Principles of Digital Marketing Basics of Marketing What is Digital Marketing? Comparison of Traditional and Digital Marketing. Statistics of Digital Marketing Benefits of Digital marketing Latest Digital marketing trends Digital marketing platforms Digital Marketing strategy for websites Career opportunities in digital marketing
Search Engine Optimization Introduction to SEO How Search engines work? Search Engine Algorithms and Updates Google Webmasters Tools Keyword Research Process Competition Analysis On page Optimization strategies Off Page Optimization [Link Building Techniques as per 2019 standards] Local SEO Strategies Penguin ,Panda and Core Update recovery process Reports and SERP Management
Understanding the Website What is a website Types of websites? How to buy Domain Name Hosting Server Cost Pricing Layout of websites Website registration Hosting the website practically in the class Integrating the website either static or dynamic
Search Engine Marketing / Google Adwords
Introduction to Paid Marketing Google Ads (Google AdWords) account and billing settings Types of Campaigns PPC Campaign Setup AdGroups and Keywords setup Bidding strategies AdRank, Quality Score Optimization Ad Formats Ad Extensions
Shopping Campaigns Dynamic search campaigns Display Ads Campaigns Remarketing campaigns Mobile Apps marketing Video Marketing Google Ads (Google AdWords) tools MCC Account AdWords Editor Tool Conversion tracking 6+ Google Ads certification exam
Google Analytics
Purpose of website analytics Tools for website analytics Installing Google Analytics in website Basic terminology and KPI’s Reporting and Analysis Goals and Funnels Segmentation and Filters Google Webmasters / Search Console
Search Appearance Search Traffic Google Index Crawl Stats Google Disavow Google Page Speed Insights CDN Content Distribution Network Speed Testing Tools
YouTube Channel
Create a YouTube Channel Branding YouTube Channel Uploading Video Video SEO Factors Monetization Creating Videos YouTube Analytic
Social Media Marketing
Introduction to social media marketing Facebook marketing Facebook advertising YouTube marketing Twitter marketing Google+ marketing LinkedIn marketing Pinterest marketing InstaGram Marketing Document Sharing Site
Email Marketing / SMS Marketing / WhatsApp Marketing
What is Email Marketing Benefits of email marketing Basic terminology in email marketing Email Marketing Software’s Building email marketing strategy Building subscriber lists Designing Newsletters Types of Campaigns Reports and analysis
Affiliate Marketing What is Affiliate marketing Components of Affiliate Marketing How Affiliate Marketing Works How to become a merchant How to become a Publisher Costing techniques Product Allocation Affiliate marketing types Affiliate marketing tools Google Adsense account set up
Conversion Rate Optimization
Vaasthu of the Website Landing Page Rules A/B Testing Testimonials Ecommerce Optimization New Customer Acquisition Page Load Speed
Google Adsense
Adsence Introduction Adsense Success stories Rules for Applying Adsence Commissions or Payouts Tips & Tricks Q
Content Writing
Creative Headline Creator Word Count on a Page Copywriting Data Driven Content Content for Readers Content Creation Tools