COMMUNICATIONS CORNER

Tiktok Tips

TikTok has taken the world by storm, with over 1 billion active users who spend an average of 52 minutes per day on the app. It’s a powerful marketing tool that offers businesses the opportunity to reach a younger audience in creative and engaging ways. Green industry companies can use TikTok to showcase their work, share helpful tips, collaborate with influencers, and run ads.

1. Showcase Your Work

SARA CANTEES OGIA Communications Manager sara@ogia.org

TikTok is a highly visual platform, making it the perfect place for companies to showcase their work. You can create short videos of your team working on a project or before-and-after shots of a recent landscaping job. Make sure to use popular hashtags like #landscaping, #gardening, and #outdoorliving to help your content reach a wider audience.

TikTok users have short attention spans, so it’s important to get your message across quickly and effectively. Use engaging visuals, music, and captions to make your content stand out. You can also use TikTok’s editing tools to add special effects and filters to your videos.

2.

Share Helpful Tips and Educational Content

TikTok users love to learn new things, so sharing helpful tips are a great way to establish your company as an authority in the industry. You can create short videos demonstrating how to plant a garden, how to care for a lawn, or how to install a new outdoor feature.

When creating tips, keep in mind that TikTok users value authenticity, so it’s important to create content that feels genuine and not overly promotional. You can also collaborate with other experts in the industry to create more in-depth content that provides even more value to your audience.

You can even brand yourself as an industry leader with educational content. For example, you could share videos that educate people about tree care, such as how to identify tree diseases, how to prune trees, or how to plant trees. You can also share safety tips for tree work and demonstrate proper techniques for climbing or using equipment.

3. Run Ads

Running ads on TikTok is another effective way to reach a wider audience. You can create short, eye-catching ads that showcase your services and target them towards users who have shown an interest. You can also target users based on their location to ensure that your ads are seen by people in your local area.

TikTok offers landscaping companies a unique opportunity to showcase their services in creative and engaging ways. By showcasing your work, sharing helpful tips, collaborating with influencers, and running ads, you can reach a wider audience and increase your brand awareness on TikTok. Make sure to use relevant hashtags and target your content towards users who are interested in outdoor living and gardening to get the most out of your TikTok marketing strategy. With a little creativity and effort, you can leverage TikTok to grow your business and reach new customers.

OGIA recently held a webinar hosted by Barb Burgie of Burgie MediaFusion, an Ohio based marketing agency focused on all things TikTok. In the webinar, Barb went over ways that your business can utilize TikTok and how to get started mastering the app. You can view that webinar and other educational webinars on-demand on our website at ogia.org/professionaldevelopment.

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