PROCESS BOOK
Chalisa D. 6211054
B A C K G R O U N D
RESEARCH HISTORY OF SANRIO
The story of Sanrio starts in 1960. One Shintaro Tsuji set up a company in Nihonbashi, the bustling business district in Tokyo. This company was called the Yamanashi Silk Center, and as the name suggests, it sold silks. In 1962, the company expanded and started to sell rubber sandals. In an effort to stand out, the company began to paint cute designs on their sandals, and they quickly saw sales increase, especially when they released their range of strawberry-themed patterns. Motivated by this success, the company hired cartoonists to create cute designs and patterns that they could put on their products.
RESEARCH Founder OF SANRIO
Shintaro Tsuji is the founder of Sanrio Co., Ltd. Tsuji founded Sanrio, the Tokyo based character-branded merchandise company, in 1960. He has also served as producer for the anime movies Sanrio made from 1977 to 1985, and is also a storywriter. Some of his stories include Nutcracker Fantasy (Kurumiwari Ningyo aka The Nutcracker, his adaptation of E.T.A. Hoffmann's "The Nutcracker and the Mouse King"), The Sea Prince and the Fire Child (Sirius no Densetsu aka The Legend of Sirius), and A Journey Through Fairyland (Yosei Florence aka Florence the Fairy), all of which have been made into animated movies by Sanrio. Tsuji has also created a few Sanrio characters himself, including the Little Twin Stars. Shintaro Tsuji has since stepped down as CEO on July 1st, 2020 and his 31 year old grandson, Tomokuni Tsuji, took over control of Sanrio.
RESEARCH Hello kitty
Sanrio’s first characters, Hello Kitty, Patty and Jimmy were created. The first character merchandise, a coin purse featuring Hello Kitty, was released in 1975. From here, the company took off, releasing a feature film in late 1975 and creating the Little Twin Stars and My Melody as well, characters who remain hugely popular even today. From there until present, Sanrio has branched across the world, setting up headquarters in Europe and North America, creating anime and feature films and opening two different theme parks, Puroland and Harmonyland. Sanrio also owns the rights to the Peanuts in Japan as well as the Mr. Men.
RESEARCH Characters of sanrio
RESEARCH
Identity of brand Sanrio
Hello Kitty is an ambassador of kawaii (a concept from Japanese pop culture, which best translates as “cuteness”) culture, and has been named as an ambassador for Japan. She has a worldwide appeal that spans demographics, and is frequently promoted by some of the biggest celebrities: Longueira cited Lady Gaga, who wore a dress composed of Hello Kitty plushies in honour of the character’s 35th anniversary, and Katy Perry, who has a Hello Kitty tattoo.
RESEARCH LOGO OF SANRIO
In 1973 the company changed its name to "Sanrio." The word Sanrio comes from "san" (meaning three in Japanese) and "río" (meaning river in Spanish"). He named the company Sanrio to join the three rivers of the world.
RESEARCH PRODUCT LINE
In order to keep an existing product line relevant and popular, it is necessary to supplement the line from time to time with new products. Hello Kitty is Sanrio's biggest brand and in order to keep it from becoming stagnant and losing popularity, Sanrio has continually added different products and concepts.
RESEARCH The develop promotion of children 4-10 years old
RESEARCH
Problems of underprivileged children Problems of underprivileged children It is a problem that has been neglected and hasn't been seriously prevented for a long time. Only a few organizations will take care of and manage these problems. But it is still not enough because the number of disadvantaged children is increasing. with inadequate care management As a result, these disadvantaged children lack opportunities and equality in education. causing these children to drop out of the compulsory education system The cause was from poverty. family problems or any behavioral problems As a result, children are limited in their chances of having a good career and future. And it means that Thai society will lose a person who has the potential to be the strength of the country.
CAMPAIGN
CAMPAIGN Not only we spend 10% of profits in this board game set to help underprivileged children in Thailand but also help about development of your children because we care about education of children around the world :)
DESIGN PART
SKETCH
MOODBOARD & COLLAGE (DRAFT)
MOODBOARD & COLLAGE (FINAL)
Three keywords 1. Cute 2. Searching 3. Fun
CHARACTERS DESIGN
INFOMATION OF CHARACTERS
PACKAGING DESIGN
CARD DESIGN
“HIBARI” CARD DESIGN (NIGHT PART)
“FUMIKO” CARD DESIGN (NIGHT PART)
“AKIKO” CARD DESIGN (NIGHT PART)
“SATOSHI” CARD DESIGN (NIGHT PART)
“HIBARI” CARD DESIGN (DAY PART)
“FUMIKO” CARD DESIGN (DAY PART)
“AKIKO” CARD DESIGN (DAY PART)
“SATOSHI” CARD DESIGN (DAY PART)
BOARD DESIGN
BOARD DESIGN (DAY PART)
BOARD DESIGN (NIGHT PART)
3D MODELING
TECHNICAL DRAWING
PROTOTYPE