DISTINCT DESIGN – FULL FUNCTION
DISTINCT DESIGN FULL FUNCTION
FACTS ABOUT CONFORM PRODUCTION AREA
2,500 sq.m.
STORAGE AREA
800 sq.m.
PRODUCTION CAPACITY
approximately 600-700 armchairs / week
TURNOVER
approximately 150 million SEK / year
NUMBER OF EMPLOYEES 28 people PLANTS Holsbybrunn Sweden, Poland Sweden – development, sewing, assembling, sales, marketing, administration Poland – sewing, assembly SISTER COMPANY
Furninova AB
FOUNDED IN
1978
BIGGEST MARKETS Have a seat! Sweden Norway Denmark Finland Germany Holland France UK Total exports approx. 65 -70 %
THE ADVANTAGES OF A STRONG BRAND Easy to spot on the market Easy to like Easy to pay for Easy to recommend
DESIGN FOR LIFE Quality in every way Grace in every sense Comfort for every body Function in motion Customized for every taste
CRAFTED BY HAND
CRAFTED BY HAND
Proud chair-makers We are proud chair-makers, fully focused on creating beautiful furniture – loyal companions in life - not only pampering the eye but also a body in motion. We occasionally make a footstool as well, as a nice extension of the armchairs.
CRAFTED BY HAND – PROUD CHAIR-MAKERS
Full control at every stage Own product development | Enhanced design partnerships Professional craftsmanship | Selected suppliers | Customer support | A Swedish company | Main office in Holsbybrunn Sister Company Furninova
THE DIFFERENCE IS IN THE HANDS
THE DIFFERENCE IS IN THE HANDS
Craftsmanship always modern We are a major armchair manufacturer but a relatively minor furniture manufacturer. High specialization has created a rational handcrafted production. Human hands grind, upholster and mount. Eyes inspect, hands examine that everything reaches the right level of quality. Here, human beings take responsibility, never machines.
THE DIFFERENCE IS IN THE HANDS
Craftsmanship always modern Skilled craftsmen / women Selected suppliers (80% Swedish) Timeless materials Consistent quality policies
FREEDOM OF CHOICE FOR THE CUSTOMER
FREEDOM OF CHOICE FOR THE CUSTOMER
Customize your best friend No armchair from Conform is like the other as long as you do not order two alike. All models can be varied and customized to suit your personal taste and preferences. But also to make it work in environments where demands from architects, interior designers and clients are high.
FREEDOM OF CHOICE – CUSTOMIZE YOUR BEST FRIEND
Armchairs that conforms to your wishes More than 500 fabrics, sheepskin and leather | Various types of wood | Various legs | Various bases | Various Height
FREEDOM OF CHOICE FOR THE CUSTOMER
Collections 2014 Minimum of two new models annually 17 armchair models 13 footstools 4 tables Coordination with Furninovas entire collection of sofas
THE ESSENCE OF CONFORM
THE ESSENCE OF CONFORM
In-house product development A new armchair is much more to us than just beautiful shape and comfortable lines. We add function and movement, new materials and technical solutions. The close cooperation with external designers is a stimulating process, often concentrated to our prototype workshop. We give and take, spur each other, and allow both the eye and the rest of the body to assess the end result. Every new model consists equally of comfort and shape. – We never compromise on that!
THE ESSENCE OF CONFORM
In-house product development Market analysis Design brief Designing process Construction Material analysis Prototype workshop Test
COOPERATION WITH EXTERNAL DESIGNERS
COOPERATION WITH EXTERNAL DESIGNERS
They form our visions Product development is a central and very important part of Conforms business concept. Our close collaboration with a number of external designers is therefore crucial for our armchair range to keep the design vivid and make us competitive in the eyes of many. Every new chair is an interpretation of our vision – Design for Life.
COOPERATION WITH EXTERNAL DESIGNERS
They form our visions
”
“It’s a matter of turning challenges into opportunities, and keeping the original sketch alive. When I look back at my products, the ones that appear to be the simplest and most obvious are the ones that proved to be the greatest challenges.
Fredrik Mattson – Sweden
COOPERATION WITH EXTERNAL DESIGNERS
They form our visions
”
”Design should be following timeless style showing handcrafted details. The design should be contemporary but reaching a wide audience.”
Lenka Tellmann – Denmark
COOPERATION WITH EXTERNAL DESIGNERS
They form our visions
”
Design should satisfy the desires of the user, the company and the society. Design should have personality and character to long lasting use.
Jahn Aamodt – Norway
COOPERATION WITH EXTERNAL DESIGNERS
They form our visions
”
We want to make the ordinary life a little bit more comfortable, a little bit more enjoyable, a little bit more clever.”
Niels Gammelgard – De nmark
COOPERATION WITH EXTERNAL DESIGNERS
They form our visions
”
It has to be true vitality in the lines of the furniture. A naturally bold expression to make it become a favourite armchair each time!
Jan Ekström – Sweden
OUR RAW MATERIALS
OUR RAW MATERIALS
Materials, flair and quality It is just like when cooking; it all depends on the raw materials whether to succeed in creating comfortable and yet stylish armchairs. We use only natural and clean materials, which in themselves evokes many of the ideas. The result is – pure and simply – absolutely stunning.
OUR RAW MATERIALS
Materials, flair and quality Leather – 3 different qualities Hides – Sheepskin from New Zealand Fabrics – various qualities / patterns / colours Wood – massive and molded oak, walnut etc. Polyurethane foam – molded and cut Steel – high-grade steel in the frames Aluminium – casted feet
OUR RAW MATERIALS
A few words about leather We work primarily with three various grades: standard, semi-aniline and anilineleather. Their qualities differ a bit, just like our buyers’ needs and preferences.
OUR RAW MATERIALS – A FEW WORDS ABOUT LEATHER
Standard leather A corrective, cover-dyed and grained leather where most of the natural irregularities generally are removed. The quality is very resistant to stains and dirt. The high durability is provided by a polymer surface coating, which contains pigments. It is not quite as soft and smooth as aniline and semi-aniline leather, but easier to keep clean and require less care.
Semi-aniline leather Soft and dyed leather with a light coating, which contains a small amount of colour pigment, applied to the surface. Some natural irregularities and marks may be present. The leather offers good comfort and breathe well. Shade variations occur as dyeing is affected by natural differences in the skins, such as marks by scars and insect bites.
OUR RAW MATERIALS – A FEW WORDS ABOUT LEATHER
Aniline leather Our finest and most natural looking leather with a light surface coating and coloured only with dye. A very soft and smooth leather that, when treated properly, patina beautifully with age. It requires some extra care, as the surface is open. The hides have natural colour nuances. Marks by scars and insect bites occur, and forms part of the personal feeling. A unique skin for a unique piece of furniture.
OUR RAW MATERIALS – A FEW WORDS ABOUT LEATHER
Leather, general care instructions Most leather has some kind of surface protection. When the furniture is used, grease from, for example, hands, head, and neck slowly dissolve the surface protection and eventually penetrate the skin as dark spots. Therefore, the skin need to be cleansed and a skin protective product should be applied regularly on exposed parts. How often this should be done depends on quality and use.
OUR RAW MATERIALS – A FEW WORDS ABOUT LEATHER
Leather, general care instructions Do not put the furniture too close or tight to a heat source (at least 20-30 cm). Avoid exposing your furniture to prolonged direct sunlight. Avoid moisture. Dust on a weekly basis with a soft cloth and lukewarm water or vacuum with a soft brush. Maintain surface protection regularly, especially in exposed areas. Ask your dealer what products are most suitable for your furniture.
OUR CRAFTSMEN
OUR RAW MATERIALS – A FEW WORDS ABOUT SHEEPSKIN
Några ord om fårskinn Our sheepskins are delivered from some of the best sheep farmers in Australia and only from sheep of the species Crossbred, guaranteeing high quality. The skin is curly by nature, but the structure may vary both in terms of curls and shade. Two skins are never identical. Therefore it is essential that both seat and back are made from the same skin. In case you would like to add something later, there might be hard to find exact matching leather. Our colour samples are only an indication. The skin is prepared and dyed according to our high standards of environmental and animal husbandry. Although suffering from fur allergy, you can still use the product.
OUR RAW MATERIALS – A FEW WORDS ABOUT SHEEPSKIN
Sheepskin, cleaning and care Dust and dirt often gather in the bottom of the fell, which makes it necessary to ventilate and vacuum clean the furniture regularly. Use a stick roll for loose dirt.
Stains should, as soon as possible, be soaked with cold water. Clean with a sponge, soaked in lukewarm water and a mild soap especially made for wool if necessary. Do not expose the skin for prolonged direct sunlight.
OUR CRAFTSMEN
OUR RAW MATERIALS - A FEW WORDS ABOUT METAL
A few words about metal Our metal components are produced in high quality pipes and steel especially suited for the furniture industry and is used for frames, components, armchair feet etc. The manufacturing process consists primarily of tube bending, robotic and manual welding and casting. High quality and finish are required on visible parts, this means that grinding, polishing and control is essential. Surface treatment: powder coating, brushed surfaces.
OUR RAW MATERIALS - A FEW WORDS ABOUT POLYURETHANE FOAM
Polyurethane Foam For upholstery we use molded 55-kilogram polyurethane foam - so-called cold foam - and in some cases also cut 35-kilogram polyurethane foam. A high density provides good stability, high comfort and long-term durability. When molding, we inject parts of metal, wood and feathers into the foam, often in combination with Nosag suspension.
The supplier is ISO 9 000 and 14 000 certified.
OUR CRAFTSMEN
OUR RAW MATERIALS – A FEW WORDS ABOUT WOOD
A few words about wood We use wooden components both in visible parts and to reinforce constructions by embedding parts in cold foam. The wooden parts consist mainly of molded wood but also of parts in solid wood. In the molding process, approximately 5-12 selected veneers are glued together, then being formed under a pressure of about 450 kg in combination with microwaves. After the molding process, the component will be processed in the CNC machine, hand polished and painted. The careful process results in high strength, quality and surface finish.
OUR RAW MATERIALS – A FEW WORDS ABOUT WOOD
Oiled surfaces – wood Oiled wood brings out the material’s natural structure. Graining, colour shifts and knots give a unique character. To maintain the protective surface, the furniture should be treated with oil once a year or whenever it feels dry. Use furniture oil, which penetrates the surface. Follow the instructions carefully. Protect the upholstery from oil spills. Keep in mind that all wood changes with age. As the furniture ages the colour of the wood will mellow and change. This is a natural process that occurs as the surface of the wood is exposed to oxygen in the air and to ultraviolet light from the sun. Any stains can be rubbed off gently with a rough Scotch-brite sponge. Re-oil again.
OUR RAW MATERIALS – A FEW WORDS ABOUT FABRIC
A few words about fabric Vacuum the furniture regularly and avoid exposing it for direct sunlight. Depending on the quality of the fabric, the sensitivity to stains differs. Brighter fabrics are generally more sensitive than darker. And different types of stains require different measures. Always try to clean as soon as possible. Follow the fabric washing instructions, or consult your dealer.
OUR ENVIRONMENTAL WORK
OUR ENVIRONMENTAL WORK
The responsibility to future generations CONFORMS environmental work is cha-
recycled materials. Shipments are coordi-
racterized by good environmental respect.
nated and our suppliers are to 80 percent
When selecting materials the ambition is
locally represented in Sweden, which mini-
always long term sustainability and minimal
mizes the need for transportation overall.
environmental impact. Our environmental objectives are annually
ALL OF THE COMPANY suppliers must
defined in accordance with current laws,
comply with legal requirements regarding
requirements, technical feasibility and input
environment and working environment, in-
from external stakeholders. Also financial,
cluding Reach’s, UN and ILO’s international
operational and business effects have in
labour standards.
fluence on the objectives. CONFORM WORK with ”Systematic Work FOR EXAMPLE, wherever possible we choo-
Environment Management”, ”Systematic
se European wood as specified in the EU
Fire Prevention Work” and own checks
timber regulation, and recyclable aluminium.
carried out by law.
Our packaging is mostly produced from