business analysis case

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Begin your travels around the world with

Global Images

A small design work By Ivy Ning 2017.3


GLOBAL IMAGES

Background Globe Images serves as a photo agency and stock library for the travelers, professional photographers and the organizations that want to consume the picture. The information about its business “The ultimate guide to a world of images. Begin your travels around the world with Global Images. Our digital image library comprehensive collection of over 300,000 professional-quality destination photographs. The Globe Images collection exposes our astonishing world in a surprising new way. From the eerily remote corners of Arctic to the stunning topographies of Africa, and from the lush tropics of Asia to the rugged backdrop of Latin America, our planet is a patchwork of brilliant contrasts- all captured by our well-travelled photographers, resulting in a collection of imagery to inspire, excite and evoke.�


General requirements • • • • • •

Anyone or any organization can register to global images and become a member of global images with valid identity information. All travelers can upload their pictures to global images after registration. They need to supply the caption, locations, photographer and keywords when uploading. Anyone can browse pictures by collections or categories. Anyone can search pictures by keyword of image number. The matching pictures will be shown in grid list as thumbnail with a watermark. And the image number, photographer, locations need to be shown as well. By clicking on the thumbnail, people can view a bigger picture and its detailed information then add it to their own shopping cart if they are already the members. Those people or organizations want to sell and buy pictures through global images need to supply their transaction cards information.

User scenarios • Christina A famous traveler, is serving as fundraising director in Greenpeace organization. Last year she went to Africa for research project and had taken many pictures during her travel. She uploaded these pictures t global images hope more people get to know the natural beauty there and meanwhile earn more attraction for green peace’s efforts. • David An editor from natural geographic, found these amazing pictures on global images and then bought 10 of them for his special topic of Africa nature.


User interview design Based on general requirements and user scenario, the global images serve as a trading platform, allow the photographer share and sell their works, and connect to those who need high-qualified images. To satisfied the requirement of both contributor and demander about images. Before design a product, user interviews is necessary for clarifying the needs and willingness of both the contributor and demander. interview Requirements The photographers share and sell their high-qualified pictures, these kind of users play as contributor in the businessŇ…they upload images, sell and gain income.Uploading images is the starting point of the entire business process. With the purpose of expecting contributor uploading images continuously, to make business becomes sustainable, we should consider the motivation of uploading images, the factors of continuously using, to encourage supplier use the product, and sense of dependency on accomplishment about the product. The editors and purchase pictures through global images, they in the middle and end of the business process. We need to consider the if the product meet their requirements about images, also the ways they get to know it and the way of using, these conclusion will help us meet their needs and enhance user experience. In another point of view, it is to promote the product profitability and a better reputation. Invite user 1. Contributor: Have years of experience on free photographer, professional photographer, traveler, it is best to have online trading experience. 2 people 2. Demander: Have years of experience on magazine editors, designers, media advertising, personal and organizational representatives each one. Use picture trading platform now or before. 2 people Questionnaire design 1. Questions for the contributor (photographer) Target: To clarify the motivation that the photographer using image trading/sharing platform


• What photos have you taken? May I have a look? (Familiar with him/her, understand the user's workflow) • How these photos are saved? Upload to internet Or SNS? Trading platform? (To know about the user's approach to the images) • Is it done every time once you shoot? How often do you upload it? (The frequency of using the product) • Have you ever thought of putting your work on the Internet to earn money? Have you ever tried this kind of product? (Motivation on using image trading platforms) • If you often use the picture trading class products, what is the reason that made you continue to use? Is the reward or like-minded friends? (To understand the excitement while using the product) • If you do not often/never use this kind of products, what’s the reason? Out of less understanding? Or information security? Tell about your views?(To understand the reasons that hinder users from using the product) • How will you price your images?(To understand the supplier's willingness about price, which also helps optimize the pricing strategy)

2. Questions for the demander (editor) Target: To understand the inevitable requirements of demand users, and find where can be improved especially on images content and product design. • Do you usually spend much time on searching for images? How long will you find a satisfactory results in average? (To understand the daily work routine, the frequency of view/find images) • How will you find pictures? Will you search by different channels? Or just find through specific site or product? (To understand the way of image view and search) • Do you think image site that commonly used today or analogous, will those images meet your work requirements? If satisfied, what aspects of made you think are good? If not, what are the problems? (To understand the excitement and pain points user when using image site) • What is the most important thing you think about the images site? Is the species of images? the quality of picture? the speed of download? the price? Please make a important list to sort all the factors(To understand the user's demand level on using product)


• What about the cost of the picture? Do you think if the price is high? Would you like buying image by numbers or package?(Understand the user's willingness about pricing, pricing strategy) • Additional: workflow task to search for the images that have specific subject, observe the user on how him/her do the whole process, to find the problems and satisfaction on using the product.

Core process design

Register&Log in


Supplier(upload images/withdraw)

Contributor(view images/buy images)


Information structures


Requirement list Base on method of Agile development. All requirements can be clarified as user stories. Below lists core requirements in this case and also include the break down of requirements. 1. Register and log in # As a user, I’d like to register Global Images so that I can use the product for more features # As a user, I’d like to log in to Global Images so that I can use the product for more features 2. Browse images # As a user, I’d like to browse the picture in order to get a good browsing experience ## As a user, I’d like to view images by classification and collection, in order to get a good browsing experience ## As a user, I’d like to view the image in thumbnails, in order to get a good browsing experience ## As a user, I’d like that each thumbnail shows the image information so that I can learn more about the image ## As a user, I’d like to see a single image page to display the image information so that I can learn more about the image ## As a user, I’d like to click on the thumbnail to zoom in on the picture in order to get a good browsing experience 3. Search for images # As a user, I’d like to search for pictures so that I can efficiently find pictures ## As a user, I’d like to search for pictures by keyword so that I can find pictures efficiently ## As a user, I’d like to search for pictures by image number so that I can find pictures efficiently 4. Identity authentication # As a user (contributor), I’d like to authenticate my identity so that I can use more features of the product


## As a user (contributor), I’d like to upload the credentials information so that I can use more features of the product ## As a user(contributor), I’d like that the credentials to be reviewed so that I can use the product for more features 5. Bind the bank card # As a user (contributor & demander), I’d like to be able to bind a bank card so that I can use more features of the product 6. Buy images # As a user (contributor), I’d like to buy the high quality images to meet my needs ## As a user (demander), I’d like to add the images to shopping cart so that I can buy the images I need ## As a user (demander), I’d like to generate an order from the shopping cart so that I can buy the picture I need ## As a user (demander), I’d like to pay the order so I can buy the picture I need ## As a user (demander), I’d like to view a single order so that I understand the detailed purchase information ## As a user (demander), I’d like to view historical orders so that I can learn about purchase information ## As a user (demander), I’d like to download the images I purchased so that I can use it for personal or commercial purposes

7. Publish images # As a user (contributor), I’d like to post images so I can share and sell them ## as a user (contributor), I’d like to upload images so that I can share and sell them ## as a user (contributor), I’d like to edit the image information so that other users can learn about the image content better ## as a user (contributor), I’d like to view the status of my uploaded pictures so that I can share and sell my images better ## as a user (contributor), I’d like to delete, edit, remove the picture so that I can share and sell my images better 8. My income # As a user (contributor), I hope that when image purchased, I can get cash income, so that I can obtain real economic benefits ## As a user (contributor), I’d like to view the status of my contribution and the sale, so that I can learn about my profit


## As a user (contributor), I’d like extract the cash from the images I successfully sold out, so that I can obtain real economic benefits 9. Settings ## as a user, I’d like to manage my account information so that I can use the product better ## As a user, I’d like to set up product features so that I can use the product better


Prototype design 1.1 Register and log in

Register

Log in


2.1 View images_home

before login

After login


2.2 View images_view by category&collection

View by category

View by collection


2.3 View images_one collection/search results

one collection/category

search result


2.4 View images_single pics

One pic details

Zoom In


3.1 Authentication_upload

Upload identification1

Upload identification 2


3.2 Authentication_in review

Review status1

Review status2


4.1 bind bank card

bind bank card


5.1 buy images_add to shopping cart

Shopping cart

Shopping cart(Selected)


5.2 buy images_generate orders

generate orders


5.3 buy images_order list

order list(unpaid)

order list(paid)


5.3 buy images_paid orders

paid orders


6.1 Contribute images_Upload images

Upload images1

Upload images2


6.2 Contribute images_edit images

edit images


6.3 Contribute images_ manage images

Suspending

Handling


6.3 Contribute images_ manage images

Failed

Published


7.1 My income_contributed images

Contribution overview(published)

Contributions overviewsŇ sold outŇ‚


7.1 My income_contributed images

Contribution details


7.2 My income_cash withdraw

cash withdraw

cash withdraw records


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