Alabama Railroad Rolls Out New Logo One thing the state of Alabama doesn’t lack is pride, and Watco’s Alabama Southern Railroad (ABS) team strongly reflects that. They wanted to show their pride in the way they represent themselves and recently unveiled a new logo as part of that effort. Cain Greene, ABS General Manager, moved back home to Alabama when he took the position of general manager in September of 2019. One of the first things his new team members asked him was if the railroad’s logo could be updated. Greene said, “I told the team to come up with some ideas, and I’d see if we would be able to get it done. They came up with several different ideas, and then I worked with Reagan (Chalupnik, Watco’s Creative Director). She fined-tuned it into what we have now.” “They wanted to use the crimson color to tie it in with the University of Alabama, and Cain wanted to make sure it all tied in with the Pulling for the Tide locomotive,” said Chalupnik. “It’s a more modern look, and the scalability will work better when it is sized up or down.” Greene said, “The response has been excellent. Our team members loved it. We showed our two biggest customers, and they were impressed by the new look and how it represents us.”
10 The Dispatch | June 2020
