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Summary Scope of report Netscribes latest market research report titled “Mobile Advertising Market in India 2015� illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become te most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums. Capabilities provided by mobile platforms further enhance mobile advertisers ability to reach target audience with relevant ads, in variehd formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
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Table of Content Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 2014-15), Inflation Rate: Monthly (Jul 2013 Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013), Exchange Rate: Half Yearly (Apr 2014 Sep 2014) Slide 4: Lending Rate: Annual (2011-12 2014-15), Trade Balance: Annual (201011 2013-14), FDI: Annual (2009-10 2012-13)
Introduction Slide 5: Mobile Advertising (Ad) Overview Slide 6: Mobile Marketing Ecosystem Slide 7: Mobile Marketing Value Chain Slide 8: Mobile Advertising Benefits Slide 9: Mobile Advertising Frameworks Slide 10-12: Mobile Advertisement Formats
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List of Tables Competitive Landscape 1. Public Trading Comparables 2. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Only Private Companies) e. Key Financial Performance Indicators (Only Public Companies) f. Key Ratios g. Business Highlights (All Companies) Appendix 1. Key Ratios Description 2. Sources of Information
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List of Figures ďƒ˜Macro Economic Indicators 1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15) 2. Inflation Rate: Monthly (Jul-Aug 2013 Nov-Dec 2013) 3. Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013) 4. Exchange Rate: Monthly (Apr 2014 Sep 2014) 5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15) 6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14) 7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Market Overview 1. Mobile Advertising Market Size & Growth (Global) (By Value; 2013 2018e) 2. Mobile Ad Spending By Ad Format (Global) (By Value; 2012, 2013) 3. Mobile Ad Spending By Region (Global) (By Value; 2013) 4. Mobile Advertising Market Size & Growth (India) (By Value; 2013 2018e) 5. Vertical Focus for Mobile Ad (India) (2013)
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