EDUCATE
BUILDING THE BRIDGE DEVELOPING A CONNECTION BETWEEN DIVERSITY AND EQUALITY
D
iversity can be found in all aspects of the landscape industry through things like clients, jobs and equipment. There are countless ways for landscape companies to prioritize diversity in their workflow and use it to improve their business. When it comes to people, though, diversity isn’t always enough. There is another aspect that is connected to the
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Pro Landscaper USA South May/June 2022
idea, and it is arguably more important: equality. Frederick Maxwell is a creative sales director with Snow Creek Landscaping in Arden, North Carolina. He has more than 20 years experience in the green industry, working with companies across the southeast. During that time, Frederick has gone through hundreds of interactions, both positive and negative, that have taught him what it means to prioritize equality among landscapers. “Equality is a deep one,” he says. “It is challenging and tough and takes time to reach that in the industry."
THERE ARE MAJOR ROADBLOCKS, BUT WE CAN OVERCOME THEM TOGETHER He details two major roadblocks that he believes would create great strides toward workforce equality in the landscape industry.
Recognition “As a black man sitting at leadership tables in
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