INSPIRE
A
THE CASE FOR
PHOTOGRAPHY DEBORAH COLE EXPLAINS WHY LANDSCAPING FIRMS SHOULD BE CAPTURING PHOTOS AT ANY GIVEN OPPORTUNITY
s landscape professionals, we are visual people. We are almost hard-wired for imagination; but give us a clearly drawn landscape plan or detailed specifications with pictures, and we have hit the jackpot. We know that 65% of the population understands information best when it’s presented visually. Because this is true, our messaging through images needs to be exceptional. It’s also true that a picture is worth a thousand words. For this reason, it’s important to create superior visual documentation of the work we produce on a regular basis. Just as we schedule tasks on any project, we must also consistently photograph all projects and activities within the company. Photos taken with our phone are quick and easy, but what also needs to be included in every landscape company’s toolbox is either a small digital camera (and someone tasked with using it!), or an ongoing relationship with a photographer who can help document the activities and outcomes of all work. The uses of images are limitless; however, a few are: • Marketing Professional images of work that the company has completed can be used in print materials, on banners for trade shows, on signage for vehicles and trailers (rather than stock photos). • Social media for outreach Smartphones work great for this. Regular postings on the company Facebook or Instagram accounts are easy, inexpensive and effectively communicate with the world telling all just how great you are. Photos should always be in a square format. Use free and easy editing apps to ensure quality and size. • Social media for inreach Staff and crews may appear to be camerashy, but there is pride in being featured in company communications. And if there are multiple locations, sharing what each is doing builds a sense of community.
24 Pro Landscaper USA South March/April 2021
south.prolandscaperusa.com
