Marketing brochure by One London Design Studio

About

Introduction Design Philosophy Design Philosophy Appraisal and Brief Visual Development CGI Visuals Technical Design

Introduction

London Design Studio was established in January 2014 founded by a passion to create unique, beautifully, tailored interiors. Although recently founded, London Design Studio possess a wealth of experience in luxury design and has delivered some of the most prestigious interior and architectural commissions in the worlds most discerning post codes. Our experience is unrivalled, and our vision is clear.

Design Philosophy

Our approach to design is simple; Symmetry, Balance, Proportion & Order. Its these key fundamentals that form the foundation of our philosophy. In Parallel our carefully structured design process allows us to produce designs for interior spaces to the highest achievable level. Itâ&#x20AC;&#x2122;s this formula which allows London Design Studio to be considered leaders in luxury design.

Understanding the Brand

Our approach to design is simple.

Symmetry, Balance, Proportion & Order. These key components are essential to the creation of exceptional design. To demonstrate this approach through our branding we turned to natures answer on this brief, a butterfly. Symmetrical, intrinsic detail, and always unique.

Design Philosophy / Appraisal and Brief

The initial design process is a method we have devised to ensure that we have understood the clients requirements. Our team, carefully select considered images which help convey the story of the general design language paired with the core material selection. These images help construct the spirit of any commission, as at this juncture we are building the foundations for the full concept design.

Design Philosophy / Appraisal and Brief

Stage 1 / Appraisal and Brief: We will evaluate your brief in detail and the project constraints and opportunities, this will include a strategic appraisal for the development of the concept. -

Briefing Meeting to be help to go through all the requirements in detail

Define look and feel

Prepare core material palettes

Prepare relevant concept information from which to design within

Design Philosophy / Appraisal and Brief GENERAL DESIGN AESTHETIC

General Concept

Columns

Wall Details

Upholstery

Timber Flooring

Gold Leafing

Polished Brass

Silk Carpet

Portoro Gold

Silk Fabrics

CORE MATERIAL PALLETTE

Black Lacquer

Callactta Oro

White Onyx

Design Philosophy / Concept Design

At this point we will be taking the information gathered from the previous stage and begin to further develop the design. The design is demonstrated in various ways starting from the construction of a full working 3D model. This method of working is referred to as building information management, which provides a platform for all parties to fully understand and resolve often complex designs. Examples of the 3D models can be seen at www.onelondondesignstudio.com. Once we have approval on the general design direction shown through the 3D model we will produce a set of CGI images that add a further level of detail capturing the outline FF&E specification and material palettes. Design Philosophy / Concept Design

Stage 2 / Concept Design: We will develop the concept in line with the approved look and feel and communicate these clearly for each presentation. -

Prepare intial concept visuals to explain the design proposal clearly

Development of the Material Palette with both 2D images and Physical Samples

Develop the outline FF&E selection style and direction

Design Philosophy / Visual Development

Concept Rendered Image

Design Philosophy / CGI Visuals

Once we have approval on the initial concept our team of visualisers will produce a photo realistic image to the absolute highest possible level. Our team of visualisers at London Design Studio are without doubt the most talented in the United Kingdom. Silks, inlaid brass, lacquers, all come together in several beautifully prepared images, which completely unlock the essence of each design commission. Itâ&#x20AC;&#x2122;s through this pursuit of complete perfection which ensures that London Design Studio are considered the very best luxury design house.

Design Philosophy / Technical Design

Our designs are fully bespoke, so technical craft and details are integral to our philosophy. The technical team at London Design Studio have master minded some of the world’s most prestigious projects, working alongside the UK’s leading manufactures. It’s this insessent pursuit of perfection which polishes off the work we create.

Design Philosophy / Technical Design

Stage 3 (D) – Developed Design: We will evolve the concept design further into technical design. We will refine the general spatial arrangement and begin to integrate the basic services. 01. Space planning and implementing the design principles from stage 2 02. Coordination with other appointed consultants 03. Prepare General Arrangement Plans as listed below 04. Prepare Outline Schedules for the scheme 05. Prepare typical details ready for roll-out by technical architect 06. Prepare relevant elevations @ 1:20 sufficient to translate the design by technical architect for construction roll-out

REVISIONS Rev.

Date

Design Philosophy / Concept Design 70

1700 600

140

670

140

160

1745

140

670

140

1700

5660

EQ2

600

EQ2

1415

160

1415

600

140

EQ1

140

EQ1

70 160

140 1370

1370

EQ3

140

AS_020

140

EQ3

C LONDON DESIGN STUDIO 2014

NOTES 1325

7270

AS_020

1325

5750

AS_020

1. THE DRAWING SHOWS DESIGN I BE CHECKED ON SITE PRIOR TO CONSTRUCTION DETAILS TO BE CONTRACTOR/MANUFACTURER FOR DESIGNER'S APPROVAL.

140 EQ

140

2. DESIGN / DRAWING IS NOT TO BE CONSTRUCTION PURPOSES

970 140 255 140

140 255 140

970

AS_020

970 140

160

140

600

970

3. ALL DISCREPANCIES AND OMISS TO DESIGNER FOR THEIR COMM COMMENCING WORK.

4. ALL ELECTRICAL, LIGHTING, HVA REFERRED TO ENGINEER'S DRA OF WORKS.

5. THE DESIGNS ARE SUBJECT TO AUTHORITIES AND ANY NECESS MADE IF REQUIRED TO COMPLY

6. ALL DESIGN CONCEPTS AND DR 1508 LONDON AND ARE COVERE REPRODUCTIONS, ADAPTATIONS WITHOUT WRITTEN PERMISSION

Project ROYAL MAJLIS Drawing Name GA - Ground Floor Date 04/08/15 Project No.

1055

140 185 140

1010

140 215 140

1010 7180

140 215 140

1010

140 185 140

1055

Drawing No. Drawn By DM

Scale 1:50 @

Design Philosophy / Technical Design REVISIONS NICHE

Rev.

Date

Comment

2950 245

755

100

4880

250

480

100

NICHE

3380

1345

3585 DOOR

1345

3380

14355

AS - FORMAL LIVING ELEVATION A 01 AS-001 SCALE 1:25 @ A1

C LONDON DESIGN STUDIO 2014

NOTES

100

1. THE DRAWING SHOWS DESIGN INTENT ONLY, ALL DIMENSIONS TO BE CHECKED ON SITE PRIOR TO CONSTRUCTION OR PRODUCTION. CONSTRUCTION DETAILS TO BE CONFIRMED BY CONTRACTOR/MANUFACTURER BY SUBMITTING SHOP DRAWINGS FOR DESIGNER'S APPROVAL. 2. DESIGN / DRAWING IS NOT TO BE SCALED FOR PRODUCTION AND CONSTRUCTION PURPOSES

480

3. ALL DISCREPANCIES AND OMISSIONS ON SITE MUST BE REPORTED TO DESIGNER FOR THEIR COMMENTS OR APPROVAL PRIOR TO COMMENCING WORK.

250

4. ALL ELECTRICAL, LIGHTING, HVAC AND PLUMBING ISSUES TO BE REFERRED TO ENGINEER'S DRAWINGS PRIOR TO COMMENCEMENT OF WORKS. 5. THE DESIGNS ARE SUBJECT TO APPROVAL BY STATUTORY AUTHORITIES AND ANY NECESSARY ALTERATIONS SHOULD BE MADE IF REQUIRED TO COMPLY WITH STATUTORY REQUIREMENTS.

2950

4880

6. ALL DESIGN CONCEPTS AND DRAWINGS ARE THE PROPERTY OF 1508 LONDON AND ARE COVERED BY COPYRIGHT. NO REPRODUCTIONS, ADAPTATIONS AND/OR COPIES MAY BE MADE WITHOUT WRITTEN PERMISSION BY LONDON DESIGN STUDIO.

Project ROYAL MAJLIS Drawing Name AS - FORMAL LIVING 1

245

755

100

Date 04/08/15

400

EQ5 WINDOW

1395

EQ5 WINDOW

1205

EQ5 WINDOW 14355

AS - FORMAL LIVING ELEVATION C

AS-001 SCALE 1:25 @ A1

1410

EQ5 WINDOW

1190

EQ5 WINDOW

295

Scale 1:25 @ A1

Project No. Drawing No. Drawn By DM

Rev.

A Checked By DM

Design Philosophy / Technical Design REVISIONS Date

Comment

2950 245

755

100

4885

250

485

100

Rev.

1940 WINDOW

515

1935 WINDOW

2650

2745

2650

14355

AS - FORMAL LIVING ELEVATION B 01 AS-001 SCALE 1:25 @ A1

C LONDON DESIGN STUDIO 2014

NOTES

100

475

3. ALL DISCREPANCIES AND OMISSIONS ON SITE MUST BE REPORTED TO DESIGNER FOR THEIR COMMENTS OR APPROVAL PRIOR TO COMMENCING WORK.

250

2950

4875

Project ROYAL MAJLIS Drawing Name AS - FORMAL LIVING 2

245

755

100

Date 04/08/15

2650

2745

2650 14355

AS - FORMAL LIVING ELEVATION D

AS-001 SCALE 1:25 @ A1

1935 DOOR

515

1935 FIXED PANEL

Scale 1:25 @ A1

Project No. Drawing No. Drawn By DM

Rev.

A Checked By DM

Expertise

Craftmanship Materials and Detailing Furniture and Dressing Lighting Onsite Project Managment

Craftmanship

We offer a complete bespoke service with endless possibilities allowing us to provide unique designs of the highest quality. We work with a team of highly skilled artisans who add immense value into the design process all the way through to completion. This includes exquisitely crafted joinery,bespoke lighting features, and key pieces of art that provide the final layer of decadence.

Materials and Detailing

Our team continue to search out beautiful materials and finishes from all over the world in every colour, texture and pattern possible. We ensure every room has a rich material pallet interwoven around a common thread ensuring a holstic design. Its our belief that in this pursuit for perfection will enhance any design project adding to the sense of not only how we see, but what we feel.

Furniture and Dressing

All projects are in invariably different, however its through the selection of the furniture pieces where you can really add the personality of a client. Our team have contacts all over the world to ensure we can source a complete scheme of furniture to reflect your personal taste or integrate your existing items into your new home.

Lighting

Lighting forms part of our key strategical thinking. We always evaluate how the lighting interacts with the selected material palettes, too provide a fully considered design. To enhance this further we often set lighting into joinery, ceilings details, shelving, and recesses to create subtle highlights and key junctures. Added to this our team of designers create decorative bespoke chandeliers that form the focal point complementing the Interior Design.

On Site Project Management

Every design project has to undertake a set of complex processes throughout the construction phase. Our team offers continued support to ensure that the quality and details of our designs are maintained to the highest level throughout. This ensures that every project produced by London Design Studio always follows our one simple ethos; exceptional design, beautifully detailed, exquisitely crafted

The Team

Daniel James Brooks Declan Murphy Gareth Wellock London Design Studio

Team

Daniel James Brooks Managing Director

Daniel graduated in 2005 as an Interior Architect and went on to work with United Designers in London. After 2 years at United Daniel was approached by the world renowned designer Anoushka Hemple to help and lead an internal team to design and execute the Grosvenor Square Hotel project in Mayfair. After the project was completed Daniel moved to Paris where he spent 3 years working at at Luis Laplace heading up a small studio working on high-end residential projects, before returning to the UK to work for the worlds most revered luxury design studio; Candy and Candy. However Daniel was approached in the early summer of 2010 to join 1508 London a newly founded interior design practice. Whilst at 1508 London Daniel worked in various roles, initially working as head of design for 2 years before moving into the role of Studio Manager. Whilst managing a 40 strong team Daniel was able to restructure the design processes to formulate a more commercially viable studio but increase the design output. Today 1508 London is considered one of Londonâ&#x20AC;&#x2122;s leading studios. In 2013 Daniel was offered a partnership agreement at 1508 London, however in pursuit of his own dreams Daniel decided to follow his heart and establish London Design Studio.

Team

Declan Murphy Associate Head of Delivery

Declan moved to London in 2005 to work as a Senior Architectural Technician with GMW Architects (A top 100 UK practice) where his fine tuned technical detailing, fundamental to the delivery large scale commercial development. Despite being established as a senior member of GMW’s team Declan decided to fulfil his own dream of setting up his own practice. DM Arch was established in 2007 providing technical assistance to architect’s & interior designers. Having honed his technical and design capabilities working alongside many of London’s leading design studios, Declan is now Head of Delivery at London Design Studio where his unrivalled ability to provide technical support and on-site management provides the experience required to fully resolve and execute designs to the absolute highest level of detail . ‘’My objective is to provide efficiency and quality, helping to deliver world class designs at an inspired studio.’’

Our Work

Project King Project Royal Project Polo Project Crown Project Deco

Project King

Our vision was to create a space that captures and enhances the essence of the outstanding natural beauty that surrounds the Royal Palace. We created a design for Her Highness that is modern, refined, and timeless; a design which creates theatre with every sunrise and every sunset. A place which is soft and relaxing by day, but dazzles with sophisticated beauty at night. Our design for the Royal Majlis is truly unique.

Project Royal

Our brief was to create a refined and timeless interior. To achieve this we created a scheme by insetting polished brass into black lacquered doors, we covered the columns in dropped crystal chandeliers to create a dramatic central feature. Elegant furniture was selected, anchored on a silk carpet, all below a truly beautiful ceiling feature, which comes together to create a truly remarkable setting. Like all magnificent things, itâ&#x20AC;&#x2122;s very simple. Simplicity; it is the ultimate sophistication

Project Polo / Formal Reception

The Polo Villa is a project which combines classic details with modern under tones. The mirrored ceiling helps create the illusion of height, whilst providing a reflective surface to create additional natural light, all set around soft white and grey marble, book matched throughout.

Project Polo / Main Kitchen

Rich dark timber is used to create a modern and elegant kitchen design, set against the back drop of beautiful and carefully selected marble. The modern simple details work perfectly with the refined furniture with the glass leaf chandelier adding an injection of luxury over the central island unit

Project Polo / Master Bedroom

The silk carpet provides an island on which the refined and elegant bespoke furniture sits. The mirrored panels either side of the silk head board present a playful back drop to reflect light creating warmth and depth throughout. The wall panels provide a sophisticated hardscape which contracts the soft materials palette.

Project Polo / Master Bathroom

Sophisticated but subtle details within the marble elements, helps to create a refined and elegant space. Brass displays help cast a layer of richness over the soft white and grey colour pallet to provide a space that is perfect to relax.

Project Crown / Formal Reception

The Society CafĂŠ: A new dining concept built around the idea of the famous 1930â&#x20AC;&#x2122;s Parisian Restaurant. Polished brass screens sit against polished white tiles creating contrast between chic and contemporary. Carefully selected furniture, upholstered in vivid colours create a relaxed but chic atmosphere which opens November 2016.

Project Crown / Formal Reception

Inlaid polished brass trims create simple frames to upholstered silk wall panels, which in turn sit above a striking marble panelled wall detail. The white onyx fire place presents a truly stunning feature on the key elevation, which intelligently bridges the gaps between modern and classic.

Project Crown / Ladies Majlis

Project Deco

Project Jewell

taken looking back across the pool towards the viewing area. The overall aesthetic is refined and elegant with modern elements layered with in to create a truly amazing pool and spa environment. Light materials help to create an atmosphere of relaxation but still a place to be which can be enjoyed by familyâ&#x20AC;&#x2122;s. The visual has been created as an evening scene to demonstrate the interior lighting which gives the spa that warm glow.

Project Jewell

The second image is taken from within the viewing area looking back out over the pool and clipping the entrance to the gym. The pool and viewing area are separated by a modern piece of low iron glass to ensure complete clarity into the pool area. In the fore ground we have the turbine pool which is mirrored at the back with the Jacuzzi.

London Office 32 Woodstock Grove, London, United Kingdom, W12 8LE T : +44 (0) 20 8144 1516 E : info@onelondondesignstudio.com

Dubai Barsha 1 – Barsha Boutique Bldg. 2nd Floor – Office 211 P.O Box: 454805, Dubai U.A.E Tel: +971 4 4587901 E : info@onelondondesignstudio.com

Bilbao Office Calle Bidebarrieta 14 - 21ZQ Dpto 7, 48005, Bilbao, Spain T : +34 (0) 946 793 791 E : info@onelondondesignstudio.com

exceptional design, beautifully detailed, exquisitely crafted