Search engine OptimizatiOn (SeO)
Online Net India
Agenda • A Search Engine • Examples of Search Engines • Search Engine Market Share • How do the search engine works? • Why is Search Engine marketing important? • On-Page Optimization • Off-Page Optimization • Steps to developing a good SEO strategy • Ranking factors • Basic tips for optimization
What is a Search Engine? A search engine is a program that is used for search information or facts for a particular keyword on world wide web. A search engine presents its results in the form of list which is used to known as Search Engine Page Results (SERP). Its results could be in a format of text, images, videos etc.
A search engine also have mine data existing in their database or their web listings. Some examples of mostly used search engines are Google, Yahoo, Bing, Ask.com,Yandex etc.
Examples of Search Engine
Search Engine Market Share
How Do Search Engines Works? Crawling
Retrieving Results
Calculating Relevancy
Process of Search Engine
Indexing
Processing
SEO Effectiveness
What is SEO?
SEO = Search Engine Optimization
It is all with reference to optimizing a website. In simple terms you can say that it is all about to make the best use of a website.
SEO is for mark a website on Google and make its rank better on SERP.
Get better the level and excellence of web traffic on your site.
It is a promotion by viewing how search algorithms performs and what people search for.
Why SEO is so important?
SEO is the easiest way by which you make your site visible on World Wide Web .
It is useable for branding of your product on Google.
It brings traffic on your site which is going to be profitable for your business.
On-Page Optimization
Off-Page Optimization
Online Spending Growth
A Good SEO Strategy:
Analyses your website.
Find attractive keywords and search slogans.
Identify keywords or doing searches after making up your mind as a user.
Optimize website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.
Competitive analysis
Implement a quality link building campaign
Add Quality content
Continue checking of rankings for targeted keywords.
Ranking factors
On-Page Factors (Code & Content) –
#3 - Title tags <title>
–
#5 - Header tags <h1>
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#4 - ALT image tags
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#1 - Content, Content, Content (Body text) <body>
–
#6 - Hyperlink text
–
#2 - Keyword frequency & density
Off-Page Factors –
#1 Anchor text
–
#2 - Link Popularity (“votes” for your site) – adds credibility
Google Insights for Search
What a Search Engine Sees ď&#x201A;&#x17E;
View > Source (HTML code)
Tips & Optimization Techniques
Search those keywords all about of your business.
Recognize competitors, use standard methods and see the level of competition
Develop descriptive title tags for each page
Make sure that your text is HTML-text.
Apply text links when ever possible
Create on suitable keywords in your content and internal hyperlinks (don’t exceed!)
Get incoming links from connected websites
Observe your search engine rankings and more significantly your website traffic statistics and sales/leads produced
Updated yourself about search engine marketing
Ankit Malik 8587085392 Add: 2nd Floor, G-92, Sec-63, Noida-201301
info@onlinenetindia.com
www.onlinenetindia. com
Hope you will found this useful for knowing many topics about SEO. Thank You for paying attention.