but it can be done. Once you establish a niche, you can have money coming in regularly. The Amazon Associates program is one of the most popular affiliate programs.

One Indian SME VOL 1-ISSUE 3 | 2014

If you love to make arts and crafts, you don’t have to wait until the next craft show to be able to sell all of your crafts. You can make your life’s work an online business through Etsy, eBay, or any of the other websites. This allows you to create the things you love and sell them to people all over the world.

Photographer If you are good with a camera, you may want to consider becoming a photographer. You can decide what you want to photograph – children, families, special events or even weddings. There are many ways for you to promote yourself and once you develop a great-looking portfolio, it will be what ultimately helps you book all of your gigs.

Writer

eBay Trading Assistant

There are lots of people who make a living selling items on eBay and you may be able to become their trading assistant. You can be responsible for writing the product descriptions and even answering questions that come in. The products are with them, so you don’t have to worry about collecting money or shipping the items.

If you are able to write well, you may be able to create an online business where you write for other people. Businesses are constantly in need of writers to create web content, blogs, press releases and even eBooks. The faster you can write, the more work you can get. Sometimes all it takes is a few big clients to provide you with all the work you need.

Interior Designer Marketing

When you know a lot about Internet marketing, you can operate a marketing business for other businesses. By establishing a B2B service, you can help businesses across the globe on such concepts as SEO, paid searches, social media marketing and more. There is no need to have a local office because people can email you with their marketing needs and you can do all of the work online. If you want to learn about online marketing, I highly recommend you read Web Marketing All-in-One For Dummies, which covers all of the different types of web marketing services you could offer.

If you know what looks good and you can create amazing interior designs, you may want to consider becoming an interior designer. You don’t have to have a degree and when you can show a portfolio so that people know what you are capable of, word about your abilities can spread through the community so that more people rely on you when they want to redecorate their home or office.

2015 may be the year where you say goodbye to your boring 9 to 5 job where someone else is calling the shots. Particularly if you have a long commute to the office every day, you may decide that working online is better so that you can work from anywhere. Think about the possibilities! With all of these ideas, there is sure to be one that works well for you. You are good at something, so figure out how to bring it online and then make a business out of it. With more websites coming online daily to help entrepreneurs offer their services, you don’t have to do all of the work on your own.

VOL 1-ISSUE 3 | 2014 One Indian SME

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VOL 1-ISSUE 3 | 2014 One Indian SME

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