A QUARTELY BRIEF ON ONITSUKA TIGER EUROPE
GTM AW13
OT AMSTERDAM STORE OPENING
COLLABS SPOTTED!!
Issue 2. Autumn 2012
JAPANESE DESIGN TRENDS
SPOTTED!!
Bread G T M A& U TButter U M N - W I N Berlin TER 13 OCTOBER 15-19, 2012 All markets came to HQ in Hoofddorp, NL for our bi-annual GTM
MERCHANDISING SESSIONS: Markets were challenged to present their merchandising selections with interactive sticker sheets
Issue 2. Autumn 2012.
Bread G T M A& U TButter U M N - W I N Berlin TER 13 MARKETING SNEAK PREVIEW: MY TOWN. MY TRACKS
MY TOWN. MY TRACKS Manifesto
MY TOWN. MY TRACKS Lightbox Mock-Ups
SS13 Window Display
PRODUCTMERCHANDISING PREVIEW
Issue 2. Autumn 2012.
Bread & Butter Berlin
OT STORE OPENING AMSTERDAM Our new Onitsuka Tiger store in Amsterdam opened its doors on November 30, 2012
Issue 2. Autumn 2012.
Bread Butter S N E A K& ERN E S S C O L OBerlin GNE OCTOBER 6-7, 2012
At least 50% of the visitors were women! The space reached MAXIMUM capacity and had to be closed!
Issue 2. Autumn 2012.
BreadA & S I C Butter S C O L L A B Berlin ASICS X FOOT PATROL
ASICS X FOOTPATROL
RELEASE DATE: 22 September
On the release date 228 pairs SOLD OUT! This was the best collaboration since the Foot Patrol reopening!
Issue 2. Autumn 2012.
Bread O N I T S U& K AButter T I G E R C OBerlin LLAB ONITSUKA TIGER X RUIZ GALÁN
The collaboration was worn at Galán’s SS13 runway show at Mercedes Benz Fashion Week in Madrid
Watch the behind the scenes video at https://vimeo.com/48801428
Issue 2. Autumn 2012.
Bread &S P Butter O T T E D ! ! Berlin ASICS X SLAM JAM featured on SNEAKER FREAKER
Sneaker blog Kicks On Fire
Onitsuka Tiger & ASICS GEL at Solemart Berlin 2012 Issue 2. Autumn 2012.
Bread &S P Butter O T T E D ! ! Berlin
The Kavanaughs Adam Young of the band Owl City
American Native
The team from the fashion blog Design Boom
German actor Daniel Br端hl
Issue 2. Autumn 2012.
Rapper Theophilius London
Bread &S P Butter O T T E D ! ! Berlin Our fans share their love on Instagram
Issue 2. Autumn 2012.
Bread &S PButter OT T E D ! ! Berlin OT was featured in Spanish artist Pol Ubeda’s photo series “I’m not there”
Issue 2. Autumn 2012.
Bread J A PA N E& S E Butter D E S I G N T RBerlin ENDS Prism, by Keiichi Matsuka for Veuve Clicquot London
House-S by Keiji Ashizawa Design
Yayoi Kusama for Louis Vuitton Issue 2. Autumn 2012.
Bread J A PA& N E SButter E T R E N D SBerlin
Kenzo SS13 Ready to Wear Kagome stool by Shinn Asano
Dog Cooler by Hiroshi Naito
Reiko Sudo textile
Teacup series by Saito Daisuke Issue 2. Autumn 2012.
Bread Berlin T E A M T& I M EButter : CARSTEN FRANKE
COLOUR DESIGNER ONITSUKA TIGER
He has worked at OT for 3.5 years//He is recognised by EU sneakerheads as the vintage GEL expert
His favourite shoe is the GEL LYTE III…
…and he loves to take photos of them and his camo outfits on Instagram
“I’m inspired by everything around me.”
He wrote his thesis and a book on marketing ASICS GEL LYTE SPEED!
Issue 2. Autumn 2012.
He ran his first marathon in Amsterdam this past October in 3:38:05!
Bread & Butter Berlin
ONITSUKA TIGER (AEB) ALL RIGHTS RESERVED 2012