EDUCATE NURTURE
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orecasting trends can be just as important for businesses as sales and analytics. By forecasting trends, companies can stay ahead of the competition, discover customer wants and ultimately drive sales. The 2022 Garden Trends Report "From Crisis to Innovation," from Garden Media Group, outlines the shift in the green industry and beyond. Moving beyond ‘The Great Reset’ of 2021, the 2022 report guides us through the customer mindset to understand the best green products and services needed in this post-pandemic lifestyle. “We’re done holding our breath in anticipation of what will happen to green businesses,” says Katie Dubow, president of Garden Media Group. “Our industry has grown exponentially, and now is the time to make big moves to keep this new customer. The 2022 trends show a bright future for garden brands.” Here is a sampling of the eight trends that will shape the future, according to Garden Media:
CREATOR CLASS In 2022, it will be innovators who emerge ahead of others and maintain the economic recovery. These leaders are the Creator Class, and research shows they are leaving steady jobs for "passion projects" and shaping their future as individuals on their terms. Collaborate with this group on new products and share in their social reach.
FROM CRISIS TO INNOVATION GARDEN MEDIA GROUP’S 2022 GARDEN TRENDS REPORT EXPLAINING HOW CONSUMER BEHAVIOR SHIFTS WILL IMPACT LANDSCAPERS
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Pro Landscaper USA South January/February 2022
south.prolandscaperusa.com
