Brand News AVALLEN GROWS TEAM TO POLLINATE IN THE ON TRADE

calvados, and award-winning Frugalpac paper bottle solution, Avallen are steaming ahead with their mission to support the on trade and get their apple eco-spirit liquid listed in the cocktail menus of every bar.

Canadian Kaitlin started off as a waitress in a cocktail bar in 2012. She’s spent over a decade in the trade, including in some of London’s finest hotels (The Savoy and The Berkeley), Sweden’s Corner Club and as the Global Advocacy Manager for award-winning luxury English gin, Silent Pool, before running her own company working in trade advocacy, sales and marketing for female-founded and category-innovative, sustainable brands driven to make real change in the drinks industry.

On a mission to bring the most planet-positive spirit, made only from apples, water and time, into the speedrail of every bar, Avallen appoint two experienced industry specialists to do just that.

It’s crunch-time. Avallen’s ambition to get liquid on lips and do better for the planet is on. Celebrating the recruitment of inspirational, award-winning bar tender and trade advocacy specialist, Kaitlin Wilkes Back, as well as experienced brandbuilder, Julian Kirk, there’s an excitement that this assertive, planet-first apple brandy is continuing to be one to watch when it comes to inspiring millions to pour better, and more mindfully for the planet.

Renowned for leading the charge for sustainability in the drinks industry and B Corp certified for their planet-positive

Commenting on Kaitlin Wilkes Back joining the team, Avallen’s co-founder Stephanie Jordan said, “I have seen Kait thrive over the years in her various roles from bartender to advocacy manager passing via global cocktail competitions and am delighted to have her finally join the Avallen team. Her passion for the drinks industry, its products and people combined with her drive to bring about meaningful change is a recipe for success and we know she will be a huge asset in driving sustainable growth for our planet positive calvados – Avallen.”

Kaitlin brings her belief that the real trendsetters, when it comes to drinks, who can truly make stories come to life and excite cocktail-curious drinkers, are not only bartenders, but serving staff too. Kaitlin’s passion for storytelling, sustainability and supporting other women within the drinks industry are matched by Avallen’s ambition to build growth in the challenging on-trade drinks market.

DUNCAN TAYLOR SCOTCH WHISKY RELEASES MACALLAN 52-YEAR-OLD FROM ITS ‘RAREST COLLECTION’ VAULTS

Aged Originally in American Oak, Incredibly Rare Whisky Reached its Peak 52 Year Maturation in European Oloroso Sherry Casks.

Specialist spirits purveyor, Duncan Taylor Scotch Whisky Ltd, announces the exclusive release of one of the most prestigious single malts from its ‘Rarest Collection’ – a Macallan 52-Year-Old Scotch Whisky. An extremely limited release, this beautifully-aged whisky is an exercise in craftmanship and patience – spending more than five decades under the careful curation of Duncan Taylor Scotch Whisky and reaching peak maturation before its unique bottling.

The journey of this exquisite 52-Year-Old Macallan Single Malt began in 1969, when the liquid was originally laid to rest for the custodians of Duncan Taylor Scotch Whisky. For decades, the liquid aged in traditional American Oak ex-bourbon barrel until it was extracted from its original resting place and transferred into first fill exOloroso Sherry Casks.

This double maturation created a remarkable 82.92 proof whisky that delivers notes of rich dark chocolate with hints of cinnamon and spices, honeyed and creamy vanilla. The finish is creamy, luscious, and sweet, with more tropical notes than traditional aged sherry casks more commonly used by the distillery. Made from 100% malted barley and bottled at natural cask strength without chill filtration or artificial colouring, the rare whisky is the product of a single cask distilled at the renowned Macallan distillery in 1969 – the year that the first man landed on the moon and The Beatles recorded their legendary album, Abbey Road.