UX portfolio Fanxuexin by lila Fan

Table of contents

About me Lila Fan

Por t fo lio Lila Fan

Female I 23-07-1998 +86 15026447382 13510070083@163.com

Education

Research field

09/2016 - 06/2020 Donghua University, China Industrial Design BA, GPA 3.7/5

Interaction Design UI Design Experience Design Industrial Design Product Design

Skills PS

Design on society & psychology issues

Awards & honors 09/2016 - 09/2017 Learning Excellence Scholarship 09/2017 - 09/2018 Learning Excellence Scholarship

Sketch

Model

Rhino

09/2017 - 09/2018 Yihe Scholarship

01 02 03 04 05

Lyniaâ&#x20AC;&#x2122;s Room

ARG Detective Game open for the public Experience Design

Forever Love Marriage Store Interactive exhibition Service Design Visual Design

Noďź

Interactive sexual education game design Service Design Poduct Design

Bye Buy Design to prevent people from inpulsive buying App Design

Keenkster

Social App design for kinksters to find partners App Design

Table of contents

About me Lila Fan

Por t fo lio Lila Fan

Female I 23-07-1998 +86 15026447382 13510070083@163.com

Education

Research field

09/2016 - 06/2020 Donghua University, China Industrial Design BA, GPA 3.7/5

Interaction Design UI Design Experience Design Industrial Design Product Design

Skills PS

Design on society & psychology issues

Awards & honors 09/2016 - 09/2017 Learning Excellence Scholarship 09/2017 - 09/2018 Learning Excellence Scholarship

Sketch

Model

Rhino

09/2017 - 09/2018 Yihe Scholarship

01 02 03 04 05

Lyniaâ&#x20AC;&#x2122;s Room

ARG Detective Game open for the public Experience Design

Forever Love Marriage Store Interactive exhibition Service Design Visual Design

Noďź

Interactive sexual education game design Service Design Poduct Design

Bye Buy Design to prevent people from inpulsive buying App Design

Keenkster

Social App design for kinksters to find partners App Design

Table of contents

About me Lila Fan

Por t fo lio Lila Fan

Female I 23-07-1998 +86 15026447382 13510070083@163.com

Education

Research field

09/2016 - 06/2020 Donghua University, China Industrial Design BA, GPA 3.7/5

Interaction Design UI Design Experience Design Industrial Design Product Design

Skills PS

Design on society & psychology issues

Awards & honors 09/2016 - 09/2017 Learning Excellence Scholarship 09/2017 - 09/2018 Learning Excellence Scholarship

Sketch

Model

Rhino

09/2017 - 09/2018 Yihe Scholarship

01 02 03 04 05

Lyniaâ&#x20AC;&#x2122;s Room

ARG Detective Game open for the public Experience Design

Forever Love Marriage Store Interactive exhibition Service Design Visual Design

Noďź

Interactive sexual education game design Service Design Poduct Design

Bye Buy Design to prevent people from inpulsive buying App Design

Keenkster

Social App design for kinksters to find partners App Design

Facts about Depression

Inspiration One of my close friends suffered from depression. Some of her unusual behaviors and thoughts made me curious, so I decided to do some research then found out these behaviors may come from stigma

Symptom

Statics 9.4%

Mild

5.6%

Special behaviors & thoughts

Treatment Type of treatment 1

type

Proportion of depressed patients in men and women reference：Psychologytoday

Number of suicides between men and women reference：WHO suicide data

Fatigue

Sadness

type

Insomnia

Medication

Moderate

i’m useless i’m too weak i don’t deserve love

Trying to avoid social contact with others

Endorses the prejudice from others and having negative thoughts on herself

~10%

~35%

Proportion of depression patients in the total population of the US

Loss of enthusiasm

Proportion of patients search for professional help

changes in eating patterns

Unwarranted guilt

Severe ？

Lynia’s Room ARG Game design

This is an ARG open for the public which aims to reduce public stigma of depression and depressed patients through the combination of detective game and storytelling

10years

How medication works reference: NHS(UK) & Wikipedia

Some depression patients delay to seek professional help for nearly ten years start of depression

Counseling

Slow in reaction Poor memory Suicidal thoughts professional treatment

Antidepressants can promote the secretion of neurotransmitter, and maintain a proper balance in the brain, so that patients have a normal emotional response

reference：TED-Ed：What is depression?

Psychiatry

Insights Afraid of other people’s prejudice when getting treatment in the psychiatry department in the hospital

Too shameful to tell her friends that she has depression

Women suffer from depression twice as many as men, while men commit suicide three times as many as women. This is likely due to men's stigma, refusing to seek help or resist treatment, which makes them worse and leads to suicide

Only about 35% of patients would seek professional help,this low proportion may be related to public stigma and shame For some people, searching for help is particularly difficult, because they take depression as a personal weakness ,which is related to one of the stigmas of depression

Side-effect

reference: drug instructions

Different drugs have different side effects, common ones are nausea, insomnia, increased appetite, loss of sexual desire, fatigue and drowsiness

Facts about Depression

Symptom

Statics 9.4%

Mild

5.6%

Special behaviors & thoughts

Treatment Type of treatment 1

type

Proportion of depressed patients in men and women reference：Psychologytoday

Number of suicides between men and women reference：WHO suicide data

Fatigue

Sadness

type

Insomnia

Medication

Moderate

i’m useless i’m too weak i don’t deserve love

Trying to avoid social contact with others

Endorses the prejudice from others and having negative thoughts on herself

~10%

~35%

Proportion of depression patients in the total population of the US

Loss of enthusiasm

Proportion of patients search for professional help

changes in eating patterns

Unwarranted guilt

Severe ？

Lynia’s Room ARG Game design

This is an ARG open for the public which aims to reduce public stigma of depression and depressed patients through the combination of detective game and storytelling

10years

How medication works reference: NHS(UK) & Wikipedia

Some depression patients delay to seek professional help for nearly ten years start of depression

Counseling

Slow in reaction Poor memory Suicidal thoughts professional treatment

Antidepressants can promote the secretion of neurotransmitter, and maintain a proper balance in the brain, so that patients have a normal emotional response

reference：TED-Ed：What is depression?

Psychiatry

Insights Afraid of other people’s prejudice when getting treatment in the psychiatry department in the hospital

Too shameful to tell her friends that she has depression

Side-effect

reference: drug instructions

Different drugs have different side effects, common ones are nausea, insomnia, increased appetite, loss of sexual desire, fatigue and drowsiness

Research on Stigma

Cause

Consequences

Means to reduce

Who experience internalized stigma Who hold stigmatisedviews on depression

Public-stigma Public stigma comprises prejudice, stereotypical beliefs, and discriminatory behavior towards the stigmatized person

Age Biased media

Stereotypes

Inequality

Violence

Education

Misunderstanding

Increase suicide rates

Barriers of seeking for help

Associate more with patients

self-blame

Affect treatment

Lack of support and help

Expand social circle

Education Marriage

Income

Increase awareness

Depression is just feeling sad, not a big deal

It’s a person’s weakness to be emotionally unstable

Gender

ABC

young

female

less educated

single

poor

old

male

lighly educated

married

wealthy

Self-stigma Self-stigma is the internalization of discriminatory experiences by the stigmatized individual, people who experience self-stigma may endorse the stereotype and prejudice against themselves

It’s my fault to have depression...

Self motivation

Not being able to control my emotions is a personal weakness ...

External public stigma

Barriers to Negative thoughts & feelings reintegration into society

Professional mental health service

Research on Stigma

Cause

Consequences

Means to reduce

Who experience internalized stigma Who hold stigmatisedviews on depression

Public-stigma Public stigma comprises prejudice, stereotypical beliefs, and discriminatory behavior towards the stigmatized person

Age Biased media

Stereotypes

Inequality

Violence

Education

Misunderstanding

Increase suicide rates

Barriers of seeking for help

Associate more with patients

self-blame

Affect treatment

Lack of support and help

Expand social circle

Education Marriage

Income

Increase awareness

Depression is just feeling sad, not a big deal

It’s a person’s weakness to be emotionally unstable

Gender

ABC

young

female

less educated

single

poor

old

male

lighly educated

married

wealthy

It’s my fault to have depression...

Self motivation

Not being able to control my emotions is a personal weakness ...

External public stigma

Barriers to Negative thoughts & feelings reintegration into society

Professional mental health service

User Research Interview

Information intergration

People with depression（×9） Age

20-30

<20

Insights

Most of the public don’t have bad intentions but they lack knowledge and awareness

People 1 person

Career

Tendency to keep their condition as a secret

with depression

tell friends &parents

5 person

totally ok to tell everyone

Most of the public never associated with depressed patients before ,and those who had more association also have much more understanding of depression

Bad experience due to depression

unwilling to tell anyone

only close friends

Little contact been satired

not being comprehended

been discriminated

been bullied

Misunderstanding

student

Gender male

female

unknown

Ever tried to refuse or delay treatment never

once or twice

Interaction problems due to depression parents being too concerned/ can’t accept the truth

others give too much useless advice

be blamed for getting depression

need an appropriate consensus

others being too concerned

Feelings of being depressed loss of dynamics

afraid of social contact

sad and hopeless

stigma commonly seen selfcondemned

anxious

depression is not a real disease

patients are weird crazy and dangerous

depression is caused by weak personality

patients are all vunerable

always

Residence

！?

Most of the interviewees only know little about depression , they usually get knowledge from TV news , internet and conversation. Some believe depression is caused by personality The most common stigma is denying depression as a real disease, and crazy/extremly vunerable images of depressed patients

city

The public

The public（×14） Age

20-30

<20

Career

housewife

30-45

student

45-60 office worker

Gender male

female

county

ever had association with people having depression never

only a little bit of knowledge

knowledge of reson & symptom & treatment

knowledge of basic concept

no idea at all

feel ok to associate

avoid to associate

hate to associate

Association with depressed patients never

once or twice

several times

once or twice

All of the interviewees feel totally ok to associate with people who have depression and even would offer help or encourage them

much

Interaction

unknown

residence city

Attitude towards association with patients

Cognition of depression

Attitude

Pathogenesis terrible environment (society/family)

of depression they think

negative experience in the past

think too much

personality

Image hard to communicate

of depressed patients they think hard to associate with

vunerable

unstable

unpredictable

Sympathy towards depressed patients sympathise

understand

cant understand

feel dumb

Most of the interviewees suffer from interactions with their parents and friends because of the bad communication or interaction mode

User Research Interview

Information intergration

People with depression（×9） Age

20-30

<20

Insights

Most of the public don’t have bad intentions but they lack knowledge and awareness

People 1 person

Career

Tendency to keep their condition as a secret

with depression

tell friends &parents

5 person

totally ok to tell everyone

Most of the public never associated with depressed patients before ,and those who had more association also have much more understanding of depression

Bad experience due to depression

unwilling to tell anyone

only close friends

Little contact been satired

not being comprehended

been discriminated

been bullied

Misunderstanding

student

Gender male

female

unknown

Ever tried to refuse or delay treatment never

once or twice

Interaction problems due to depression parents being too concerned/ can’t accept the truth

others give too much useless advice

be blamed for getting depression

need an appropriate consensus

others being too concerned

Feelings of being depressed loss of dynamics

afraid of social contact

sad and hopeless

stigma commonly seen selfcondemned

anxious

depression is not a real disease

patients are weird crazy and dangerous

depression is caused by weak personality

patients are all vunerable

always

Residence

！?

city

The public

The public（×14） Age

20-30

<20

Career

housewife

30-45

student

45-60 office worker

Gender male

female

county

ever had association with people having depression never

only a little bit of knowledge

knowledge of reson & symptom & treatment

knowledge of basic concept

no idea at all

feel ok to associate

avoid to associate

hate to associate

Association with depressed patients never

once or twice

several times

once or twice

All of the interviewees feel totally ok to associate with people who have depression and even would offer help or encourage them

much

Interaction

unknown

residence city

Attitude towards association with patients

Cognition of depression

Attitude

Pathogenesis terrible environment (society/family)

of depression they think

negative experience in the past

think too much

personality

Image hard to communicate

of depressed patients they think hard to associate with

vunerable

unstable

unpredictable

Sympathy towards depressed patients sympathise

understand

cant understand

feel dumb

Most of the interviewees suffer from interactions with their parents and friends because of the bad communication or interaction mode

Eympathy Map people with depression Say

spend too much time on bed

I just only want to sleep this afternoon

I don’t feel like eating

can’t help crying

be much less active

I hope everyone can understand that depression is truly a serious disease

sad

annoyed

pessimistic

You are not depressed， you are just lazy

You shouldn’t think too much

Listening to music would make you feel better

You are always staying in your room ，that’s why you are not happy

tired partners who will take me outside instead of being indoor alone

How come you can‘t be happy？

everyone can shows their respect and politeness to people with depression

I hope others can understand I may look fine but im not

Say parents being too concerned

people always mistake sadness as depression

Parents can’t accept the truth that im depressed

when telling someone that i have depression

parents didin’t accept the truth

friends being too careful to interact with me

friends’ sad and sympathetic look

You are not sick， it‘s only your mental suggestion

Frustration

Needs sleepy

frustrated

lose interests in things used to enjoy

See suspicious look

react slowly

Feel

bored

don‘t have energy to do anything

eat much less than before

try to hurt themselves

couldn’t concentrate

I couldn’t fall asleep last night

So boring

insomnia

I don’t wanna hang out today

I prefer to stay indoor this weekend

Hear

Eympathy Map

others always don’t believe that i truly have depression

Think I don’t want to cause so much trouble to my family

Why don’t they believe i‘m truly sick？

You totally don’t look like you are depressed

You are not depressed at all you are just lazy

Do You shouldn’t think too much

Listening to music would make you feel better

How come you can‘t be happy？

give some unhelpful advice to a person with depression

I’ll never be normal or happy again

want to seek help from friends but not sure if they are available

Do my negative emotions bother my friends ?

Is it my fault to have depression？

being not convinced that a person says he has depression

See

someone trys to hurt himself on social media

I think XXX is faking her depression

in movies people with mental illness acting weird or crazy

Frustration

Feel

Hear

TV news broadcasting another depression patient committed suicide

a friend who has depression cries secretly

XX has depression， we’d better stay away from him People who have mental illness are all crazy & horrible

Think depression is not an actual disease

I want my friend to receive proper treatment

If my close friend is not mentally stable or seriouly depressed, i want to know that immediately

Im concerned if my friend is trying to hurt himself Im not around to stop him

shocked

when a close friend says he has depression

unconvinced

I try to cheer my friend up but somtimes my actions bothers her

when an unfamiliar person says he has depression

nervous & anxious

when my son/daughter says he/she has depression

afraid of being discriminated because of depression

try to encourage the person with depression condition

You are not sick， it‘s only your mental suggestion

Needs I’m so weak

being too careful to interact with a friend who has depression

the public

when my friends need some support from me but i truly don’t have time i don’t want them to blame me

sorry when i can’t cheer my friend up in many ways

sad & sympathetic

when a person takes his own life

My friend who has depression is not taking doctor’s advice or take the pills regularly

people who seem normal will never have depression

a lot of people have depression are just only sad

All the people with depression condition always try to hurt themselves

drug treatment is bad for the patients

people with depression condition are all extremly vunerable

Eympathy Map people with depression Say

spend too much time on bed

I just only want to sleep this afternoon

I don’t feel like eating

can’t help crying

be much less active

I hope everyone can understand that depression is truly a serious disease

sad

annoyed

pessimistic

You are not depressed， you are just lazy

You shouldn’t think too much

Listening to music would make you feel better

You are always staying in your room ，that’s why you are not happy

tired partners who will take me outside instead of being indoor alone

How come you can‘t be happy？

everyone can shows their respect and politeness to people with depression

I hope others can understand I may look fine but im not

Say parents being too concerned

people always mistake sadness as depression

Parents can’t accept the truth that im depressed

when telling someone that i have depression

parents didin’t accept the truth

friends being too careful to interact with me

friends’ sad and sympathetic look

You are not sick， it‘s only your mental suggestion

Frustration

Needs sleepy

frustrated

lose interests in things used to enjoy

See suspicious look

react slowly

Feel

bored

don‘t have energy to do anything

eat much less than before

try to hurt themselves

couldn’t concentrate

I couldn’t fall asleep last night

So boring

insomnia

I don’t wanna hang out today

I prefer to stay indoor this weekend

Hear

Eympathy Map

others always don’t believe that i truly have depression

Think I don’t want to cause so much trouble to my family

Why don’t they believe i‘m truly sick？

You totally don’t look like you are depressed

You are not depressed at all you are just lazy

Do You shouldn’t think too much

Listening to music would make you feel better

How come you can‘t be happy？

give some unhelpful advice to a person with depression

I’ll never be normal or happy again

want to seek help from friends but not sure if they are available

Do my negative emotions bother my friends ?

Is it my fault to have depression？

being not convinced that a person says he has depression

See

someone trys to hurt himself on social media

I think XXX is faking her depression

in movies people with mental illness acting weird or crazy

Frustration

Feel

Hear

TV news broadcasting another depression patient committed suicide

a friend who has depression cries secretly

XX has depression， we’d better stay away from him People who have mental illness are all crazy & horrible

Think depression is not an actual disease

I want my friend to receive proper treatment

If my close friend is not mentally stable or seriouly depressed, i want to know that immediately

Im concerned if my friend is trying to hurt himself Im not around to stop him

shocked

when a close friend says he has depression

unconvinced

I try to cheer my friend up but somtimes my actions bothers her

when an unfamiliar person says he has depression

nervous & anxious

when my son/daughter says he/she has depression

afraid of being discriminated because of depression

try to encourage the person with depression condition

You are not sick， it‘s only your mental suggestion

Needs I’m so weak

being too careful to interact with a friend who has depression

the public

when my friends need some support from me but i truly don’t have time i don’t want them to blame me

sorry when i can’t cheer my friend up in many ways

sad & sympathetic

when a person takes his own life

My friend who has depression is not taking doctor’s advice or take the pills regularly

people who seem normal will never have depression

a lot of people have depression are just only sad

All the people with depression condition always try to hurt themselves

drug treatment is bad for the patients

people with depression condition are all extremly vunerable

Define

Many unpleasant feelings in the interaction between depressed patients and their friends/family are caused by cognitive contradiction

Stigma/Misunderstanding of depression & people with depression

pathology

Clinical depression is a serious medical disorder, not an emotion, it affects a person’s emotions, thinking, behavior and physical well-being

Depression is caused by thinking too much

The cause of depression is related to various factors such as family relationship, environment, stress, traumatic experience, genetic factors and nervous system

from depression

image of patients

Listening to music and doing sport can ease the patient effectively and cure depression Medication is bad for the patients and it can not make the patients be truly happy

help the public understand more about depression and how it affects people’s daily life to reduce public stigma then agradually lso reducing self stigma experienced by people with depression

You are just always thinking too much

Everyone can be happy why can’t you?

Just get it over with

about depression & people with depression

Mitaken depression as sadness and don’t recognise depression as a true disease needing professional treatment

of depression

Recovery

The truth

Design Goals

Depression is not just sadness, patients are not capable of curing depression by themselves or”get it over with”. Hanging out, sports or listening to music can't simply cure depression. Curing depression needs professional treatment such as medication and psychotherapy

act weirdly / unpredictable actions/ don’t communicate with others

They are less active or energetic than before but they have ordinary looks and normal lives just like anybody else

unkempt / untidy / dangerous / hard to associate with / unsociable

People who look fine or even happy also might actually be suffering from depression

Before the public realise that depression is a mental illness, not 01 Make an emotion, it affects all aspects of a person’s daily life

02 break stereotype images of people with depression 03 Let the public understand how different behaviors affect patients After

We understand your pain now... don’t lose hope, we’ll always be there to help

Define

Many unpleasant feelings in the interaction between depressed patients and their friends/family are caused by cognitive contradiction

Stigma/Misunderstanding of depression & people with depression

pathology

Clinical depression is a serious medical disorder, not an emotion, it affects a person’s emotions, thinking, behavior and physical well-being

Depression is caused by thinking too much

The cause of depression is related to various factors such as family relationship, environment, stress, traumatic experience, genetic factors and nervous system

from depression

image of patients

Listening to music and doing sport can ease the patient effectively and cure depression Medication is bad for the patients and it can not make the patients be truly happy

help the public understand more about depression and how it affects people’s daily life to reduce public stigma then agradually lso reducing self stigma experienced by people with depression

You are just always thinking too much

Everyone can be happy why can’t you?

Just get it over with

about depression & people with depression

Mitaken depression as sadness and don’t recognise depression as a true disease needing professional treatment

of depression

Recovery

The truth

Design Goals

act weirdly / unpredictable actions/ don’t communicate with others

They are less active or energetic than before but they have ordinary looks and normal lives just like anybody else

unkempt / untidy / dangerous / hard to associate with / unsociable

People who look fine or even happy also might actually be suffering from depression

Before the public realise that depression is a mental illness, not 01 Make an emotion, it affects all aspects of a person’s daily life

02 break stereotype images of people with depression 03 Let the public understand how different behaviors affect patients After

We understand your pain now... don’t lose hope, we’ll always be there to help

Ideation Generation

Ideation Development Which form/approach?

What message I need to pass? How symptoms of depression affects a person’ life feeling too hard to get out of bed everyday frequent fatigue during work

Alternate reality game private

Serious insomnia

public

non-realistic

realistic

non-immersive

unwarranted negative emotions and thoughts

immersive

Significant changes in eating patterns loss of interest in social events or things which used to provide pleasure

Representative image & daily life of a depressed patient

Mobile App private

public

non-realistic non-immersive

realistic immersive

look normal just like everyone else identity daily activity

Design concept

Why ARG? (alternate reality game) It’s more immersive and realistic, enabling users have more intense feelings that they are in a real scenario Educational message may be delivered through game better than lecture or course, because it is more attractive and not compulsory

hobby

How others’ behaviors cause different responses of a depressed patient friends’ negative attitude useless and annoying advice

parents refuse to accept the truth company

be blamed for depression

private non-realistic non-immersive

public realistic immersive

Task: investigate a depressive patient's case and learn her story by solving puzzles Theme: detective, puzzle solving, roleplay Venue: In a room of a patient character with depression

During the game multiple media forms can be used to enhance experience I also want my design to be open for the public to use and provoke social discussion on depression

Installation

Website

living environment

User: play as an agent to investigate a case

Through the game plot, users can see and understand how the symptoms of depression erode the patient's life step by step and bring influence in various aspects

A game can also display a touching story that arouses users’ reflections on depression

personal items：photo, diary, awards, resume... emotions

ARG Detective Game

Users can understand the image of a depressed patient through different props ( profile information, personal belongings and living environment of the character )

private non-realistic non-immersive

public realistic immersive

Through the storyline of the game, users can discover what happened to the depressed patient and how other people's behaviors affect him/her emotionally

Ideation Generation

Ideation Development Which form/approach?

What message I need to pass? How symptoms of depression affects a person’ life feeling too hard to get out of bed everyday frequent fatigue during work

Alternate reality game private

Serious insomnia

public

non-realistic

realistic

non-immersive

unwarranted negative emotions and thoughts

immersive

Significant changes in eating patterns loss of interest in social events or things which used to provide pleasure

Representative image & daily life of a depressed patient

Mobile App private

public

non-realistic non-immersive

realistic immersive

look normal just like everyone else identity daily activity

Design concept

hobby

How others’ behaviors cause different responses of a depressed patient friends’ negative attitude useless and annoying advice

parents refuse to accept the truth company

be blamed for depression

private non-realistic non-immersive

public realistic immersive

Task: investigate a depressive patient's case and learn her story by solving puzzles Theme: detective, puzzle solving, roleplay Venue: In a room of a patient character with depression

During the game multiple media forms can be used to enhance experience I also want my design to be open for the public to use and provoke social discussion on depression

Installation

Website

living environment

User: play as an agent to investigate a case

Through the game plot, users can see and understand how the symptoms of depression erode the patient's life step by step and bring influence in various aspects

A game can also display a touching story that arouses users’ reflections on depression

personal items：photo, diary, awards, resume... emotions

ARG Detective Game

Users can understand the image of a depressed patient through different props ( profile information, personal belongings and living environment of the character )

private non-realistic non-immersive

public realistic immersive

Through the storyline of the game, users can discover what happened to the depressed patient and how other people's behaviors affect him/her emotionally

Game Setting

Floor Plan & Space

What happened to Lynia Lynia's death was actually caused by various aspects, including long-term depression, her parents' negative reaction, lack of proper professional treatment, her friends' incomprehension, inappropriate responses, teachers' contempt and verbal attacks

Story Background A case, where a 22-year-old college girl Lynia became missing, caused social attention. Her parents were shocked by her disappearance and concerned, so they entrusted detective X (the role of user) to investigate in lynia's room to find out the what happen.

Character Information

Detective X (user) X is a private detective commissioned by lynia's parents to investigate the cause of lynia's disappearance

Lynia’s parents

Lynia 22-year-old college student Lynia is the missing girl in the case. She is kind and friendly, has a wide range of friends, personal interests and good academic achievements

In April, her depression became more sever. She began to be unsociable, refused to hang out with her friends and often kept herself indoors. She also no longer enjoyed drawing and music as before.

In May, she felt disgusted with life and frequently missed classes because she was not able to get up from bed everyday. Her friends only gave useless advise and couldn’t empathize.She blamed herself for not being able to recover

In May, she told her parents that she might be mentally ill , but they just blamed her for thinking too much and being too sensitive. They also said only "crazy people" would get mental illness, which made Lynia too ashamed to search for professional help

Lynia’s friend Nathan

They were shocked by their daughter ’s disappearance, and didn’t know anything about it Lydia's mother once mentioned that her daughter might be "sick", but her words were vague. When detective x asked for more details, Lynia's father interrupted in a hurry

In March, unedr the pressure of study and social life, lynia began to feel depressed, and began to suffer from insomnia , which affected her daily work and study

He said lynia used to be a bright and cheerful person, but recently has become quiet and lost interest in almost anything

In June, she finally had a diagnosis of depression and told her parents, but they did not accept the fact and forbade her from treatment, she suffered from their response, and her condition began to worsen rapidly due to the lack of treatment

once Lynia asked for sick leave due to depression, but Mr.Li didn't believe her and ridiculed her, making her extremely aggrieved

In July, she hurt herself every time she had a breakdown and constantly had negative thoughts on life and suicidal thoughts even if facing small troubles

Finally, she could not bear the multiple pain, she decided to left a farewell letters then disappeared

I rented an airbnb loft, arranged scenes and props, and used this space to create the ARG game scene

Game Setting

Floor Plan & Space

Character Information

Detective X (user) X is a private detective commissioned by lynia's parents to investigate the cause of lynia's disappearance

Lynia’s parents

Lynia 22-year-old college student Lynia is the missing girl in the case. She is kind and friendly, has a wide range of friends, personal interests and good academic achievements

In April, her depression became more sever. She began to be unsociable, refused to hang out with her friends and often kept herself indoors. She also no longer enjoyed drawing and music as before.

Lynia’s friend Nathan

In March, unedr the pressure of study and social life, lynia began to feel depressed, and began to suffer from insomnia , which affected her daily work and study

He said lynia used to be a bright and cheerful person, but recently has become quiet and lost interest in almost anything

once Lynia asked for sick leave due to depression, but Mr.Li didn't believe her and ridiculed her, making her extremely aggrieved

In July, she hurt herself every time she had a breakdown and constantly had negative thoughts on life and suicidal thoughts even if facing small troubles

Finally, she could not bear the multiple pain, she decided to left a farewell letters then disappeared

I rented an airbnb loft, arranged scenes and props, and used this space to create the ARG game scene

User Flow

Read Lynia’s posts on social meadia Through these posts, users can feel the changes of Lynia’s mood and thoughts in the recent months

How all the clues and props are connected

On the social platform, a post with a photo of a diagnosis report with her room in the background presents the next clue

Lyniaaaa Another blue day.

Find out the hidden recorder on the bookshelf

4.12

All alone tonight.

4.25

Why?

A paper fragment C can also be found together

4.25

The first recording is a dialogue between Lynia and the therapist about her feelings when being depressed, through listening to lynia's experience, users can feel what depression is like

Read Notebook of Detective X (game instruction) & files of Lynia

The second recording of the fight between Lynia and her parents , they do not accept the fact of her depression, blamed her for being emotionally vulnerable, and did not allow her to receive treatment

Check out the background, tasks of the game and information about each role then find out the clue of Lynia’s diary

Notebook

Clu

of Detective X

The third one mentioned a teacher（Mr.Li ) and his phone number

es fo u

password

ia und er h ry and er p illo w”

Hint: a writing habit social media Becam e“unso diagnosis ciable recording the teacher

CV of Lynia Photo

Lynia Lin

Find the hidden diagnosis report

Search for Lynia’s diary

d: Mom said “Mi ght Lyn ia be sick Her frie ” nd Task: “Sh N a e tha hid keeps n sa Find out her laptop ad e it id Her

collect all of the fragments of paper and find out the password of the laptop

”

rday 3 .0 2 S a t u my insta Gosh, rdI fotorgdotay and spefingutre it passwo some time to uuupid ! quite ! This is so st again, I’l out se I forget it In ca it down here write aaa Accounwotrd: : LynLLiaYYmmyyaa Pass

3 .2 9 S un d a y

Oh my god. . many sleepless I nican't remember how ghts there were this month in I told Nathan verything boring I kind of find ”just get it oveand dul . . He onlny sad think he unders r with ” . . I don’t tand me at all. .

Diagnosis Report of MMD (Major Depression Disorder)

Result： Moderate depression episode, with 2 core symptoms and 2 somatic symptoms

Symtom: Loss of interests and energy, feel desperate, change of behaviors：eating and sleeping patterns ( insomnia for several weeks)

Advice:

Receive medication and psychotheraphy

According to her diary,she began to experience depressed emotions and insomnia in March. Her friend's incomprehension brought her trouble, self blame and self doubt. Her parents didn't think she had psychological problems, saying that only insane people would be mentally ill depressed Lynia’s social media account and a paper fragment A can also be found in the diary

+86 13510020035

Why are you all blaming me for this? why me?? Why do I have to suffer for this, this is so unfair..

inin thebook the bookss

LYNIA

0808

Contact the teacher Mr.Li for investigation Mr.Li

Name：Lynia Birth：1998-07-23 Occupation：student

Unlock the laptop then receive a video call from Lynia

Mr. Li will send several photos and explain once Lynia asked for sick leave due to depression, but Mr.Li didn't believe it and ridiculed her

Mr t r y .L it,o l a s t t i m e having fool me, you sai mental You d d[Don problem on’t look ’t This is at all] like satisfie how I d ? Be prove it lieve m . Are e now? you

The diagnosis showed that lynia had moderate depression and symptoms, and she needed propertreatment immediately

Lynia felt extremely aggrieved, then in order to revenge the teacher, she handed in an assignment with blood on it to prove that she has self-harm behaviors

Letters marked red on the diagnosis report can be put together into a clue: in the books

At this time, lynia was already extremely vulnerable, any negative affairs would lead to negative suicidal thoughts

A paper fragment B can also be found together

A paper fragment D can also be found together

User will have a real-time conversation with Lynia, she sits on the edge of the rooftop, crying while expressing her pain and asking users some questions.

The game ends differently based on users’behaviors If the user gives very negative feedback, she will immediately jump off. If user comforts her and gives proper guidance, she will decide not to commit suicide.

User Flow

Read Lynia’s posts on social meadia Through these posts, users can feel the changes of Lynia’s mood and thoughts in the recent months

How all the clues and props are connected

On the social platform, a post with a photo of a diagnosis report with her room in the background presents the next clue

Lyniaaaa Another blue day.

Find out the hidden recorder on the bookshelf

4.12

All alone tonight.

4.25

Why?

A paper fragment C can also be found together

4.25

The first recording is a dialogue between Lynia and the therapist about her feelings when being depressed, through listening to lynia's experience, users can feel what depression is like

Read Notebook of Detective X (game instruction) & files of Lynia

Check out the background, tasks of the game and information about each role then find out the clue of Lynia’s diary

Notebook

Clu

of Detective X

The third one mentioned a teacher（Mr.Li ) and his phone number

es fo u

password

ia und er h ry and er p illo w”

Hint: a writing habit social media Becam e“unso diagnosis ciable recording the teacher

CV of Lynia Photo

Lynia Lin

Find the hidden diagnosis report

Search for Lynia’s diary

d: Mom said “Mi ght Lyn ia be sick Her frie ” nd Task: “Sh N a e tha hid keeps n sa Find out her laptop ad e it id Her

collect all of the fragments of paper and find out the password of the laptop

”

3 .2 9 S un d a y

Diagnosis Report of MMD (Major Depression Disorder)

Result： Moderate depression episode, with 2 core symptoms and 2 somatic symptoms

Symtom: Loss of interests and energy, feel desperate, change of behaviors：eating and sleeping patterns ( insomnia for several weeks)

Advice:

Receive medication and psychotheraphy

+86 13510020035

Why are you all blaming me for this? why me?? Why do I have to suffer for this, this is so unfair..

inin thebook the bookss

LYNIA

0808

Contact the teacher Mr.Li for investigation Mr.Li

Name：Lynia Birth：1998-07-23 Occupation：student

Unlock the laptop then receive a video call from Lynia

Mr. Li will send several photos and explain once Lynia asked for sick leave due to depression, but Mr.Li didn't believe it and ridiculed her

Mr t r y .L it,o l a s t t i m e having fool me, you sai mental You d d[Don problem on’t look ’t This is at all] like satisfie how I d ? Be prove it lieve m . Are e now? you

The diagnosis showed that lynia had moderate depression and symptoms, and she needed propertreatment immediately

Lynia felt extremely aggrieved, then in order to revenge the teacher, she handed in an assignment with blood on it to prove that she has self-harm behaviors

Letters marked red on the diagnosis report can be put together into a clue: in the books

At this time, lynia was already extremely vulnerable, any negative affairs would lead to negative suicidal thoughts

A paper fragment B can also be found together

A paper fragment D can also be found together

User will have a real-time conversation with Lynia, she sits on the edge of the rooftop, crying while expressing her pain and asking users some questions.

Experience Map & Scenario Thought

I should find lynia's notebook first and see what leads

The content of her social account seems to be getting more and more emotionally down, but why?

Oh...It turned out to be depression

The diagnosis in a post seems to be an important clue, and it seems to be hidden in the room

My God, i never thought that experience of depression is so miserable and helpless, affecting a person so much

It surprises me that such an ordinary person actually suffers from depression

It's too much for her parents to treat her like this, she is nver the one to blame.

Irresponsible ridicule with disdain could cause such serious harm to people with depression... This is so sad, if she can receive treatment normally, she would never be like this worse and hurt herself

Oh my god?! This is Lynia calling?!! I need to find out what is going on with her Finally got the password！Time to find out more information on her laptop

I will try my best to comfort and persuade her to understand that she is not alone and hopeless.

Scenario

Space User Task

Backstage Emotion

Near the desk in the living room check out game instruction, existing items, and find out clues of Lynia's diary

Near the bed in the bedroom

Next to the windowsill

Next to the book shelf

In the liveing room

Find Lynia's diary, discover the hidden social account, and check the content

Find the diagnosis report in the room according to a clue in a post of her social media account

Figure out the clues hidden in the diagnosis, find the recorder, listen to the recording

Text Mr.Li to find out what happened between Lynia and him

Collect a fragment A in the diary

Collect a fragment B next to the report

Get a clue of Lynia’s teacher Mr.Li and his ohone number

Find the homework paper with blood on it,

User is able to decide the final end of the storyline (Lynia’s suicide / rescue) according to his/her responses during the call

Staff use Mr.Li ‘s phone to communicate with user through text messages

The staff who plays as the role of lynia talks to the user on her cell phone on a rooftop

Collect a fragment C

In the liveing room Find a fragment D, put all of the fragments together to get a string of characters（ password of Lynia’s laptop）

On the sofa in the liveing room Turn on the computer and receives a video call from Lynia

Experience Map & Scenario Thought

I should find lynia's notebook first and see what leads

The content of her social account seems to be getting more and more emotionally down, but why?

Oh...It turned out to be depression

The diagnosis in a post seems to be an important clue, and it seems to be hidden in the room

My God, i never thought that experience of depression is so miserable and helpless, affecting a person so much

It surprises me that such an ordinary person actually suffers from depression

It's too much for her parents to treat her like this, she is nver the one to blame.

Oh my god?! This is Lynia calling?!! I need to find out what is going on with her Finally got the password！Time to find out more information on her laptop

I will try my best to comfort and persuade her to understand that she is not alone and hopeless.

Scenario

Space User Task

Backstage Emotion

Near the desk in the living room check out game instruction, existing items, and find out clues of Lynia's diary

Near the bed in the bedroom

Next to the windowsill

Next to the book shelf

In the liveing room

Find Lynia's diary, discover the hidden social account, and check the content

Find the diagnosis report in the room according to a clue in a post of her social media account

Figure out the clues hidden in the diagnosis, find the recorder, listen to the recording

Text Mr.Li to find out what happened between Lynia and him

Collect a fragment A in the diary

Collect a fragment B next to the report

Get a clue of Lynia’s teacher Mr.Li and his ohone number

Find the homework paper with blood on it,

User is able to decide the final end of the storyline (Lynia’s suicide / rescue) according to his/her responses during the call

Staff use Mr.Li ‘s phone to communicate with user through text messages

The staff who plays as the role of lynia talks to the user on her cell phone on a rooftop

Collect a fragment C

In the liveing room Find a fragment D, put all of the fragments together to get a string of characters（ password of Lynia’s laptop）

On the sofa in the liveing room Turn on the computer and receives a video call from Lynia

Inspiration

Background

“Wonder” of People’s park

Marriage anxiety

A corner of Shanghai People's Square is full of CVand resumes for marriage. This place is called marriage market, it shows the attitude that Chinese society attaches great importance to marriage, and it is also a intriguing field for social observation

Umbrella as a CV ”stand” CV for marriage

Forever Love Mrriage Store

A man seeking for a match A parents viewing CVs

Matchmaking advertising

86%

70%

youngsters experienced their parents urging them for marriage

young people aged 25-35 were forced to get marry by their parents

were even forced to marry before reaching the legal age

Huge matchmaking market

140 million unmarried

interactive exhibition

This is an interactive exhibition which aims to present the absurd phenomenon of marriage market in China using metaphors and creative engagement where visitors can “buy”their marriage and also sale themselves with a pack

In China, most of parents are concerned of their children’s marriage

Beijing

30%

Big cities

Shanghai Shenzhen

>200 million single adults

Single young adults who are suitable for marriage

Traditional value of marriage: An old saying Not having descendence is being filial towards parents

Inspiration

Background

“Wonder” of People’s park

Marriage anxiety

Umbrella as a CV ”stand” CV for marriage

Forever Love Mrriage Store

A man seeking for a match A parents viewing CVs

Matchmaking advertising

86%

70%

youngsters experienced their parents urging them for marriage

young people aged 25-35 were forced to get marry by their parents

were even forced to marry before reaching the legal age

Huge matchmaking market

140 million unmarried

interactive exhibition

In China, most of parents are concerned of their children’s marriage

Beijing

30%

Big cities

Shanghai Shenzhen

>200 million single adults

Single young adults who are suitable for marriage

Traditional value of marriage: An old saying Not having descendence is being filial towards parents

Field Research

I went to people’s park by myself in person and collected some information about these CVs

What did these Parents talk about marriage... I interviewed and chated with some of these parents about what they value during the search for an ideal partner for children

So what’s on the “CV” paper exactly? Women should marry a men with better conditions

Basic info

Gender Year of birth Appearance：height/weight Education: university/level

what is mstb

type

Further info

Possession: house/car Job：salary/company Residence：registered/unregistered Interests

Granny Wang

While men do the opposite thing while choosing their partners Girls over 30 years old are less competitive in the marriage market Women shouldn’t focus on their career, otherwise they are not able to take care of the family My son is very good in all aspects, the only problem is he is once divorced We don’t consider any girls whose zodiac sign is tiger or sheep!

Education and career should be matched

And parents of both sides should get along well

Conditions of ideal partner Age Education Possession Salary Registered residence

Auntie Wang

Granny Lin

Auntie Lin

Boys possessing a car and a house is a must If not, we will not consider

Couple Zhang

Uncle Zhao

Field Research

I went to people’s park by myself in person and collected some information about these CVs

What did these Parents talk about marriage... I interviewed and chated with some of these parents about what they value during the search for an ideal partner for children

So what’s on the “CV” paper exactly? Women should marry a men with better conditions

Basic info

Gender Year of birth Appearance：height/weight Education: university/level

what is mstb

type

Further info

Possession: house/car Job：salary/company Residence：registered/unregistered Interests

Granny Wang

Education and career should be matched

And parents of both sides should get along well

Conditions of ideal partner Age Education Possession Salary Registered residence

Auntie Wang

Granny Lin

Auntie Lin

Boys possessing a car and a house is a must If not, we will not consider

Couple Zhang

Uncle Zhao

Ideation

Insights conclution

Goal

Fair â&#x20AC;&#x153;Tradeâ&#x20AC;? & Objectification

Present

The matchmaking corner is like a trade market, parents are not selling goods, but their own children

Too dominant

Men are required to be the breadwinner and decision-taker while girls are expected to be mother and homemaker, this contributes to maintaining traditional gender roles Beyond a certain age, a man unmarried is thought as independent whereas a woman is assumed to be desperate and a figure of pity

Selfish

show the absurd phenomenon in a creative way

Mindmap sales

live off a woman

A person is complicated and should not be judgded only by material conditions and external conditions listed on a piece of paper, parents should not judge them by these conditions

people as product

Intervention from parents

Parents will interfere with their children's marriage choices, regardless of their own wishes to find suitable partners and force them to meet up, which generally makes children feel annoyed

engage the public in the exhibition process with interactions

Trade system Evaluation

venue as a market

interaction Brain Storm

market Target audience

The youngsters A large group of people

The public

social discussion on marriage market

Engagement

Metaphor

Traditional values Old system Score

Leftover

Simplified judgment

Provoke

Patriarchal Oppression

Item Non-local

Engage

Digital Physical

Buy

Scan Check out

Play as a role

Promotion Online Offline

Social media

Digital device Exhibition Souvenir

Hashtag Discussion

Parents Packs for sale

Ideation

Insights conclution

Goal

Fair â&#x20AC;&#x153;Tradeâ&#x20AC;? & Objectification

Present

The matchmaking corner is like a trade market, parents are not selling goods, but their own children

Too dominant

Selfish

show the absurd phenomenon in a creative way

Mindmap sales

live off a woman

A person is complicated and should not be judgded only by material conditions and external conditions listed on a piece of paper, parents should not judge them by these conditions

people as product

Intervention from parents

Parents will interfere with their children's marriage choices, regardless of their own wishes to find suitable partners and force them to meet up, which generally makes children feel annoyed

engage the public in the exhibition process with interactions

Trade system Evaluation

venue as a market

interaction Brain Storm

market Target audience

The youngsters A large group of people

The public

social discussion on marriage market

Engagement

Metaphor

Traditional values Old system Score

Leftover

Simplified judgment

Provoke

Patriarchal Oppression

Item Non-local

Engage

Digital Physical

Buy

Scan Check out

Play as a role

Promotion Online Offline

Social media

Digital device Exhibition Souvenir

Hashtag Discussion

Parents Packs for sale

Experiment

I asked three friends to create their “CV ”and see what parents in the marriage market will say to them

What remarks they received... Kate ♀ 29year old 172CM Bachelor degree Local shanghainese Good at cooking Salary>10k has a house and a car

Tuna♀ Has tatoos Born in 1986 Dink Local shanghainese Salary>10k No house/car Top2 University Don’t like housework

29 is a little bit old, you need to hurry up now!

Interested in arts No car/ house

Superstition

Traditional gender roles

Zodiac tiger and sheep sign are not good for husbans

Divorce

Birth Horoscope

Some believe divorce brings bad luck

Use the two person’s birthday and birth hour to check the compatibility

You are a bit tall, boys don’t usually like girls over 170cm But your local residence and possession is a big plus!

Women Your tatoos and crazy hair scares me! It makes you look like a clown!

Dink’s life is not perfect! Only insane people live a life without having kids!

mother caretaker Women with high level of education, high salaries and a prospect career are considered not suitable or too "selfish” to pursue their career instead of care for their families

You have very education level and high salary, will you gonna be too dominant in your famliy? If you don’t like doing housework, who is gonna do it?

Curvy♀ 27 year old Bachelor degree of art Non-local 163cm Salary：7k No house/car

Findings

dominance Your look is better than the other two, more like a girl should look like

You seem very nice but it’s a pity that you are not a local

We don’t consider non-local girls without any houses or cars

privider

Men

Men are required to earn high salaries and have many material possessions to support his family, marry a woman who is not so good as him, in order to dominate the family Men who earn lower salary than their wifes are mocked and labeled as “live off his wife”

Different Criteria & Priority

For female

For male

Age

Appearance：height

Education: middle level

Education: high level

Possession: house/car

Job：middle salary

Job：high salary

Residence: registered

Experiment

I asked three friends to create their “CV ”and see what parents in the marriage market will say to them

What remarks they received... Kate ♀ 29year old 172CM Bachelor degree Local shanghainese Good at cooking Salary>10k has a house and a car

Tuna♀ Has tatoos Born in 1986 Dink Local shanghainese Salary>10k No house/car Top2 University Don’t like housework

29 is a little bit old, you need to hurry up now!

Interested in arts No car/ house

Superstition

Traditional gender roles

Zodiac tiger and sheep sign are not good for husbans

Divorce

Birth Horoscope

Some believe divorce brings bad luck

Use the two person’s birthday and birth hour to check the compatibility

You are a bit tall, boys don’t usually like girls over 170cm But your local residence and possession is a big plus!

Women Your tatoos and crazy hair scares me! It makes you look like a clown!

Dink’s life is not perfect! Only insane people live a life without having kids!

mother caretaker Women with high level of education, high salaries and a prospect career are considered not suitable or too "selfish” to pursue their career instead of care for their families

You have very education level and high salary, will you gonna be too dominant in your famliy? If you don’t like doing housework, who is gonna do it?

Curvy♀ 27 year old Bachelor degree of art Non-local 163cm Salary：7k No house/car

Findings

dominance Your look is better than the other two, more like a girl should look like

You seem very nice but it’s a pity that you are not a local

We don’t consider non-local girls without any houses or cars

privider

Men

Different Criteria & Priority

For female

For male

Age

Appearance：height

Education: middle level

Education: high level

Possession: house/car

Job：middle salary

Job：high salary

Residence: registered

Concept

Deliver

How might we design an interactive exhibition to present the absurd phenomenon creatively?

Forever Love Marriage Store Interactive exhibition

Will present the phenomenon to the public by engaging people in an interactive exhibition with the metaphor of marriage trade and provoke discussion through online promotion

Concept

Deliver

How might we design an interactive exhibition to present the absurd phenomenon creatively?

Forever Love Marriage Store Interactive exhibition

Will present the phenomenon to the public by engaging people in an interactive exhibition with the metaphor of marriage trade and provoke discussion through online promotion

Exhibition System

Welcome

Metaphor 01

Get into Wechat mini app

“Prodcuts for sales”= Packs of personal items (not authentic) Items of a pack (can be customized)

Check the pack

Photo Diploma Credit Card Residence Certificate Car key Business Card ...

Scan items

Girls aged 28-30 with good education and normal career

Women aged over30 with high level of education and career prospect

Local boys aged 25-30 with high level of education and prospect career, have houses and cars

Guys aged 30-35 with good education and normal career, have houses or cars

Men aged over 30-40 with normal career/ no house or car

Judgement

“Trade System” Take the pack away Women

Create their own Pack

Display the new pack # buy my marriage

share on social media

User flow Home page

Evaluation

display for the next person

Men

Scores Labels

Tool of

“Fire Sale”

Local girls aged 25-28 with good education and normal career

Metaphor 02

“Check out”

Different product packs present different types of people “Selection of the season” “The Basic”

Scan an item

the trade system will evaluate whether the deal is legit, evaluation is based on whether the person is able to fit in thetraditional gender role to support the family

basic info Item infornatiom

Guarantee

check out If overall score >6

Yes

If male score> female score

Yes

Deal

Print out receipt

Fail to deal

Engagement

Promotion

Discussion

Engage in the both digital and pgysical interaction to “Buy” a marriage in the exhibition and then become one of the packs for sales

Share the “marriage” and the pack they buy from the exhibition on social media to attract more attention

Present the absurd phenomenon that everyone buys his marriage through the system provided by the exhibition

Exhibition System

Welcome

Metaphor 01

Get into Wechat mini app

“Prodcuts for sales”= Packs of personal items (not authentic) Items of a pack (can be customized)

Check the pack

Photo Diploma Credit Card Residence Certificate Car key Business Card ...

Scan items

Girls aged 28-30 with good education and normal career

Women aged over30 with high level of education and career prospect

Local boys aged 25-30 with high level of education and prospect career, have houses and cars

Guys aged 30-35 with good education and normal career, have houses or cars

Men aged over 30-40 with normal career/ no house or car

Judgement

“Trade System” Take the pack away Women

Create their own Pack

Display the new pack # buy my marriage

share on social media

User flow Home page

Evaluation

display for the next person

Men

Scores Labels

Tool of

“Fire Sale”

Local girls aged 25-28 with good education and normal career

Metaphor 02

“Check out”

Different product packs present different types of people “Selection of the season” “The Basic”

Scan an item

the trade system will evaluate whether the deal is legit, evaluation is based on whether the person is able to fit in thetraditional gender role to support the family

basic info Item infornatiom

Guarantee

check out If overall score >6

Yes

If male score> female score

Yes

Deal

Print out receipt

Fail to deal

Engagement

Promotion

Discussion

Engage in the both digital and pgysical interaction to “Buy” a marriage in the exhibition and then become one of the packs for sales

Share the “marriage” and the pack they buy from the exhibition on social media to attract more attention

Present the absurd phenomenon that everyone buys his marriage through the system provided by the exhibition

Exhibition Blueprint

Interface Wireframe Welcome page

Home page

Info page

Evidence Scan page

Items displayed

Phone wechat app

Wechat Mini app

social media platform

Customized pack with new items

Item page

User

Cart page

Checkout page

Receipt page

Question page

Read instruction Get into H5

Pack page

Front stage

Input info

Check items

Scan items

Check out

present information of the scanned items

staff suggest scanning the QR code

show the receipt and promote the customized pack

Share the link/ pics

Choose details of their packs

Switch to wechat moments or other social media platforms

provide options

Display the new pack

Staff print out material of the new pack and display it

Line of visibility

Back stage

QR code link user to the Mini app

collect information

analysize the matching compability using collected infornation

activate the selected social platform app

data and information transmission

Check the customized pack

Exhibition Blueprint

Interface Wireframe Welcome page

Home page

Info page

Evidence Scan page

Items displayed

Phone wechat app

Wechat Mini app

social media platform

Customized pack with new items

Item page

User

Cart page

Checkout page

Receipt page

Question page

Read instruction Get into H5

Pack page

Front stage

Input info

Check items

Scan items

Check out

present information of the scanned items

staff suggest scanning the QR code

show the receipt and promote the customized pack

Share the link/ pics

Choose details of their packs

Switch to wechat moments or other social media platforms

provide options

Display the new pack

Staff print out material of the new pack and display it

Line of visibility

Back stage

QR code link user to the Mini app

collect information

analysize the matching compability using collected infornation

activate the selected social platform app

data and information transmission

Check the customized pack

Promotion Poster

Rationale I am one of the members of a sexuality education team since 2016，and pay a lot of attention to the topic of sex edu in China

Research

Child Sexual Abuse in China

How many? 433 340

378

Interactive sexual education game design

No! is an educational game which teaches children how to prevent sexual abuse. It offers children an opportunity to rehearse in many different game scenarios through role-play

school & kindergarten

35%

victim’s home

28%

12~14

27%

Anxiety Depression

Worsen the family relationship Parents suffer from mental trauma Marriage breaks down Excluded by relatives

PTSD

32%

age 80% of the victims are less than 14 years old

33%

8.2% 9.7% girls and 8.2% boys experienced unwanted sex before 18

67% percentage of abusers who are familiar with the victims

~70%

Parents avoid talking about sexuality

sex edu in China

65%

receive sexuality knowledge from pornography

Middle school students don‘t know how to prevent sexual abuse

Middle school students don‘t know how to % prevent sexual diseases

Family relationship

Mental disorder

9.7%

21%

14%

Eating disorders Sleep disorders Self-harm Suicide

Anal / vaginal pain Menstrual disorder STD infection Obesity

Abuser

Victim 7~12

abuser’s home

78% Abnormal behavior

Physical symptom

22% in countryside

317

year 2015 2016 2017 2018 exposed child abuse cases on media in China

No!

in city

reference：Beijing Women's Federation

How bad?

reference：Research statistics from Girls'Protecting in 2018

What impact?

where? 56%

Sexual Edu in China

The situation of sex education in China is not very good, I want to make efforts and contributions to it

Teacher

15% Neighbor

19% Friends from internet

12% 67%

Family member

Why? 12% “Sex edu should be given in school”

34% “Don’t know how to start , and don’t know what to do ”

parents refuse giving sexuality edu by themselves

38% “Children are too young to receive sexuality edu” “Sexuality edu may mislead our children to have

Rationale I am one of the members of a sexuality education team since 2016，and pay a lot of attention to the topic of sex edu in China

Research

Child Sexual Abuse in China

How many? 433 340

378

Interactive sexual education game design

No! is an educational game which teaches children how to prevent sexual abuse. It offers children an opportunity to rehearse in many different game scenarios through role-play

school & kindergarten

35%

victim’s home

28%

12~14

27%

Anxiety Depression

Worsen the family relationship Parents suffer from mental trauma Marriage breaks down Excluded by relatives

PTSD

32%

age 80% of the victims are less than 14 years old

33%

8.2% 9.7% girls and 8.2% boys experienced unwanted sex before 18

67% percentage of abusers who are familiar with the victims

~70%

Parents avoid talking about sexuality

sex edu in China

65%

receive sexuality knowledge from pornography

Middle school students don‘t know how to prevent sexual abuse

Middle school students don‘t know how to % prevent sexual diseases

Family relationship

Mental disorder

9.7%

21%

14%

Eating disorders Sleep disorders Self-harm Suicide

Anal / vaginal pain Menstrual disorder STD infection Obesity

Abuser

Victim 7~12

abuser’s home

78% Abnormal behavior

Physical symptom

22% in countryside

317

year 2015 2016 2017 2018 exposed child abuse cases on media in China

No!

in city

reference：Beijing Women's Federation

How bad?

reference：Research statistics from Girls'Protecting in 2018

What impact?

where? 56%

Sexual Edu in China

The situation of sex education in China is not very good, I want to make efforts and contributions to it

Teacher

15% Neighbor

19% Friends from internet

12% 67%

Family member

Why? 12% “Sex edu should be given in school”

34% “Don’t know how to start , and don’t know what to do ”

parents refuse giving sexuality edu by themselves

38% “Children are too young to receive sexuality edu” “Sexuality edu may mislead our children to have

Research 3R Rule

Child Sexual Abuse Prevention Teaching

Recognize potential abusive situations

Resist

reject and remove themselves

Report

BST is proved to be an effective teaching method with a 4-step strategy. Some of the child sexual abuse prevention programs adopt this training to teach children to protect themselves

ongoing or previous abuse Try it by yourself!

Approaches

show participants how to perform the skill

Content role-play

Active

Rules-based use concrete rules to distinguish good or bad touches

rehearsal

Good job！

modeling

Feelings-based

video

Passive

4：Feedback positive praise or corrective feedback

2：Modeling

Format

CSA Prevention Program: TAT (Talking about Touching）

BST（Behavior Skills Training）

The 3R rule is common in most child-focused personal safety programs and emphasized in classroom-based curricula

book

puppet show film

use feelings (good bad and confusing) to define good or bad touches

1：Instructions description of a skill ， its importance and when to use it

Safe touches

Unsafe touches

safe touhes help people feel cared for and loved

children can develop skills to help them resist unsafe touches

Learn touhcing rules

Unwanted touches

adults should not touch your private parts except to keep you clean and healthy

children can develop skills to avoid unwanted touches

3：Rehearsal opportunities to practice the skill

Safety steps say“No”, try to get away and tell a grown-up

Use the rules children should use the rules if someone breaks the touching rules

Research 3R Rule

Child Sexual Abuse Prevention Teaching

Recognize potential abusive situations

Resist

reject and remove themselves

Report

BST is proved to be an effective teaching method with a 4-step strategy. Some of the child sexual abuse prevention programs adopt this training to teach children to protect themselves

ongoing or previous abuse Try it by yourself!

Approaches

show participants how to perform the skill

Content role-play

Active

Rules-based use concrete rules to distinguish good or bad touches

rehearsal

Good job！

modeling

Feelings-based

video

Passive

4：Feedback positive praise or corrective feedback

2：Modeling

Format

CSA Prevention Program: TAT (Talking about Touching）

BST（Behavior Skills Training）

The 3R rule is common in most child-focused personal safety programs and emphasized in classroom-based curricula

book

puppet show film

use feelings (good bad and confusing) to define good or bad touches

1：Instructions description of a skill ， its importance and when to use it

Safe touches

Unsafe touches

safe touhes help people feel cared for and loved

children can develop skills to help them resist unsafe touches

Learn touhcing rules

Unwanted touches

adults should not touch your private parts except to keep you clean and healthy

children can develop skills to avoid unwanted touches

3：Rehearsal opportunities to practice the skill

Safety steps say“No”, try to get away and tell a grown-up

Use the rules children should use the rules if someone breaks the touching rules

User Research

Bio

“

Family 1

Though we take sex edu seriously we actully don’t know how to teach him properly.

Family 2

Dad likes to tell scary stories about what bad guys will do to me I don’t like that.

This is a couple with a 7-year-old son,and they care about the sex edu for their children and read eduacational story books somtimes with their children

Bio

Approach

Family Sex Edu

oral explanation eduacational book

Approach

Content

Parents Age: 38(mom) 40(dad) Occupation: Teacher(mom) Engineer(dad) Location: Shanghai,China

Son age:7 Preference

Interesting story Role-play game with his cousin

Painpoint Conclusion Lack of Knowledge

Story book Visual Design

limited approach

Teach their son different ways to protect themselves Give sex edu in a more comfortable or casual way have more sexuality knowledge more than just sex physiology

uncomfortable approach

Feeling really awkward to talk about sex especially about private parts .

Dad Frustrations the child couldn’t understand when we explain self protection and privacy Not sure if the child actually know how to respond to abusive situations in real life Have limited acknowledgement of sbuse scenarios and knowledge of sex ed

Age: 38 Occupation: Police officer Location: Shanghai,China

Daughter Preference

Adventure Interesting story Picture book

age:8

Goals Let his daughter know how to protect herself from sexual abuse Find an efficient way to give sex edu other than just talking Gain more knowledge about sex edu

Frustrations feel really awkward to start a conversation about sex don’t have a proper way to explain self-protection and privacy

Extensive content life education/ reproductive health/ relationship /gender equality/ self-protection

Content

Interactive picture book

More interactions

Low cost Visual Design

Content

Sexual abuse prevention Sex physiology Psychology of gender Sex ethics

Interactive

Easy to use limited contents

only listening to the stories

Low cost

Oral explanation

Goals

Most of the sex educational products on the market generally lack contents of sexual abuse education or the contents are not fully extended

Lack active participation

This is a single father with a 8-year-old daughter. He is very busy with his work everyday but he still cares for her daughter and is willing to spend more time with her.

Family Sex Edu

sexual abuse prevention sex physiology psychology of gender sex ethics

Case Study

I did interviews with 3 families asking about the situation of the family sex edu and frustrations they have，after organizing the information I created the two personas

flip/pull/rotate the cards which simulate how body parts work in the book to read hidden contents

Interactive

embarrassment Easy to use

Educational puzzle

Content

Low cost Visual Design

Easy to use

Self-protection is not fully extended

protection of private parts without specific scenarios

Interaction is not atrractive the only interaction is working out the puzzle

Interactive

Content

Contents are limited names of body parts or organs and not well extended

User Research

Bio

“

Family 1

Though we take sex edu seriously we actully don’t know how to teach him properly.

Family 2

Dad likes to tell scary stories about what bad guys will do to me I don’t like that.

This is a couple with a 7-year-old son,and they care about the sex edu for their children and read eduacational story books somtimes with their children

Bio

Approach

Family Sex Edu

oral explanation eduacational book

Approach

Content

Parents Age: 38(mom) 40(dad) Occupation: Teacher(mom) Engineer(dad) Location: Shanghai,China

Son age:7 Preference

Interesting story Role-play game with his cousin

Painpoint Conclusion Lack of Knowledge

Story book Visual Design

limited approach

Teach their son different ways to protect themselves Give sex edu in a more comfortable or casual way have more sexuality knowledge more than just sex physiology

uncomfortable approach

Feeling really awkward to talk about sex especially about private parts .

Age: 38 Occupation: Police officer Location: Shanghai,China

Daughter Preference

Adventure Interesting story Picture book

age:8

Goals Let his daughter know how to protect herself from sexual abuse Find an efficient way to give sex edu other than just talking Gain more knowledge about sex edu

Frustrations feel really awkward to start a conversation about sex don’t have a proper way to explain self-protection and privacy

Extensive content life education/ reproductive health/ relationship /gender equality/ self-protection

Content

Interactive picture book

More interactions

Low cost Visual Design

Content

Sexual abuse prevention Sex physiology Psychology of gender Sex ethics

Interactive

Easy to use limited contents

only listening to the stories

Low cost

Oral explanation

Goals

Most of the sex educational products on the market generally lack contents of sexual abuse education or the contents are not fully extended

Lack active participation

This is a single father with a 8-year-old daughter. He is very busy with his work everyday but he still cares for her daughter and is willing to spend more time with her.

Family Sex Edu

sexual abuse prevention sex physiology psychology of gender sex ethics

Case Study

I did interviews with 3 families asking about the situation of the family sex edu and frustrations they have，after organizing the information I created the two personas

flip/pull/rotate the cards which simulate how body parts work in the book to read hidden contents

Interactive

embarrassment Easy to use

Educational puzzle

Content

Low cost Visual Design

Easy to use

Self-protection is not fully extended

protection of private parts without specific scenarios

Interaction is not atrractive the only interaction is working out the puzzle

Interactive

Content

Contents are limited names of body parts or organs and not well extended

Potential sexual abuse scenarios in everyday life Stage

Prepare for school

On the way to school

At school

On the way home Tommy your homework is not doing good...

Emotion

Hey Tommy get on , I’ll take you to school!

At home

Stranger

neighbor

Tommy , how’s your day ?

Mom neighbor

Friend

Teacher

Ipad

Surroundings & Actions get up and get dressed

Problem might occur

Opportunity

meet a friend’s Mom and get in his car for a ride

Parents have no idea where their children are and who they are with

have regular contact with parents

teach children different ways to search for help

get to the classroom

staying alone with an adult , with no one around can turn to

teach children to be alert when being alone with an adult

in the teacher’s office

For children, teachers are respected and trusted, so they are usually not alert to teachers

go home with friends together

Teachers always have more power than students, a child abused by a teacher is less likely to report

emphasize that no matter who the abuser is, children should resist and report in time

Exhibitionist on the street

have dinner at home

play with neighbor alone

For children,relatives and neighbors are trusted, they are usually not alert to their potential assault and also feel hard to disclose when being abused by them

teach children to recognize and react properly to abusive scenarios (potential or ongoing )

play ipad and chat with mom

online assault such as

induced to send naked photos

give the child a more persuasive /comfortable approach to disclose

go to sleep

children might find it hard to disclose the abuse to their parents due to the sense of shame

a more persuasive & comfortable way for children to disclose abuse

Potential sexual abuse scenarios in everyday life Stage

Prepare for school

On the way to school

At school

On the way home Tommy your homework is not doing good...

Emotion

Hey Tommy get on , I’ll take you to school!

At home

Stranger

neighbor

Tommy , how’s your day ?

Mom neighbor

Friend

Teacher

Ipad

Surroundings & Actions get up and get dressed

Problem might occur

Opportunity

meet a friend’s Mom and get in his car for a ride

Parents have no idea where their children are and who they are with

have regular contact with parents

teach children different ways to search for help

get to the classroom

staying alone with an adult , with no one around can turn to

teach children to be alert when being alone with an adult

in the teacher’s office

For children, teachers are respected and trusted, so they are usually not alert to teachers

go home with friends together

Teachers always have more power than students, a child abused by a teacher is less likely to report

emphasize that no matter who the abuser is, children should resist and report in time

Exhibitionist on the street

have dinner at home

play with neighbor alone

For children,relatives and neighbors are trusted, they are usually not alert to their potential assault and also feel hard to disclose when being abused by them

teach children to recognize and react properly to abusive scenarios (potential or ongoing )

play ipad and chat with mom

online assault such as

induced to send naked photos

give the child a more persuasive /comfortable approach to disclose

go to sleep

children might find it hard to disclose the abuse to their parents due to the sense of shame

a more persuasive & comfortable way for children to disclose abuse

Design Ideation Goals

different

scenario

interactive image

storytelling

How it works

role-play

interesting

no preaching

casual

How is it like

Give children an opportunity to practice in different scenarios in the game Children need to discriminate between the right and the wrong interaction, then make appropriate responses based on the rules and skills they learned. Role-play in virtual world

In some special game scenarios, the abusers are people who are familiar with the child Interactive and intereseting approaches, such as role-play, pysical participation

free time

Hardware

Interact physically with different characters

Rehearsal in different abusive scenarios

Technology: PoseNet

Child

PoseNet is a vision model (programming) allows for real-time human pose estimation by detecting the positions of key body parts. knowledge of sexuality

disclosure of abuse

Through rehearsals in these scenarios, children can learn to cope with sexual assault in real life.

WHAT indoor

sexual abuse prevention active participantion

physical participantion

in the bedroom

role-play

rehesrsal

Application on the wall

TV screen

touching rules

reform the scene

Rehearsal

Emphasize in some special scenario, no matter who the abuser is, children should resist and report in time

WHERE

child

visualization

Teach children how to use 3R rules and safety steps to protect themselves

Effective approach Brainstorm

more persuasive

Role-play with physical participation

Attract attention and make teaching more effective

Effective content

be able to know if their children understand how to protect themselves properly or not

protect themselves when facing potential or ongoing sexual harassment efficiently

childâ&#x20AC;&#x2122;s friends

WHO

Childrenâ&#x20AC;&#x2122;s performance in the game can be viewed by their parents

Children

family time

Feedback

get rid of embarrassing feelings and open up conversation with children on sex topic

challenging

WHEN parents

Provide a game scenario and casual atmosphere to talk about sex

Parent

HOW

siblings

Game scenario

colorful

stories

Highlight Function

What if

PoseNet Library processing

Camera Capture real-time postures

Capture

Convert to RGB

Crop & resize

Scale values

Screen Display real- time game interaction

Display

Draw & join key points

Confidence scores

Decode key points

TFLite Library

Model inference Normal & harassing scenarios in the game

Children need to think and react by themselves

Give praise or corrective feedback

Design Ideation Goals

different

scenario

interactive image

storytelling

How it works

role-play

interesting

no preaching

casual

How is it like

In some special game scenarios, the abusers are people who are familiar with the child Interactive and intereseting approaches, such as role-play, pysical participation

free time

Hardware

Interact physically with different characters

Rehearsal in different abusive scenarios

Technology: PoseNet

Child

PoseNet is a vision model (programming) allows for real-time human pose estimation by detecting the positions of key body parts. knowledge of sexuality

disclosure of abuse

Through rehearsals in these scenarios, children can learn to cope with sexual assault in real life.

WHAT indoor

sexual abuse prevention active participantion

physical participantion

in the bedroom

role-play

rehesrsal

Application on the wall

TV screen

touching rules

reform the scene

Rehearsal

Emphasize in some special scenario, no matter who the abuser is, children should resist and report in time

WHERE

child

visualization

Teach children how to use 3R rules and safety steps to protect themselves

Effective approach Brainstorm

more persuasive

Role-play with physical participation

Attract attention and make teaching more effective

Effective content

be able to know if their children understand how to protect themselves properly or not

protect themselves when facing potential or ongoing sexual harassment efficiently

childâ&#x20AC;&#x2122;s friends

WHO

Childrenâ&#x20AC;&#x2122;s performance in the game can be viewed by their parents

Children

family time

Feedback

get rid of embarrassing feelings and open up conversation with children on sex topic

challenging

WHEN parents

Provide a game scenario and casual atmosphere to talk about sex

Parent

HOW

siblings

Game scenario

colorful

stories

Highlight Function

What if

PoseNet Library processing

Camera Capture real-time postures

Capture

Convert to RGB

Crop & resize

Scale values

Screen Display real- time game interaction

Display

Draw & join key points

Confidence scores

Decode key points

TFLite Library

Model inference Normal & harassing scenarios in the game

Children need to think and react by themselves

Give praise or corrective feedback

Storyboard 1

Teaching section: provide basic rules (3R rule)

learn to define private parts

Character selection

Hello!

show a bad touch

Show all cartoon characters and introduce them

imitate

Imitate the resisting moves and words as the character does

If private parts are touched by others children should report to his/her parents (or any adults near them) in time no

matter who the abuser is

Dad

If the sign is not put to the right place, it will turn red and shine,there will also be a hint to guide

If the child nimitates wrongly, there will be a red shining stroke around the character

There will be many scenes that need physical contact with different characters, including normal physical contacts and various sexual assault scenes.

imitate imitate again

The character will show how to react and let the child inmitate again

What did you

...

r Brothe

mom Oh this is a bad touch!

Donâ&#x20AC;&#x2122;t touch me!

Mom

NO!

Friend

inmitate wrongly

Pick one character for role-play

react to bad touch

Give mommy a hug honey!

Sister

NO!

Stop!

NO!

react to good touch

Show a bad touch

My son is doing great in the game

Stop!

Hey! Hello!

Let the child put signs on his/her privacy parts, and teach him/her private parts can not be seen or touched by others

video for parents

learn to report

learn to resist What should I do?...

Enter a narrative

e Relativ

Check out characters will appear after in the game

Display short animations to introduce characters and then interact with them

react wrongly

demonstrate

If the child react wrongly, there will be a red shining stroke around the character and hints to show what the child should do and why

The child's performance in the scenario will be generated to a video which parents can check discuss with the child after.

Storyboard 1

Teaching section: provide basic rules (3R rule)

learn to define private parts

Character selection

Hello!

show a bad touch

Show all cartoon characters and introduce them

imitate

Imitate the resisting moves and words as the character does

If private parts are touched by others children should report to his/her parents (or any adults near them) in time no

matter who the abuser is

Dad

If the sign is not put to the right place, it will turn red and shine,there will also be a hint to guide

If the child nimitates wrongly, there will be a red shining stroke around the character

There will be many scenes that need physical contact with different characters, including normal physical contacts and various sexual assault scenes.

imitate imitate again

The character will show how to react and let the child inmitate again

What did you

...

r Brothe

mom Oh this is a bad touch!

Donâ&#x20AC;&#x2122;t touch me!

Mom

NO!

Friend

inmitate wrongly

Pick one character for role-play

react to bad touch

Give mommy a hug honey!

Sister

NO!

Stop!

NO!

react to good touch

Show a bad touch

My son is doing great in the game

Stop!

Hey! Hello!

Let the child put signs on his/her privacy parts, and teach him/her private parts can not be seen or touched by others

video for parents

learn to report

learn to resist What should I do?...

Enter a narrative

e Relativ

Check out characters will appear after in the game

Display short animations to introduce characters and then interact with them

react wrongly

demonstrate

If the child react wrongly, there will be a red shining stroke around the character and hints to show what the child should do and why

The child's performance in the scenario will be generated to a video which parents can check discuss with the child after.

Device Sketch

Game UI Character selection

Story scenario

Teaching section

Device Sketch

Game UI Character selection

Story scenario

Teaching section

Extended Service System

Service Effect Behaviour change Short term

Inform

Parents’s friend Share links

Child‘s friends Attract online users

Attract offline users

No!

Product & Service

Parents

Invite

Share links Attract more users from online & influence friends and the public More conversations on sexual topic among parents on social media

Education x Fun

Educate

Child

Chilren are able to recognize abusive behaviour and respond appropriately through interesting games

Attitude change Long term

Raise public attention on child sexual abuse and sex edu

Break the sexual taboo in the whole society gradually

Children can protect themselves from sexual abuse

Lower the rate of child sexual abuse in China

Attract more offline users

Feedback

Build up

Video & Report

Professional guidance & Social promotion

User data analysis

Wechat

User data

Professional sex edu institution

User data collection

Collect users’data for further analysis and study Study children’s responses in different scenarios for game iteration

Open up for conversation on body protection

User data analysis

Data Base

Build up data base

Hardware

Have conversations on game scenarios and exchange thoughts on bad

Dig out more users’ needs for iteration

Leads to more conversations on other sexual education topics

Explore potential service Promote academic research on child sexual abuse Break the sexual taboo between parents and children

Extended Service System

Service Effect Behaviour change Short term

Inform

Parents’s friend Share links

Child‘s friends Attract online users

Attract offline users

No!

Product & Service

Parents

Invite

Share links Attract more users from online & influence friends and the public More conversations on sexual topic among parents on social media

Education x Fun

Educate

Child

Chilren are able to recognize abusive behaviour and respond appropriately through interesting games

Attitude change Long term

Raise public attention on child sexual abuse and sex edu

Break the sexual taboo in the whole society gradually

Children can protect themselves from sexual abuse

Lower the rate of child sexual abuse in China

Attract more offline users

Feedback

Build up

Video & Report

Professional guidance & Social promotion

User data analysis

Wechat

User data

Professional sex edu institution

User data collection

Collect users’data for further analysis and study Study children’s responses in different scenarios for game iteration

Open up for conversation on body protection

User data analysis

Data Base

Build up data base

Hardware

Have conversations on game scenarios and exchange thoughts on bad

Dig out more users’ needs for iteration

Leads to more conversations on other sexual education topics

Explore potential service Promote academic research on child sexual abuse Break the sexual taboo between parents and children

Service Blueprint Stage Physical evidence Child

Play the game

unlock more game narratives

Hardware set (including TV screen& cameraďź&#x2030;

Enter game narrative and interact in different scenarios

Wechat social platform

Phone

Wechat

share links on social media platform send links to friends

unlock narratives and get confirmation notification

Watch the video and check out the report

suggest send links to others on wechat platform for more narratives

Present game scenarios

confirm account status

Data collection

Wechat

Data analysis

talk about the game and trigger more conversations on sexual topics

filled out a questionnaire regarding the service

promotion of feedback questionnaire

confirm information

generate a video

Screen recording

Backstage

Phone

invite friends to play together

Parent

User Interface

Phone

after the game

generate a report

Service Blueprint Stage Physical evidence Child

Play the game

unlock more game narratives

Hardware set (including TV screen& cameraďź&#x2030;

Enter game narrative and interact in different scenarios

Wechat social platform

Phone

Wechat

share links on social media platform send links to friends

unlock narratives and get confirmation notification

Watch the video and check out the report

suggest send links to others on wechat platform for more narratives

Present game scenarios

confirm account status

Data collection

Wechat

Data analysis

talk about the game and trigger more conversations on sexual topics

filled out a questionnaire regarding the service

promotion of feedback questionnaire

confirm information

generate a video

Screen recording

Backstage

Phone

invite friends to play together

Parent

User Interface

Phone

after the game

generate a report

Inspiration My friends’story One of my friends has a very bad buying habit , she once bought more tham 30 clothes at a time on impulse but later when she received all these clothes, she found out half of them didn’t fit her well and had to return them.

Background Research What is impulse buy？ Researchgate:The Psychology of Impulse Buying

3 features

Online impulse buys Invespcro.com Numerator Insights Data 2019

40%

Unplanned

Difficult to control

Emotional response

Impulse buyers

Survey from Slickdeals in 2016

44% 29% 14%

87%

in the past 3 months

from browsing shopping sites without purpose

impulse purchase

screenshots of her orders

Frequency

in the past month

Monry spent on e-commerce

All online impulse purchases

People aged >18 in th US

in the past 7 days

reference：Numerator Insights Data in 2019

heavily influenced by social media

Bye Buy APP design to prevent people from impulsive buying

This is an anti-shopping App which aims reduce behavior of impulsive buying in a funny way：remove items in each others‘ shopping cart by throwing rotten eggs and giving reviews

Instagram

young

Reasons of impulse buy

of people had incurred trouble caused by impulse buy

tech savvy spend much time on mobile device

Habit of online shopping

Marketing

Copy others

Top online impulse buys

Buying habits

Google: Design Practices and Consumer Needs

Personality

Household Clothing

Electronics

Shoes Beauty products

Consequences

Emotions

56% 37% 20%

Financial problem

Disappointed with the product

Feeling guilty

Background Research What is impulse buy？ Researchgate:The Psychology of Impulse Buying

3 features

Online impulse buys Invespcro.com Numerator Insights Data 2019

40%

Unplanned

Difficult to control

Emotional response

Impulse buyers

Survey from Slickdeals in 2016

44% 29% 14%

87%

in the past 3 months

from browsing shopping sites without purpose

impulse purchase

screenshots of her orders

Frequency

in the past month

Monry spent on e-commerce

All online impulse purchases

People aged >18 in th US

in the past 7 days

reference：Numerator Insights Data in 2019

heavily influenced by social media

Bye Buy APP design to prevent people from impulsive buying

This is an anti-shopping App which aims reduce behavior of impulsive buying in a funny way：remove items in each others‘ shopping cart by throwing rotten eggs and giving reviews

Instagram

young

Reasons of impulse buy

of people had incurred trouble caused by impulse buy

tech savvy spend much time on mobile device

Habit of online shopping

Marketing

Copy others

Top online impulse buys

Buying habits

Google: Design Practices and Consumer Needs

Personality

Household Clothing

Electronics

Shoes Beauty products

Consequences

Emotions

56% 37% 20%

Financial problem

Disappointed with the product

Feeling guilty

Behaviour Research

reference：Impulse Buying：Design Practices and Consumer Needs & The Buying Impulse

What do people feel and cope with their impulse?

self-control tools by online buyers Before a purchase

self-control / self-regulation strategy Set Goals “ I want a healthier body weight, I intend to to exercise every day. ”

Commitment Device “ If I surpass my monthly shopping budget, I am not allowed to watch TV for a month. ”

Specific Rules “ If I’m offered dessert, I’ll always ask for coffee instead. ”

Delete this app?

Monitoring

Spending limits

During a purchase

start of the cycle

When being confronted with an object, excitement is more easily triggered than rational concerns.

Purchasing symbols of value and identity Products have symbolic meaning that represent a particular identity, which triggers impulse buy tendency.

Oh my god! It fits my personality! I love it!

few weeks later...

I feel so guilty for doing this ...

I want it so much and I need to get it now!

But I’m not supposed to buy it...it will break the budget...

Loss of self-control

To hell with everything else! I’ll buy it now!

Forced postponement

？

Do I really need it？ What will I use it for？

Deliberation & reflection

Effective self-control requires a certain amount of resources from our brains, but in some situations (eg. mental exhaustion) people lack these resources.

Hunt for pleasure and avoid pain

Negative Cycle So joyful and satisfied !

“ I’ll have to stop immediately when im accidently eating food contains much sugar ”

Experience and psychological explanation of impulse buy Biased by proximity

Avoid temptation

Yes

After a purchase

Humen are fundamentally motivated to seek pleasure and avoid pain which impulse buying can provide

Make costs more salient

Wow I spent so much on some useless products

Behaviour Research

reference：Impulse Buying：Design Practices and Consumer Needs & The Buying Impulse

What do people feel and cope with their impulse?

self-control tools by online buyers Before a purchase

self-control / self-regulation strategy Set Goals “ I want a healthier body weight, I intend to to exercise every day. ”

Commitment Device “ If I surpass my monthly shopping budget, I am not allowed to watch TV for a month. ”

Specific Rules “ If I’m offered dessert, I’ll always ask for coffee instead. ”

Delete this app?

Monitoring

Spending limits

During a purchase

start of the cycle

When being confronted with an object, excitement is more easily triggered than rational concerns.

Purchasing symbols of value and identity Products have symbolic meaning that represent a particular identity, which triggers impulse buy tendency.

Oh my god! It fits my personality! I love it!

few weeks later...

I feel so guilty for doing this ...

I want it so much and I need to get it now!

But I’m not supposed to buy it...it will break the budget...

Loss of self-control

To hell with everything else! I’ll buy it now!

Forced postponement

？

Do I really need it？ What will I use it for？

Deliberation & reflection

Effective self-control requires a certain amount of resources from our brains, but in some situations (eg. mental exhaustion) people lack these resources.

Hunt for pleasure and avoid pain

Negative Cycle So joyful and satisfied !

“ I’ll have to stop immediately when im accidently eating food contains much sugar ”

Experience and psychological explanation of impulse buy Biased by proximity

Avoid temptation

Yes

After a purchase

Humen are fundamentally motivated to seek pleasure and avoid pain which impulse buying can provide

Make costs more salient

Wow I spent so much on some useless products

Experiment

Case Study & Insights

There are overwhelmingly too many visual elements designed to trigger users’ impulse and mess with their minds

Interface01 Original interface

Netease Kaola app

limited stock

create urgency

countdown discount in limited time

social influence

positive reviews product live stream Favorable rating recommended by other users number of likes

￥

promotion encourage to buy more

customers Q&A coupon sales add prize draw conditional free shipping add-on discount product recommendation payment by instalments

user feedback keep users browsing offers product combinations encourage overspend

Elements Discounted price Limited stock Countdown Member discount Product ranking Sale add Payment by instalments Conditional free shipping Add-on purchase discount

Feedback Interface looks messy

Have more urge to purchase

Look like a good deal

easily distracted by promotions

product looks much more attractive

people react completely differently to the same product with different interface elements Interface02

Interface02

delete elements that stimulate impulse buy

replace elements stimulate impulse with those reduce impulse

Elements

Only basic information of the product and shipping

Feedback The product looks normal

Focus more on product

Elements Original price Unlimited stock forever 100-year countdown Member discount leads to loss Negative rate Sale add Can’t pay by instalments Original shipping fee Add-on purchase leads to loss

Feedback Don’t feel impulsive

Interface is clean and slick

No desire to buy

The product is much less attractive

Pretty realistic

Very sarcastic and funny

Pretty interesting

No desire to buy

Curious about the negative reviews

Less reliable

More reliable

In line with buying habits

Not enough information

Experiment

Case Study & Insights

There are overwhelmingly too many visual elements designed to trigger users’ impulse and mess with their minds

Interface01 Original interface

Netease Kaola app

limited stock

create urgency

countdown discount in limited time

social influence

positive reviews product live stream Favorable rating recommended by other users number of likes

￥

promotion encourage to buy more

customers Q&A coupon sales add prize draw conditional free shipping add-on discount product recommendation payment by instalments

user feedback keep users browsing offers product combinations encourage overspend

Elements Discounted price Limited stock Countdown Member discount Product ranking Sale add Payment by instalments Conditional free shipping Add-on purchase discount

Feedback Interface looks messy

Have more urge to purchase

Look like a good deal

easily distracted by promotions

product looks much more attractive

people react completely differently to the same product with different interface elements Interface02

Interface02

delete elements that stimulate impulse buy

replace elements stimulate impulse with those reduce impulse

Elements

Only basic information of the product and shipping

Feedback The product looks normal

Focus more on product

Elements Original price Unlimited stock forever 100-year countdown Member discount leads to loss Negative rate Sale add Can’t pay by instalments Original shipping fee Add-on purchase leads to loss

Feedback Don’t feel impulsive

Interface is clean and slick

No desire to buy

The product is much less attractive

Pretty realistic

Very sarcastic and funny

Pretty interesting

No desire to buy

Curious about the negative reviews

Less reliable

More reliable

In line with buying habits

Not enough information

Interview & Insights

Product promotions create unnecessary/ fake demands

He confuses his wants and actual needs

“

When Apple's new products are released, I like to watch product review videos on Youtube and I feel that I really need them.

Turbo 20

”

“

Case Study

4 typical online impulsive buyers Can’t define her true needs under the influences of commercials

“

After reading some product recommendations on social media, I feel that I also need such products.

Bobby 22 College Student

Shanghai, China

”

Some beauty products bought on impulse are only used several times

”

Abby 22

Calculate how few his daily expenses will be after the purchase Imagine the situation of decline of life quality Check how little money left in his account

In the group challenge, 6-8 users are put together in a group. If they fails to finish the task, the deposit will be distributed to users who fhinish the task as reward

Forest: Time management

Loop: Habit Tracker

whenever users want to focus, they plant a virtual tree. If users stay focused, the tree will grow otherwise, the tree will die.

create and maintain good habits using detailed graphs and statistics show users’ habits improved over time.

Shanghai, China ￥￥4600

Habitica

Solution

Set up tasks and rewards using points users can earn points by finishing tasks, and also spend points on rewarding themselves by doing things they want.

PR Intern

￥￥4600

￥￥2200

Product review/recommendation video Desire to try out new products High balance of his bank account

Playtask: Task management

Habitica: Taskmanager The app keeps track of users tasks and goals and makes the process feel like a fun video game.

College Student

Trigger

Apps that help users boost self-control

Trigger Appearance of the product All kinds of promotions Cheap price

Solution Avoid temptations eg.delete shopping apps or try not to keep browsing on them Deliberation and reflection (eg. Ask himself ”What would I use it for ?”)

Set Goal/Task

Reward For motivation

Virtual Punishment

Peer Pressure

Playtask

Trigger

Product recommendations by Youtubers Emotion (extremly happy or exhausted) Promotion like discount&conditional shipping High balance of her bank account

Solution Add the product to the cart for a night and try to forget it Keep limited money for online shopping

Criteria Fun Gamification

Forrest

Motivation

Loop

Visualization of progress

Visualization of task

Real Punishment

Data Analysis

Rules

reward & punishment

Visualization

Interview & Insights

Product promotions create unnecessary/ fake demands

He confuses his wants and actual needs

“

When Apple's new products are released, I like to watch product review videos on Youtube and I feel that I really need them.

Turbo 20

”

“

Case Study

4 typical online impulsive buyers Can’t define her true needs under the influences of commercials

“

After reading some product recommendations on social media, I feel that I also need such products.

Bobby 22 College Student

Shanghai, China

”

Some beauty products bought on impulse are only used several times

”

Abby 22

Calculate how few his daily expenses will be after the purchase Imagine the situation of decline of life quality Check how little money left in his account

In the group challenge, 6-8 users are put together in a group. If they fails to finish the task, the deposit will be distributed to users who fhinish the task as reward

Forest: Time management

Loop: Habit Tracker

whenever users want to focus, they plant a virtual tree. If users stay focused, the tree will grow otherwise, the tree will die.

create and maintain good habits using detailed graphs and statistics show users’ habits improved over time.

Shanghai, China ￥￥4600

Habitica

Solution

Set up tasks and rewards using points users can earn points by finishing tasks, and also spend points on rewarding themselves by doing things they want.

PR Intern

￥￥4600

￥￥2200

Product review/recommendation video Desire to try out new products High balance of his bank account

Playtask: Task management

Habitica: Taskmanager The app keeps track of users tasks and goals and makes the process feel like a fun video game.

College Student

Trigger

Apps that help users boost self-control

Trigger Appearance of the product All kinds of promotions Cheap price

Solution Avoid temptations eg.delete shopping apps or try not to keep browsing on them Deliberation and reflection (eg. Ask himself ”What would I use it for ?”)

Set Goal/Task

Reward For motivation

Virtual Punishment

Peer Pressure

Playtask

Trigger

Product recommendations by Youtubers Emotion (extremly happy or exhausted) Promotion like discount&conditional shipping High balance of her bank account

Solution Add the product to the cart for a night and try to forget it Keep limited money for online shopping

Criteria Fun Gamification

Forrest

Motivation

Loop

Visualization of progress

Visualization of task

Real Punishment

Data Analysis

Rules

reward & punishment

Visualization

Ideation I want to design an App to help people who have the bad habit of online impulse buying to change it

User Needs

！ Avoid temporary intense impulse

Opportunity Distinguish between wants and actual needs

Help users reflect and define their actual needs

Avoid getting stimulated by sales and promotions

Use a“Not recommended”influence with opposite effects against advertising

Create virtual pain before purchase

Develop & Highlight Function Avoid promotions Discounted price:$53 Original price:$65

Postponement before check-out

Remedy after the impulse

Item 01 Price

Write down 3-5 reasons of purchase

Purchase after 05:24:19

Perseverance and motivation to change

Purchase after 07:59:59

of impulse buy

Video

Post

Data analysis

Item 02 Reason 01

My reason 01 content blablablaMy My reason 01 content blablablaMy User name My reason 01 content blablablaMy

in total

46% this month

Visualise the reduction rate of impulse buys to stimmulate motivation

Youtuber’s

Reason 02

×2

Money saved

My reason 01 content blablablaMy reason 01 content blablablaMy reason 01 content blablablablablabla

List 3-5 reasons of pusrchase for deliberation when adding an item to cart

67%

×3

Set a special area for negative product reviews / videos / live stream / ranking

Negative ranking

During checkout

×2

My Reasons of Purchase

Reason 01

Reason 03

live stream

Item info

Reason 02

Form a community to encourage behaviour change

I’ll consider it again

×9

Add to Cart Visualise the benefits

Yes

Reduction rate Item 02 Price

Postponement before check-out

Item 01 Price

×2

Purchase after 11:59:59

Remind users of the consequences

Reduce access to marketing tricks

My Cart

Block / change some of the promotion UI element / information

Reduction of seduction

This product will cost 52% of your balance. Do you still want to check out ?

A pop-up reminding users of their current balance

Shipping fee:$5

Remind users their low balance of bank account

Your balance is $53

Items might disappear

00:24:45 countdown

Free shipping with total $50 Price:$53

A compulsive 12-hour wait

List reasons

Special process of a purchase

During the wait, other users can check out your cart, items and reasons of purchase

Other users can also throw rotten eggs and make reviews (one egg=one review) to persuade you not to buy

>10

received during postponement

$460.5 $80.5

item will be deleted from your cart automaticly

Rotten Eggs

in total

×86

this month

Visualise the money saved with the help of this app

Visualise other users offer help to reduce your impulsiveness

Ideation I want to design an App to help people who have the bad habit of online impulse buying to change it

User Needs

！ Avoid temporary intense impulse

Opportunity Distinguish between wants and actual needs

Help users reflect and define their actual needs

Avoid getting stimulated by sales and promotions

Use a“Not recommended”influence with opposite effects against advertising

Create virtual pain before purchase

Develop & Highlight Function Avoid promotions Discounted price:$53 Original price:$65

Postponement before check-out

Remedy after the impulse

Item 01 Price

Write down 3-5 reasons of purchase

Purchase after 05:24:19

Perseverance and motivation to change

Purchase after 07:59:59

of impulse buy

Video

Post

Data analysis

Item 02 Reason 01

My reason 01 content blablablaMy My reason 01 content blablablaMy User name My reason 01 content blablablaMy

in total

46% this month

Visualise the reduction rate of impulse buys to stimmulate motivation

Youtuber’s

Reason 02

×2

Money saved

My reason 01 content blablablaMy reason 01 content blablablaMy reason 01 content blablablablablabla

List 3-5 reasons of pusrchase for deliberation when adding an item to cart

67%

×3

Set a special area for negative product reviews / videos / live stream / ranking

Negative ranking

During checkout

×2

My Reasons of Purchase

Reason 01

Reason 03

live stream

Item info

Reason 02

Form a community to encourage behaviour change

I’ll consider it again

×9

Add to Cart Visualise the benefits

Yes

Reduction rate Item 02 Price

Postponement before check-out

Item 01 Price

×2

Purchase after 11:59:59

Remind users of the consequences

Reduce access to marketing tricks

My Cart

Block / change some of the promotion UI element / information

Reduction of seduction

This product will cost 52% of your balance. Do you still want to check out ?

A pop-up reminding users of their current balance

Shipping fee:$5

Remind users their low balance of bank account

Your balance is $53

Items might disappear

00:24:45 countdown

Free shipping with total $50 Price:$53

A compulsive 12-hour wait

List reasons

Special process of a purchase

During the wait, other users can check out your cart, items and reasons of purchase

Other users can also throw rotten eggs and make reviews (one egg=one review) to persuade you not to buy

>10

received during postponement

$460.5 $80.5

item will be deleted from your cart automaticly

Rotten Eggs

in total

×86

this month

Visualise the money saved with the help of this app

Visualise other users offer help to reduce your impulsiveness

Storyboard

Information Architecture Log in

Shoppping Cart Destroyer

Home Page

1 Category

2 4

Negative reviews

ranking

userâ&#x20AC;&#x2DC;s info

item list

blogger page add friends

item page

10 hours later...

Friends

individual shopping cart

live stream

category

All users

Existing items

Delted items

posts&video

category

3 5 hours later...

Rearch

My Shopping Cart

name image price info add to cart

follow basic info

friends eggs items

list 3-5 reasons

item info

decide to buy

rotten eggs & reviews put back to cart

delete item pick helpful comments

throw eggs & make revies

Statistics

get the product link

Contribution

rotten eggs

item info

impulse buys reduction rate

item state

total amount of money saved

write down 150-word reason

item info

posts likes

item info

My History

reviews made

Storyboard

Information Architecture Log in

Shoppping Cart Destroyer

Home Page

1 Category

2 4

Negative reviews

ranking

userâ&#x20AC;&#x2DC;s info

item list

blogger page add friends

item page

10 hours later...

Friends

individual shopping cart

live stream

category

All users

Existing items

Delted items

posts&video

category

3 5 hours later...

Rearch

My Shopping Cart

name image price info add to cart

follow basic info

friends eggs items

list 3-5 reasons

item info

decide to buy

rotten eggs & reviews put back to cart

delete item pick helpful comments

throw eggs & make revies

Statistics

get the product link

Contribution

rotten eggs

item info

impulse buys reduction rate

item state

total amount of money saved

write down 150-word reason

item info

posts likes

item info

My History

reviews made

Home page