THE STRIPES A QUARTERLY BRIEF ON ONITSUKA TIGER EUROPE
1
LET’S GET DIGITAL
2
SS14 TRADE SHOWS
3
ACTIVATIONS
4
OT and ASICS COLLABS
5
HOT OFF THE PRESS!
6
SPOTTED!!
7
TEAM TIME
Issue 4. Summer 2013
The Stripes Issue 4. Summer 2013
1 onitsukatiger.com FACELIFT
Updated website launched June 17 with a more sophisticated tone.
The Stripes Issue 4. Summer 2013
2 PITTI IMMAGINE UOMO Onitsuka Tiger booth at PITTI in Florence, June 18 – 21.
The Stripes Issue 4. Summer 2013
2 PITTI IMMAGINE UOMO Sports magazine La Gazzetta dello Sport awarded OT the award for best footwear product for SHAW RUNNER!
CONGRATS AIT Team!
The Stripes Issue 4. Summer 2013
Remko Nouws & Emanuele Arese posing with the award.
2 BREAD AND BUTTER
Onitsuka Tiger booth at Bread and Butter Berlin, July 24.
Total visitors: 2246
The Stripes Issue 4. Summer 2013
2 BREAD AND BUTTER
Renegade Media Germany
One of our youngest fans!
HASHI restaurant staff wore OT during BBB!
The Stripes Issue 4. Summer 2013
3 MEXICO 66 BRAND ACTIVATION MAY 17, 2013 – Amsterdam awoke to find 66 piñatas around the city.
GOALS: -Create brand awareness -Drive traffic to A’dam store -Increase MEXICO 66 sales
WATCH THE VIDEO
The Stripes Issue 4. Summer 2013
3 MEXICO 66 BRAND ACTIVATION
RESULTS: - +9% increase in MEXICO 66 sales - +12% traffic increase - Estimated 3k extra sales
In store activation
Boomerang Cards
The Stripes Issue 4. Summer 2013
3 JAPANIZE YOUR LIFE: AIT
3 in-store events across May in Milan, Naples and Padua. Goals: - Launch Rio Runner collection - Increase traffic in retail and sales - Communicate photo contest on Facebook
The Stripes Issue 4. Summer 2013
3 JAPANIZE YOUR LIFE: AIT
HOW TO JAPANIZE YOUR LIFE GUIDE: - 30,000 printed copies. Partnership with ZERO Magazine - 415,00 copies with OT on the cover.
The Stripes Issue 4. Summer 2013
3 #onitsukaplay: AFR Instagram photo contest on Facebook from April 10 - May10. POS in 100 doors. Prizes: 6 bikes + hoodies + t-shirts.
Response: - 358 photos - 4317 votes - 834 shares - +310% Facebook likes!!
The Stripes Issue 4. Summer 2013
4 ONITSUKA TIGER COLLAB ONITSUKA TIGER X MITA
Inspiration for the Mita collab comes from pandas Ri Ri and Shin Shin. The pandas were a gift from China to the Ueno Zoo, near the Mita store in Tokyo. The Stripes Issue 4. Summer 2013
4 ONITSUKA TIGER COLLAB ONITSUKA TIGER X ANDREA POMPILIO SS14
Andrea Pompilio previewed his upcoming collaboration with OT at Pitti.
The Stripes Issue 4. Summer 2013
4 ASICS COLLAB
ASICS X ST. ALFRED
FANSTAGRAM
The Stripes Issue 4. Summer 2013
5 HOT OFF THE PRESS!
Pasapalabra - Spain
URBAN CYCLING
Indie Magazine
VICE
The Stripes Issue 4. Summer 2013
5 HOT OFF THE PRESS!
Sneaker Freaker Germany
Shoes Up
First F Magazine, Spain
The Stripes Issue 4. Summer 2013
5 HOT OFF THE PRESS! Sneaker Freaker
Sole Redemption Highsnobiety WAD
The Stripes Issue 4. Summer 2013
6 SPOTTED!!
VELO 2nd Gear
DJ Eddie Halliwell
Blanca Suarez
DJ Armin van Buuren
The Stripes Issue 4. Summer 2013
6 SPOTTED!! Spanish design duo JARABOWTIE dressed their runway models in RIO RUNNER & GOLDEN SPARK at Madrid Fashion Week
The Stripes Issue 4. Summer 2013
6 SPOTTED!!
The Stripes Issue 4. Summer 2013
6 SPOTTED!
Geisha by Clarissa Fritsch
By Eva Zar The Stripes Issue 4. Summer 2013
7 TEAM TIME HAPPY
TH 20
ANNIVERSARY, GORDON!
Gordon enjoying his celebration cake at BBB
Gordon Nowak, Tiger Tamer since 1993
The Stripes Issue 4. Summer 2013
7 TEAM TIME: ARLETTE SCHREURS Arlette is Product Manager for Women’s and Kids Footwear. She has worked for OT since May 1, 2007 – one day before her 29th birthday!
Arlette on her wedding day in GT-II’s
My favorite OT’s are the Okatabi Sandal. The craftsmanship and effort that went into them was proof of beautiful teamwork between Japan and Europe
How do you see the future of OT? Clear story telling, great products, huge numbers. We have the team to do so. Arlette as a Verkade Meisje… a chocolate cookie girl! The Stripes Issue 4. Summer 2013
The Stripes
ONITSUKA TIGER (AEB) ALL RIGHTS RESERVED 2013
The Stripes Issue 4. Summer 2013