Those with PTSD aren’t crazy or broken. It’s called life, and stuff happens. You matter — your life matters. The truth is we all have things going on in our lives that others know nothing about. Getting help is not a sign of weakness; it’s a sign of strength. Mental health is health, and it must be prioritized in the same way we prioritize our physical and spiritual health. I still take medications, go to therapy, and practice mindfulness. And it’s OK not to be OK. Please look out for each other and ask the hard questions of those around you. Doing so might save someone’s life. A leading expert on veteran benefits, Brian Reese is the author of You Deserve It and founder of VA Claims Insider (vaclaimsinsider.com). He’s a former activeduty Air Force officer and received the Defense Meritorious Service Medal. He is a Distinguished Graduate of Management from the United States Air Force Academy and earned his MBA as a National Honor Scholar.
Free ‘Medicare Checkups’ Encouraged for Current and New Enrollees Lancaster County Office of Aging is urging residents with Medicare to schedule a free “Medicare checkup” with PA MEDI volunteers in advance of this year’s open enrollment period, Oct. 15 – Dec. 7. Medicare providers often make yearly changes to cost and coverage. Medicare beneficiaries can meet with a Lancaster County PA MEDI-certified volunteer for a free, confidential, and unbiased review of their plan during annual open enrollment. Those with Medicare policies should check the mail for important notices from Medicare or Social Security. During an appointment, PA MEDI counselors can help individuals review their Medicare coverage materials to note any cost or benefit changes and consider their Medicare coverage needs for 2022. During open enrollment, people with Medicare can switch Medicare Advantage plans to another Advantage plan or to original Medicare. They can also change Part D prescription drug plans. Changes made during open enrollment will go into effect Jan. 1, 2022. Those turning 65 or new to Medicare can also meet with a counselor any time for an “Introduction to Medicare” presentation or to get information. Volunteer counselors can answer questions about enrolling in a required-bylaw prescription drug plan or a GAP/supplementary plan. Set up an appointment with PA MEDI at their Lancaster County Office of Aging office, 150 N. Queen St., Lancaster, or at one of many local sites available throughout the county during the open enrollment period. For more information, contact Kim Skinner, PA MEDI coordinator with Lancaster County Office of Aging, at (717) 299-7979 or kskinner@lancaster. co.pa.us. www.50plusLifePA.com
Are you getting your share of the
SILVER ECONOMY? Which buyers make up the Silver Economy? • 962 million men and women over the age of 60 • A group with 11 times more wealth than millennials • Persons with a life expectancy in the U.S. is about 78.87 years • Persons who prefer in-person contact when possible • A group that wants to age at home as long as reasonable
Why do you want to reach these buyers? • They are free of many economic burdens • They like to take care of themselves, be active, eat well, be fashionable, and have fun • They have more free time • They are looking for products and services to help them age well
What sectors are on the rise? The obvious:
The not-so-obvious:
• Home improvements/renovations • Tourism and leisure activities tailored for them • Caregiver solutions • Financial products geared for seniors • Retirement living
• Security technology – mobile apps, sensors, wearable devices, smart clothing, etc. • Pet care – pet sitting, walking, grooming, food, accessories, etc. • Gardening/lawn services combined with snow removal • Mobile esthetic and concierge services – hairstylist, manicurist, massage, facials • Personal services – running errands, shopping
What are you waiting for? 51% of people aged 52-70 spend fewer than 11 hours a week online. While businesses need an online presence, print adds power to a media campaign. Most boomers and seniors are open to and love classic media.
50plus LIFE—Covering Chester, Cumberland, Dauphin, Lancaster, Lebanon, and York counties—is an excellent venue!
Call to learn how we can help you reach our 150,000+ readers of 50plus LIFE! 717.285.1350 or email info@onlinepub.com
The ultimate resource for boomer and senior living and care options.
25th Annual Edition Closing date: Nov. 5, 2021. Street date: Jan. 2022 To be included in the 2022 edition of 50plus LIVING, call your marketing consultant, call (717) 285-1350, or email info@onlinepub.com
50plus LIFE
September 2021
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