WOFFORD COLLEGE, SC
INFORM
COMPANY PROFILE
PINNACLE LIGHTING GROUP GEORGIA’S PINNACLE LIGHTING GROUP HAS BROUGHT LANDSCAPE DESIGNS TO LIFE FOR 21 YEARS
QUEENS UNIVERSITY, NC
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ore than 20 years ago, Jim and Tricia Burks started Pinnacle Lighting Group with one person and a pick-up truck. Today, Jim and his team work with high-end residential and commercial clients all over the country. They employ 15 people, including nieces, nephews, his brother, sisters, and even their 88-year-old father. It was actually Jim’s sister-in-law who got him into the business. He was a farmer in Ohio at the time, and she was working with a lighting company in Georgia and needed an extra set of hands. Jim obliged, and after his first lighting job in 1999, he was hooked. “The first time I turned a project’s lightson, I knew that was it,” says Jim. “We worked together for three years and
22 Pro Landscaper USA South May/June 2021
then started Pinnacle Lighting. I’ve never looked back since.” Even though Jim made a big career switch after decades of farming, he had actually been playing around with lighting his whole life. Growing up on a dairy farm, young Jim installed
THE FIRST TIME I TURNED A PROJECT’S LIGHTS ON, I KNEW THAT WAS IT lighting on new equipment and converted the family barn into a make-shift basketball court, rigging up equipment to properly light the court. Today, his designs are much more sophisticated. Pinnacle Lighting Group
uses revolutionary techniques for artistic security lighting, moonlighting, architectural and landscape lighting. Projects range from $5,000 to $1.5M for various clients such as estates, family compounds, universities, multifamily complexes, office buildings, golf courses, etc. “We really take the credit for work we didn’t do,” says Jim. “The main thing we try to do is show off the work of professional landscapers, architects and contractors through the best lighting techniques.” Jim credits Tom Eaves from Landarc Consulting Group for helping him launch his business. “Tom helped us close our first 12 projects, and we are still working with him today,” says Jim. “Most of our lighting business comes from referrals within the trade industry, and many like Tom are repeat business.”
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