Pro Landscaper USA South July/August 2022

Page 15

INFORM

Let ’s Hear it From

MICHAEL MAYBERRY CTO OF LEVEL GREEN LANDSCAPES

C

EO, president, project manager, branch manager, developer. These are all common positions within landscape companies. Each plays an important role in the group’s success. A less common title is quickly becoming a critical piece for businesses, though. The chief technology officer (CTO) is responsible for the information technology department and managing the integration of technology into company operations. CTO is a common role in many industries, but has taken some time to reach the green field. “So often, people are kind of happy to do things the way that they always have, but we don’t like that. Technology was something that was not on anybody’s minds at all, so we

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decided to be among the first in the industry,” says Michael Mayberry. Michael is a passionate computer programer and landscaper. He combined these passions to spearhead a new role within his Maryland team at Level Green Landscaping. Michael became the company’s CTO in 2016, stepping into a brand new position that would bring big changes for a company ready to dive into the world of tech. Michael actually joined Level Green Landscaping as an operations manager and worked in the position for several years. His green industry career began when he was 15 years old on a golf course. He worked as an assistant superintendent in Florida until

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