Letter from CEO Dan Smith

Team,

As we enter a new year, we should take great pride in where things stand within Watco. Business is steady, and despite the economic headwinds of last year, 2022 ended up being the best year in Watco history. Be proud of the incredible work you’re doing that has us in this position and be thankful for the thousands of customers we serve each day.

One way to keep our success going is by all of us taking ownership of our day. Each moment of each task, every single day of the year.

It starts with owning our attitude. We each get to determine how we interact with one another and our customers. It does not take talent to be a good teammate, and it usually takes less effort to be positive than it does to be negative.

Own your approach to each day’s work. Stay alert, pay attention, and look out for one another. All the time, each moment of each day. Own every task you take on. Have pride in your job and what you do. Don’t forget how important your role is to Watco and our customers. Always remember how you own each day not only reflects on yourself, but on your teammates and the entire company.

Own the services you provide our customers. You are our best salesperson. Do not hesitate to ask your customers how we are doing and what else we can do for them.

Own it all from start to finish. Do not give away any moments of your day. Make each day a fully focused and complete day. We are a team, made up of many great players. If we all do our part to the best of our ability, Watco will have another record-setting year in 2023.

I’m excited for our 40th year of serving customers, doing it each day with the best team in the industry.

Go out each day in 2023 and own it.

Dan Smith, CEO