Getting help is not a sign of weakness; it’s a sign of strength. Mental health is health, and it must be prioritized in the same way we prioritize our physical and spiritual health. I still take medications, go to therapy, and practice mindfulness. And it’s OK not to be OK. Please look out for each other and ask the hard questions of those around you. Doing so might save someone’s life. A leading expert on veteran benefits, Brian Reese is the author of You Deserve It and founder of VA Claims Insider (vaclaimsinsider.com). He’s a former activeduty Air Force officer and received the Defense Meritorious Service Medal. He is a Distinguished Graduate of Management from the United States Air Force Academy and earned his MBA as a National Honor Scholar.
Tax Prep Volunteers Needed for Spring Tax Season Do you have experience doing your own taxes? Are you interested in learning about the new tax laws? Are you looking for an opportunity to give back to your community? The AARP TaxAide Foundation Program is expanding its team of volunteers in York County and is looking for capable, motivated, compassionate, and friendly volunteers to join its team for the upcoming tax season. Tax-Aide is a program that offers free tax-filing help for those who need it most, especially adults 50 and older, during tax season. AARP membership is not required. AARP Foundation Tax-Aide volunteers receive training and
continued support in a welcoming environment. There are a variety of roles for individuals at every level of experience. Volunteer tax preparers complete tax-preparation training and IRS certification prior to working with taxpayers. There is also a need for grassroots leadership, onsite greeters, and interpreters who can provide language assistance. The program is offered at 15 locations in: York, Hanover, Delta, Dover, Lewisberry, Manchester, Mount Wolf, Red Lion, Shrewsbury, Spring Grove, and Wrightsville. For more information, contact Dick Hershey at (717) 640-5006 or yorkaarptaxaide@gmail.com.
Are you getting your share of the
SILVER ECONOMY? Which buyers make up the Silver Economy? • 962 million men and women over the age of 60 • A group with 11 times more wealth than millennials • Persons with a life expectancy in the U.S. is about 78.87 years • Persons who prefer in-person contact when possible • A group that wants to age at home as long as reasonable
Why do you want to reach these buyers? • They are free of many economic burdens • They like to take care of themselves, be active, eat well, be fashionable, and have fun • They have more free time • They are looking for products and services to help them age well
What sectors are on the rise? The obvious:
The not-so-obvious:
• Home improvements/renovations • Tourism and leisure activities tailored for them • Caregiver solutions • Financial products geared for seniors • Retirement living
• Security technology – mobile apps, sensors, wearable devices, smart clothing, etc. • Pet care – pet sitting, walking, grooming, food, accessories, etc. • Gardening/lawn services combined with snow removal • Mobile esthetic and concierge services – hairstylist, manicurist, massage, facials • Personal services – running errands, shopping
What are you waiting for? 51% of people aged 52-70 spend fewer than 11 hours a week online. While businesses need an online presence, print adds power to a media campaign. Most boomers and seniors are open to and love classic media.
50plus LIFE—Covering Chester, Cumberland, Dauphin, Lancaster, Lebanon, and York counties—is an excellent venue!
Call to learn how we can help you reach our 150,000+ readers of 50plus LIFE! 717.285.1350 or email info@onlinepub.com
The ultimate resource for boomer and senior living and care options.
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25th Annual Edition Closing date: Nov. 5, 2021. Street date: Jan. 2022 To be included in the 2022 edition of 50plus LIVING, call your marketing consultant, call (717) 285-1350, or email info@onlinepub.com
50plus LIFE
September 2021
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