
3 minute read
Selling via Open House
An Open House is not just a viewing, it’s an EXPERIENCE. From the moment a viewer steps over the threshold they are captivated and swept away in their very own unique vision where all their senses are heightened.
Uncluttered, with plenty of natural light and immaculately presented, it gives the viewer a blank canvas, where they can imagine themselves living in a space, they can finally call home.
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The smell of freshly brewed coffee, fresh linen and flowers play on every emotion as they walk from room to room to carefully selected music, immersed in the thought of it becoming their dream house.
There can be no compromise in the attention to detail. How we market the property is the beating heart of the process; we have only one chance to make a first impression and we have to get it right first time.
It’s not the houses that we are selling but a lifestyle, so that all needs to be captured in a way that the viewer feels it within that first few seconds from browsing the internet to the initial viewing. That first look and first impression needs to be of the highest standards, regardless of the value of the property.
DON’T JUST SHOW IT, SHOW IT OFF!
Rightmove claim that Pro-Level photography alone can quadruple the amount of enquiries! This means homes must be pictured in the most spectacular way in order for properties to be shown at their very best.
£90,000 or £900,000, it doesn’t matter. Everyone has dreams, needs and wants to feel special. Everybody who needs a home deserves nothing short of wonderful.
There are many factors that contribute to a successful Open House. This includes time spent researching the area, gathering detailed knowledge of the property prior to listing it, as well as vetting the buyers to ensure that everyone who views the property is in a position to buy.
Once the right buyers are chosen to view the property, the agent acting on behalf of the owner, at that point, becomes the seller. They must know every detail as well as the owner (and more) when it comes to presenting the house and ensuring all questions from prospective buyers are answered confidently.
Selling via Open House is a win-win situation where the sellers walk away with the best outcome and the buyers believe that they are purchasing their dream home and lifestyle.
Izabela Rapacka Estate Agent Bespoke Estate Agent Worsley Tel: 0161 706 1026 | M: 07943 133 183 www.izabelarapacka.co.uk
