Executive Director's Message

Workforce development is a broad and critical theme that encompasses various aspects of promoting career opportunities, especially in trades, as an alternative to traditional college education. While addressing the larger picture is important, often, the most significant impact is made in smaller, more personal interactions. For instance, a one-on-one conversation with a high school student who is trying to figure out their career path can be a pivotal moment.

Workforce development is not just about creating jobs; it’s about providing solutions where people live and work. The Ohio Green Industry Association (OGIA) recognizes the multifaceted nature of this challenge and has several initiatives aimed at nurturing the horticultural workforce of the future.

CULTIVATING FUTURE TALENT

One of OGIA’s flagship programs is the Ohio High School Olympics. This nationally recognized initiative fosters skill development and friendly competition among Ohio’s high school horticultural programs. It connects over two hundred students with member companies who host these competitions. The event serves as a platform to inspire and develop the future workforce.

Furthermore, OGIA forges valuable relationships with trade and college programs, creating a network that supports the industry’s growth.

INVESTING IN EDUCATION

Education is a powerful tool for workforce development. OGIA understands this and offers scholarships to students pursuing degrees in horticulture, whether at a college or technical school. Annually, over $10,000 in scholarships are awarded to deserving students. Additionally, OGIA collaborates with organizations like AmericanHort and FFA to support scholarships and research programs.

To enhance knowledge development, OGIA offers a certification program. This program strengthens the workforce and is achieved through partnerships with the Ohio Department of Corrections, colleges, and high schools.

ADVOCATING FOR THE FUTURE WORKFORCE

From an advocacy perspective, OGIA actively supports efforts to streamline and improve programs like the H2A Visa and H2B Visa cap, which are crucial for maintaining a stable workforce in the horticultural industry. OGIA also backs the Freedom to Invest in Tomorrow’s Workforce Act, allowing the expansion of eligible uses of 529 savings plans to cover costs associated with workforce training and credentialing. Locally, OGIA supports state initiatives aimed at fostering workforce and skill development programs.

COMMUNITY ENGAGEMENT

While OGIA plays a significant role in workforce development, it’s equally crucial for local companies to be actively involved in nurturing talent. Many companies are already contributing by visiting schools and assisting with educational programs. For those who haven’t yet engaged with local schools, there are numerous organizations that promote career exploration for students. Reach out to these organizations and offer to share your industry expertise. Through OGIA’s career portal, express your interest in connecting with potential employees.

BEYONG RECRUITMENT: RETAINING THE WORKFORCE

Recruitment is just one part of the equation; retaining the workforce is equally important. It’s essential to consider what benefits you offer to employees and the ongoing educational opportunities available:

• Professional Development: Offer ongoing training and development opportunities.

• Career Progression: Create clear pathways for career advancement.

• Mentorship Programs: Establish mentorship initiatives.

• Flexible Work Arrangements: Consider flexible work options.

• Competitive Compensation: Regularly review salaries and benefits.

• Employee Benefits: Provide comprehensive benefits.

• Recognition and Rewards: Acknowledge outstanding performance.

• Employee Engagement: Foster a culture of open communication.

• Wellness Programs: Promote physical and mental well-being.

• Work-Life Balance: Encourage a healthy work-life balance.

• Diversity and Inclusion: Embrace diversity in the workplace.

• Employee Assistance Programs: Offer support during personal challenges.

• Exit Interviews: Seek feedback from departing employees.

• Team-Building Activities: Organize activities to build camaraderie.

By implementing these strategies, you not only attract talent but also create an environment where employees are motivated to stay and contribute to the organization’s success. Understanding employees’ needs and adapting your approach is key to retention.

Workforce development is a multifaceted challenge that requires a combination of educational, advocacy, and community efforts. OGIA’s initiatives, coupled with the involvement of local companies, offer a promising future for the horticultural industry.