ontfront is a clean cut menswear label that stands for the fast city life. the new generation taking over. for rebellious and worldly men, who travel, work and go out. ontfront is the bad boy and the gentleman. tailored and streetwise, hence the under title sidewalk tailoring. the amsterdam based brand is founded by the passionate fashion entrepreneurs liza koifman and tomas overtoom, to contribute to the rapidly growing progress within men's fashion.