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EXECUTIVE DIRECTOR’S MESSAGE

IN MAY, I HAD THE OPPORTUNITY to attend the National Landscape Association Executives (NLAE) annual conference in Salt Lake City. It was a great opportunity to meet with others from different states to discuss issues, programs, membership, and such that they deal with in their respective areas. It was energizing to hear ideas that have been successful in other states and comforting to know that others are facing some of the same issues we are in Ohio. We had a nice line-up of speakers who shared ideas and updates, but the best part was the in-person connections and conversations that were made. I had met several of these individuals virtually, during our monthly online calls. However, the chance to have that in-person connection was so beneficial. I realized how much I valued these types of events.

In today’s digital age, where virtual communication and, in some cases, remote work have become the norm, attending in-person conferences might seem like a thing of the past. However, the importance of face-to-face interaction and the unique benefits offered by physical conferences cannot be overlooked.

Building Connections

One of the most significant advantages of attending inperson conferences is the opportunity to build meaningful connections. In a world increasingly dominated by virtual interactions, the value of face-to-face meetings cannot be overstated. Conferences bring together professionals from various fields, creating an environment conducive to networking. Engaging in conversations, exchanging ideas, and establishing personal connections can lead to collaborations, partnerships, and career opportunities that might not have been possible through virtual means alone. Interacting with these individuals in person provides a unique chance to engage with thought leaders, ask questions, and gain insights directly from the source. These interactions can foster mentorship relationships, inspire personal growth, and even open doors to future professional endeavors.

Gaining Insights and Staying Updated

In-person conferences offer a wealth of knowledge and insights that are difficult to replicate in virtual settings. Industry conferences bring together experts, researchers, and professionals who share their expertise through educational sessions. Attending these sessions allows participants to stay up to date with the latest trends, advancements, and research in their respective

fields. These sessions provide a platform for presenters to showcase their work and for attendees to learn from their experiences. The exchange of ideas and the exposure to diverse perspectives can spark creativity, inspire innovation, and challenge conventional thinking. In addition, it provides an opportunity to see the latest products and interact with vendors.

Professional Growth and Development

In-person conferences are invaluable opportunities for professional growth and development. They offer a chance to learn new skills, acquire knowledge, and gain fresh perspectives that can be directly applied in one’s professional endeavors. Attending workshops, training sessions, and seminars conducted by industry experts can enhance competence and broaden skill sets.

Furthermore, conferences provide a platform for showcasing one’s own work, whether it be through teaching a session or entering projects for awards. Presenting at a conference allows individuals to receive feedback, engage in constructive discussions, and gain recognition for their achievements. Such experiences not only bolster confidence but also foster professional growth by providing exposure and opening doors to new collaborations and career opportunities.

While virtual conferences have their own merits, attending in-person conferences continues to hold immense value in today’s fast-paced world. The opportunity to build connections, gain insights, and enhance professional growth through face-to-face interactions is unparalleled. The personal connections made, the knowledge acquired, and the experiences gained at conferences can shape one’s career trajectory in profound ways. Therefore, professionals should consider attending inperson conferences as an essential part of their ongoing development and success in their respective fields.

I do hope you see the value of attending in-person educational conferences and make plans to join us November 6-7 for midwestGREEN at the Columbus Convention Center. We have two full days of educational opportunities for every person in your business, vendors, and, of course, countless opportunities to engage with others in the industry.

TRACY SCHIEFFERLE OGIA Executive Director tracy@ogia.org
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